Social media is one of the most powerful marketing tools in the world today. With social media, you reach a massive online audience and add to your business brand. You can connect different networks to create a marketing campaign that is both strong and accessible. You can even lead customers where you want them to online and build up the search ranking of your site. As you can see, there are numerous reasons to use social media more in your business. However, to keep your social media campaign at the most effective level, you need to keep up with the latest trends. Here are the biggest and the best in 2016.
Social Media Buy Buttons
In the past, if you wanted customers to buy a product you had to lead them away from your social media page with a link. Not anymore because now you can use buy buttons. With a buy button, you can advertise a product or service on social media and get customers to buy straight away. There’s no redirection and no chance of customers getting lost once they leave your page. One click and they have made a purchase. It’s easy to setup, and it’s easy for customers to use. It’s no wonder this idea has taken the marketing world by storm.
Customer Content Generation
You don’t have to waste time making content for your business. Not when you can encourage customers to create content for you. It’s a great idea because a consumer is more likely to trust another customer rather than the word of a business. There are plenty of different ways to do this. Restaurant trends include encouraging customers to take pictures of their food and posting it. If your chef’s presentation skills are top notch, it might encourage a lot more customers to stop by. For other businesses, customers can be encouraged to share tips, reviews or even stories based on a product.
Customers constantly expect to be updated with fresh information and interact with businesses. Live feeds are the best new way to do this. With a live feed, you can directly reach your customers, and you provide regular updates. They are easy to setup, and all you need is a camera and something to say. Once you have that, watch thousands of people click on your live feed. Remember to promote it, using social media before you set it up.
You’d be surprised by how many customers you’ll pick up by SEO when consumers search for social media. 33 percent of all organic searchers will click the first link that comes up at the top of the page. That’s why it’s important your social media has SEO content as much as your website. You have to make every source of engagement as strong as the others. If someone else’s social media page comes up when searching for your services, you’ve already the lost the battle.
These are just some of the social media trends that you’ll need to keep a check on in 2016.
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