Whether you are a business owner, business manager or a marketer, the endgame tends to be a mutual one: the need for more customers. That can be translated further because the easiest way to increase your customer base is to get more traffic to your website. That is the most effective means of improving revenue these days. The thing is, how do you increase the traffic?
That is the question on the lips of so many people, and the reason why we have laid out some of the most effective ways of achieving this.
Get Really Social
One of the most effective ways to increase traffic to your website is to harness the power of social media and use it to promote your content. The question is, what platform is best for what type of content. If it is short and snappy headlines that will grab the attention of the user then why not get onto Twitter and start tempting people that way. If you are looking to be an expert in your field then why not start building a following on LinkedIn with regular articles. If you’re primarily a product based company then why not get through to potential customers with photos on Instagram with a link to your website slotted nicely into your biography.
Address Your On-Page SEO
Too many people think that SEO is failing because of the competition in this realm, all of whom are fighting for that top spot. But it is not. A lot of small business SEO is flawed because these companies don’t realize the importance of things like image alt text, or creating links to other sections of their website – or external websites – or not using meta-descriptions. All of this is important, though, and all of this will renew your faith in SEO as a means of boosting organic traffic.
With so much noise floating around on the internet, the titles and headlines you give your website pages or blog posts are going to be your best friend. You need stuff that will leap out at people, grab them by the intrigue and have them click on your post, and that means mastering the art of writing an enticing headline. If you’re unsure of where to go for inspiration, look no further than Buzzfeed. They are the undisputed heavyweights of this. You just can’t help but click on their blogs or articles simply because of the title. It is an incredible skill.
Bring On Bloggers
Yes, this is linked to SEO in a way, but it could also be an organic means of improving traffic to your site because people may start to follow a specific writer. It happens. That is why newspapers have weekly columns done by influential people. As such, start inviting guest bloggers to post on your website every Thursday, start having experts in certain niches use your site as a platform from which to shout and scream. This will be beneficial to both you and them as it will see your traffic increase, possibly your following too, while offering the blogger increased exposure, and that is more often than not the tipping point.