Find Your Voice: Making Social Media Work For You

26 Jun

There are a lot of marketing strategies that people go for in this day and age – but one of the best ones of all is simply to learn how to communicate well and clearly with your clients and your potential customers. One of the best and cheapest ways to do that is via social media some people also use sign marketing with companies as Speedpro and some people making online. Here are some ways to make sure you’re doing social media right.


Choose Your Accounts Carefully

First of all, you need to choose which accounts you want to use. Twitter and Facebook are givens – those are the places where people will look you up in order to contact you and ask you questions so it’s important that you have them. Other social media sites are also possibilities. If you have someone in the office who’s good at using Instagram and it’s relevant to your company, why not use that? If you’re focused on design in some way or at least visual elements of business, a good Instagram vibe can work wonders – you need to focus on building brand architecture by working out what is really true to you. If you want to appeal to teens and young people, Tumblr is a must, while LinkedIn is a good way to advertise job openings and attract professionals.

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Make Sure You Proof Read

If your spelling and grammar aren’t amazing, get someone to proof read your posts so that they look professional. No one will have faith in you if you can’t work out if you should use ‘their’ or ‘there’.

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Keep Your Accounts Active

There’s nothing more depressing than a blank Twitter or Facebook profile, or worse, one where you no longer post despite formerly being active. People will assume that your company’s no longer going, so make sure that you keep your social media going.

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Figure Out Your Voice

It can be hard to work out how to speak on social media, particularly if you don’t use it all that much. The best thing to do is to find a happy balance of a chatty, friendly voice with ensuring that it’s always completely professional – be polite to everyone, block or mute people who are trolling you instead of engaging with them, and make sure that you don’t ignore or block people who have legitimate issues and want to talk to you. Finally, remember to use emojis for a little street cred!

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Find A Hook

Finally, when it comes to social media it’s always a good idea to find some sort of hook that makes people follow you even if you aren’t the usual sort of company that they might be interested in. A tried and tested method of doing that is by posting regular pictures of your office dog, for example – you’ll show yourselves as humane, animal loving and relaxed, which is a vibe that a lot of people enjoy. Even if they follow you for the dog pictures, they’ll be hooked in the end and use you for their other needs too! You should also make sure that you’re interactive with your followers – follow people back, tweet them, like their tweets and posts, and be friendly.

Online Marketing vs Traditional Marketing

21 Jun

These days, it’s rare for a business to survive without an online presence. Online marketing has made it convenient for businesses to advertise and reach a global audience. If you want to compete with other businesses, you’ll need a website, a blog, social media accounts and more. Traditional marketing is much harder to do, but some people still stand by its effects. So, which is better? Online marketing or traditional marketing?



Reaching an Audience

When it comes to reaching a specific audience, online marketing has the edge. All you need to do is set up a social media account and soon, you’ll have a huge audience at your fingertips. With the analytical tools available online, you’ll be able to narrow down who you should and shouldn’t target to get the best out of your business. If you monitor the content that’s being looked at by your audience you can tailor make an online marketing strategy to suit you.


Connecting with Your Audience

You can easily get the information you require to target your audience and keep them coming back for more online. However, some business owners would argue that you can’t create the same connection with your customers online as you can face to face. That’s why holding events or meeting with clients is so important. You can get the things you need for an event at . There’s nothing like a free balloon or t-shirt to make a customer remember your business.



Traditional advertising can still be costly. Once you’ve invested in banners, flyers, pens and anything else, your marketing budget can take a huge hit. When you choose to invest in online marketing, you may save yourself some money. Yes, you’ll have to build a website and invest in sponsored ads, but once you have your audience, you won’t have to keep spending, unlike traditional marketing. It doesn’t cost anything to set up a social media page; it only takes time to build up the right audience. Some would say that online marketing is the cheaper option.



Making Money

A good money day at a bricks and mortar store won’t begin to compare to a good money day online. That’s simply because 90% of your potential customers will be online. If you continue to post on a social media page throughout the day, more people are going to see you online and purchase online, rather than visit the store. Similarly, your online store doesn’t have a closing time. If someone passes your bricks and mortar store at 6pm they may have missed their chance to make a purchase. Online shoppers can make a purchase at 3am if they wished to.


The best option for any business is to use online marketing and traditional marketing to complement each other. If you want to make a real success out of your business, you can’t have one without the other. Monitor what works best for you and your business and take advantage of it. Don’t compare yourself to others- do things your way.

How The Power Of Words Convert Clicks Into Solid Return On Investment

21 Jun

Without a credible profit margin, any business will inevitably collapse, no matter how much investment is put into a brand and product. The pin drops in the marketing department, where web traffic must be abundant and effective. For companies who have a dominant online presence, a positive ROI isn’t guaranteed, although greatly increases the chance. From a purely SEO stance, reaching out to customers and satisfying their needs, first, starts with relevant information and creating a connection with the consumer on a personal level. Surely the goal of any viral marketing campaign is to drive sales through the roof, garnering a substantial amount of traffic, and spreading the brand throughout social media. However, if a business cannot convert those clicks of interest into sales, attracting consumers in the first place is null and void. So, how do you convert web traffic into sales? There are lots of techniques out there, but a few tried and tested methods stand out.

how to convert higher clicks


Connecting on a human level

Blogging is an effective way of keeping your customers up to date and also, listening and communicating with consumers in the marketplace. Companies like The Business Copywriters that supply creative writers can convert your brand’s ethos and set of values into a bridge. A bridge converts the maybes into certainties, by using professional writers for describing your product or business, writers employ a firm but relaxed tone to connect with those interested. By writers using a combination of the passive and active voices, the cause and effect of an outcome is thoroughly explained and thus if your customers understand your approach, they’re more inclined to trust your business.

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Unique targeting

Every business needs a key market, the type of consumer that treats your business as their bread and butter. This is called ‘funneling’, as the most important part of your website can be navigated to within a few clicks. The homepage of your website should display your best-selling and most important products. With one click, customers should be transported to a category page where your similar products or services are on display. Any more than three or four clicks, the user attention span starts to wear thin, and rather than being straight to the point, descends into a tedious spiral further down a rabbit hole. Incorporate images onto your social media websites which are the links, rather than words, if users like something they see, they’re more likely to click on the image than the name of the product.

Create a call to action

A quite clear tactic and common theme sites use is the clear indication route, such as a bright colored ‘buy now’ button, or the amount of discount percentage highlighted over the image of the product or service. Websites that emulate a real-world shopping experience such as a page to see the items in a virtual shopping cart, allow users to keep track of their potential purchases helping them with money management. The cart should lead to a checkout page where multiple paying options are available and delivery options can be catered for specific times and quality of care. The layout must be simple and easily traversable, with information safety walls such as the requirement of signing up for an account, age, basic information both personal and business, payment method and terms and conditions.

The Guide To Being A Smart And Successful Modern Business

15 Jun

It’s hard to be a successful business in the modern age because there’s just so much competition. The only advantage you can have is intelligence; while there may be dozens of competing businesses within even your local industry, many of them won’t be smart enough to succeed. Your advantage has to be your business’ smartness. You need to approach the industry with as much knowledge as possible. Here are some tips for surviving in the modern business world.

Get a Smart Team
It’s not enough for you to have an entrepreneurial mindset; you need a team of entrepreneurs. Surround yourself with smart people, and hear all their ideas. It’s important that you regularly have team meetings because your business’ greatest resource is its people; you have a team of employees at your disposal and each of those people has an individual mind with brilliant and outside-the-box ideas. Use that to your business’ advantage.

Use Your Data
Your business should be using the data it gathers on its customers or simply its traffic to drive sales. This is your greatest resource when it comes to using the internet smartly in the modern age; you have a wealth of information at your disposal, and it can be used for targeted marketing or improving your general marketing. Of course, you’ll need to ensure that you’re gathering and protecting this data as you collect it. You might want to look into articles such as this one on business analytics consulting if you want to learn more about big data and the importance of storing it safely because many companies struggle to keep a handle on their information when it grows to a larger size.

There is no single answer regarding how to safeguard your company’s private information and records; much like saving your personal information on your home computer, it’s better to backup your sensitive information through multiple mediums (both digitally and physically). The point is that you should be using this data to learn more about your customers, manage your social media, and make sales.


Improve Your Digital Marketing
So many businesses still fail in this area. It’s incredibly frustrating, but that could be a blessing for your business; it means there’s less competition for you. Imagine a street full of posters, and only your company knows how to get their posters plastered on top of those belonging to every other business. That’s how you should be treating the internet because the days of traditional marketing are rapidly vanishing into the distance.. Consumers don’t want adverts forced in their faces anymore. They want to find products and services of their own accord, and that’s brilliant news for your business. Think outside the box; use social media to help.

Using search engine optimization, your company’s website could be at the top of search engine result pages, and that means potential customers will see your website before the websites of other businesses (the best part is that it isn’t really advertising in the traditional sense). You just need to learn how to make the web-page layout responsive to all manner of devices (it’s vital in the modern age that your website looks good on a mobile screen and ensure that you’ve created intuitive, minimalistic, clear content. You want a simple payment system too. Everything should be straightforward so that you don’t lose the attention of visitors. That’s how you plaster your poster above all the other business’ posters.

The Social Media Numbers Game

24 May

Numbers. We put a huge deal of import on them. Everything comes back to those seemingly harmless digits. In general, we equate large numbers to success. But, as businesses turn to social media for the first time, numbers aren’t such a clear-cut game. Obviously, more is better, but it’s still uncertain how. This may be one of those time will only tell situations. But, you don’t want to waste resources and time if numbers aren’t going to make a huge difference. That’s why we’re going to look at a few of the things numbers can, or can’t, do for your social media marketing.


Those of us starting out look at businesses with millions of followers in envy. We wonder how we can reach such staggering heights. But, it might be time to change that outlook. For the most part, social media followers aren’t as critical to your success as you might think. You don’t receive direct compensation for having morel. And, a lot of them may have clicked on your page once, liked it, and never returned. So, numbers don’t directly to translate to money. And, a lot of the time, they aren’t a real marker of popularity. So, why go to all the effort of attracting followers in the first place? It’s important to remember why you started your social media journey. It’s yet another way to reach more customers. And, the more followers you have, the higher your account will appear in listings. Which, with a bit of luck, could lead to more custom. So, followers may not be without their merits. But, instead of focusing on numbers, perfect your content. Customers won’t come to your store because more people are following you.




It’s also worth noting that each platform is different. For the most part, Twitter and Facebook followers don’t lead to money. These are a different type of social media, and their main strength is advertising. On the other hand, Youtube subscribers can lead to cash if you get involved with Google’s AdSense program. Though, this will only work if you’re serious about producing good content. You may also wonder, does buying instagram followers work? Instagram is an underdog when it comes to businesses, but there is an opportunity to get started by paying for a small audience. But, is it worth it? Perhaps not. Again, Instagram followers don’t lead to any real financial gain.



One thing larger numbers can do for you is open opportunities. But, it’s important to consider whether these are opportunities you want before you chase down a large audience. If you have a large following, advertising companies may reach out to you. Again, this doesn’t apply so much on Facebook and Twitter. But, it certainly happens on Instagram and Youtube. Consider whether you would be willing to work with other companies in this way. It may be the only way to see a real return on numbers.

Using Digital Media To Launch Your Next Store

23 May

When your business is going well, you might consider a rapid expansion plan. Reaching more customers by becoming a multi-site company could be an ideal part of that plan. If you are a retailer, you might open a new store in another city. New regions and territories will present new challenges. Of course, the opportunity to increase your market reach could bring more profits. Now all you need to consider is your launch strategy. This is where digital media could make an enormous difference:

Launch Event

Planning a big launch event can take a lot of work. You might be considering the type of merchandise you’ll be purchasing, and the entertainment available on the day. It’s difficult to engage customers with just the news of a store opening its doors for the first time. You need something more to encourage them to attend the launch event. What does your new store do for the community? How will their lives be better for your store being there? You need something newsworthy to attract them on your big day. What’s your big story?


Once you have your story, you have the beginnings of a press release. Add some photos that include a human element, and post it to your website. Share it with all your blog readers as well as all your customers you have email addresses for. Don’t forget to break it down into micro posts for your social media account too. Now you’ve told your story, you need a promotion for new customers to get excited about!


Your launch event promotion might be a broad discount, a free service or product, or a chance to win something. Attracting shares and likes is important right now. Your existing customers can help spread the word about your grand opening. Ask them to share or like for an exclusive discount voucher or to receive a gift on the day. If you’re thinking about competitions or prize draws, make sure you’re up to speed with the laws for your region.

The Big Day

Your launch event will provide plenty of interesting photos and video to post online. You can capture the best bits and use it as content for your website too. Don’t forget to capture visitor data. This can help you reach customers and potential customers at a later date. Invite people to post photos. Setting up a stand with your brand or logo on it could provide the perfect back drop for some fun photos that could be shared far and wide. Games, informative presentations, competitions, and food can all be on offer to provide a fun and eventful launch party.


Measuring Success

Once the day is over, and you’ve posted your last picture online, you need to begin tracking. To find out how far your efforts have reached, you could use a service online. If you perform a check at Chatmeter, you could find out which regions are sharing your content most widely. You should spend time reading posts and social media that mention your brand. This will help you keep track of your reach and will allow you to stay on top of feedback.


Don’t be afraid to respond to feedback, reviews, or tweets that concern your company. Thank customers that praise you, and offer to put things right if customers feel wronged. It can become a full-time job. Now you are a bigger, multi-site business, why not invest in a full-time digital media marketer? Keep track of customers online and contribute to relevant forums. This can all lead to great PR and help boost your reputation and popularity as a brand.

Marketing Your Businesses

The day of the launch is only the first phase of launching a new store. Even if your turnout was huge, there are still many more people in the city that could become customers of your new store. You need to keep reaching out to them. You also need to remind the people that attended that your store can service their needs. How many Facebook friends did you make that day? Have you been keeping in touch with them?


Your launch event may have grabbed a few people, and they may have become friends, liked your store page, and even tweeted about their time with you. Pick up their handles, and try to connect individually with them. A simple thank you could be all you need to encourage them to continue following you. Now you need a campaign plan to offer them more interesting information and promotions that they might be willing to share further.

Customer data is enormously valuable to you. Start with your sales receipts. Which products did well on launch day? Can you set up another promotion for those items? What were customers enquiring about during your launch event? Have you addressed all of those? Fine tuning your proposition may take weeks or months. Your launch event should have provided plenty of details to get you started. If you’re still not sure, create opinion polls and surveys that can sit on your website and be shared across social media.

Social CRM

Social media is a wonderful tool that can be used free of charge. It can help you maintain good contact with your existing customers. This means it can be an important part of your CRM strategy. Existing customers can easily become repeat customers. Engage your customers regularly. Talk about the products they have bought, providing useful information and how-to guides. You can also promote new products that you feel they would be interested in. Be careful not to bombard your social media accounts and followers with irrelevant sales patter.

Building a customer base from scratch for your new store isn’t easy. Digital media can be a powerful tool to help you engage new customers, and provide existing customers with a forum to talk about you more. Paid advertising, social media, and search engine optimization should all come together to reach your target market. Do you have a plan in place to support the launch of your next store?

Perfecting Your Business’s Online Footprint

16 May

Marketing your business in the 21st century is a complicated thing. Gone are the days when marketing meant nothing more than printing out a few posters, or hoping that word of mouth would bring you in plenty of clients and customers. Modern businesses are now marketing themselves in more and more contemporary ways, thanks to the rise and rapid development of the internet. We now live in a world where gratification is instant, and this is the kind of speed consumers expect businesses to operate at. If you are not quick enough and are not using the right platforms online, you will soon find that your company ends up falling behind. This can have potentially devastating consequences, especially for startups, with many folding within the first couple of years. It is therefore of the utmost importance that you perfect your business’s online footprint, as this is the one thing that will always be with you. If a client decides to search your business directly, they expect you to do the hard work for them; explaining clearly what it is that you do, how you do it and how the service or product can work for them. Very few customers these days have the time to trawl through pages and pages of web copy just to find the snippet of information they are looking for. If it’s not there immediately, they will only move on to one of your competitors. This is the exact thing you cannot risk happening – so, with that in mind, here are a few tips on creating a clear and concise online footprint for your business.


Check that your website is functioning properly

How many times have you been sat on a website that is buffering for ages, before finally sighing and giving up on it entirely? Having a website is all well and good, but of course, you also need to make sure that it works! Many fledgling business owners make the mistake of thinking that the more they have on their website, the better; but this is not always the case. Of course, slow websites are largely down to the individual viewer’s server, not the website itself. But too many large images and videos on your page can easily make the whole thing slow to load up, as can too much dense HTML and Javascript. Look at taking your website back to basics, so it loads much faster – chances are a more simplistic design will also look better too.


Check that your website is appearing in search engines

The age-old problem of getting your company website to appear in search engines has never been so relevant today. SEO is something that many business owners find fickle – which is little surprise, as it can be so complicated. But if you take a look at the Digitalico Twitter account, you will realize that there are many companies and services out there whose job it is to help you achieve maximum SEO for your business. You can use as many tricks as you like to try and build your outreach – whether that is old-school link building, to content marketing, to pay-per-click ads. Speak to a professional about what would work best for your company.

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Link up to your social media

A couple of decades ago, all you needed to promote yourself and your business was a fully functioning website. While it is still probably the most important part of your online portfolio, you need to be prepared to diversify into the world of social media. Many customers these days tend to avoid emailing or calling a business to enquire about something. This could be because, for the average working person, time is short, or it could be related once more to this culture of instant gratification we now live in. Social media is a miracle in the way that it provides real-time updates to users across the world. So, if someone is interested in your product or service and want to find out the most recent developments, they will head straight to your social media pages. Make sure your business is on all the necessary platforms; these are usually Facebook, Twitter, Google Plus and sometimes Instagram (depending on the nature of your company). Link back to all these platforms via your website homepage, and vice versa. This way, your customers will be able to access the platform of their choice with ease and interact with you over it however they see fit.

Tips And Tricks To Click With Customers

26 Apr


The key to success in any business is the customer. Yes, your business’ employees are the cogs which keep the wheel turning, and the profits your company makes are integral to keeping operations running, the lights on in the office and the entire ship from sinking. However, all of these things depend on the customer, and that’s why you built the business in the first place; you wanted to provide a specific service or range of products for people.


Of course, clicking with customers is easier said than done. When your company has so many variables to consider, projects to handle and important business tasks to be covered, it’s hard to calm down, breathe and communicate with people on a calm level. You need the interest of your target market in order to keep sales level or growing, and yet you can’t be pushy with your marketing tactics to draw in those potential customers. If you’re wondering what on earth the solution to this dilemma could be, here are some tips and tricks to help you click with customers which might just change your business’ outlook on the situation.


Be patient and subtle.

Connecting with customers is about patience. The ‘hard sell’ rarely works, and, in some industries, it never works. Whatever type of business you’re running, you should be opting for the long haul rather than the quick, impatient, pushy sales technique. People understand that your business is trying to sell them a product, but that doesn’t mean they want to feel pressured into buying it. You need to explain what’s good about your service but listen to the customer and what they’re looking for. You need to explain why your business and its product or service will meet their needs. Talk less about how great your company is and more about how your company wants to help solve its clients’ problems.


The online world.

Digital marketing is the key to connecting with customers in the modern era. Posters, flyers and billboards aren’t reaching the same audience as the internet. Your business should be using social media to answer queries and simply keep customers updated on your company, and the right social media team with personal and approachable communicative skills could make all the difference when it comes to creating a warm image for your business. Your website is also the virtual ‘front of house’, in a sense. This is the first impression your company will make, much like a shop window. You need to be optimizing your site for the best results on search engine result pages, and you could look into seo options if your company is struggling to rank above its competitors. The point is that you need to be not only ranking at the top of results when customers search for terms related to your industry but impressing visitors when they click through to your business’ website.


Be human.

The greatest marketing technique of all is simply to be human. Most companies become so absorbed in the corporate world that they find it hard to climb out of their business-minded heads. If they did, they would realize that the key to good business and making huge profits is simply to appeal to people as people, rather than just another customer. Using humor and light-hearted conversation to get to know your customers is what separates you from a cold company with a corporate mentality.

BFF’s: How To Naturally Build A Friendship With Your Audience Online

21 Apr



If you’re familiar with this blog or have even used any social media platform (if you have an internet connection there’s a 93% chance you have a social media profile, or have visited one at some point,) you’ll know that business profiles can be found throughout them all. What’s not taken as much for granted though, is the ability to engage, and most importantly build a rapport with your potential clientele.

There are a few methods to break through this barrier. The main one being humor. It’s absolutely the case that a talented graphic design department can draw eyes, but keeping hold of them and directing them to the body of text that explains what you’re all about is another challenge entirely.

Keeping a humorous, light and buddy-buddy attitude to the text you are writing will help break through the fourth wall. Customers online, especially through social media know when they’re being sold to, so anything you can do to draw awareness to that and reassure them you plan to make this interaction as natural as possible is a great way of gathering respect.

It’s also been proven that smart humor is the most ‘liked’ or ‘followed’ subject on the top three social media websites. Utilise this. Keep in mind that even if a customer doesn’t agree with your brand, or has no use for it, a smartly written observation about your company, or something that makes light of the whole process could just achieve that sought-after ‘like.’ If a customer likes something, their friends will see it. This is invaluable.

Take Facebook for example. A personal page has a friends list limit of 5000. That is up to 5000 people you could be exposed to, in exchange for one smart, witty post that it cost you nothing to write. This would be an advertisers dream in the past, so make sure that you’re doing everything you can to integrate it into your marketing strategy.

Of course, discretion is advised. Writing the best, crowd levelling joke every hour will alienate some people. Strike a balance between real, interesting information and humor. Strike the fine line between professionalism and seeming human. Much like you’d introduce yourself to the colleague who was just placed at the desk next to you at work. Once this rapport is established, consider using Postman newsletter software to carry on the focus on brand personality to their email.

I’d recommend conducting your own personal experiment at this point. Have a look at some business social media profiles you’re aware of online. Try and find some you think would have a humorous attitude to what they do, and judge how many ‘likes’ their posts gain. Next, look for a profile that has complete seriousness and has adopted a straight-laced marketing strategy. See how there’s little positive client interaction? The complaints to the social media profile’s public timeline are likely more biting also.

Customers want to know how they should interact with your company, even when complaining, and getting spoken to in a way that makes light of the whole process will soften the communication on their end. A parallel can be drawn to calling a company. Your thoughts of the company greatly differ dependent on how the employee in the call centre interacts with you. Adopt this axiom of human psychology today to make your business stand out from all the others. Just make sure you have someone genuinely witty writing the posts, and make sure the marketing team approves it will be universally understood.

You’ll be way on your way to changing your marketing effectiveness, with zero cost.

DIY Digital Marketing Made Easy

21 Apr

Digital marketing is one of the most effective ways to increase your brand’s awareness. However, it’s also something that can’t be taught very easily due to the nature of the internet. The web is constantly changing with trends, meaning it’s a hard market to follow and you’ll need either a dedicated digital marketing manager or a lot of time and effort to be proficient at it.

However, learning how to use digital marketing isn’t as difficult as one may think. In fact, digital marketing is a skill that can easily be learned without the help of a professional. All it takes is a bit of common sense, intuition, and a lot of research. So to give you an idea of how you can do your own digital marketing, here are a couple of useful tips.


Use Social Media


Social media platforms such as Facebook and Twitter form the basis of most digital marketing campaigns. There are millions of users, it’s easy to use, it doesn’t cost money, and messages and posts can go viral within just a few seconds. However, it’s not only the promotional aspect that makes social media such an attractive option for digital marketing. If you use social media, you can also learn from the best. For example, this list of digital marketing experts to follow will give you people to follow that will teach you everything there is to know about digital marketing—and you don’t even need to talk to them! You can learn by example, pick up tidbits of information from the experts, and apply that advice to your own marketing campaign.

Company Blogging


Blogging is typically seen as something that people do in their spare time to share their interests. However, a company blog can be seen as a fantastic way to interact with users and give your most loyal followers an insight into your working process. It can also be seen as a great platform for the media to follow and write news articles about. Blogging has a lot of benefits, but the biggest draw to blogging is how it mixes with social media. The comment sections of a blog can attract a lot of attention and for a small company, it’s a fantastic place to look for feedback and suggestions.


Search Engine Optimisation


One of the most important aspects of digital marketing is search engine optimisation. If you search some terms related to your business and can’t find your company website on Google, then your SEO needs to be improved. Make sure that keywords relevant to your business are on your website, but don’t spam them and repeat them ad nauseam. Ensure that your content is completely original and relevant to the theme of your website, and don’t forget to spread your website through social media pages. This is another reason why having a blog on your company website is such a big advantage. It gives your website regular content updates and it gives you an excuse to link your website on social media without appearing spammy.

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