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How to Grow an Online Brand

26 Dec

Are you a new brand? Trying to grow? In a world full of ads everywhere. How do you start growing? In this article, we will talk about how Happy Being Well, a new wellness e-commerce brand is growing online. When you don’t have an established brand that means no one knows your brand therefore you have to work at getting your target audience to get to know your brand, its values, its mission and what makes them unique. You have to develop relationships with your target audience to convert them into customers.


It first starts with your website since this is the hub everyone goes to learn about your brand and what you offer. Ensure your website is branded with your brand colors, has specific messaging that stands out to the website viewer where they know exactly what you are selling in the first 3 seconds. State specifically what you are selling. For example, anyone can sell sneakers, are you selling men’s sneakers specifically made for golfing? Try to niche down as much as possible to speak the value your brand brings to your target audience.

Offer lead magnets on your site that entice the viewer to subscribe to your email newsletter for an immediate discount, a free e-guide or e-book, a video series etc. Happy Being Well has free wellness e-books that their target audience would love to read in their resources section. This both strengthens the relationship with your target audience with content that educates them and builds your email list.

Have a blog section on your website that educates your target audience on the subject of what you are selling. Publishing a blog article once or twice a week helps Google find your content to rank higher on Google. Also, it helps keep website visitors longer on the website thereby also increasing your SEO ranking since website viewer time is also a part of Google ranking factors. Plus, providing educational content to your target audience also helps them trust you as an authority on the topic thereby helping to further build brand trust.

Having customer testimonials on your website helps your target audience trust and get excited to experience your products and/or services. Happy Being Well does an excellent job of using their customer’s photo, and full name to show they are real customer reviews.

If the CEO or someone in another leadership role in the company is an expert in the field topic of what your brand is about, having a podcast is a great way to further educate and develop a relationship with your target audience. You can do solo podcasts simply talking alone on a specific topic or inviting a guest to speak with you on the podcast. If you don’t have the resources or time to manage a podcast that is completely fine, there are millions of podcasts out there to be a guest on. Also, you can simply purchase audio commercials on podcasts that your target audience is listening to. A lot of companies are sponsoring podcasts today for brand retention and brand exposure.

Building your brand’s social media presence is important for brand exposure, brand trust, and brand credibility. Create different themes for your posts. One theme is to include your customers wearing or talking about your products or services. Research relevant hashtags to include in your Instagram posts. Happy Being Well has different themes for their IG posts, such as product posts, customer testimonial posts, podcast posts, blog article posts. The majority of IG posts are product posts and offering special discounts to their IG followers along with IG contests. One IG hack is after you post, click edit post and add an alt name then type the subject title of the post. This helps people who are blind hear the description of your IG posts. If someone in your company or yourself is a subject matter expert you can do IG lives to speak on a subject matter or interview a subject matter expert. Like with everything else when it comes to digital marketing, it’s all about content, content, and content. You do want to make sure you are offering great content that people want to see, read and hear. Create content that inspires them, motivates them, and teaches them something new. You can also create inspiring videos that educates them or makes your target audience laugh.

Hope you enjoyed reading this article, let us know in a comment below. 🙂 Happy marketing! 🙂

Overcoming the Main Workplace Productivity Barriers

29 Sep

Productivity is central to businesses of all variety. But some of them are simply better than others when it comes to achieving the maximum output in the time allotted. Whether you run a business or you work for yourself, it is important that you identify what is clogging up the productivity machine so that you can remove these blockages. To give you a nudge in the right direction, here are just some of the main barriers to productivity and what you can do about each and every one of them.

digital marketing business

Poor Equipment


A workman is only as good as his tools. Perhaps it is slow WiFi which is slowing up your operation. Maybe the software that you have isn’t up to date. It could simply be that you don’t know how to use it all properly. First of all, it is worth checking out some of the tools at your disposal, and you can see more here about some of them. And if you find that your equipment is getting in your way, the obvious solution is to upgrade it as soon as possible!


Bad Planning


Businesses centre on the strength of their plan. This is what keeps them running in the first place and what keeps them on track. Perhaps you had a plan in the past which made sense, but now it has become hopelessly out of date. You need to update your business plan to move with the changing times. But you can also improve your planning and organisation on a daily basis to ensure that your time is being wisely spent. For example, few people are at their most productive when they are multitasking and attempting to juggle numerous different tasks all at once.


Not Measuring Productivity




How can you expect to improve your productivity levels if you don’t have any proper measures in place? Obviously, the type of measure that you choose will vary from business to business depending on what you are doing, but you should settle on some which are right for your company. If things aren’t going right, what are you going to do to change them? Sometimes, it is the little steps that you take which can make all the difference.


Common Distractions


Common distractions come in many forms. It could be the endless checking of emails or social media accounts. It could be meetings which are taking place that could have easily been covered by an email. All of these things can eat into your time and therefore see your profit margins take a regular hit. You may need to implement some workplace policies to deal with them. And if you work for yourself, you may need to have a greater sense of discipline to handle the common distractions which are affecting you.
New workplace productivity barriers spring up all the time, and you need to be ready to deal with them as and when they occur.

This Is Why You’re Not Gaining New Instagram Followers

7 Jul

In order to be an influencer on social media sites, you need to have a good number of followers behind you. This is especially the case with Instagram. In fact, once you have a substantial follower list on this platform, you might find that you start to attract even more followers. People will see your following and think that you must be posting fantastic content in order to appeal to so many people. They’ll then want to hit your profile’s follow button straight away.


But what happens once you stop gaining followers? This can sometimes happen, even to the really big accounts. Thankfully, this can usually just be a phase and before long you will start to pick up new followers again. But what if you can’t seem to shake off this slow phase? Here are some reasons why you may have stopped gaining followers.


You’re Not Investing In Your Profile


You know how the old saying goes – you need to spend money to make money. And that is the case even on Instagram. Thanks to lots of new features, such as sponsored posts, you will find that spending money on your content can help it gain a much wider reach. There are other ways you can invest in your profile too. It’s not possible to buy Instagram likes and followers. Once you start spending a bit of cash on your profile, it will be quicker to get to the point where you can make money from it!


Your Content Isn’t Relevant


From the outset, you need to decide on the type of people who will make up your target audience. That will give you an idea of the type of content that you want to share. For instance, if you are into your fitness, then you might want to try and attract some partnerships with gyms and fitness brands by posting all about your training and workouts. This will then attract an audience who is interested in this niche. Whatever you do, never post anything that is off-niche as it will confuse your followers and might make them unfollow you.


mobile marketing strategies


You Don’t Give A Good First Impression


When was the last time you updated your Instagram bio? If you haven’t done so in a while, then it’s a good idea to do so now so that it is up to date and correctly reflects the type of content you will be sharing. Anyone who stumbles across your account will then instantly understand what you and your brand is about.


You’re Not Interacting With Your Followers


Whenever anyone comments on your photos, you need to like their comment and reply to them. Even if you just say thank you, this is still enough to show that you are interested in what they have to say. Users love accounts that interact with them as it shows them that there is a human behind the profile and not just a bot.


Use these tips and you will start attracting new followers in no time at all!

Aligning Your Social Media With Your SEO

10 Jan


If there are two important factors in keeping your brand on top form online, it is your social media feeds and your SEO for your own website. Both of these play a huge and important part in ensuring that everything goes smoothly to plan, but you also need to make sure that you are getting both of these rights in relation to each other as well. Ensuring that your SEO and your social media feeds align right is hugely important, as it increases the power and potential of both aspects. In this article, we are going to look at what you might need to do in order to ensure that you get this right first time, everytime.


Work On Both Independently


First of all, you need to make sure that you are spending a lot of quality time perfecting both your SEO as it stands and your social media feeds as well. The more effort you put into both of these, the more likely it is that you will be able to make the most of both of them and align them in the way that you would hope to. Therefore, before you even think about such alignment, first work on perfecting both of them to the point where you don’t feel you can improve on them any more. You might be tempted to gloss over this section, but don’t – it is actually one of the most important parts of all, and sets you up for much greater success in the future when you then try to integrate the two. Both are equally important, so treat them as independent things first.


Your Backlink Profile


One of the most important parts of any website’s SEO is its link profile. Put simply, if you are not focusing on this, then you can’t be sure that your SEO is going to do what you hope for it to do in the long run. And one of the main things here is that you want your profile to be as natural as possible, and not have any sense of being forced or artificial. Adam White of SEOJet, teaches that a backlink profile needs a good mix of nofollow links in order to be natural, and that is a good place to start. However, you might also find that you need to carry out other actions in order to make it perfectly natural, and this can prove to be one of the hardest and most time-consuming parts of the whole process. But get it right, and your SEO will be incredible – meaning that your social links will also have more value.


Linking From Social To Site


Of course, one of the most essential actios here is to ensure that you are always linking from your social feeds back to your site, and vice versa. It is this interplay which gives both the power you are looking for for them, so you need to make sure that you have got this down as well as you can. You might be surprised at how much of a difference it makes, and it is not something you can overlook.

7 Ways You’re Wasting Time Online

20 Nov

blog marketing

Modern business involves spending a lot of time online. Some companies and sole traders exist solely online, utilizing websites and social media profiles to sell their products and services. Even those with a real life presence focus a lot of their time and money on building their businesses online. Online business is the future. It allows you to reach a huge audience, build a profile, speak with clients and customers instantly and can help to grow any business enormously. Even those small-town family-run companies that have been around for hundreds of years are now joining the hoards to set up online.


But, there’s a lot that goes into doing business online. It’s a lot more than simply turning your laptop on and sending a few emails. To do well, you have to be online seemingly 24/7. You need to be an active user on all social media platforms, or your posts won’t get attention. You need to reply to email and comments immediately, or your reader will think you don’t care. You need to be constantly churning out new content for your blog to help get it noticed and you need to find new ways to market your business as new methods are continually gaining attention and older ones fall out of favour.


There are sometimes just not enough hours in the day to get it all done well. So, instead of trying to create more hours, let’s look at ways to save time. A lot of what you do online can be done faster and more efficiently if you just stop wasting your own time.


Dealing with Spam


Junk mail was annoying. Then we all started getting spam emails instead, which were more annoying. But now we also get spam comments on our blogs and social media profiles. Users using apps to make completely irrelevant remarks in the hope you will follow them, or worse, spam accounts leaving clickbait messages on your blog.


Having to read them to find out if they are spam, before deleting and blocking them is a complete waste of your time. Time which could be used replying to genuine comments. Fortunately, there are tools to stop fake users accessing your accounts, double check that your customers are real with Netverify to cut down on spam comments and messages.


While you’re at it, go through your emails and unsubscribe to any that you don’t read.


Stopping Security Threats


Spam isn’t just annoying; it can be a security threat. Keep your website safe with an SSL Certificate and block fake loggins. This is especially crucial if you take information from customers and readers.


Remembering Passwords


Remembering passwords can be a nightmare. Which often leads to us using the same

password for everything. This can be dangerous. Use password remembering software so you can have a different, secure password for every account. Without having to reset it every time you get them wrong or forget one.


Posting to Social Media



To grow a social media following, you need to be an active user. You need to share content that helps and entertains people, promote the work of others, as well as your own, offer people advice and help when they need it and reply to any comments or message you may get. You also need to take time to find new profiles to follow and make sure you are interacting with seemingly everyone, all of the time.


It’s impossible. So, stop trying. Use a social media scheduler. Spend a little time at the start of every day scheduling your social media posts for the rest of the day. Making sure that only up to 20% of it is either selling your own products and linking to your own site. Then, just spend the odd few minutes looking through your feeds and replying to comments. If you see anything worth sharing during this time, add it to your scheduler for tomorrow.




One way most of us waste time online is by literally wasting time. It can be so tempting to start browsing the internet, shopping or playing games. To avoid this, plan breaks into your day or use tools which stop you going off course.


Not Building Relationships


You spend time giving basic replies to comments and not really paying attention to people. This is a waste of that time. Instead, read their comments and give meaningful responses. Building relationships with readers will help your business to grow. Make the most of the time that you do spend on social media.


Being Unorganized


If there is one thing that leads to time wasting, it’s not being organized. Write a to-do list every day. Then, if anything comes up, find space to fit it in.


You can save literally hours every day by simply being organized and making the most of your time online.

Four Strategies To Increase Online Sales

10 Nov


blog marketing

It’s a basic principle, but businesses need to have sales in some format in order to be sustainable and to grow. Sales of products or sales of services are really one of the same thing, but whatever the business is it needs that revenue. It can possibly be agreed that many businesses are always looking to improve their sales in some way, which brings me to sharing some of the strategies that could help you do it. Whether you focus on one or all four that I share, I’m sure that your sales will thrive.


Using social media to promote and advertise


Social media is huge these days and with more than 70% of people checking things like Facebook at least once a day, it is vital for your business to be present on them. This is when developing a social media strategy could help you to increase your online sales. Think about the content you share and how you share it, encourage your audience to engage and share which helps you business get in front of new eyes online, and ensure you remain professional and present. Consistency and good content are the two secret ingredients to being established and well connected online, which subsequently could help increase sales.


Ensuring your website is visual digitally


Is your website visual online? Of course you may have a site but if someone searches your type of products or services in a search engine will your site be one of the top results? This is when local SEO services could help improve the presence of your website on the world wide web. With many sites to do with your industry and niche it is vital to be seen. So many people take to websites like google for answers or recommendations so this could seriously improve the traffic to your website.


Checking out your competition


Whether a competitor has a different pricing strategy, be in a different location or is even different to you, of they appear to be more successful then it’s time to analyse their online presence. Looking at your competitors isn’t a way to copy or sabotage, but more to feel inspired with how you could do things differently. Maybe they post regularly online through social media or use different content methods like pictures or video to share their products and services. Feeling inspired is a great way to up your game, and can help you to stay motivated to succeed in your own business.


Market research could be your secret weapon


Let’s be honest here, your established customer base is your goldmine. These clients and customers are using you repeatedly month in month out, or even just on a consistent level if your business is a one time purchase sort of thing. So they must be coming back to you for good reason. So what could that reason be? Market research with your existing customer base could help you to see exactly what you do well, and what you could improve on. Giving you the secrets to make even more improvements in the future. However, market research could also be used for potential new customers, as you could hold things like focus groups to gain valuable feedback and criticism.


I hope that any of these four strategies help you to increase your online sales.



How To Cover Off The Business Basics Of Starting Your Social Media Company

18 Oct

digital marketing meeting

When it comes to starting a business, it’s true that you’re going to have a lot to think about. As much as you might love social media, know a lot about the industry and be ready to get started with your agency, it’s often not as simple as that. Sometimes, it’s okay to launch your business in an unconventional way, slowly, and learning as you go. But if you want to make the right impression from the start, you’re going to want to take a more professional approach. And to do that, you need to get the business basics down.


Whether you’ve been in business for a long time, or you’re brand new, there are a few essentials that you’re going to need to get sorted at the start of your journey. Yes you know social and marketing, and you’re ready to get going, but there are a few business basics that you’re going to need to put in place before you get going!


Pull Together Your Plan


So you know social. And you know how to make the most of a marketing campaign. And you probably even know how to market yourself with the best of them. But if you’ve not run a successful business before, you need to take a step back and pull together a plan. Because if you want this to work, and you’re serious about going places, you need a business plan. Not only will it keep you on track, but it will start you off on the right foot too.


Hire An Accountant

digital marketing business

Next up, think about hiring an accountant. No seriously. You’re probably thinking you can just do this when tax time comes around and you start to struggle. But think back to the last point for a second. Are you serious about making this a success? If so, then you should think about doing this sooner rather than later. Because a good accountant can make sure that you’re working to your potential and help you with all financial matters, and not just filing your taxes.




Secure A Lease


And what about an office? If you’re planning on going solo and being a social media consultant, then you could get away with setting up an office at home. But, if you’re looking to do things on a slightly bigger scale, you should think about finding an office for your venture. If you want to look professional and are likely to host clients, then this should be a definite to-do on your list.


Get Insured


Then, you also need to think about insurance. Whether you get that office space or you decide to work from home, you should compare insurance policy plans to find the right option for your circumstances. Even when you work from home, you still need to take care of your insurance matters if you want your business ventures to be protected.


Get Your Tech Together


You also need to work on the equipment your business needs to be the best. Sometimes, you’re only going to be able to work with the laptop you’ve got, and that doesn’t mean to say you can’t make your business a success with just that. But, if you have had investment, and you’ve got budget to allocate, think about the devices and software essentials you need to get things going.




Consider Hiring Staff


Another key decision that you’re going to need to make at some point is whether or not you should hire staff. Again, there’s nothing to say that you’re not going to make a success of things on your own, because you can. But if you’re doing things on a big scale, you might need the right team behind you to make that happen.


Start The Pitching Process


Then, with most of the business essentials in place, you’re going to want to get your pitch on. It’s highly likely that you’ve already got some clients confirmed or at least in mind, you but you need to be out there pitching early as possible to drum up some business.


Put Yourself First


Don’t ever forget about promoting yourself as a consultant or agency. You should always be your number one client. You’ve got good social skills, so use them. If you want to get the business basics in order, then you’re going to want to put yourself first and start selling yourself to success.


Starting A Social Media Agency: The Basics

6 Oct

Ever wondered if you could take your social media skills from freelancer to starting an agency? With the right planning, it might be a lot easier than you think. While some prefer the freedom of freelancing, ultimately, there are only so many hours in a day – which puts vast limits on your ability to earn. Starting an agency, however, will give you the opportunity to take on a lot more clients than you have time for right now, and increase your earnings potential by a significant amount. Here are a few of the essential things you need to consider if you decide to go down this route.




Decide on your key services


First of all, it’s essential to establish your particular niche and decide on your crucial service offers. Will you be offering help with all social media channels, or focusing on delivering results for a specific platform? While the former might bring you more clients, the latter will give you the opportunity to charge more money, as your expertise in Facebook, Twitter, or Instagram will be more in demand.


Find the right people


One of the most significant problems you will have is finding employees or contractors who have the right level of skills to work with your clients. It can be tough relinquishing control, especially if you are used to working alone as a freelancer or consultant. You’ll need to arrange training, teach your employees or contractors how you like things done, but also be prepared to listen to their ideas. One of the benefits of running an agency is that it gives you the chance to tap into a collective brain – and you would be wise to make the most of it.


The money


Ultimately, it’s going to cost you money to get your agency off the ground. You’ll need to pay staff, create a website, rent an office space, and pay for advertising and marketing materials. If you don’t have enough savings to pay for it yourself, you’ll need to look for funding. According to, there are plenty of different ways of getting investment for your business. You can put yourself out there and try and attract venture capital firms, or borrow from banks or credit unions. You might apply for assistance from the small business administration (SBA).


Find complementary businesses


As point out, social media is part of the broader digital marketing picture. And if you want to grow your market, it’s advisable to find other, non-competing businesses to work with. For example, anyone with a company can have a social media channel, but they are also likely to want a website – so you could team up with a web designer or development company. Similarly, social media is increasingly becoming an essential part of SEO, so perhaps you could work with a specialist search firm?


Be ready to manage


Finally, if you love getting stuck into your client’s social media platforms, bear in mind that over time your focus will need to shift. As your agency grows, you will be spending more time consulting with clients and doing far less of the actual social media work. If this managerial and consultative role doesn’t sound appealing to you, perhaps you will be better off sticking to your freelance career.


6 Very Useful Tips to Get More Traffic

18 Sep

There is one thing that matters the most to any serious business owner or a marketer, and that is getting more customers. This is basically the rule for any type of business, and one of the best ways to attract new customers is to boost your website’s traffic.



The traffic on your website is what helps your business stand out, so it’s understandable that you need to generate as much traffic as possible in order to maximize the potential of your site and get higher revenue. Luckily, there are a lot of things you can address, and most of them are basically free. You just need some time and a few planning skills. We’ve searched the web and we’ve collected these useful tips that should help you with your traffic generation. So, without further ado, let’s dive in and get your traffic up.


Social Media

Let’s face it – social media has become extremely important part of our everyday lives. With millions of users spending countless hours on social media sites like Facebook, Twitter or Instagram, it becomes imperative to find the right way to address those people. There are some great things you can use social media for, like the content promotion or engaging campaigns. You can even use social media to organize contents and hand out rewards, and you can get quite a lot of free promotion too.


As social media can seem very casual and easy to use for your marketing campaigns, we’ve experienced quite a lot of poorly executed campaigns in the past. This happens because most of the time, these campaigns don’t have a particular purpose. They should be aimed in such a way so they drive both leads engagement and the brand awareness. Make sure your social campaign is planned out, it has a specific purpose and it can get your visitors to engage.


Online Reviews

Various studies have shown that more than 85% of the users completely trust the online reviews. Knowing this makes the user engagement process even more important. Even though it sounds easy, there are a lot of businesses that don’t manage to pull off this strategy. Finding a way to get a review from most of your visitors can help you a lot.


User reviews are important because of various reasons. They represent the unique content and the concrete point of view from your users. With new reviews, pages that would otherwise be static now have updates and basically fresh content that promotes your services or products. Another amazing thing about online reviews is that usually, people that leave reviews have larger social circles, so you get better promotion through their recommendations.


Viral Content

We’ve all seen our fair share of the viral content over the years. Using viral content as a marketing strategy has proven to be quite useful when it comes to the worldwide promotion. What this type of content does is that it gets the attention of a visitor, it makes the visitors engage, and it aims to get the visitors so drawn in that content so they share it. When the content is done in a proper way it can leave quite a significant mark in the online world, and in return, your website traffic skyrockets.


In order to make really enticing viral content and get to profit from it, you need to follow some steps. The first thing you need to do is defining the focus group. Once you understand your audience, planning out the right content gets easier. The next thing to keep in mind is originality. No one likes to see a copy of a copy. Try to find the original ideas and try to do something no one has done before. It may seem impossible but trust us, with a bit of imagination and some professional help your website can flourish overnight.


Guest Blogging

A pretty common practice when it comes to promotion is to get involved in guest blogging. Whether you’re writing content for a bigger blogging site, or you’re inviting guest bloggers to publish their articles on your website, guest blogging can help you boost your traffic significantly.


Publishing content on other websites helps you generate traffic from those websites, and it also helps you with brand building. Having guest bloggers publish content on your website also helps with generating more traffic as those bloggers share the content through their social media and their blogs. Just keep in mind that the content you provide or publish is fresh and original.


Responsive Web Design

Knowing that the number of online visits from mobile devices has surpassed those from desktop computers, it’s absolutely imperative that your website has a responsive web design. What this means is that your site should be accessible from all devices.


There are some things you can do, in order to optimize your website and boost its traffic. You can always get the help of web design freelancing experts, or you can learn more about responsive web design and how to adapt it for yourself. It may seem too complicated, but if you’re running a WordPress website, it could be done very quickly, with the help of few plugins.


Videos and Webinars

People like interaction, but they also need some visual help to engage them more. Using video testimonies or video presentations for your products and/or services can significantly expand your audience. In one of the studies, more than 60% of people stated that they have more trust in brands that use videos for promotion.


Webinars are also another great way to get involved with your audience. Webinars are usually live video presentations where you can talk about a specific product, service or anything related to your business, and you can take questions from your audience. This is also a great strategy to reach wider audiences and it helps you “seal the deal”.


Wrapping It Up

No matter what type of business you have, your website is extremely important part of that business. For quite a lot of people, it’s the first impression they get about you and your business. Your website can help you generate revenue, but only if it generates traffic. Hopefully, these 6 tips will point you in the right direction, so you can truly understand the best way to reach your visitors.

10 Things That Make You Love And Hate Google Algorithm Updates

11 Sep

SEO used to be a practice of different black-hat techniques that were used in order to cheat the search engines into believing that your site is more relevant than the others. Everything from spamming links to keyword stuffing used to improve your ratings, but that is no longer so. Over the years, Google has changed its algorithms so much that today’s SEO is nothing like it used to be. Since the Big G’s algorithm updates have shaken the world of SEO every time they’ve rolled out, we’ll cover some of the biggest changes they’ve done over the years.


Panda Hates Keyword Stuffing

Originally a filter for spammy, low quality, and thin content, Google Panda moved to become a part of Google’s core algorithm in 2016. It heavily punishes internal duplicate content, content plagiarism, keyword stuffing and thin-content. That’s why you need to check your content for plagiarism through a tool like Copyscape Plagiarism Checker, as well as make sure you’re not stuffing keywords or posting low-quality content just for the sake of it. Thin content pages are also a problem, they represent low word-count pages with plenty of ads and/or affiliate links.

The End of Spammy Link Tactics

With the release of Google Penguin in 2012, many websites lost their organic search visibility due to the usage of too many links coming from low-quality websites. Google won’t punish you for having a couple of bad links, but if there’s a spike in the influx of such links you’re going down. Way down. If you’ve got too many harmful links, you’ll either need to request the removal of those links by contacting the webmasters of such sites or disavow them through Google’s Disavow Tool.

No One Likes Auto-Play Videos

Google released a silent update nicknamed Phantom aimed at punishing low-quality user experience, as well as rewarding websites which worked hard to enhance the user experience. Aggressive advertising has quickly become a thing you must worry about and auto-play videos are a big part of it. Users want to land on a page and have some sense of control on it – if they want to watch the video they want to play it themselves. Auto-playing it, on the other hand, leads to bad user experience and your users quickly leaving the page, which Google’s algorithm will recognize and punish you accordingly.

Links From Your Website to Bad Sources

Google is not only assessing links that are leading to your website, but also the pages that your site is linking to. By creating a follow link to another website you are practically vouching for that website with your own credibility. Having too many of these links leading to low-quality pages will signal Google that you’re not good at judging quality content and thus lower your site’s authority, which will further lead to a lower ranking in SERPs.

Google Pirate VS Copyright Infringement

Pirated content has become a huge deal over the past decade, and in 2012 Google has decided to fight it. Making movies, music, or software available to website users for free is something that Google couldn’t afford to support, so they’ve designed an algorithm to prevent any websites that receive many copyright infringement reports from ranking well. The update mostly targeted torrent sites, but could never handle thousands of new sites with illegal content that emerged on daily basis.

Hummingbird Values Meaning

When it was released in 2013, many struggled to figure out what Hummingbird changed and why the search rankings changed. This was a big algorithm update that tried to understand search queries better in order to match the results to searcher’s intent, instead of basing them on individual keywords that were typed in. It has become increasingly important to focus on synonyms and related searches, rather than on exact keywords. Google Related searches can be a huge help if you want to be on the good terms with Hummingbird.

Pigeon Made Location a Key Factor

Released in 2014, Google Pigeon changed the results for any queries where the searcher’s location plays an important role. This also meant that the same SEO factors would now be used to rank both local and non-local search results. Being included in the Google’s local index has become a must for local businesses, and the first step for that is to have a Google My Business page. It’s also useful to know that local directories like TripAdvisor saw a major ranking boost due to Pigeon, so being featured in them will likely benefit your rankings.


At some point in 2015, Google realized that most of the searches are initially done through mobile devices. Mobilegeddon was rolled out to affect the SERPs for mobile devices so that the pages that are optimized for mobile devices rank at the top of the mobile search. This is why today you should always go for the responsive web design and do everything you can to make your site easy to use for mobile users. You can check how your website stands when it comes to mobile devices with Google’s Mobile-Friendly Test.

Bad Content

Aforementioned Google Hummingbird is said to be capable of judging the intent of the webpage’s content. This basically means that this algorithm is capable of recognizing a nonsense content from a well-written one, which gives it the power to punish the former and reward the latter. If you’re unsure about your rankings, SEO services Sydney offer their own Rank Checker Chrome Extensions, through which you can check your ranking for different keywords and adjust your content accordingly.

Shocking News Inside! Google Hates Clickbait?

Clickbait articles are low-quality articles that offer little to no value to visitors after they’ve landed on the page. Once they realize that there was nothing shocking or amazing about the news, as the headline suggested, they’ll quickly leave the page. Google has thus realized that the amount of time spent on the page is actually more significant than the actual number of clicks that the page received, which led to penalties for any such articles that Google recognizes as clickbait.


SEO has changed significantly over the years and Google is even changing the way they are updating their algorithms today. They are now trying to constantly apply smaller updates, at different times, so it’s no longer a matter of huge updates that everyone will talk about. This makes it even more important to stay in touch with Google’s trends if you’re looking to rank well. There are some things that are unlikely to ever see a huge change, like user experience as a ranking factor, or having high-quality content. One thing’s for sure, Google updates can be a real pain for some, but also a huge reward for those who aren’t looking to cheat the system.

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