Like a living organism, digital marketing evolves with the times. As a result, it never stays still, so what worked in the past won’t work now. This is a problem for businesses as an online presence is essential to success. So, they have to adapt or die. Sadly, it isn’t as simple as saying you are going to implement the current trends and watch your strategy go from strength to strength. The key is to pick the ones that will boost the plan and avoid the ones that will cause problems. With that in mind, here are the dos and don’ts provided by Red Rain SEO that every entrepreneur must know this year.
Don’t Use One Ad Format
In the past, there were less than ten formats to choose from with regards to advertising. Nowadays, there are dozens with high key performance indicator scores, meaning each one can be as effective as the other. As a result, it is imperative that you don’t stick with a one ad format and use a variety throughout your strategy. For example, banners are great at the top of the site to catch the user’s eye. But, they are also tacky, which is where pay per click ads come in handy. Of course, 2017 is the year of video content, so don’t forget to incorporate it into your plan.
Do Consult Big Data
Big Data is a term that coined in recent years. Quite simply, it refers to the meaningful statistics which make or break a company. According to the experts, the data holds all the answers, and it is your job to decipher the code. To do that, you need to collect as much information as possible about the marketing campaign. What is the main demographics? Which mediums do they prefer? Are we doing enough to encourage them to make a purchase? To find the answers, you have to comb through the data.
Don’t Forget To Test Software
Marketing revolves around software these days. Take an app as an example. A business application is an excellent marketing tool as long as it is popular. However, it won’t be effective if the app keeps on breaking down and going offline. As soon as there is a recurring issue, customers bounce to a competitor. After all, it isn’t like yours is the only one available. To prevent this scenario from playing out, you need a guide to SDLC phases. Then, you can test the software and ensure it passes the strictest quality controls. If you don’t, you are playing with the firm’s future.
Do Optimise For Mobile
Early on in the post, there was a line that said ‘2017 is the year of video.’ Sorry, but that wasn’t entirely accurate because 2017 is the year of mobile, too. Whether you like it or not, smartphones and tablets are the keys to marketing success because of their popularity. So, it is only logical that you optimise the plan to exploit mobile technology by creating a separate site and creating an app. Okay, this isn’t groundbreaking, but it is that important that it’s worth mentioning just in case.
The mobile industry is so big that success is almost impossible without it.
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