16 Must-Follow Blogs for SEO Marketers

27 Jun

When you work in marketing, you know that you’ve got to stay ahead of the curve. Not only should you be pushing the boundaries of the marketing techniques you use, but you also need to know all about new platforms and ideas, pretty much as soon as they come out. Yet it doesn’t always feel that easy to be able to do that when you’re trying to go about your daily tasks too.

However, there is one way that you can stay ahead in marketing, and not allow it to take away from the work that you’re going. Our access to digital media means that we can stay up to date with just about anything with the click of a button. But you already know what, you’re a marketer! When you work specifically in Search Engine Optimization (SEO), you’re going to want to stay on top of your sector’s trends, along with wider marketing news. And the best way to do that? Read the right blogs!

Business Insider

As a marketing professional, you’re going to want to be able to know about your wider environment. Working in SEO means that you work in business, so, it can be vital to know what’s going on in the many worlds that make up the business industry. Business Insider is a great blog to start your research with. Dealing with different markets and publishing insights on strategy, you’ll find interesting articles from a range of angles.

The Moz Blog

In the SEO industry, you can learn a lot from different professionals. Learning from your peers, gaining different insights and learning about different perspectives is a great way to broaden your horizon. The Moz Blog features articles from leading industry experts. You’ll find opinion pieces, advice, and tips, as well as interesting articles for a lighter read. Whether you’re looking for a fresh approach to strategy or a few new resources, you’ll find it here.

The Knowledge Bank

Working in SEO, it can also be handy to brush up on all things content from time to time. Yes, you’re going to have your own opinions and practices, but it can also do you a world of good to get some insight into different content ideas. You can get that from The Knowledge Bank. Along with ideas on branding, thought leadership and even best practices, the mix of blog posts you’ll find will be varied, insightful, and thought-provoking.

Search Engine Journal

Next up is the Search Engine Journal (SEJ). These guys are SEO specialists, but they do also cover wider marketing environments, meaning you get a great perspective on the wider industry too. Articles often cover topics like social media, content marketing, and paid search. In the form of opinion pieces, comments and observations, you get a great range of angles on each different topic. Plus, tidbits into industry life and hacks that can streamline your own agency processes. It’s a great blend of strategy and operation.

Neil Patel

But it’s not just the blogs of different businesses and publishers that you should be considering. There are also those run by online influencers that are just as insightful and influential themselves. Like Neil Patel’s blog. The consultant has worked with a lot of big name brands, like Amazon, and has a thing or two to teach you about all things marketing. For everything from YouTube hacks and SEO strategies to social media marketing and content marketing practices, you’ll find unique views on all.

Seth Godin

Following on from Neil, there’s also Seth Godin’s blog to keep tabs on. He is definitely a personality that you can connect with, and his pieces tend to be a bit more insightful than most. But only in the sense that you know they come directly from him – with his opinions and views in full force. His blog makes for a great read and covers everything from professional insights to thoughts on the latest trends.

Yoast SEO Blog

The blog that Yoast SEO run will also be a great resource to find insight and knowledge from. Alongside thoughtful posts on general SEO, you’ll find great detail on analytics and insights, optimization and conversation – the more techie or strategic sides to the industry. This can definitely be useful if you’re working on the strategy side in marketing and often find that you’re looking for new insights.

Hootsuite Social Blog

SEO and content marketing is largely connected to social media and social marketing. So, it can often be a great idea to work on ways to connect with an audience. To do that, it can help to get a range of different insights into social trends and ideas. A lot of us use Hootsuite to schedule our social media, but do you read their blog? It’s great for social education, strategic direction and fresh ideas for when you need them.

Ogilvy

When you work in marketing, you know the name Ogilvy. But, do you read the Ogilvy blog? Yes, you’ll get a lot of insight into their activities and thoughts, but connecting with competitors (even if they’re not direct competitors) is crucial in the industry. You want to be able to understand their thought patterns and ideas and share their knowledge. With a lot of great insight on leading industry news and trends, it will also benefit your world to take on different perspectives.

Mashable

To help with your surrounding knowledge in the industry, you’re going to want to be able to tackle a range of different topics. So, that not only includes with wider marketing business but also things like tech. The Mashable blog is great for this. Not only can you keep an eye on trending tech content that can inspire your own work, but you’ll be kept ahead of the curve and be aware of future launches and products that may affect the way you work.

Search Engine Watch

Then there’s also the Search Engine Watch to watch. With great detail on the SEO industry, including news, trends, theories, strategies, and opinions, it can often push you to think in different ways. You’ll also find great insights into different ideas to try out, along with thoughtful topics that may influence the way you work. Paid search marketing (PPC) is also covered alongside SEO, with snippets of social, analytics, and mobile technologies touched on too.

GrowthHackers

You’ve also got the content on growth that’s provided by GrowthHackers. Although you will find a full range of great content on the idea of growth marketing, the SEO section of the site is great for marketers. Thoughts on writing content, ranking, keywords, optimization and more, you’ve pretty much got content to scroll through that will cover every aspect of your work. Here you’re going to best benefit from taking on different perspectives of similar topics that will push you to question your own ideals about how to approach your daily tasks for the better.

Marketing Magazine

Then we’ve also got the online equivalent to the printed phenomenon. Marketing Magazine is something that a lot of agencies will subscribe too. But, waiting each month can be a little tired. So, to skip ahead and get the news alongside key opinion pieces at the touch of the button, head to their website. Here, you’re going to get a lot of content that covers everything across the board. But, as a marketer, you’re going to want to make sure that you know a bit about the wider business and what’s going on.

TechCrunch

Likewise, it will be handy to know a bit about the wider tech industry to improve your work and thoughts too. TechCrunch is one of the leading sites in the industry and is guaranteed to give you a good perspective. If you want to stay in the know with all things startups, mobile, social and even gadgets, TechCrunch has you covered. It could be a great way to enhance your knowledge and even spot trends or potential growth ideas for your own business.

Brian Solis

Back to another marketing influencer, we also have the Brain Solis blog. Alongside being a key digital analyst in the industry and speaking at events, he also blogs. Again, it can be super handy for your own perspectives to take on board the thoughts and comments of leaders in the industry. So, Brian’s blog with different thoughts and ideas on digital marketing will definitely give you that.

The Daily Egg

For a site that shares insight and trends on all things SEO, the search section of The Daily Egg is another solid choice. Not only is it great for industry newbies that need to learn a few of the basics about how the industry works, but you’ll also find pieces that make you think, tackle conflicting views, comparing strategies and also SEO hacks that could boost the way you work.

With so many different sources to consider, you can definitely pick and choose to see which pieces of content will work for you. With the aim of increasing your knowledge, improving the way you think about different topics and even to challenge the way you work, keeping up with the industry as an SEO marketer is a great way to progress well with your work and in your career.

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Converting Your Blogs Into Profit-Making Posts

26 Jun

Your blog posts are the unsung heroes of any online marketing strategy. This is because they serve a far bigger purpose than so many people care to give credence too. They cement your company’s branding, they offer free advice that people cherish, they carve out your place as an expert, improves traffic and help attract new customers to your business, and through multiple channels too. They have a huge part to play when it comes to building a good reputation.

 

But above all of this, and you can ask all the marketing consulting firms you want, the thing that your blog should do best of all is convert your readers into customers. That is what your content needs to be achieving. Customers pay, and that means revenue, and that is what is what makes you a success and not a failure.

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The big question is, how do you improve your blog’s conversion rate?

Compare All The Time

In the world of big data that we live in, evaluating your analytics is and comparing your different blog posts to see how they performed is one of the most effective things you can do to improve your efficiency. The thing you should be comparing is conversion rate and then dissecting that to understand them better. What made them convert? Was your call to action better? Was the wording more direct? Perhaps the tone of the content was different? Anything you can learn from your blogs that converted more sales the better.

The More Calls To Action the Better

It is a delicate balancing act, we know that. Too few calls to actions and you won’t get the sales you want and need. Too many, though, and you’ll put people off returning to your site. However, it is better to lean toward too many than too few. As a general rule of thumb, every single one of your blog posts needs to contain some form of a call to action. It is also important that you highlight these and encourage them to step away from your blog to make a purchase, and that means making it easy to do so. This can be done with links, non-invasive pop-up ads or even banners.

Know Your Audience’s Persona

If you want to continually engage your readers over the long-term then you need to get to know your audience as best as possible. That is why we recommend you turn your audience into a person with a personality, someone you can then aim your content at and use this to bridge the gap between you and them. The more details you can include the better. Not only will this give your words more power and a better chance of becoming revenue, it will also increase your repeat traffic and that will increase your chances of converting.

Persuasive Hacks Are A Must

You need to figure out a way to persuade your readers to say yes to buying. That is where leveraging a persuasive hack can really work in your favor. For example, growth hacking is knowing which of your previous posts worked best in terms of engagement and then using this to grow your blog’s exposure. Nothing fancy, just using what works. Online persuasion, on the other hand, is knowing what your target audience is into and what they are looking for and then, once you have understood this as best you possibly can, it is about speaking their language and aiming the content directly at them to up your conversion rate.

 

Find Your Voice: Making Social Media Work For You

26 Jun

There are a lot of marketing strategies that people go for in this day and age – but one of the best ones of all is simply to learn how to communicate well and clearly with your clients and your potential customers. One of the best and cheapest ways to do that is via social media some people also use sign marketing with companies as Speedpro and some people making online. Here are some ways to make sure you’re doing social media right.

 

Choose Your Accounts Carefully

First of all, you need to choose which accounts you want to use. Twitter and Facebook are givens – those are the places where people will look you up in order to contact you and ask you questions so it’s important that you have them. Other social media sites are also possibilities. If you have someone in the office who’s good at using Instagram and it’s relevant to your company, why not use that? If you’re focused on design in some way or at least visual elements of business, a good Instagram vibe can work wonders – you need to focus on building brand architecture by working out what is really true to you. If you want to appeal to teens and young people, Tumblr is a must, while LinkedIn is a good way to advertise job openings and attract professionals.

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Make Sure You Proof Read

If your spelling and grammar aren’t amazing, get someone to proof read your posts so that they look professional. No one will have faith in you if you can’t work out if you should use ‘their’ or ‘there’.

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Keep Your Accounts Active

There’s nothing more depressing than a blank Twitter or Facebook profile, or worse, one where you no longer post despite formerly being active. People will assume that your company’s no longer going, so make sure that you keep your social media going.

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Figure Out Your Voice

It can be hard to work out how to speak on social media, particularly if you don’t use it all that much. The best thing to do is to find a happy balance of a chatty, friendly voice with ensuring that it’s always completely professional – be polite to everyone, block or mute people who are trolling you instead of engaging with them, and make sure that you don’t ignore or block people who have legitimate issues and want to talk to you. Finally, remember to use emojis for a little street cred!

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Find A Hook

Finally, when it comes to social media it’s always a good idea to find some sort of hook that makes people follow you even if you aren’t the usual sort of company that they might be interested in. A tried and tested method of doing that is by posting regular pictures of your office dog, for example – you’ll show yourselves as humane, animal loving and relaxed, which is a vibe that a lot of people enjoy. Even if they follow you for the dog pictures, they’ll be hooked in the end and use you for their other needs too! You should also make sure that you’re interactive with your followers – follow people back, tweet them, like their tweets and posts, and be friendly.

Online Marketing vs Traditional Marketing

21 Jun

These days, it’s rare for a business to survive without an online presence. Online marketing has made it convenient for businesses to advertise and reach a global audience. If you want to compete with other businesses, you’ll need a website, a blog, social media accounts and more. Traditional marketing is much harder to do, but some people still stand by its effects. So, which is better? Online marketing or traditional marketing?

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Reaching an Audience

When it comes to reaching a specific audience, online marketing has the edge. All you need to do is set up a social media account and soon, you’ll have a huge audience at your fingertips. With the analytical tools available online, you’ll be able to narrow down who you should and shouldn’t target to get the best out of your business. If you monitor the content that’s being looked at by your audience you can tailor make an online marketing strategy to suit you.

 

Connecting with Your Audience

You can easily get the information you require to target your audience and keep them coming back for more online. However, some business owners would argue that you can’t create the same connection with your customers online as you can face to face. That’s why holding events or meeting with clients is so important. You can get the things you need for an event at www.illinkgraphicprintingstudio.com . There’s nothing like a free balloon or t-shirt to make a customer remember your business.

 

Costs

Traditional advertising can still be costly. Once you’ve invested in banners, flyers, pens and anything else, your marketing budget can take a huge hit. When you choose to invest in online marketing, you may save yourself some money. Yes, you’ll have to build a website and invest in sponsored ads, but once you have your audience, you won’t have to keep spending, unlike traditional marketing. It doesn’t cost anything to set up a social media page; it only takes time to build up the right audience. Some would say that online marketing is the cheaper option.

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Making Money

A good money day at a bricks and mortar store won’t begin to compare to a good money day online. That’s simply because 90% of your potential customers will be online. If you continue to post on a social media page throughout the day, more people are going to see you online and purchase online, rather than visit the store. Similarly, your online store doesn’t have a closing time. If someone passes your bricks and mortar store at 6pm they may have missed their chance to make a purchase. Online shoppers can make a purchase at 3am if they wished to.

 

The best option for any business is to use online marketing and traditional marketing to complement each other. If you want to make a real success out of your business, you can’t have one without the other. Monitor what works best for you and your business and take advantage of it. Don’t compare yourself to others- do things your way.

How The Power Of Words Convert Clicks Into Solid Return On Investment

21 Jun

Without a credible profit margin, any business will inevitably collapse, no matter how much investment is put into a brand and product. The pin drops in the marketing department, where web traffic must be abundant and effective. For companies who have a dominant online presence, a positive ROI isn’t guaranteed, although greatly increases the chance. From a purely SEO stance, reaching out to customers and satisfying their needs, first, starts with relevant information and creating a connection with the consumer on a personal level. Surely the goal of any viral marketing campaign is to drive sales through the roof, garnering a substantial amount of traffic, and spreading the brand throughout social media. However, if a business cannot convert those clicks of interest into sales, attracting consumers in the first place is null and void. So, how do you convert web traffic into sales? There are lots of techniques out there, but a few tried and tested methods stand out.

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Connecting on a human level

Blogging is an effective way of keeping your customers up to date and also, listening and communicating with consumers in the marketplace. Companies like The Business Copywriters that supply creative writers can convert your brand’s ethos and set of values into a bridge. A bridge converts the maybes into certainties, by using professional writers for describing your product or business, writers employ a firm but relaxed tone to connect with those interested. By writers using a combination of the passive and active voices, the cause and effect of an outcome is thoroughly explained and thus if your customers understand your approach, they’re more inclined to trust your business.

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Unique targeting

Every business needs a key market, the type of consumer that treats your business as their bread and butter. This is called ‘funneling’, as the most important part of your website can be navigated to within a few clicks. The homepage of your website should display your best-selling and most important products. With one click, customers should be transported to a category page where your similar products or services are on display. Any more than three or four clicks, the user attention span starts to wear thin, and rather than being straight to the point, descends into a tedious spiral further down a rabbit hole. Incorporate images onto your social media websites which are the links, rather than words, if users like something they see, they’re more likely to click on the image than the name of the product.

Create a call to action

A quite clear tactic and common theme sites use is the clear indication route, such as a bright colored ‘buy now’ button, or the amount of discount percentage highlighted over the image of the product or service. Websites that emulate a real-world shopping experience such as a page to see the items in a virtual shopping cart, allow users to keep track of their potential purchases helping them with money management. The cart should lead to a checkout page where multiple paying options are available and delivery options can be catered for specific times and quality of care. The layout must be simple and easily traversable, with information safety walls such as the requirement of signing up for an account, age, basic information both personal and business, payment method and terms and conditions.

The Guide To Being A Smart And Successful Modern Business

15 Jun

It’s hard to be a successful business in the modern age because there’s just so much competition. The only advantage you can have is intelligence; while there may be dozens of competing businesses within even your local industry, many of them won’t be smart enough to succeed. Your advantage has to be your business’ smartness. You need to approach the industry with as much knowledge as possible. Here are some tips for surviving in the modern business world.


Get a Smart Team
It’s not enough for you to have an entrepreneurial mindset; you need a team of entrepreneurs. Surround yourself with smart people, and hear all their ideas. It’s important that you regularly have team meetings because your business’ greatest resource is its people; you have a team of employees at your disposal and each of those people has an individual mind with brilliant and outside-the-box ideas. Use that to your business’ advantage.

Use Your Data
Your business should be using the data it gathers on its customers or simply its traffic to drive sales. This is your greatest resource when it comes to using the internet smartly in the modern age; you have a wealth of information at your disposal, and it can be used for targeted marketing or improving your general marketing. Of course, you’ll need to ensure that you’re gathering and protecting this data as you collect it. You might want to look into articles such as this one on business analytics consulting if you want to learn more about big data and the importance of storing it safely because many companies struggle to keep a handle on their information when it grows to a larger size.

There is no single answer regarding how to safeguard your company’s private information and records; much like saving your personal information on your home computer, it’s better to backup your sensitive information through multiple mediums (both digitally and physically). The point is that you should be using this data to learn more about your customers, manage your social media, and make sales.

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Improve Your Digital Marketing
So many businesses still fail in this area. It’s incredibly frustrating, but that could be a blessing for your business; it means there’s less competition for you. Imagine a street full of posters, and only your company knows how to get their posters plastered on top of those belonging to every other business. That’s how you should be treating the internet because the days of traditional marketing are rapidly vanishing into the distance.. Consumers don’t want adverts forced in their faces anymore. They want to find products and services of their own accord, and that’s brilliant news for your business. Think outside the box; use social media to help.

Using search engine optimization, your company’s website could be at the top of search engine result pages, and that means potential customers will see your website before the websites of other businesses (the best part is that it isn’t really advertising in the traditional sense). You just need to learn how to make the web-page layout responsive to all manner of devices (it’s vital in the modern age that your website looks good on a mobile screen and ensure that you’ve created intuitive, minimalistic, clear content. You want a simple payment system too. Everything should be straightforward so that you don’t lose the attention of visitors. That’s how you plaster your poster above all the other business’ posters.

The Social Media Numbers Game

24 May

Numbers. We put a huge deal of import on them. Everything comes back to those seemingly harmless digits. In general, we equate large numbers to success. But, as businesses turn to social media for the first time, numbers aren’t such a clear-cut game. Obviously, more is better, but it’s still uncertain how. This may be one of those time will only tell situations. But, you don’t want to waste resources and time if numbers aren’t going to make a huge difference. That’s why we’re going to look at a few of the things numbers can, or can’t, do for your social media marketing.

A SURE WAY TO SUCCESS?

Those of us starting out look at businesses with millions of followers in envy. We wonder how we can reach such staggering heights. But, it might be time to change that outlook. For the most part, social media followers aren’t as critical to your success as you might think. You don’t receive direct compensation for having morel. And, a lot of them may have clicked on your page once, liked it, and never returned. So, numbers don’t directly to translate to money. And, a lot of the time, they aren’t a real marker of popularity. So, why go to all the effort of attracting followers in the first place? It’s important to remember why you started your social media journey. It’s yet another way to reach more customers. And, the more followers you have, the higher your account will appear in listings. Which, with a bit of luck, could lead to more custom. So, followers may not be without their merits. But, instead of focusing on numbers, perfect your content. Customers won’t come to your store because more people are following you.

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EACH PLATFORM IS DIFFERENT

It’s also worth noting that each platform is different. For the most part, Twitter and Facebook followers don’t lead to money. These are a different type of social media, and their main strength is advertising. On the other hand, Youtube subscribers can lead to cash if you get involved with Google’s AdSense program. Though, this will only work if you’re serious about producing good content. You may also wonder, does buying instagram followers work? Instagram is an underdog when it comes to businesses, but there is an opportunity to get started by paying for a small audience. But, is it worth it? Perhaps not. Again, Instagram followers don’t lead to any real financial gain.

 

ARE YOU OPEN TO OPPORTUNITY

One thing larger numbers can do for you is open opportunities. But, it’s important to consider whether these are opportunities you want before you chase down a large audience. If you have a large following, advertising companies may reach out to you. Again, this doesn’t apply so much on Facebook and Twitter. But, it certainly happens on Instagram and Youtube. Consider whether you would be willing to work with other companies in this way. It may be the only way to see a real return on numbers.

Using Digital Media To Launch Your Next Store

23 May

When your business is going well, you might consider a rapid expansion plan. Reaching more customers by becoming a multi-site company could be an ideal part of that plan. If you are a retailer, you might open a new store in another city. New regions and territories will present new challenges. Of course, the opportunity to increase your market reach could bring more profits. Now all you need to consider is your launch strategy. This is where digital media could make an enormous difference:

Launch Event

Planning a big launch event can take a lot of work. You might be considering the type of merchandise you’ll be purchasing, and the entertainment available on the day. It’s difficult to engage customers with just the news of a store opening its doors for the first time. You need something more to encourage them to attend the launch event. What does your new store do for the community? How will their lives be better for your store being there? You need something newsworthy to attract them on your big day. What’s your big story?

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Once you have your story, you have the beginnings of a press release. Add some photos that include a human element, and post it to your website. Share it with all your blog readers as well as all your customers you have email addresses for. Don’t forget to break it down into micro posts for your social media account too. Now you’ve told your story, you need a promotion for new customers to get excited about!

Promotion

Your launch event promotion might be a broad discount, a free service or product, or a chance to win something. Attracting shares and likes is important right now. Your existing customers can help spread the word about your grand opening. Ask them to share or like for an exclusive discount voucher or to receive a gift on the day. If you’re thinking about competitions or prize draws, make sure you’re up to speed with the laws for your region.

The Big Day

Your launch event will provide plenty of interesting photos and video to post online. You can capture the best bits and use it as content for your website too. Don’t forget to capture visitor data. This can help you reach customers and potential customers at a later date. Invite people to post photos. Setting up a stand with your brand or logo on it could provide the perfect back drop for some fun photos that could be shared far and wide. Games, informative presentations, competitions, and food can all be on offer to provide a fun and eventful launch party.

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Measuring Success

Once the day is over, and you’ve posted your last picture online, you need to begin tracking. To find out how far your efforts have reached, you could use a service online. If you perform a check at Chatmeter, you could find out which regions are sharing your content most widely. You should spend time reading posts and social media that mention your brand. This will help you keep track of your reach and will allow you to stay on top of feedback.

PR

Don’t be afraid to respond to feedback, reviews, or tweets that concern your company. Thank customers that praise you, and offer to put things right if customers feel wronged. It can become a full-time job. Now you are a bigger, multi-site business, why not invest in a full-time digital media marketer? Keep track of customers online and contribute to relevant forums. This can all lead to great PR and help boost your reputation and popularity as a brand.

Marketing Your Businesses

The day of the launch is only the first phase of launching a new store. Even if your turnout was huge, there are still many more people in the city that could become customers of your new store. You need to keep reaching out to them. You also need to remind the people that attended that your store can service their needs. How many Facebook friends did you make that day? Have you been keeping in touch with them?

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Your launch event may have grabbed a few people, and they may have become friends, liked your store page, and even tweeted about their time with you. Pick up their handles, and try to connect individually with them. A simple thank you could be all you need to encourage them to continue following you. Now you need a campaign plan to offer them more interesting information and promotions that they might be willing to share further.

Customer data is enormously valuable to you. Start with your sales receipts. Which products did well on launch day? Can you set up another promotion for those items? What were customers enquiring about during your launch event? Have you addressed all of those? Fine tuning your proposition may take weeks or months. Your launch event should have provided plenty of details to get you started. If you’re still not sure, create opinion polls and surveys that can sit on your website and be shared across social media.

Social CRM

Social media is a wonderful tool that can be used free of charge. It can help you maintain good contact with your existing customers. This means it can be an important part of your CRM strategy. Existing customers can easily become repeat customers. Engage your customers regularly. Talk about the products they have bought, providing useful information and how-to guides. You can also promote new products that you feel they would be interested in. Be careful not to bombard your social media accounts and followers with irrelevant sales patter.

Building a customer base from scratch for your new store isn’t easy. Digital media can be a powerful tool to help you engage new customers, and provide existing customers with a forum to talk about you more. Paid advertising, social media, and search engine optimization should all come together to reach your target market. Do you have a plan in place to support the launch of your next store?

Perfecting Your Business’s Online Footprint

16 May

Marketing your business in the 21st century is a complicated thing. Gone are the days when marketing meant nothing more than printing out a few posters, or hoping that word of mouth would bring you in plenty of clients and customers. Modern businesses are now marketing themselves in more and more contemporary ways, thanks to the rise and rapid development of the internet. We now live in a world where gratification is instant, and this is the kind of speed consumers expect businesses to operate at. If you are not quick enough and are not using the right platforms online, you will soon find that your company ends up falling behind. This can have potentially devastating consequences, especially for startups, with many folding within the first couple of years. It is therefore of the utmost importance that you perfect your business’s online footprint, as this is the one thing that will always be with you. If a client decides to search your business directly, they expect you to do the hard work for them; explaining clearly what it is that you do, how you do it and how the service or product can work for them. Very few customers these days have the time to trawl through pages and pages of web copy just to find the snippet of information they are looking for. If it’s not there immediately, they will only move on to one of your competitors. This is the exact thing you cannot risk happening – so, with that in mind, here are a few tips on creating a clear and concise online footprint for your business.

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Check that your website is functioning properly

How many times have you been sat on a website that is buffering for ages, before finally sighing and giving up on it entirely? Having a website is all well and good, but of course, you also need to make sure that it works! Many fledgling business owners make the mistake of thinking that the more they have on their website, the better; but this is not always the case. Of course, slow websites are largely down to the individual viewer’s server, not the website itself. But too many large images and videos on your page can easily make the whole thing slow to load up, as can too much dense HTML and Javascript. Look at taking your website back to basics, so it loads much faster – chances are a more simplistic design will also look better too.

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Check that your website is appearing in search engines

The age-old problem of getting your company website to appear in search engines has never been so relevant today. SEO is something that many business owners find fickle – which is little surprise, as it can be so complicated. But if you take a look at the Digitalico Twitter account, you will realize that there are many companies and services out there whose job it is to help you achieve maximum SEO for your business. You can use as many tricks as you like to try and build your outreach – whether that is old-school link building, to content marketing, to pay-per-click ads. Speak to a professional about what would work best for your company.

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Link up to your social media

A couple of decades ago, all you needed to promote yourself and your business was a fully functioning website. While it is still probably the most important part of your online portfolio, you need to be prepared to diversify into the world of social media. Many customers these days tend to avoid emailing or calling a business to enquire about something. This could be because, for the average working person, time is short, or it could be related once more to this culture of instant gratification we now live in. Social media is a miracle in the way that it provides real-time updates to users across the world. So, if someone is interested in your product or service and want to find out the most recent developments, they will head straight to your social media pages. Make sure your business is on all the necessary platforms; these are usually Facebook, Twitter, Google Plus and sometimes Instagram (depending on the nature of your company). Link back to all these platforms via your website homepage, and vice versa. This way, your customers will be able to access the platform of their choice with ease and interact with you over it however they see fit.

Tips And Tricks To Click With Customers

26 Apr

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The key to success in any business is the customer. Yes, your business’ employees are the cogs which keep the wheel turning, and the profits your company makes are integral to keeping operations running, the lights on in the office and the entire ship from sinking. However, all of these things depend on the customer, and that’s why you built the business in the first place; you wanted to provide a specific service or range of products for people.

 

Of course, clicking with customers is easier said than done. When your company has so many variables to consider, projects to handle and important business tasks to be covered, it’s hard to calm down, breathe and communicate with people on a calm level. You need the interest of your target market in order to keep sales level or growing, and yet you can’t be pushy with your marketing tactics to draw in those potential customers. If you’re wondering what on earth the solution to this dilemma could be, here are some tips and tricks to help you click with customers which might just change your business’ outlook on the situation.

 

Be patient and subtle.

Connecting with customers is about patience. The ‘hard sell’ rarely works, and, in some industries, it never works. Whatever type of business you’re running, you should be opting for the long haul rather than the quick, impatient, pushy sales technique. People understand that your business is trying to sell them a product, but that doesn’t mean they want to feel pressured into buying it. You need to explain what’s good about your service but listen to the customer and what they’re looking for. You need to explain why your business and its product or service will meet their needs. Talk less about how great your company is and more about how your company wants to help solve its clients’ problems.

 

The online world.

Digital marketing is the key to connecting with customers in the modern era. Posters, flyers and billboards aren’t reaching the same audience as the internet. Your business should be using social media to answer queries and simply keep customers updated on your company, and the right social media team with personal and approachable communicative skills could make all the difference when it comes to creating a warm image for your business. Your website is also the virtual ‘front of house’, in a sense. This is the first impression your company will make, much like a shop window. You need to be optimizing your site for the best results on search engine result pages, and you could look into seo options if your company is struggling to rank above its competitors. The point is that you need to be not only ranking at the top of results when customers search for terms related to your industry but impressing visitors when they click through to your business’ website.

 

Be human.

The greatest marketing technique of all is simply to be human. Most companies become so absorbed in the corporate world that they find it hard to climb out of their business-minded heads. If they did, they would realize that the key to good business and making huge profits is simply to appeal to people as people, rather than just another customer. Using humor and light-hearted conversation to get to know your customers is what separates you from a cold company with a corporate mentality.

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