5 Reasons Every Business Needs a Blog

31 Aug

If you’re running a business, there has never been a better time to have a blog. There is more focus on fresh and interesting content than ever before, and thanks to Google algorithms, the need for this type of content has increased. Of course, you could use your social media platforms to display some of this content, but you’re much better off using social media to point your audience in the direction of your blog. So, why are blogs so important?

blog marketing

 

Part of Your Brand

The whole point of having a brand is for your audience to be able to differentiate between you and your competitors. Your blog is another way of building your brand and engaging with your audience. You have an opportunity to create content on a larger scale through your blog, and the more people who follow it, the more recognisable your brand becomes. After all, sharing your story with your audience is one of the best ways to build a reliable and trustworthy brand.

 

You Have Authority

If you have two businesses, selling the same type of products and services from the same industry and one has a blog, but the other doesn’t, who is the authority in the industry? For many consumers, having a blog means a business is an industry leader and they’ll be more likely to buy from you. Your blog allows you to show the depth of your knowledge and readers will soon use it to find answers to their questions. Why wouldn’t you trust a business that can provide you with the solutions you require?

blog marketing in 2017

 

Part of Your Marketing Plan

Social media is fantastic for finding your audience and capturing their attention and interest, but a person has to be willing to give their details before becoming lead generation. Having a blog is the next step in keeping an audience captivated enough to keep the business in their thoughts. You can use plugins and tools which create pop-ups on your blog and include links to landing pages so your readers have easy access to information about products and services. Review various hosting services so your audience can immediately see they’ve landed on a trustworthy site. It all adds up to one master marketing plan.

 

Create Your Community

Having a blog also gives you the option of allowing your readers to make comments. Everyone has an opinion and it’s a great way to engage with your audience and have them interact with each other. Thus begins your business community. As time goes on, your community will grow and you’ll soon receive a steady flow of readership.

 

Aiding SEO

The more you use your blog, the better exposure your business gets. You’ll need fresh written content, videos and images for your SEO strategy and your blog is the perfect platform for it all. Your blog is one of the best options you have for ranking in organic searches, especially if you use backlinks and guest posting.

 

A blog isn’t just somewhere to air your thoughts; it’s an integral part of running a successful business.

Advertisements

Is Your Website Visible Enough?

30 Aug

A website can be an incredibly effective marketing tool for modern businesses, but the success of a site is often measured by its ability to attract visitors. You could have the most stunning graphics going, but if nobody can find your site or see your pages, success will be limited. If you’re not getting as much traffic as you hoped or online sales have slowed, this may be a sign that your website isn’t visible enough.

 

Investing in SEO marketing

SEO is a concept that many modern businesses use to attract more attention online and drive traffic to web pages. The aim of the game is to make your links appear at the top of the page when somebody uses a search engine like Google to try and locate a service or product that is similar to what you sell or offer. If you can get on page 1, your chances of getting web users to visit your site are over 90 percent higher than they would be on page 2. If you don’t already employ SEO as part of your marketing campaign, it’s worth getting in touch with a digital marketing agency and finding out more about how the strategy works and what kinds of benefits it could bring you. By optimizing the content you produce, you could increase the number of visitors to your site significantly and hopefully, this will translate into better sales figures.

 

28900063456_cf01994734_k

 

Being more sociable

Did you know that the average person spends almost two hours a day on social media? More than 30 percent of our time online is now spent on social platforms, with YouTube and Facebook occupying the majority of our time. Social media is a great way of connecting with friends and finding out more about places you’d like to travel or films you’d like to see, but it’s also an excellent platform for businesses to generate interest and promote their products and services. Before you invest any more money in social media marketing, track your progress on different platforms and see which apps and sites are most effective. To make your strategy successful, you need to ensure that it is relevant to your target market. Some sites are a lot more popular with some demographics than others. If you’re selling clothes to teenagers and young adults, for example, you may find that Instagram brings you a lot more joy than Twitter. Once you’ve streamlined your approach, update your contact details and make sure all your accounts and pages are linked. It’s always a good idea to try and grow your numbers, so run competitions and offer discounts for new followers and existing friends who share your links and images.

social-media-488886_960_720

 

If you have a great website, it’s natural to want to show it off. If you play your cards right, online marketing can propel your business to the dizzy heights, but it’s not always easy to get your website noticed. If you’re struggling to attract attention, investing in SEO and social media marketing could help to make your site more visible.

Spread The Love: How To Share Your Audience Between Platforms

25 Aug

There’s no denying that social media and business are the happily married couple of the modern age. Business owners everywhere could recite all the benefits platforms like Twitter hold. And, with new social selling points arising every day, things are only getting better.

But, despite our knowledge, we’re not all managing to make the most from this medium. Some companies are opting only to use one platform, when actually, the more they use, the better return they’ll see. And, even those who are on everything from SnapChat to Facebook, are failing to reap the full benefits.

So, what’s the solution? In truth, the answer to social media success is getting social among your platforms. You need to engage with your audience to spread the love. Your Twitter followers should be watching your Instagram. Your Youtube subscribers need to be checking out your Facebook. It’s the best way to get inside people’s heads. It’s also a sure way to achieve success on every platform you use. But, how can you share your audience?

Networks Network Structure Internet Tree Social

 

Share, share, share

As we’re talking about sharing an audience, it makes sense to start with the importance of sharing posts. By that, we mean that if you post on YouTube, you need to Tweet about it, and vice versa. On each of your platforms, share your favorite posts from other sources. Nothing’s easier for getting an audience from one to check out what you’re doing on another.

Of course, it’s not quite as simple as it sounds. You need to cater to your audiences to ensure they look at what you’re linking. On Twitter, you’re free to be a little more general. Here, users enjoy video, pictures, and text. Your SnapChat followers, on the other hand, want instant gratification. As such, a picture of a wordy blog post won’t go down well.

Analyse your audience from each platform

Analysis is important in any walk of business, and social media is no exception. Most platforms, notably YouTube and Twitter, come complete with analytics pages. Look at these regularly to see what’s popular, and attempt to spot similarities in your audience. If you want to take things further and compare audiences from all platforms, it’s worth looking into something like Izenda’s embedded BI platform, which can collect and compare data from a variety of sources. Once you know the similarities between audiences, you can bring them together.

Social_Network

 

Keep the same tone throughout your accounts

The right tone on social media can take a long way. Most of us already know that one person should take care of Tweets, etc. It’s the only way to build a personality. But, have you considered your tone across platforms? To ensure your audience spreads, keep that same tone throughout. This is also an excellent way to ensure posts hit the mark. If your Twitter followers engage with the dry humor of your tweets, they’ll be disappointed by more upbeat Instagram posts. Entrust all accounts to one person, and emphasis the importance of voice!

 

Hits, Clicks And Shares Can All Be Yours If You Engage

23 Aug

How do you make sure your customers engage with you on social media? It is worth answering this question because if you take the right steps here, you can make sure that customers always come back to your social media accounts and share some of the content that your releasing. Once you do this, you’ll start to see your customer base engage and experience higher levels of profits. So, let’s look at some of the best ways to engage customers, clients and online users.

how to do digital marketing

UGC

UGC stands for user generated content, and it shouldn’t surprise you that this is actually a great way getting customers interested and ready to engage on social media. But first, you need to encourage user generated content. There are plenty of ways to do this from establishing a unique hashtag and encouraging users to post related content or simply asking users questions and connecting with them this way. Once you get UGC up and running through social media, you’ll be showing customers that they are a valuable part of your business model and that you appreciate them. Once you retweet or share the content they create, you’ll even be boosting their social media accounts, and they’ll definitely thank you for that.

Targeting Your Audience

You need to make sure that when you do use social media you know who your target audience is, what they are interested in and what they want from you. If you don’t do this and your marketing is too broad, you’re not going to interest anyone. Think carefully about who the key customer for your company is and write every social media post as though you are speaking directly to them. If you do this, you will always be able to release content that does interest them and encourages them to share. This, in turn, will boost your brand which is the ultimate goal of social media marketing.

Create Killer Content

If you do release content through your social media profiles, it needs to be on point. If there are issues with quality or the context of the content, users will quickly be turned off by your social media. Instead, you need to make sure that it is exceptional quality and gives unique, interesting information or something that is lighthearted and fun. If you can’t create this yourself, you can hire writers to do it for you. That way, you should be able to engage an audience and deliver quality content that makes your business look terrific.

Go Live

Finally, you should consider using social media to offer your customers and followers something a little different with a live feed. Using a live feed, it’s possible to take marketing in an exciting new direction and connect with your audience in a whole new way. A live feed can be a great way to announce an update for your business or simply show customers the people behind the company. Either way, it can certainly lead to tremendous increases in interest for your business online.

Using this advice, you’ll be able to maximise the potential of social media and truly captivate your audience.

The Dos & Don’ts Of Digital Marketing In 2017

21 Jul

digital-marketing-1938274_960_720

Like a living organism, digital marketing evolves with the times. As a result, it never stays still, so what worked in the past won’t work now. This is a problem for businesses as an online presence is essential to success. So, they have to adapt or die. Sadly, it isn’t as simple as saying you are going to implement the current trends and watch your strategy go from strength to strength. The key is to pick the ones that will boost the plan and avoid the ones that will cause problems. With that in mind, here are the dos and don’ts provided by Red Rain SEO that every entrepreneur must know this year.

Don’t Use One Ad Format

In the past, there were less than ten formats to choose from with regards to advertising. Nowadays, there are dozens with high key performance indicator scores, meaning each one can be as effective as the other. As a result, it is imperative that you don’t stick with a one ad format and use a variety throughout your strategy. For example, banners are great at the top of the site to catch the user’s eye. But, they are also tacky, which is where pay per click ads come in handy. Of course, 2017 is the year of video content, so don’t forget to incorporate it into your plan.

Do Consult Big Data

Big Data is a term that coined in recent years. Quite simply, it refers to the meaningful statistics which make or break a company. According to the experts, the data holds all the answers, and it is your job to decipher the code. To do that, you need to collect as much information as possible about the marketing campaign. What is the main demographics? Which mediums do they prefer? Are we doing enough to encourage them to make a purchase? To find the answers, you have to comb through the data.

digital-marketing-data

Don’t Forget To Test Software

Marketing revolves around software these days. Take an app as an example. A business application is an excellent marketing tool as long as it is popular. However, it won’t be effective if the app keeps on breaking down and going offline. As soon as there is a recurring issue, customers bounce to a competitor. After all, it isn’t like yours is the only one available. To prevent this scenario from playing out, you need a guide to SDLC phases. Then, you can test the software and ensure it passes the strictest quality controls. If you don’t, you are playing with the firm’s future.

Do Optimise For Mobile

Early on in the post, there was a line that said ‘2017 is the year of video.’ Sorry, but that wasn’t entirely accurate because 2017 is the year of mobile, too. Whether you like it or not, smartphones and tablets are the keys to marketing success because of their popularity. So, it is only logical that you optimise the plan to exploit mobile technology by creating a separate site and creating an app. Okay, this isn’t groundbreaking, but it is that important that it’s worth mentioning just in case.

mobile marketing strategies

The mobile industry is so big that success is almost impossible without it.

7 Ways to Boost Your Business Using Social Media

20 Jul

how to make social media work

Social media is an excellent tool to help build up your business. Whether you own an online company or not, you can still use platforms such as Facebook and Instagram to help your business grow. Once you’ve spent some time creating social media accounts for your business and have gained a healthy following, the benefits available to you are endless!

 

These days it’s trendy for businesses, however big or small, to use their social channels to boost their business. With millions of users all over the world, you can use these sites to drum up business in no time. There are so many different ways to use social media to your advantage, all you have to do is put in the time and effort to get you started.

 

The use of social media has become a hugely popular way for big businesses reach the public. It’s not uncommon for them to invest big money in campaigns, with the hope of creating a storm and gaining interest and custom from users across many different platforms. These businesses understand and utilise the power of social media, and there’s no reason why you shouldn’t too!

Pexels Image

 

Here are seven ways you can use social media to boost your business:

 

1 – Advertising

 

These days most social media platforms allow you to run ads. This is an excellent and cost effective way to promote your business. By paying for adverts across your accounts, you will reach far more people than you would if you simply posted it to your feed. This method is especially useful if your follower numbers are quite low, as you can still reach potential customers and drive them back to your feed to find out more!

 

Advertising in this way is also beneficial, as you can often choose a target audience for your posts to reach. This means you won’t waste time and money on boosting content that the audience will not be interested in.

 

2 – Networking

 

Networking is crucial when you are trying to grow your business. Building up valuable relationships allows you to get your name out there and be recognised among the tops dogs in your field. There are social media platforms that are dedicated to helping companies build up beneficial, professional relationships. Spend some time connecting with like minded individuals, exchange ideas and learn from each other. You never know where it might lead you!

 

3 – Merchandise

 

Having an online presence gives you the opportunity to build your brand on a vast scale. Once you have a legitimate brand that people recognise, selling merchandise over your social media platforms will help to spread the word even further. You can get some ideas on merchandise such as custom lanyards from lanyardusa.com. Having merchandise customised with your brand name creates a buzz all about your business. The more people that buy them, the more will want them!

 

Creating fun and quirky products is a good way to increase your profits too. Your business wouldn’t be able to thrive if it didn’t make even a small profit. So finding ways to get noticed and boost your business are essential if you want to make it!

 

4 -Run Competitions

 

Running competitions over your channels is the perfect way to grab people’s attention, so that they remember who you are. It’s also an excellent way to drive people to your website, boosting your traffic and your sales.

 

Competitions also allow people to try out the service or product that you offer. If they like what they get, the chances are that you’ll get repeat custom and they’ll pass on how pleased they are to their family and friends. Word of mouth can be an excellent source of business too!

 

5 – Get Customers to Leave Reviews

 

Allowing customers to leave reviews on your social media channels allows other people to see how great you are as a company. It’s hugely popular for people to check reviews before they make any purchases these days. So, if you have a good reputation across your social media channels the chances are people will want to come to you!

 

Reviews also allow you to make positive changes to your business according to the feedback you receive. Pleasing your customers is key to having a thriving business, listen to your reviews and keep them happy!

 

Pexels Image

 

6 – Engage with Your Following

 

Whether you have a huge following or a small one, engaging with your fans is a great way to keep them coming back. Be polite, personable and answer any questions that are posted. This makes people feel valued and not just a number to boost your ratings, also is important to care about your looks, you may use some beauty products that help with that and you can also read online the best anti aging serum reviews. Good engagement across all of your social media platforms not only helps to keep the followers you have, it also contributes to accruing new ones along the way!

 

7- Post Content Regularly

 

A lively feed is a happy feed! If you don’t post frequently enough it’s likely that your fans will lose interest, if they do that could mean you lose business too. You can use a scheduling program to keep your feed full with up to date, relevant content. This means that you don’t have to keep posting content manually, but your fans will see regular posts appear throughout the day.

 

If you choose not to post regularly your feed will look dormant and so your fans will drift to others that are more entertaining and offer them more value. The last thing you want to do is lose the followers you’ve worked so hard to gain.

 

Pexels Image

 

If you want to make a success of your business, by putting all or even just a few of these points into action, you’ll notice that more people will become interested in what you’re doing. The best thing about social media is that it’s so readily available, you can have accounts set up in no time at all. There’s an audience out there waiting to see what you have to offer, use social media to your advantage today!

 

How To Keep Customers Loyal

20 Jul

OLYMPUS DIGITAL CAMERA

 

Customer retention is important for any business. With a steady stream of customers that you know will return, you can ease back on the marketing and put more focus into the job at hand. In order to attract a loyal clientele base, here are some of the measures you can take.

 

Learn their names

 

Letting your customers know that you remember them will make them feel appreciated. Learning their name doesn’t have to be all. If they regularly come to you for the same thing (i.e. buying the same drink, ordering the same stock) remembering their order can help encourage loyalty. Taking time to get to know them can often be the next step. You don’t have to become best buddies, but having a few conversation starters can keep them coming back and feeling welcome.

 

Keep them updated on news and promotions

 

It’s worth advertising any events and promotions where your past clients can see them. This could be on a board outside your shop or via flyers posted around the neighbourhood. When it comes to online marketing, social media can often be the best way of keeping past clients in the loop. These customers are likely to follow you on Facebook and by doing some Facebook marketing you may be able to reach out to them. Meanwhile, if you have previous clients’ email and postal address, you can send them news and promotions this way. This could include anything from newsletters to vouchers.

 

Image Source

 

Offer loyalty incentives

 

By giving return customers the option of a discount, you may help lure them back. A loyalty card is a strategy used by many companies in the retail and food & drinks industry, allowing a freebie after a certain amount of purchases. Many takeaway restaurants meanwhile may treat a loyal customer at Christmas with discount vouchers.

 

Beat the competition

 

Some customers won’t be deterred by higher prices, but others may be tempted to defect if another company is offering better rates or deals. By keeping tabs on competition, you can ensure that you’re always aiming to beat their prices, or offering something different as an alternative. Don’t get too caught up chasing competition though and take some time to focus on the services that make you unique from your peers.

 

Send thank you notes

 

Taking the time to thank customers for their service can make them more likely to return. This could be an email or a note with the bill at the end of the night. You could even offer them a gift for their services. Many restaurants will offer sweet with the bill, whilst a delivery company may throw in some vouchers to be used on future purchases. With your thank you note, you can even combine a customer survey. By being able to read their criticism, you may be able to make changes that might prompt their return, or you may simply prompt them to recommend your service to friends and family.

4 Reasons DIY Design Is A Bad Idea

20 Jul

how to do digital marketing

Thanks to free software, it is easy to create a website in less than thirty minutes. This option is tempting for a lot of businesses and entrepreneurs. For starters, everyone in the industry is looking to cut costs, and WordPress does that. Plus, you and you alone get to control the process. As the boss, keeping a grasp on the company is obligatory. However, and you won’t like to hear this, but DIY web design is a bad choice. Quite simply, there are too many potential pitfalls to avoid for an amateur. If you don’t believe that statement, below are a couple of examples.

 

SEO

 

If you are not aware (you should be), SEO stands for search engine optimization. In simple terms, it is the practice of using keywords and links to boost rankings on search engine results’ pages. The higher up the rankings, the more traffic you are likely to receive. Sadly, Google doesn’t put the same emphasis on DIY sites than it does legitimate ones. And, because Google is the king at the moment, it means quality SEO is not attainable. They are too busy checking official pages to worry about anything else.

 

Professionalism

 

There is no doubt that you can make a DIY website look the part. In fact, it might be pretty good-looking. However, it will still lack the element of professionalism. A website design expert has an array of tools at their disposal to make a site pop. You have whatever themes are available in the free section. Although the themes are getting better, it is still easy to tell them apart. Free design software is more informal and much better for blogs as a result. It is too challenging to make it appear professional no matter how hard you try.

 

Customization

 

Because there are only so many themes to choose from, customization is an issue. In the end, regardless of your choice, someone else will have the same theme. As a result, their site will look similar to yours, and that doesn’t appeal to users. Even if you have content that gives your website the edge, customers want more. They expect a wow factor when they land, and it won’t happen if they have seen the same site a million times. At least with a professional, this will never be the case as they can tailor the design to your exact specifications.

 

Not Mobile-Friendly

 

Probably the main reason not to go it alone is the mobile industry. Today, it is the largest emerging market around the world, and that is a fact. Simply put, the majority of people use their phone or tablet to surf the web, not a desktop computer. The problem with a self-build is the lack of flexibility. Once you have the domain name, nothing changes. So, the people that use mobile devices won’t be able to view your content. Or, they will, but they will bounce because it is too hard to navigate.

 

Mobile is fast becoming king, and you can’t afford to miss the coronation.

16 Must-Follow Blogs for SEO Marketers

27 Jun

When you work in marketing, you know that you’ve got to stay ahead of the curve. Not only should you be pushing the boundaries of the marketing techniques you use, but you also need to know all about new platforms and ideas, pretty much as soon as they come out. Yet it doesn’t always feel that easy to be able to do that when you’re trying to go about your daily tasks too.

However, there is one way that you can stay ahead in marketing, and not allow it to take away from the work that you’re going. Our access to digital media means that we can stay up to date with just about anything with the click of a button. But you already know what, you’re a marketer! When you work specifically in Search Engine Optimization (SEO), you’re going to want to stay on top of your sector’s trends, along with wider marketing news. And the best way to do that? Read the right blogs!

Business Insider

As a marketing professional, you’re going to want to be able to know about your wider environment. Working in SEO means that you work in business, so, it can be vital to know what’s going on in the many worlds that make up the business industry. Business Insider is a great blog to start your research with. Dealing with different markets and publishing insights on strategy, you’ll find interesting articles from a range of angles.

The Moz Blog

In the SEO industry, you can learn a lot from different professionals. Learning from your peers, gaining different insights and learning about different perspectives is a great way to broaden your horizon. The Moz Blog features articles from leading industry experts. You’ll find opinion pieces, advice, and tips, as well as interesting articles for a lighter read. Whether you’re looking for a fresh approach to strategy or a few new resources, you’ll find it here.

The Knowledge Bank

Working in SEO, it can also be handy to brush up on all things content from time to time. Yes, you’re going to have your own opinions and practices, but it can also do you a world of good to get some insight into different content ideas. You can get that from The Knowledge Bank. Along with ideas on branding, thought leadership and even best practices, the mix of blog posts you’ll find will be varied, insightful, and thought-provoking.

Search Engine Journal

Next up is the Search Engine Journal (SEJ). These guys are SEO specialists, but they do also cover wider marketing environments, meaning you get a great perspective on the wider industry too. Articles often cover topics like social media, content marketing, and paid search. In the form of opinion pieces, comments and observations, you get a great range of angles on each different topic. Plus, tidbits into industry life and hacks that can streamline your own agency processes. It’s a great blend of strategy and operation.

Neil Patel

But it’s not just the blogs of different businesses and publishers that you should be considering. There are also those run by online influencers that are just as insightful and influential themselves. Like Neil Patel’s blog. The consultant has worked with a lot of big name brands, like Amazon, and has a thing or two to teach you about all things marketing. For everything from YouTube hacks and SEO strategies to social media marketing and content marketing practices, you’ll find unique views on all.

Seth Godin

Following on from Neil, there’s also Seth Godin’s blog to keep tabs on. He is definitely a personality that you can connect with, and his pieces tend to be a bit more insightful than most. But only in the sense that you know they come directly from him – with his opinions and views in full force. His blog makes for a great read and covers everything from professional insights to thoughts on the latest trends.

Yoast SEO Blog

The blog that Yoast SEO run will also be a great resource to find insight and knowledge from. Alongside thoughtful posts on general SEO, you’ll find great detail on analytics and insights, optimization and conversation – the more techie or strategic sides to the industry. This can definitely be useful if you’re working on the strategy side in marketing and often find that you’re looking for new insights.

Hootsuite Social Blog

SEO and content marketing is largely connected to social media and social marketing. So, it can often be a great idea to work on ways to connect with an audience. To do that, it can help to get a range of different insights into social trends and ideas. A lot of us use Hootsuite to schedule our social media, but do you read their blog? It’s great for social education, strategic direction and fresh ideas for when you need them.

Ogilvy

When you work in marketing, you know the name Ogilvy. But, do you read the Ogilvy blog? Yes, you’ll get a lot of insight into their activities and thoughts, but connecting with competitors (even if they’re not direct competitors) is crucial in the industry. You want to be able to understand their thought patterns and ideas and share their knowledge. With a lot of great insight on leading industry news and trends, it will also benefit your world to take on different perspectives.

Mashable

To help with your surrounding knowledge in the industry, you’re going to want to be able to tackle a range of different topics. So, that not only includes with wider marketing business but also things like tech. The Mashable blog is great for this. Not only can you keep an eye on trending tech content that can inspire your own work, but you’ll be kept ahead of the curve and be aware of future launches and products that may affect the way you work.

Search Engine Watch

Then there’s also the Search Engine Watch to watch. With great detail on the SEO industry, including news, trends, theories, strategies, and opinions, it can often push you to think in different ways. You’ll also find great insights into different ideas to try out, along with thoughtful topics that may influence the way you work. Paid search marketing (PPC) is also covered alongside SEO, with snippets of social, analytics, and mobile technologies touched on too.

GrowthHackers

You’ve also got the content on growth that’s provided by GrowthHackers. Although you will find a full range of great content on the idea of growth marketing, the SEO section of the site is great for marketers. Thoughts on writing content, ranking, keywords, optimization and more, you’ve pretty much got content to scroll through that will cover every aspect of your work. Here you’re going to best benefit from taking on different perspectives of similar topics that will push you to question your own ideals about how to approach your daily tasks for the better.

Marketing Magazine

Then we’ve also got the online equivalent to the printed phenomenon. Marketing Magazine is something that a lot of agencies will subscribe too. But, waiting each month can be a little tired. So, to skip ahead and get the news alongside key opinion pieces at the touch of the button, head to their website. Here, you’re going to get a lot of content that covers everything across the board. But, as a marketer, you’re going to want to make sure that you know a bit about the wider business and what’s going on.

TechCrunch

Likewise, it will be handy to know a bit about the wider tech industry to improve your work and thoughts too. TechCrunch is one of the leading sites in the industry and is guaranteed to give you a good perspective. If you want to stay in the know with all things startups, mobile, social and even gadgets, TechCrunch has you covered. It could be a great way to enhance your knowledge and even spot trends or potential growth ideas for your own business.

Brian Solis

Back to another marketing influencer, we also have the Brain Solis blog. Alongside being a key digital analyst in the industry and speaking at events, he also blogs. Again, it can be super handy for your own perspectives to take on board the thoughts and comments of leaders in the industry. So, Brian’s blog with different thoughts and ideas on digital marketing will definitely give you that.

The Daily Egg

For a site that shares insight and trends on all things SEO, the search section of The Daily Egg is another solid choice. Not only is it great for industry newbies that need to learn a few of the basics about how the industry works, but you’ll also find pieces that make you think, tackle conflicting views, comparing strategies and also SEO hacks that could boost the way you work.

With so many different sources to consider, you can definitely pick and choose to see which pieces of content will work for you. With the aim of increasing your knowledge, improving the way you think about different topics and even to challenge the way you work, keeping up with the industry as an SEO marketer is a great way to progress well with your work and in your career.

Converting Your Blogs Into Profit-Making Posts

26 Jun

Your blog posts are the unsung heroes of any online marketing strategy. This is because they serve a far bigger purpose than so many people care to give credence too. They cement your company’s branding, they offer free advice that people cherish, they carve out your place as an expert, improves traffic and help attract new customers to your business, and through multiple channels too. They have a huge part to play when it comes to building a good reputation.

 

But above all of this, and you can ask all the marketing consulting firms you want, the thing that your blog should do best of all is convert your readers into customers. That is what your content needs to be achieving. Customers pay, and that means revenue, and that is what is what makes you a success and not a failure.

blog marketing

 

The big question is, how do you improve your blog’s conversion rate?

Compare All The Time

In the world of big data that we live in, evaluating your analytics is and comparing your different blog posts to see how they performed is one of the most effective things you can do to improve your efficiency. The thing you should be comparing is conversion rate and then dissecting that to understand them better. What made them convert? Was your call to action better? Was the wording more direct? Perhaps the tone of the content was different? Anything you can learn from your blogs that converted more sales the better.

The More Calls To Action the Better

It is a delicate balancing act, we know that. Too few calls to actions and you won’t get the sales you want and need. Too many, though, and you’ll put people off returning to your site. However, it is better to lean toward too many than too few. As a general rule of thumb, every single one of your blog posts needs to contain some form of a call to action. It is also important that you highlight these and encourage them to step away from your blog to make a purchase, and that means making it easy to do so. This can be done with links, non-invasive pop-up ads or even banners.

Know Your Audience’s Persona

If you want to continually engage your readers over the long-term then you need to get to know your audience as best as possible. That is why we recommend you turn your audience into a person with a personality, someone you can then aim your content at and use this to bridge the gap between you and them. The more details you can include the better. Not only will this give your words more power and a better chance of becoming revenue, it will also increase your repeat traffic and that will increase your chances of converting.

Persuasive Hacks Are A Must

You need to figure out a way to persuade your readers to say yes to buying. That is where leveraging a persuasive hack can really work in your favor. For example, growth hacking is knowing which of your previous posts worked best in terms of engagement and then using this to grow your blog’s exposure. Nothing fancy, just using what works. Online persuasion, on the other hand, is knowing what your target audience is into and what they are looking for and then, once you have understood this as best you possibly can, it is about speaking their language and aiming the content directly at them to up your conversion rate.

 

%d bloggers like this: