7 Ways to Boost Your Business Using Social Media

20 Jul

how to make social media work

Social media is an excellent tool to help build up your business. Whether you own an online company or not, you can still use platforms such as Facebook and Instagram to help your business grow. Once you’ve spent some time creating social media accounts for your business and have gained a healthy following, the benefits available to you are endless!


These days it’s trendy for businesses, however big or small, to use their social channels to boost their business. With millions of users all over the world, you can use these sites to drum up business in no time. There are so many different ways to use social media to your advantage, all you have to do is put in the time and effort to get you started.


The use of social media has become a hugely popular way for big businesses reach the public. It’s not uncommon for them to invest big money in campaigns, with the hope of creating a storm and gaining interest and custom from users across many different platforms. These businesses understand and utilise the power of social media, and there’s no reason why you shouldn’t too!

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Here are seven ways you can use social media to boost your business:


1 – Advertising


These days most social media platforms allow you to run ads. This is an excellent and cost effective way to promote your business. By paying for adverts across your accounts, you will reach far more people than you would if you simply posted it to your feed. This method is especially useful if your follower numbers are quite low, as you can still reach potential customers and drive them back to your feed to find out more!


Advertising in this way is also beneficial, as you can often choose a target audience for your posts to reach. This means you won’t waste time and money on boosting content that the audience will not be interested in.


2 – Networking


Networking is crucial when you are trying to grow your business. Building up valuable relationships allows you to get your name out there and be recognised among the tops dogs in your field. There are social media platforms that are dedicated to helping companies build up beneficial, professional relationships. Spend some time connecting with like minded individuals, exchange ideas and learn from each other. You never know where it might lead you!


3 – Merchandise


Having an online presence gives you the opportunity to build your brand on a vast scale. Once you have a legitimate brand that people recognise, selling merchandise over your social media platforms will help to spread the word even further. You can get some ideas on merchandise such as custom lanyards from lanyardusa.com. Having merchandise customised with your brand name creates a buzz all about your business. The more people that buy them, the more will want them!


Creating fun and quirky products is a good way to increase your profits too. Your business wouldn’t be able to thrive if it didn’t make even a small profit. So finding ways to get noticed and boost your business are essential if you want to make it!


4 -Run Competitions


Running competitions over your channels is the perfect way to grab people’s attention, so that they remember who you are. It’s also an excellent way to drive people to your website, boosting your traffic and your sales.


Competitions also allow people to try out the service or product that you offer. If they like what they get, the chances are that you’ll get repeat custom and they’ll pass on how pleased they are to their family and friends. Word of mouth can be an excellent source of business too!


5 – Get Customers to Leave Reviews


Allowing customers to leave reviews on your social media channels allows other people to see how great you are as a company. It’s hugely popular for people to check reviews before they make any purchases these days. So, if you have a good reputation across your social media channels the chances are people will want to come to you!


Reviews also allow you to make positive changes to your business according to the feedback you receive. Pleasing your customers is key to having a thriving business, listen to your reviews and keep them happy!


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6 – Engage with Your Following


Whether you have a huge following or a small one, engaging with your fans is a great way to keep them coming back. Be polite, personable and answer any questions that are posted. This makes people feel valued and not just a number to boost your ratings, also is important to care about your looks, you may use some beauty products that help with that and you can also read online the best anti aging serum reviews. Good engagement across all of your social media platforms not only helps to keep the followers you have, it also contributes to accruing new ones along the way!


7- Post Content Regularly


A lively feed is a happy feed! If you don’t post frequently enough it’s likely that your fans will lose interest, if they do that could mean you lose business too. You can use a scheduling program to keep your feed full with up to date, relevant content. This means that you don’t have to keep posting content manually, but your fans will see regular posts appear throughout the day.


If you choose not to post regularly your feed will look dormant and so your fans will drift to others that are more entertaining and offer them more value. The last thing you want to do is lose the followers you’ve worked so hard to gain.


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If you want to make a success of your business, by putting all or even just a few of these points into action, you’ll notice that more people will become interested in what you’re doing. The best thing about social media is that it’s so readily available, you can have accounts set up in no time at all. There’s an audience out there waiting to see what you have to offer, use social media to your advantage today!



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