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Drive Social Media Clicks And Conversions With These Button-Mashing Ideas

22 Mar

 

What is effective social media marketing? It’s marketing that directly helps to build a business. It’s marketing that helps drive those clicks and conversions you so desperately need to stay afloat.

 

According to the data, social media is becoming more and more important to businesses. Shareaholic recently released a study in which they found that more than 30 percent of total traffic to business websites came from their social media platforms. As social media becomes the go-to platform to experience the internet, perhaps eclipsing even Google search in the near future, companies that know how to leverage social media for maximum effect will be the most successful.

increase social media conversions

 

The question for entrepreneurs, therefore, is how to boost their social media marketing in a way that’ll get customers mashing their left mouse buttons every time they see the company’s posts. Here are some quirky ideas.

 

Organize A Celebrity Takeover

 

A lot of your customers are likely obsessed with celebrities. And so getting one to write your tweets and Facebook posts could potentially be a great marketing ploy. If you’ve got the right connections, try to find somebody famous that customers of your business would love to interact with and ask questions for the day. For instance, if you’re a car parts company, you could try to get a famous racing driver to come out of retirement and take questions on your Facebook page. Having a celebrity take over your account can create a lot of buzz for your company, especially if it appears as if they are endorsing what you do. Just make sure that you’re careful about who you approach. You want a celebrity who isn’t totally unhinged and won’t destroy the good reputation you’ve worked so hard for.

 

Share Your Positivity

 

Twitter has become a bit of a political nightmare recently, with people getting angry about the current state of the world. In fact, things are so bad that Twitter has starting banning and censoring people whose political opinions they don’t agree with. Companies are advised strongly to stay out of the fray. Companies like Kellogg’s and Starbucks who have made their political ideologies public have been ruthlessly punished by segments of their market and have lost both sales and staff.

 

Because politics drives so much of what happens on social media, it’s a tempting target for companies to latch onto. After all, cat memes have been replaced over the last 24 months with references to the changing political order. Companies would be silly to miss out on these marketing opportunities, but how do they take advantage of them when the subject matter is so inflammatory?

 

One idea is to try to put a humorous spin on current events. Instead of offering political opinions (and in the process alienating half your customer base), provide comical commentaries on the current state of affairs that will appeal to people of all political persuasions. Try to make yourself relevant to the political conversation without actually offering any opinions of your own. Research has shown that companies that regularly put a positive spin on things tend to gather the most followers. If you have strong personal views on a particular topic, set up a personal account. Don’t put your brand at risk.

 

Fire Bad Customers

 

Social media can be a bit of a minefield. You never know when your company is going to be the target of a sustained assault by a disgruntled customer. The instinct of many entrepreneurs is to be as apologetic as possible and try to defuse the situation. But this tactic doesn’t work and can often signal to other customers that you really have done something wrong and let a customer down.

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A better solution was recently demonstrated by Liberty Bottleworks. The company got some bad feedback from a customer who was upset with the service that they had received. The client was looking for the company to capitulate, but instead, the company replied in an honest but firm way. They pointed out that the customer had been unreasonable and that they had taken advantage of the company long enough. The firm response, according to Adweek, won the company lots of respect on social media and increased their following. It showed that paying clients like businesses who are honest and forthright about what they do.

 

Facilitate Meaningful Connections

increase social media ad clicks

 

Never treat your customers as resources from which you can extract money. This motive will come across unconsciously in all your interactions, potentially putting customers off. Instead, interact with customers in a professional way that shows that you genuinely care for their wellbeing. You’ll be surprised just how many like-minded people you’re able to find on social media and forge relationships with. Find a common interest and keep the conversation open, thereby reinforcing your company brand.

 

Be A Little Quirky

 

Sometimes it pays to be a little different in life, especially when you’ve got to differentiate yourself from the competition.

 

But what’s the best way to be weird? The short answer is to avoid playing it safe. Social media users love it when companies are authentic and have personalities. They don’t like bland companies, desperately treading on eggshells.

 

Build Facebook Groups

 

Although Facebook security risks are a reality, the benefits of setting up a Facebook group are immense. The problem with Facebook right now is that it is getting enormously saturated. So many businesses have piled into the platform that it’s hard to get your content in front of your users. Because of this, more and more companies and marketers are setting up their own Facebook groups, allowing their members to receive direct notifications whenever the company does something.

 

For businesses, the benefits are potentially huge. Facebook advertising isn’t cheap, so getting customers to be part of a Facebook group is a great way to freely disseminate your content.

 

Market Across Multiple Platforms

 

Cross-platform marketing is all the rage right now. The reason is that it’s much easier to build your following on any one particular social media site when you’ve got a bigger pool of people from which to draw. You could attract people from your Instagram account, for instance, to start following you on Facebook. You could also tweet on Twitter that you’ve just added a bunch of new photos to Instagram and incentive people to sign up to your Instagram account.

 

Embed Calls To Action

 

Ever since social media became a significant business platform, the companies behind the sites have been looking for ways to give budding enterprises more tools. It’s now possible, according to Econsultancy, to embed calls to action directly in your Facebook posts. For instance, if you’ve just launched a new line of smoothies, you can give your customers an option to buy your product, right on the Facebook page itself. This helps to reduce friction and provides customers with what they want faster.

 

Write Long Posts

 

Twitter deliberately restricts the number of characters you can use in any particular post. But it turns out that most people want more content than just a couple of lines. Many businesses are now turning to Google Plus to write longer posts. Google Plus is a platform that encourages conversations and allows people to “+1” a post or a comment if they like it.

 

Use Custom Tweets

 

After you’ve inserted all your hashtags, tweets can end up looking like a bit of a mess. But they don’t have to be that way. In fact, there’s a lot that companies can do to make them more eye-catching and easier to read. For instance, you can use unique fonts and colors, and line breaks to break up the text.

 

Getting A Website Ready To Grow

15 Mar

For a business or for a personal brand, the website is one of the most powerful tools for maintaining an identity in the online world. Like a business, it evolves and it grows in time. Sometimes, you just want to get current. Other times, you want to be able to expand it to new areas and new depths. If you want to grow your site, you need to ask yourself the following questions.

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Shake off the mistakes

Having a goal to develop your website, a key focus of how you want to make it better, is a good idea. However, it doesn’t hurt to take the time to do a little housekeeping, either. Now is the time to identify all the cases of bad navigation, of overloaded pages, and anything that gets in the way of the site’s usability. Now is the time to weed them out.

Grow in the right direction

If you want to grow the site but you’re not entirely sure how you can make it better, then now is the time to look at the analytics. Analytics can show you not only which pages get the most traffic and could benefit from a bit more focus. They can include heat maps that show you exactly where on each page a visitor’s attention is going. You can find the elements that work and expand on them throughout the rest of the site. Or you can use an area that gets a lot of attention but is being underutilised, adding calls-to-action and the like where there was little before.

Make sure you can support the weight

If you start off with a host that deals specific with small, amateur web operations, you’re going to soon find out that they might not be able to support the site as you grow. You need to look at options like PAC Web Hosting and how they offer different packages for sites with different needs. Otherwise, you won’t be able to scale the site up as much as you would like. Meaning you will forever be limited in just how you can grow it.

Grow it outside the site

If you want to improve the traffic of a site, then the site alone isn’t enough. You need to focus on how you can attract and retain more people. Attracting them might mean using appealing landing pages with social media campaigns or improving your search engine positioning. Retaining them can be a lot easier if you make use of remarketing tactics like those used by Clickity. Remarketing can have your site appear to past visitors in their social media, for instance, giving them ample incentive to check back with your site. This can work in either keeping old visitors informed of new content that might appeal to them or to encourage repeat customers.

Updating a site for the purposes of keeping it fresh isn’t a bad idea. But when you’re updating it, take the time to answer the questions above. Get as much from your update as you can and watch your traffic data as you reap the benefits.

Going International With Your Business

14 Mar

going international with your business

For a lot of businesses, moving their work making their customer and client base international can be a logical step to make. It gives you the chance to reach out to a lot more customers. And, it allows you to fill gaps in the market. Of course, this comes with it’s difficulties. You have to make sure that you prepare for your international work. And, all of your content needs to be up-to-snuff. To help you out, this post will be going through some of the best ways to improve your business before taking it overseas.

To trade with people in other countries; you have to be able to show them content in their own language. Of course, this doesn’t mean that you have to go out and learn a second language. But, it can help to have some things translated. You need to appeal to as many regions as possible Or, at least the ones that you will be likely to serve. You will almost certainly need help to do this; there’s loads of work to do. Your website will need to be updated. And, you’ll need to be able to send emails in a different language. To do this, you should use the help of a professional bilingual marketing agent, like Bilingua Franca. Using a service like this can prove invaluable when it comes to reaching out to your foreign customers. People will appreciate that your website is translated for them. And, it will help you to gain customers that can’t speak your language. People won’t shop on a website that they don’t understand.

Working overseas may require some networking, depending on the type of business that you run. One of the best ways to do this is through social media, like Twitter or Facebook. These give you a chance to reach out to companies and potential partners to get your products or services into other countries. It can be easier to have another company handle some of the work when you’re expanding. Sometimes, companies get overwhelmed with the work that they put on themselves when doing this. So, it’s critical to make sure that you consider the idea of getting some help. Remember; it will always benefit the other company, too.

When conducting business, it’s very important to be able to communicate effectively. Using telephones or email can be very difficult when you want to talk business. It makes it hard to be friendly. And, people can’t read your expressions. So, instead, it’s best to use the services of a company like Skype to host video conferences with your clients. This will help you to build rapport, just like in a meeting; even when you’re hundreds of miles away.

Working with people in other countries can be hard. But, it can also be incredibly rewarding. So, it’s worth giving it a shot; if you think you’re ready for the work. Always make sure that you can handle the extra workload before you take it on. You might need to employ more staff members to tackle the job once you get started.

Is Website Visitor Tracking A Waste Of Time?

10 Mar

When some people set up new websites, they put little to no thought in analyzing their visitor’s on-page behavior. They feel that website analytics is a waste of time. Their reason? People are already interested in what is on offer if they’ve made an effort to visit the site!

 

That might be the case for some visitors. But, for others, they’ve usually followed a link from a search engine results page. Or they may have been referred from another website but aren’t too sure what the destination site is all about and was just curious.

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As you’ve probably gathered by now, website analytics isn’t a waste of time. In fact, it’s just as essential as buying a domain name for your site! Still not convinced? Let me share with you some reasons why you’re wasting time by NOT taking advantage of website analytics:

 

Your web pages might suck

 

Style is subjective. You might think your website looks fantastic, but the rest of the world may disagree with you! When you build a site, it’s crucial that it gets tailored for your target audience. It doesn’t matter so much if YOU like it or not; what does matter is that it gets results and a return on your investment. After all; you’ll have had to pay for your website, hosting, and domain name!

 

If your content isn’t appealing to your visitors, you’ll have a high bounce rate. In other words, they look at a page on your site and decide to surf elsewhere on the Web instead. If you don’t install any digital analytics tracking on your pages, you’ll have no idea if you’ve got a high or low bounce rate.

 

Your web pages might be broken

 

There’s no denying that web design technology is evolving at a rapid pace. These days, the use of Flash on a website has significantly decreased.

 

Many mobile devices and even desktop browsers are discontinuing support for the product. If you have a lot of Flash content on your site, try looking at it from an iOS device. Notice how the page is blank where the Flash media should be?

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That’s because iOS devices don’t support Adobe Flash! Website analytics can tell you a lot about your visitors, including what devices they use. If a high proportion is iPhone or iPad owners, you’ve got a big problem you need to fix – and fast! Otherwise, it could damage your site’s SEO score!

 

You won’t know how well your PPC ad campaigns are going

 

Do you have paid ads on display through platforms such as Google AdWords? If so, you might get some analytics information on the ads that perform the best. However, are you aware of what your visitors do once they get transferred to your site?

 

If the answer is no, you’re in dire need of website analytics! Using the technology, you can see the flow of pages that most visitors access. For example, after the home page, they might click on your “Products” page.

 

I hope today’s blog post has been of use to you and that you’ve learned a bit more about website analytics.

how to use website data for marketing

Social Media Marketing: 4 Creative Lead Generation Ideas That You’ll Love

8 Mar

In recent years, the popularity of social media has exploded! Businesses are nowadays using social networks to their advantage for the purposes of promotion and advertising. After all; social media offers a cost-effective way to get a message out to a particular niche audience.

 

Social networks offer an array of marketing options, some are even free of charge. The trouble is; some business leaders are unaware of the best ways to use social media to their advantage. If that sounds like you, don’t worry because today I’m going to share with you some hot tips on generating more sales leads through social networks! Here is what you need to know:

social media marketing 2017

 

  1. Reach out to a successful business leader in your industry

 

People love reading stories that inspire them. Armed with that knowledge, you could interview a successful industry leader for your website or blog. Once you’ve done that, share a link to your interview through social media. You could also ask the person you’ve interviewed to share a link to your page from their site and on their social media pages too.

 

As you can appreciate, it’s a brilliant way to drive more traffic to your website. It also shows your followers that you enjoy sharing the thoughts of others within your social media profiles.

  1. Create a quick survey for people to fill out

 

Another idea to generate sales leads for your business is by creating and sharing a survey on social media. How does that help your company, you might be wondering? Well, the idea is two-fold.

 

First of all, it shows that you care about people’s opinions about your brand. And, second, you can use it as an educational tool to learn more about their spending habits.

social media marketing strategies that work

 

Using that knowledge, you can then tailor your future products and services more to their needs. The lead generation part is perhaps the most clever bit of all! At the end of the survey, you can ask participants if they want to learn more about the product or service you are promoting or talking about in your survey.

 

Websites like www.FlagshipDigital.com.au can tell you more about such lead generation strategies.

 

  1. Create instructional videos

 

Social networks like Facebook and Twitter allow you to embed videos into your posts. You can use that fact to your advantage by creating some instructional videos. The ones you make should be on how to solve a particular problem (using something you sell).

 

Assuming you do good videos, your followers will share that media with their followers and so on. Take a look at this screencast tutorial from www.pcworld.com for further details.

 

  1. Create a viral meme

 

In case you didn’t know, a meme (pronounced “meem”) is usually a funny or satirical image overlaid with a caption or quote from someone. People love sharing stuff on social media, and a meme can help you generate leads to a product or service that you sell.
Think of a funny situation where what you sell could come in handy. If you put the right spin on it and capture your audience’s attention, your meme will go viral! Check out the meme generator over at imgflip.com for some inspiration.

Why Your Business Isn’t Making Sales Online

8 Mar

As any small business owner will know, if you’re not online, it’s not going to work. Anyone who can remember a time before the internet (as crazy as that might sound to some younger people!) will know that before the World Wide Web, all forms of business transactions had to be done in the real world. Usually, this involved an actual handover of money in return for a product, service or trade. These days, however, not only is our money stored on a little plastic card, but it is traded and exchanged online instead. The industry term for this practice is ‘e-commerce’ – primarily the business of selling something over the internet. Whether your business revolves around an actual physical product that your customers buy or a service that you provide, engaging in e-commerce is an absolute must-do for the success of your company. Despite this, it is an area that many startups and new business alike trip up on. If you are having trouble selling your wares or services online, here are a few things you might be doing wrong.

 

how to make online marketing sales
Your marketing isn’t working

Okay, so you’ve got your website all set up with a transparent payment system – and you’ve checked it works. But still, the orders just aren’t coming in. The first thing you need to do is to step back and take a look at your online presence overall. Is your website easy to find, and is it making good use of SEO? If your site is buried deep within the depths of the internet, it’s unlikely that any customer is going to choose you over a rival, more easy-to-find site. Get on board with social media and shout about your business as loud as you can. Additionally, is it clear that you are an ecommerce website and that you have something to sell? Remember that the customer’s attention span is very short, so you have to do everything in your power to make it clear to them what you can offer them from the very beginning. It may be worth speaking to some ecommerce experts who will be able to tell if your site is encouraging people to buy from you. Even simple things, such as adding a better call to action, can make a huge difference to your success rate.

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Your website is not primed for mobile devices

A shockingly huge number of people now view websites not through their desktop computer, but via their cell phone. The majority of people these days have a smartphone or a tablet on their person at all times, so you need to make sure they have access to your business wherever they are.  If your website works well on a desktop but is all skewed up when you view it through a phone, you could be missing a trick here. Most website hosting platforms (such as Wix or Squarespace) offer you the option to optimize your site for mobile devices, so make the most of that feature! If you hired an independent designer to create your website for you, see if they would be willing to make it functional for mobile too.

how to increase online marketing sales
Your checkout system is too complicated

When they are buying from you, the last thing you want to do is to frustrate or confuse your customer. When they are already at your online checkout, you’re halfway there, as they have made the decision to put the item in their basket and attempt to pay for it. But if your checkout system is too long and laborious, they are simply going to look for the same product somewhere else. Try and make it so the whole thing only takes a couple of minutes. Offer a ‘guest checkout’ option and don’t hassle them with creating too many security barriers – speak to an online security expert about the ones you need (any that are deemed unnecessary don’t bother with). Make sure you accept all major credit and debit cards, and you may even want to consider using PayPal on your website. It can also be worth incorporating a feature where your customer’s checkout details are saved, as this will encourage them to return and make a swift, easy purchase in the future. Finally, always thank your customer for ordering from your business – even something simple like a thank you message and regular order updates will make them feel as though they are dealing with true e-commerce professionals.


Leaving an Impression: How to Win Over Target Clients During Brief Meetings

8 Mar

If you only have a brief meeting with which to impress a target client, how do you make sure you leave a lasting impression? It’s not an easy question to answer, but there are some rules that you will have to follow. If you get your approach right, a small amount of time is all you’ll need to secure a client and seal the deal. So, read on to learn more now.

 

Be Human, Not Robotic

 

First of all, you need to remember to act like a human being. This might sound like something that’s obvious, but it’s something that many business people get wrong. Instead, they deliver their pitch in a robotic and inauthentic kind of way. Don’t fall into that trap because it never ends well. Your target clients will glaze over and stop listening to what you’re saying. So, you should try to make a human and natural connection with the client you want to win over. It’s much better to do that than to bore the client and have them cut the meeting short and get away quickly.

 

Ask Questions and Take a Real Interest

 

If a client is going to use your services, they will want to know that you are generally interested in them and what they need from you. That’s why you need to ask questions and take a real interest in their particular needs. Remember, no two businesses or clients are the same. And you need to find out as much as possible with regards to what they need before you can actually help them. So, the questions you ask should aim to uncover more about the client. And when you get the answers, use them as a way to pitch your business to them. Offer solutions to their problems. You can head to https://blog.hubspot.com/agency/questions-ask-client if you want to learn which questions to ask.

 

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Hand Over a Business Card

 

Business cards are really useful because they will extend the period of time your company has to impress the target client. They will take your business card away with them, and then they might look at it later on in the day or maybe later in the week. It will remind the target client of your business and the services you have to offer. They might then visit the website displayed on the card or call up your office. Go to http://www.islandprinting.com.au/printing/business-cards-2/ if you want to get some business cards printed. They should look modern and visually appealing for the best results.

 

Get Your Body Language Right
Last of all, you should make sure that you get your body language right. When you interact with someone, your body language says just as much, if not more, than the words that come out of your mouth. Keep this in mind and ensure your body language is always open, welcoming and showing interest in the conversation you’re having with the target client. If you can get this right, you will be in a good position to win the client over.

Compelling Reasons To Shift To Mobile Marketing Tech

2 Mar

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In the past five years or so, there has been a considerable shift in online activity from desktop to mobile. And the simple truth is that unless your business is utilizing mobile technology to its fullest, you are going to fall behind your competitors.

 

Smartphones and tablets are quickly becoming the dominant tools for consumers when they go online, and it has never been more important for businesses to start moving with the times than it is today.

 

Don’t underestimate how important mobile is becoming, and will end up being in the future. Here are some incredibly compelling reasons why every business needs to start ensuring they are investing in mobile tech to grow – and retain – their customer base.

 

60 percent of searches are now from mobile devices

 

Up until a few years ago, the average person searched for information, products, and ideas from a desktop. But this has constantly been changing since the introduction of Internet-capable mobiles. And with the rise of the smartphone and tablet, the stats are now pointing firmly towards mobile being the search tool of choice for the average consumer. Today, almost 60 percent of all searches are now coming from mobile devices, according to Google. And given that mobile optimization is such an important factor in Google’s SEO demands right now, only a foolish business would fail to acknowledge the importance of mobile.

mobile-marketing

 

90 percent of mobile use involves apps

 

People are spending an increasing amount of time on their smartphones and tablets. Almost 75 percent of Americans check their phones or devices every single hour. And, interestingly, 90 percent of mobile use involves using or checking in with mobile apps. So, as a business owner, if you aren’t talking to a mobile applications developer and looking at ways to create an app for your business, there is a good chance you are missing out on valuable business. Not only are apps great tools for finding new customers, but they are also great tools for retaining them.

 

Mobile e-commerce is on the rise

 

The trend towards searching via mobile has been happening for quite a few years now. But over that period, the search statistics haven’t matched with the figures for purchasing online – people still tended to buy online via a desktop. Things are finally changing now, however, and buying from a mobile – m-commerce – is becoming an integral part of the e-commerce scene. Last year, the figure leaped to 57 percent of all e-commerce purchases, and we are betting that there will be another significant rise throughout this year and the next.

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The technology is improving

 

Because businesses are investing a lot of money in mobile technology, things are finally beginning to grow. Most people will remember the early days of the smartphone when virtually every website looked terrible in such a small form. But as the tech is getting better and developers learn new ways of working, mobile usability and design are improving. It’s vital for businesses to invest in UX and design these days, as consumers are beginning to learn what to expect. A poorly designed app or a website that looks terrible on a smartphone won’t stand a chance of survival.

 

Smartphones are personal

 

Smartphones offer an incredible opportunity for businesses to start tailoring their marketing to individuals. You don’t have to look too far to find how many companies are doing this already. Take Amazon’s algorithms as an example – it’s continually offering similar or complementary products to those the user is searching for. Marketers can also glean a lot more relevant information from their customers than was possible before. Mobile searches and application use offer a huge range of big data which can be used to form a better, more accurate picture of average customers and individuals alike. In simple terms, if you aren’t taking advantage of mobile, there’s a good chance your targeting efforts aren’t as razor sharp as hey could be.

 

Email is still the king

 

Email is still the most valuable tool for marketers to keep in touch with their customers and develop stronger relationships with them. And the simple fact is that the vast majority of emails are opened on a smartphone or tablet – over 60 percent, according to research. So, any business that isn’t addressing this enormous trend is likely to be missing out. And a simple switch to optimizing your emails for mobile could bring you instant and dramatic results.

 

As you can see, it’s never been more important for businesses to invest in mobile marketing technology. Put simply, if you fail to go with the times, you will be left behind.

 

The Importance Of Images Online

25 Feb

Do you realize just how important using images online can be? Whether you’re a business or an individual who wants to build a personal brand and following, images can help you to do just that. Here are some things to remember when it comes to using images online:

 

Pinterest and Instagram Are Hugely Popular

You probably have a good idea of just how popular Pinterest and Instagram are. They’re used by millions of people every day to share attractive pictures, which people can like, share, and comment on. Many businesses are also using these platforms to share attractive pictures of their product, host competitions, and show people how their product could look in the home environment. It makes people far more likely to buy, and if your feed is pretty you’ll get more followers. You can also share customer snaps to increase engagement!

 

Images Can Give Important Information Quickly

Images can give important information quickly. Much faster than a huge paragraph of text. Think about it, would you rather read a block paragraph, or look at a pretty picture? This is why pictures are important whether you’re using social media, or you’re putting them on your website. Not only do images give people information quickly, they give the search engines information quickly with the likes of image optimization. If you’re wondering ‘what is image optimization?’, it isn’t too difficult to understand. There are tons of helpful guides out there to help you optimize your images perfectly. As SEO is all about creating a great user experience, image optimization is making sure you give a great caption while helping the search engines out too.

 

Social Media Posts With Images Get More Clicks

It’s been proven that social media posts with images get far more clicks than those without. In fact, posts with images get around 94% more total views than those without! You can’t afford not to post images with your posts with stats like that.

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Posts Also Get More Engagement

Not only will your post get more views, it’ll get more engagement too. This means more likes, shares, and comments, and more exposure as a result! Your attractive pictures could go viral, getting shared all over the web. All the more reason to make sure you’re taking high quality images and using them correctly.

 

High Quality Images Will Make More Sales

It goes without saying that if you’re selling a product, high quality images are going to make or break a deal with a customer. It doesn’t matter how riveting your description is, your site, or how magical your product actually is. Without a fantastic image to complement all of that, it isn’t going to sell as much as you’d like.

 

Images are so important, they make your business and posts look better, not to mention the internet as a whole. If you’re going to start taking pictures of your products, or even for your blog, there are a few things you can do to make sure they pass muster:

  • Use a high quality camera. Your smartphone probably won’t cut it for this, unless you have other pieces of fancy equipment to help create a professional finish.
  • Pose your pictures so that the product looks as if they are being used. For example, show how a piece of furniture will look in the home, and not just the item against a white background (although making the rest of the decorated room white will make the item stand out!).
  • Know how to edit pictures so that the colors pop. Just remember the picture should be an accurate representation of whatever you’re selling.
  • Get a professional in if you’re unsure. The investment will be totally worth it when you have product pictures to be proud of.
  • If you want to create an amazing business Instagram feed, making sure you have a theme is crucial. Making sure all of your pictures complement one another will make your feed prettier, and you’ll get more followers. It’s also a good idea to make sure your captions are as helpful as possible. Don’t forget to apply to as many people as you can, either!

Now you see how important images are online, you can make sure you’re using them properly. Images are crucial for business, bloggers, and even those who simply want followers. Some people do manage to make a full time living by simply posting on Instagram, so that’s something to think about too! Is there anything you’d like to add? Leave a comment below.

Digital Marketing Skills That Are Still In Demand In 2017

21 Feb

The digital marketing landscape is like the weather – it is always changing. One year you focus on mobile marketing and the next it is email marketing and next year it will be something else. Amidst all the change it is easy to lose focus on one important point – some things stay the same. Yes there is a lot of change and you have to react to the changes, but some things are just too important to go away. That is why they are still in demand and why you should use the following in your strategy.

 

Search Engine Optimization

 

SEO is still alive and kicking regardless of what some people think. In fact it ranks as one of the most effective marketing techniques which makes it one of the most important. For some reason there was a myth that the importance of SEO was dwindling. Nothing could have been farther from the truth especially as Google is modifying their algorithm. To become an SEO expert is crucial as consumers continue to search the web and will do for a long time. The way they search is changing but that is a different argument.

 

Mobile Marketing

 

That brings us nicely to the next skill which is mobile marketing. Customers still use the internet to search but they don’t do it from desktops or laptops anymore. They do it from smartphones and tablets which both class as mobile devices. Mobile devices operate differently from desktop and laptops. Your business, therefore, should accommodate mobile searches if it wants to tap into the market. To do this you have to tweak your site so it runs smoothly on mobiles or create a mobile site and redirect your users. Apps are also an incredibly potent source of marketing for businesses.

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Social Media

 

Social media is growing faster than the internet – that is how important it is to your business. The fascinating thing is that it doesn’t show any signs of slowing down. Sure, some outlets are showing a dip in profits but their recruitment is still higher than ever. With so many people using social media it is stupid not to incorporate it into your strategy. It is a great way to talk to customers directly as well as boosting your SEO strategy. Billions of people use Twitter, Facebook, Instagram etc, and you can’t afford to miss out on these numbers.

 

Analytics

 

Analytics will never die because you always need to analyse your strategy. Okay you might use a different piece of software than Google Analytics but you will still analyse it. Everything you need to boost your marketing strategy and succeed is in the numbers. It tells you where you are going wrong, how you are going wrong and how you can fix the damage,. That is info you can’t let slip through your fingers because your competitors won’t make the same mistake.

 

These skills are still in demand today and, more than likely, will be for the foreseeable future.

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