Hit A Wall? Simple Ways To Make Content More Compelling

21 Apr

Content marketing is one of the most effective ways to connect with an audience and subsequently, boost sales. It can be tough to come up with new and fresh ideas on a continual basis, and you may find that you feel like you’ve hit a wall sometimes. If you’re struggling for that creative spark, here are some simple ways to make your content more compelling.

Start with the headline

The headline is arguably the most important part of any piece. You want to lure the reader in, and encourage them to want to see more. A punchy, intriguing headline will be much more effective than something that’s drab, over-complicated or long-winded. Give the reader an idea of what the article is about, and use your imagination. Tailor the style to the kind of article you’re producing. If it’s a light-hearted piece, puns are always a good idea, but make sure the message is clear. If you think a title is a little tenuous, try and think of something better. Research suggests that 80 percent of people who look at the page will read the headline, but only a quarter will go on to read the rest of the article, so make your title stand out.


Take an original angle

It’s very difficult to come up with original ideas when it comes to creating new pages or blog posts, but it’s often possible to approach subjects from a different angle. If you want to talk about saving money at home, for example, you’ll probably come across numerous articles that have a similar theme. You can still cover this topic, but put your own spin on it.

Adopt a subtle approach to marketing

Many individuals and companies use content to drive sales. This can be a hugely effective strategy, but it’s important to get it right. You don’t want to bombard your customer with information and make it very obvious that you’re trying to get them to buy into your business. The marketing methods you use should be subtle, and your client shouldn’t feel like they’re on the receiving end of an aggressive sales pitch. If you don’t know much about techniques like SEO, it pays to work with a search engine optimization expert. You can optimize your content and increase traffic to your website without using blatant sales techniques, which will put potential customers off.

Make your readers think

Everything you read should have an impact on you. As a writer or blogger, you need to make your audience think and encourage them to reflect, ask questions, or want to find out more. Consider subjects that are thought-provoking, and encourage discussion. Leave space for comments, and try and get people to share their ideas and opinions. If you find that a certain article is successful, create a series so that people come back to your blog.


Have you hit a wall in your content marketing strategy? Are you struggling to get away from generic material or come up with something that will inspire your readers and generate more traffic? It can be tough to be original all the time but keep plugging away, and hopefully, these tips will prove useful.

Don’t be Casual About Your Facebook Approach

19 Apr


You probably already know that Facebook is something businesses should be engaging with, especially if you’re a regular reader of this blog. But the problem for many businesses is that they don’t quite take it seriously enough. They fall for a lot of misconceptions about Facebook and social media in general, which means that they end up making a lot of mistakes in their strategy. This means that they end up not accessing the full potential of the Internet’s third most visited website.

Yes, you do need to repeat those six words to yourself: the Internet’s third most visited website. (Yes, it was the most visited website for quite some time, but it’s been overtaken by Google and YouTube in the last few months. Sorry, Mark!) With close to 2 billion users who are active on a monthly basis, however, it’s still the platform that has the most active users.


And yet it seems that a lot of business still aren’t taking Facebook very seriously. They imagine social media to be such a casual, even innocuous thing. Despite such heavy and widespread use, businesses seem to think that the people who use social media don’t pay much attention to anything on it outside of things that reflect directly on them. This means that these businesses end up wasting a lot of potential – because Facebook users tend to take what they see on the site very seriously indeed. (Often to their detriment, as we’ve seen with the just-ever-so-slightly-overstated modern problem of “fake news”.)

This sort of flippancy about the success of their Facebook pages among businesses needs to end. A business owner, for example, may not think that there not being too many likes on their Facebook business page is that big a deal. And, granted, Facebook likes aren’t everything.

But don’t assume it’s because users don’t tend to like – or, in other words, follow – business accounts. Because people actually do tend to give businesses a like if they’re interested in keeping up with them. And the healthier your Facebook page looks in terms of content and like count affects the likelihood that you’ll acquire more popularity. This is why you may want to increase social media advertising, or buy Facebook likes, or hire professional content creators and community managers.


Likewise, because of this overly-casual approach, businesses may make the mistake of not really engaging with people on social media. For a few years now, successful businesses have realized that real engagement on social media – talking to people, liking things, sharing the content of other creators – isn’t just something that individual users do. It’s something that businesses can do with those users, in order to increase the popularity of their brand.

What’s more is that most people will find out about your business after performing a search on Google. While Facebook isn’t the most visited website in the world, using it correctly does increase the visibility of your business on the website that is! Search for a business on Google and you’ll find their Facebook page on the first page of results.

So stop underestimating Facebook – and start being more serious in your approach to it.

Why Are Your Online Sales Struggling?

12 Apr

The world of online business boasts some truly phenomenal opportunities, but it’s a fierce environment also. Unfortunately, if your sales figures aren’t booming, they probably look dooming. Worse still, resurrecting those sales from the dead can often feel like an impossible challenge.   


It doesn’t need to be, however. The first step to repairing the damage is to locate the source of your problems. Once you do this and take the appropriate action. There’s nothing to stop you reaching the sales targets that you desire. Here are some of the most common mistakes, along with what you can do to overcome them.



Inadequate Web Platform


Most modern businesses now have a website of some kind, even when they are offline companies. However, if you’re actively trying to gain online sales, this domain isn’t only a marketing tool. It’s essentially your shop floor too. Therefore, ensuring that it is built for both immediate success and long-term growth is imperative.   


From being able to handle the bandwidth to utilizing social media your website needs to thrive. Perhaps most importantly, the ecommerce software should be both accessible safe. After all, if the consumer doesn’t trust the service, they won’t complete the transaction.


Not Making The Most Of Marketing Budgets


As an online retailer, you’re probably familiar with a variety of paid advertising services. There’s no doubt that these can become your greatest tool for spreading the word. That said, any adverts that hit the wrong audience are a huge waste of your budgets.   


Working online opens the door to a global audience, but you’ll still have your niche. This could be determined by age, gender, or hobbies. Either way, setting your Facebook campaigns and other streams to hit that target market is vital. With more efficient marketing, you’ll gain greater traffic figures from the audience that counts. In turn, this can only give your sales figures a boost.



Products Don’t Look Attractive


You know that your products are great. But your self-assurance counts for very little if those positivity reactions aren’t shared by customers. If the website is gaining a suitable level of traffic but is struggling to generate sales, it may be down to presentation.


Customers need to feel enthused by your items. As such, writing compelling descriptions can make a telling impact. Then again, a picture paints a thousand words. Product photography is a crucial aspect, and getting it right will ensure that interest turns into converted sales. Essentially, you are trying to show your clients that those products will enhance their lives. So make sure the details do that in style.


Consumers Are Unsure About The Company


First and foremost, consumers need to want your products. Nevertheless, they also need to have trust in your company too. Without it, they’ll take their custom elsewhere. While a great website and ecommerce platform will lay solid foundations, you shouldn’t stop there. Upgrade your customer care game, and you should see increased sales in no time.


The positive words of customer reviews and testimonials can carry a lot of weight too. Combine this with a fair returns policy, and new clients will have no reason to doubt your company. Follow this up with a winning service, and you’ll have them coming back for more. Once this has been achieved, sustained success beckons.




Is YouTube A Hot Source Of Website Traffic?

12 Apr

It’s a well-known fact that social media can be a huge contributor to the level of traffic received by websites. It only takes just one post or piece of multimedia to go viral, and visitor numbers to spike for their related websites! The advantages of using social networks to drive traffic to sites are so high that businesses and organizations of all sizes have a social media presence.

When most business leaders think of social networking, they consider platforms like Facebook, Twitter, Instagram, and LinkedIn. But, there is one service that a lot of folks forget about when planning their online social media marketing campaigns: YouTube. Let’s face it; if you’re not going to create any videos, what’s the point of having an account on there, right? The truth is, video is a powerful way to increase brand awareness and drive traffic to a website.


In fact, one can say that YouTube is a hot source of website traffic! So, with that in mind, how can you make your profile on the video sharing site interesting and attractive to your target audience? Here are a few pointers to help you get started:

Create some compelling videos

Before you do anything, it’s important to ensure that your multimedia content is attractive to your target audience. You need to curate content that people want to share with others and embed on their websites and blogs.

Demonstration videos and those that show how to resolve problems are the types of video content that receive plenty of views. If you want people to click or tap through to your website after viewing your videos, your content needs to be good enough to draw them in first!


Improve your video metadata

Okay, so you’ve got some videos that receive plenty of views on YouTube. But, you’re still not happy with the amount of traffic that they generate for your website. One way to boost your site visitor numbers is by improving the metadata on each of your videos. In a nutshell, the metadata comprises of keywords (tags) and category classification.

Take the time to correctly populate each video’s metadata. Bear in mind that Google uses this information when presenting search results that include video content. It’s one of the first things anyone in social media marketing will tell you to optimize on YouTube!


It’s all in the headline

When you search for a video on YouTube, the search engine on the site (and on Google) focuses primarily on the title. In other words, when people search using particular keywords, videos that have those words in the title will get returned higher up the search results page list.

You need to make sure that your videos have relevant titles with keywords that people use the most. It makes sense to use something like Google’s Keyword Planner tool for help with this.


Don’t forget to create some playlists

One final point worth bearing in mind is that you should create playlists of relatable videos. Of course, you should only put your videos in the playlists for obvious reasons!

YouTube (and Google’s search engine) add more “weight” to search results where videos are included in at least one playlist. Such an approach helps to drive more traffic to your site, especially when you are linking back to your site from all of your videos.


Artificial Intelligence Is Changing Marketing

11 Apr

We’re living in the midst of an artificial intelligence explosion. All of a sudden, many different types of artificial intelligence are crawling out of the woodwork and changing the way we live our lives. We’ve got artificial intelligence that trawls the internet for data, we’ve got artificial intelligence that can beat grand masters at the game of Go, and we’ve got AI that can drive cars and drones. Many commentators have likened the current episode in technological history to the Cambrian explosion, a period about 500 million years ago when the number of different species on Earth exploded, and we got the current diversity we see today.


Artificial intelligence is going to impact all parts of business too, especially marketing. Here are some of the emerging trends that are being shaped by advances in artificial intelligence.

Automated Assistants, Online And On The High Street

Back in the 1950s when Alan Turing and John von Neumann were developing the very first universal computing machines, they imagined a world in which people would be able to have everyday conversations with computers. Soon they wondered whether it would be possible to build an electronic brain with all the subtleties and knowledge of a human. Before long they devised a test that would confirm or deny whether a computer was intelligent or not. They suggest that a panel of experts be assembled to have a blind conversation with either a computer or a bunch of human actors. If after, say, ten minutes of conversation, they couldn’t tell whether they were talking to a computer or a human, then the computer would pass the test and be considered to have a human level of intelligence. This test was later dubbed the Turing test, after the brilliant mathematician and computer scientist who came up with the idea.

No computers have yet managed to beat a genuine Turing test, but they’re getting much better. The current wave of artificial intelligence technology has made voice recognition excellent indeed. What’s more, now that computers like the Amazon Echo are on the cloud, they’re able to connect people to the information they want, quickly and effortlessly.

Companies are starting to use artificial intelligence to replace human assistants. It turns out that the vast majority of problems that people have are actually rather routine and can be solved with the help of a basic automated system, rather than with the help of a human. This means that companies are now able to provide some customer services for free. What’s more, they able to deploy customer assistants in anywhere they come into contact with their clients since providing these services is virtually cost-less. This means that eCommerce companies will be able to implement artificial intelligence to help customers navigate the checkout without clicking out.

Enhancing The Role Of Search

Larry Page, a founder of Google, has said that the ultimate search engine would be able to provide you with the exact answer you want, based on your question. The way search engines worked until recently, however, didn’t guarantee that people would find what they were looking for. Instead, search results were almost entirely based on keywords, which may or may not have been related to the meaning of the search query. Now, though, search engine giants, like Google, are working on search engines that will respond to meaning, rather than to individual keywords. This means that customers will be able to search using natural language questions and get the answers that they want.


SEO tools have already changed considerably. But with the rise of intelligent search, they’ll need to evolve again. Not only will companies have to focus on keywords, but they’ll also have to make sure that the actual meaning of their content is closely aligned with customer questions. Businesses will need to focus more on more on answering the right questions – not just talking about related content – if they want to win the SEO game.

Better Identification Of Trending Content

There’s a huge marketing advantage for companies who can spot trending content and get on the bandwagon early. The only difficulty is seeing the trending content and preparing a response before it’s gone mainstream. Again, artificial intelligence will come to the rescue. One of the strengths of today’s AI algorithms is their ability to recognize patterns in among all the noise. With enough examples of the patterns of data generated by trending topics on social media and forums, companies will be able to predict in advance which stories and topics will grow to become dominant. This then allows them to put together marketing ideas to hitch a ride on a wave of popularity, exposing more people to their brand.


Shoppable Content

A significant barrier for eCommerce companies at the moment is the checkout. Between a quarter to a half of all customers abandon their shopping cart before making the final payment, meaning that online companies lose a lot of business that they might have had, had they been regular stores. A couple of innovations might change this sorry state of affairs.

The first innovation is shoppable content: the idea that you should be able to buy the things you’re reading about right there in the browser window, rather than having to go to a separate site, provide account details and credit card numbers or create a new account. We’ve already seen some social media sites experimenting with this kind of technology, like Instagram. But it is hoped that with the help of AI, it will soon be possible to do the same on any site, no matter what they content, and check out there and then.

Tapping Into The Psyche

Finally, artificial intelligence is being used to assess customer’s emotions ahead of time, allowing companies to respond accordingly. Already, AI experts are predicting that by the year 2020, politicians will no longer be able to lie, since AI face-recognition software is getting so advanced that it’s able to predict deceptions with a high degree of accuracy. Businesses hope that they will be able to use similar technology to predict whether it’s worth trying to up-sell a customer or whether they should leave their advertisement until tomorrow when the client is in a better mood.

Entice Facebook Users To Your Blog With These Dynamite Ideas!

7 Apr

There is no denying that Facebook is one of the world’s most successful social media networks. At the time of writing, the platform has over 1.2 billion daily active users that access it via a desktop, mobile, or IoT device. As you can imagine, many of those people click through to web page links shared on their timelines, either from their friends, a page or group they subscribe to, or a sponsored post.

Believe it or not, Facebook gives you a plethora of tools to use to drive traffic away from its social network and onto your website! If you run a blog, and you’ve got a “page” for it on Facebook, you might be wondering how to make your followers view content that you curate on your site.

Well, wonder no more because it’s easier than you think to start driving traffic to your blog from Facebook! Here is how to do it:


Post up images, include a link to a relevant page on your blog

Did you know that people are more likely to pay attention to pictures and videos posted on their timeline than text-only updates? With that in mind, you should start posting up images relevant to your Facebook page (and blog).

They could be photos depicting an object or scene, a meme, or even an image overlaid with a quote or saying of some description! It just needs to be something your audience will like seeing and is relevant to your content.

Start a link-building campaign to your Facebook page

Most people would assume link building only applies to individual websites. But, it often makes sense to direct people to your Facebook page as well! Why would you want to do that, you may be wondering? Well, the answer is simple: your audience can get a better feel of what your blog is about by reading your posts on Facebook!

Link building to a Facebook page is one of the best-known off site SEO techniques you can employ. It’ll also give you the opportunity to gain more followers (likes) and new visitors to your blog.

Make your Facebook updates short

Have you ever noticed that when someone posts up several paragraphs on their Facebook page or profile that the text becomes truncated? Each time you post up new content, it needs to be short and sweet AND attention-grabbing!

You can edit the description of any blog links you share on your Facebook page. But, make the actual post text no longer than 140 characters. In other words, assume you are writing a tweet on Twitter!

Engage with your audience

While the above tactics will work and drive more traffic to your blog, they shouldn’t be the only things you do on your Facebook page. You also need to engage with your followers and make them feel as though you’re all just a bunch of good friends hanging out together.

There are many ways that you can engage with them. For example, you could ask a question or put up a poll asking them to choose an emoji that best describes which option they like the most. Or you could run a competition and direct them to your blog, with the advantage that your contest post could go viral on Facebook!

Delete the link

Last, but not least, when the thumbnail preview of your blog post appears in your post, you can remove the long URL link that you pasted or typed in. The thumbnail link will still work, in case you wondered! If you must insist on having a text URL as well, use a link shortening tool like Bitly.

Best Way To Build A Motorway To Your Website

7 Apr



Whether you are a business owner, business manager or a marketer, the endgame tends to be a mutual one: the need for more customers. That can be translated further because the easiest way to increase your customer base is to get more traffic to your website. That is the most effective means of improving revenue these days. The thing is, how do you increase the traffic?

That is the question on the lips of so many people, and the reason why we have laid out some of the most effective ways of achieving this.

Get Really Social

One of the most effective ways to increase traffic to your website is to harness the power of social media and use it to promote your content. The question is, what platform is best for what type of content. If it is short and snappy headlines that will grab the attention of the user then why not get onto Twitter and start tempting people that way. If you are looking to be an expert in your field then why not start building a following on LinkedIn with regular articles. If you’re primarily a product based company then why not get through to potential customers with photos on Instagram with a link to your website slotted nicely into your biography.

Address Your On-Page SEO

Too many people think that SEO is failing because of the competition in this realm, all of whom are fighting for that top spot. But it is not. A lot of small business SEO is flawed because these companies don’t realize the importance of things like image alt text, or creating links to other sections of their website – or external websites – or not using meta-descriptions. All of this is important, though, and all of this will renew your faith in SEO as a means of boosting organic traffic. A Roseville digital marketing company is good at helping small businessses with their advertisement needs online.

Be Irresistible

With so much noise floating around on the internet, the titles and headlines you give your website pages or blog posts are going to be your best friend. You need stuff that will leap out at people, grab them by the intrigue and have them click on your post, and that means mastering the art of writing an enticing headline. If you’re unsure of where to go for inspiration, look no further than Buzzfeed. They are the undisputed heavyweights of this. You just can’t help but click on their blogs or articles simply because of the title. It is an incredible skill.

Bring On Bloggers

Yes, this is linked to SEO in a way, but it could also be an organic means of improving traffic to your site because people may start to follow a specific writer. It happens. That is why newspapers have weekly columns done by influential people. As such, start inviting guest bloggers to post on your website every Thursday, start having experts in certain niches use your site as a platform from which to shout and scream. This will be beneficial to both you and them as it will see your traffic increase, possibly your following too, while offering the blogger increased exposure, and that is more often than not the tipping point.

How To Breathe Life Into Your Stagnated Marketing Strategy

7 Apr

Every business owner knows how important it is to have a solid online marketing strategy in place. That, however, doesn’t mean that every business owner is an expert at online marketing. It’s not possible to be good at all things, after all! If your marketing strategy has stagnated or failing to get the results you were hoping for, then don’t worry: we’re on hand to help you get back on track. You’ll be surprised how quickly you can go from being nowhere to having productive, measurable results that help grow your business when you change just a few ingredients. Here are four to get you going.


Look at the Numbers

Creating and getting a marketing campaign under way is only half the battle. The second half is monitoring the data to see how well different facets of your campaign are performing. It has never been easier to get detailed, easy to understand bits of information from your social media outlets and see what has worked and what hasn’t. If something is ultimately flawed and unsalvageable, then you’ll know what to change when it comes to your next campaign. In short: measure everything, and be ready to adapt when something isn’t working.

Bring in the Experts

As we said at the beginning of the article, you can’t be expected to be an expert in every area of business. Unfortunately, the complexity of online marketing – not to mention the fact that it’s changing all the time – means it’s one area where you can’t really afford to get it wrong. If you don’t understand this aspect of your business, look at bringing a full service digital marketing agency on board and let them get you back on track. While that’s being taken care of, you’ll be able to get back to your own areas of expertise.

Mix Up Your Content and Platforms

Sometimes you will know what you’re doing, but only when it comes to, say, posting your special promotions on Facebook. It’s all too easy to fall into the trap of thinking that Facebook, because it’s far and away the biggest of the lot, is the only social media site you should be focusing on. But Twitter and Instagram, among others, are just as important. Also, you should be mixing up your content as often as possible. Photos, videos, giveaways, promotions, etc will all keep people interested as opposed to posting the same thing each day.

Look at it with Fresh Eyes

When it comes to marketing, you’re probably operating within a pretty narrow spectrum and don’t even realise it. If you generally stick to one theme or idea, now’s the time to think outside the box and ask yourself what else you could be bringing to the table. You don’t have to reinvent the wheel, but looking at your business through a fresh lens might just give you the jumpstart you need to make your marketing strategy more exciting and prosperous. Get brainstorming with your employees and see what you can come up with!

Advice For Exploding On Facebook

7 Apr

Facebook is the most popular social network in the world. With many millions of daily users, it’s the perfect places for entrepreneurs to market their companies. However, lots of people achieve poor results because they don’t develop the best strategy. With that in mind, some fantastic tips on this page will tip the scales of balance. If you use some of the ideas mentioned below, you should notice a vast improvement during the next few months. At the end of the day, you want as many people as possible to encounter your content. The suggestions in this article should push you in the right direction.


Upload videos and other media content


If you haven’t seen amazing outcomes from your Facebook posts, it’s time to make them a little more interesting. Uploading images and videos alongside your text will make your content more appealing. You could create product promotion clips or try something entirely different. It all comes down to the nature of your business and your products or services. Don’t stress too much if you have no expertise in video production. There are lots of experts just waiting for your call. Search online for the best specialists and read online reviews. Once you find a team of professionals with the right capabilities, you just need to explain your ideas. With a bit of luck, they’ll design something effective within a couple of days.


Use emotional language that requires a response


The way in which you construct your Facebook posts could play a role in their reach. For instance, writing a statement will only encourage people to read the text. However, asking a question will incite them to engage with your content. Perform as much research as possible into emotional language, and then use your knowledge to make an improvement. Ideally, you want as many people as possible to “like” and “share” your statuses with their friends. That is especially the case if you’ve included a backlink to your website. By asking questions or pulling on heartstrings, you should get a better response.


Try to be funny wherever possible


Humour makes the world go round, and social media users love it! With that in mind, you should try to make your posts funny whenever you can. It’s not always appropriate, but you should milk the idea when the time is right. For example, maybe you see something hilarious in the news that you can relate to your industry in some way? If that happens, you should spend time trying to work out the funniest way of making the connection. The number of shares your posts receive will increase, and you could end up going viral. Stranger things have happened.

If you follow the suggestions and advice on this page, you should move a step closer to exploding on Facebook. Just remember that social media promotion takes time. Don’t feel too disheartened if it takes a few months to find your feet. Of course, Facebook offers an excellent paid-advertising tool these days. So, you can always speed the process if you’re willing to make an investment.

Should Healthcare Professionals Use Social Media?

7 Apr



I’m hoping you’ll stick around for the rest of the article, because it’s important to know why healthcare professionals should be using social media! Otherwise, you may go ahead without an understanding of how you should use social media in order to best benefit your business. It certainly isn’t by using social media the way your typical young adult would use it. (No-one wants to know that the surgeon whose knife they’re soon to be under was partying hard a couple of nights ago.)


So let’s take a look at the specific reasons why healthcare professionals should use social media.

Patients are talking about you on it


People love to complain about a bad service, and they’ll often do it on social media. Of course, people also tend to believe they’ve been wronged even when they’re the ones who are at fault, or even when they received exactly what they paid for. You’d better believe that people take to Facebook and Twitter to complain about medical practices and even specific doctors. If you’re not on social media, then you’ll have a lot less control over the image that people get of you over those platforms.


It’s essential for marketing


It’s often forgotten – at least, by people who don’t actually own their own healthcare practice – that healthcare is something that needs to be marketed. After all, it’s a competitive business (in the U.S., at least.) So if you’re not using social media, then you’re definitely missing out on big opportunities to expand awareness of your business and, thus, opportunities to gain more patients. Using social media along with a blog is essential for SEO, after all. Of course, the specific work you do will affect how you should go about it. A dermatologist, for example, would need to look into SEO for dermatologist practices.

It helps improve health literacy


People are always looking to the Internet to find answers to their various medical problems and concerns. Of course, while this can be useful in some cases, most of the time these patients aren’t reading anything particularly helpful! They’ll often end up on some clickbaity page that seems to be telling them they have some rare and awful brain disease that may not even exist. Articles that have been authored by medical professionals? They’re often not even on the first page of Google’s search results. Not only can you help spread really good resources, but you can also be a really good resource of accurate medical information if you’re using social media!


It’s great for charity and awareness


Many people in the healthcare field care passionately about the problems that are the target of their specific medical branch. A dermatologist may care greatly about skin conditions; an oncologist will care deeply about those affected by cancer. Many are involved in some way with charity and growing awareness of these conditions. Well, as the ALS Ice Bucket Challenge proved, social media can be an amazing way to help increase awareness to an issue – and, yes, perhaps even an absurd amount of money, too.

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