Using Digital Media To Launch Your Next Store

23 May

When your business is going well, you might consider a rapid expansion plan. Reaching more customers by becoming a multi-site company could be an ideal part of that plan. If you are a retailer, you might open a new store in another city. New regions and territories will present new challenges. Of course, the opportunity to increase your market reach could bring more profits. Now all you need to consider is your launch strategy. This is where digital media could make an enormous difference:

Launch Event

Planning a big launch event can take a lot of work. You might be considering the type of merchandise you’ll be purchasing, and the entertainment available on the day. It’s difficult to engage customers with just the news of a store opening its doors for the first time. You need something more to encourage them to attend the launch event. What does your new store do for the community? How will their lives be better for your store being there? You need something newsworthy to attract them on your big day. What’s your big story?


Once you have your story, you have the beginnings of a press release. Add some photos that include a human element, and post it to your website. Share it with all your blog readers as well as all your customers you have email addresses for. Don’t forget to break it down into micro posts for your social media account too. Now you’ve told your story, you need a promotion for new customers to get excited about!


Your launch event promotion might be a broad discount, a free service or product, or a chance to win something. Attracting shares and likes is important right now. Your existing customers can help spread the word about your grand opening. Ask them to share or like for an exclusive discount voucher or to receive a gift on the day. If you’re thinking about competitions or prize draws, make sure you’re up to speed with the laws for your region.

The Big Day

Your launch event will provide plenty of interesting photos and video to post online. You can capture the best bits and use it as content for your website too. Don’t forget to capture visitor data. This can help you reach customers and potential customers at a later date. Invite people to post photos. Setting up a stand with your brand or logo on it could provide the perfect back drop for some fun photos that could be shared far and wide. Games, informative presentations, competitions, and food can all be on offer to provide a fun and eventful launch party.


Measuring Success

Once the day is over, and you’ve posted your last picture online, you need to begin tracking. To find out how far your efforts have reached, you could use a service online. If you perform a check at Chatmeter, you could find out which regions are sharing your content most widely. You should spend time reading posts and social media that mention your brand. This will help you keep track of your reach and will allow you to stay on top of feedback.


Don’t be afraid to respond to feedback, reviews, or tweets that concern your company. Thank customers that praise you, and offer to put things right if customers feel wronged. It can become a full-time job. Now you are a bigger, multi-site business, why not invest in a full-time digital media marketer? Keep track of customers online and contribute to relevant forums. This can all lead to great PR and help boost your reputation and popularity as a brand.

Marketing Your Businesses

The day of the launch is only the first phase of launching a new store. Even if your turnout was huge, there are still many more people in the city that could become customers of your new store. You need to keep reaching out to them. You also need to remind the people that attended that your store can service their needs. How many Facebook friends did you make that day? Have you been keeping in touch with them?


Your launch event may have grabbed a few people, and they may have become friends, liked your store page, and even tweeted about their time with you. Pick up their handles, and try to connect individually with them. A simple thank you could be all you need to encourage them to continue following you. Now you need a campaign plan to offer them more interesting information and promotions that they might be willing to share further.

Customer data is enormously valuable to you. Start with your sales receipts. Which products did well on launch day? Can you set up another promotion for those items? What were customers enquiring about during your launch event? Have you addressed all of those? Fine tuning your proposition may take weeks or months. Your launch event should have provided plenty of details to get you started. If you’re still not sure, create opinion polls and surveys that can sit on your website and be shared across social media.

Social CRM

Social media is a wonderful tool that can be used free of charge. It can help you maintain good contact with your existing customers. This means it can be an important part of your CRM strategy. Existing customers can easily become repeat customers. Engage your customers regularly. Talk about the products they have bought, providing useful information and how-to guides. You can also promote new products that you feel they would be interested in. Be careful not to bombard your social media accounts and followers with irrelevant sales patter.

Building a customer base from scratch for your new store isn’t easy. Digital media can be a powerful tool to help you engage new customers, and provide existing customers with a forum to talk about you more. Paid advertising, social media, and search engine optimization should all come together to reach your target market. Do you have a plan in place to support the launch of your next store?

Perfecting Your Business’s Online Footprint

16 May

Marketing your business in the 21st century is a complicated thing. Gone are the days when marketing meant nothing more than printing out a few posters, or hoping that word of mouth would bring you in plenty of clients and customers. Modern businesses are now marketing themselves in more and more contemporary ways, thanks to the rise and rapid development of the internet. We now live in a world where gratification is instant, and this is the kind of speed consumers expect businesses to operate at. If you are not quick enough and are not using the right platforms online, you will soon find that your company ends up falling behind. This can have potentially devastating consequences, especially for startups, with many folding within the first couple of years. It is therefore of the utmost importance that you perfect your business’s online footprint, as this is the one thing that will always be with you. If a client decides to search your business directly, they expect you to do the hard work for them; explaining clearly what it is that you do, how you do it and how the service or product can work for them. Very few customers these days have the time to trawl through pages and pages of web copy just to find the snippet of information they are looking for. If it’s not there immediately, they will only move on to one of your competitors. This is the exact thing you cannot risk happening – so, with that in mind, here are a few tips on creating a clear and concise online footprint for your business.


Check that your website is functioning properly

How many times have you been sat on a website that is buffering for ages, before finally sighing and giving up on it entirely? Having a website is all well and good, but of course, you also need to make sure that it works! Many fledgling business owners make the mistake of thinking that the more they have on their website, the better; but this is not always the case. Of course, slow websites are largely down to the individual viewer’s server, not the website itself. But too many large images and videos on your page can easily make the whole thing slow to load up, as can too much dense HTML and Javascript. Look at taking your website back to basics, so it loads much faster – chances are a more simplistic design will also look better too.


Check that your website is appearing in search engines

The age-old problem of getting your company website to appear in search engines has never been so relevant today. SEO is something that many business owners find fickle – which is little surprise, as it can be so complicated. But if you take a look at the Digitalico Twitter account, you will realize that there are many companies and services out there whose job it is to help you achieve maximum SEO for your business. You can use as many tricks as you like to try and build your outreach – whether that is old-school link building, to content marketing, to pay-per-click ads. Speak to a professional about what would work best for your company.

Facebook Exchange Of Information Twitter Together
Link up to your social media

A couple of decades ago, all you needed to promote yourself and your business was a fully functioning website. While it is still probably the most important part of your online portfolio, you need to be prepared to diversify into the world of social media. Many customers these days tend to avoid emailing or calling a business to enquire about something. This could be because, for the average working person, time is short, or it could be related once more to this culture of instant gratification we now live in. Social media is a miracle in the way that it provides real-time updates to users across the world. So, if someone is interested in your product or service and want to find out the most recent developments, they will head straight to your social media pages. Make sure your business is on all the necessary platforms; these are usually Facebook, Twitter, Google Plus and sometimes Instagram (depending on the nature of your company). Link back to all these platforms via your website homepage, and vice versa. This way, your customers will be able to access the platform of their choice with ease and interact with you over it however they see fit.

Tips And Tricks To Click With Customers

26 Apr


The key to success in any business is the customer. Yes, your business’ employees are the cogs which keep the wheel turning, and the profits your company makes are integral to keeping operations running, the lights on in the office and the entire ship from sinking. However, all of these things depend on the customer, and that’s why you built the business in the first place; you wanted to provide a specific service or range of products for people.


Of course, clicking with customers is easier said than done. When your company has so many variables to consider, projects to handle and important business tasks to be covered, it’s hard to calm down, breathe and communicate with people on a calm level. You need the interest of your target market in order to keep sales level or growing, and yet you can’t be pushy with your marketing tactics to draw in those potential customers. If you’re wondering what on earth the solution to this dilemma could be, here are some tips and tricks to help you click with customers which might just change your business’ outlook on the situation.


Be patient and subtle.

Connecting with customers is about patience. The ‘hard sell’ rarely works, and, in some industries, it never works. Whatever type of business you’re running, you should be opting for the long haul rather than the quick, impatient, pushy sales technique. People understand that your business is trying to sell them a product, but that doesn’t mean they want to feel pressured into buying it. You need to explain what’s good about your service but listen to the customer and what they’re looking for. You need to explain why your business and its product or service will meet their needs. Talk less about how great your company is and more about how your company wants to help solve its clients’ problems.


The online world.

Digital marketing is the key to connecting with customers in the modern era. Posters, flyers and billboards aren’t reaching the same audience as the internet. Your business should be using social media to answer queries and simply keep customers updated on your company, and the right social media team with personal and approachable communicative skills could make all the difference when it comes to creating a warm image for your business. Your website is also the virtual ‘front of house’, in a sense. This is the first impression your company will make, much like a shop window. You need to be optimizing your site for the best results on search engine result pages, and you could look into seo options if your company is struggling to rank above its competitors. The point is that you need to be not only ranking at the top of results when customers search for terms related to your industry but impressing visitors when they click through to your business’ website.


Be human.

The greatest marketing technique of all is simply to be human. Most companies become so absorbed in the corporate world that they find it hard to climb out of their business-minded heads. If they did, they would realize that the key to good business and making huge profits is simply to appeal to people as people, rather than just another customer. Using humor and light-hearted conversation to get to know your customers is what separates you from a cold company with a corporate mentality.

BFF’s: How To Naturally Build A Friendship With Your Audience Online

21 Apr



If you’re familiar with this blog or have even used any social media platform (if you have an internet connection there’s a 93% chance you have a social media profile, or have visited one at some point,) you’ll know that business profiles can be found throughout them all. What’s not taken as much for granted though, is the ability to engage, and most importantly build a rapport with your potential clientele.

There are a few methods to break through this barrier. The main one being humor. It’s absolutely the case that a talented graphic design department can draw eyes, but keeping hold of them and directing them to the body of text that explains what you’re all about is another challenge entirely.

Keeping a humorous, light and buddy-buddy attitude to the text you are writing will help break through the fourth wall. Customers online, especially through social media know when they’re being sold to, so anything you can do to draw awareness to that and reassure them you plan to make this interaction as natural as possible is a great way of gathering respect.

It’s also been proven that smart humor is the most ‘liked’ or ‘followed’ subject on the top three social media websites. Utilise this. Keep in mind that even if a customer doesn’t agree with your brand, or has no use for it, a smartly written observation about your company, or something that makes light of the whole process could just achieve that sought-after ‘like.’ If a customer likes something, their friends will see it. This is invaluable.

Take Facebook for example. A personal page has a friends list limit of 5000. That is up to 5000 people you could be exposed to, in exchange for one smart, witty post that it cost you nothing to write. This would be an advertisers dream in the past, so make sure that you’re doing everything you can to integrate it into your marketing strategy.

Of course, discretion is advised. Writing the best, crowd levelling joke every hour will alienate some people. Strike a balance between real, interesting information and humor. Strike the fine line between professionalism and seeming human. Much like you’d introduce yourself to the colleague who was just placed at the desk next to you at work. Once this rapport is established, consider using Postman newsletter software to carry on the focus on brand personality to their email.

I’d recommend conducting your own personal experiment at this point. Have a look at some business social media profiles you’re aware of online. Try and find some you think would have a humorous attitude to what they do, and judge how many ‘likes’ their posts gain. Next, look for a profile that has complete seriousness and has adopted a straight-laced marketing strategy. See how there’s little positive client interaction? The complaints to the social media profile’s public timeline are likely more biting also.

Customers want to know how they should interact with your company, even when complaining, and getting spoken to in a way that makes light of the whole process will soften the communication on their end. A parallel can be drawn to calling a company. Your thoughts of the company greatly differ dependent on how the employee in the call centre interacts with you. Adopt this axiom of human psychology today to make your business stand out from all the others. Just make sure you have someone genuinely witty writing the posts, and make sure the marketing team approves it will be universally understood.

You’ll be way on your way to changing your marketing effectiveness, with zero cost.

DIY Digital Marketing Made Easy

21 Apr

Digital marketing is one of the most effective ways to increase your brand’s awareness. However, it’s also something that can’t be taught very easily due to the nature of the internet. The web is constantly changing with trends, meaning it’s a hard market to follow and you’ll need either a dedicated digital marketing manager or a lot of time and effort to be proficient at it.

However, learning how to use digital marketing isn’t as difficult as one may think. In fact, digital marketing is a skill that can easily be learned without the help of a professional. All it takes is a bit of common sense, intuition, and a lot of research. So to give you an idea of how you can do your own digital marketing, here are a couple of useful tips.


Use Social Media


Social media platforms such as Facebook and Twitter form the basis of most digital marketing campaigns. There are millions of users, it’s easy to use, it doesn’t cost money, and messages and posts can go viral within just a few seconds. However, it’s not only the promotional aspect that makes social media such an attractive option for digital marketing. If you use social media, you can also learn from the best. For example, this list of digital marketing experts to follow will give you people to follow that will teach you everything there is to know about digital marketing—and you don’t even need to talk to them! You can learn by example, pick up tidbits of information from the experts, and apply that advice to your own marketing campaign.

Company Blogging


Blogging is typically seen as something that people do in their spare time to share their interests. However, a company blog can be seen as a fantastic way to interact with users and give your most loyal followers an insight into your working process. It can also be seen as a great platform for the media to follow and write news articles about. Blogging has a lot of benefits, but the biggest draw to blogging is how it mixes with social media. The comment sections of a blog can attract a lot of attention and for a small company, it’s a fantastic place to look for feedback and suggestions.


Search Engine Optimisation


One of the most important aspects of digital marketing is search engine optimisation. If you search some terms related to your business and can’t find your company website on Google, then your SEO needs to be improved. Make sure that keywords relevant to your business are on your website, but don’t spam them and repeat them ad nauseam. Ensure that your content is completely original and relevant to the theme of your website, and don’t forget to spread your website through social media pages. This is another reason why having a blog on your company website is such a big advantage. It gives your website regular content updates and it gives you an excuse to link your website on social media without appearing spammy.

Hit A Wall? Simple Ways To Make Content More Compelling

21 Apr

Content marketing is one of the most effective ways to connect with an audience and subsequently, boost sales. It can be tough to come up with new and fresh ideas on a continual basis, and you may find that you feel like you’ve hit a wall sometimes. If you’re struggling for that creative spark, here are some simple ways to make your content more compelling.

Start with the headline

The headline is arguably the most important part of any piece. You want to lure the reader in, and encourage them to want to see more. A punchy, intriguing headline will be much more effective than something that’s drab, over-complicated or long-winded. Give the reader an idea of what the article is about, and use your imagination. Tailor the style to the kind of article you’re producing. If it’s a light-hearted piece, puns are always a good idea, but make sure the message is clear. If you think a title is a little tenuous, try and think of something better. Research suggests that 80 percent of people who look at the page will read the headline, but only a quarter will go on to read the rest of the article, so make your title stand out.


Take an original angle

It’s very difficult to come up with original ideas when it comes to creating new pages or blog posts, but it’s often possible to approach subjects from a different angle. If you want to talk about saving money at home, for example, you’ll probably come across numerous articles that have a similar theme. You can still cover this topic, but put your own spin on it.

Adopt a subtle approach to marketing

Many individuals and companies use content to drive sales. This can be a hugely effective strategy, but it’s important to get it right. You don’t want to bombard your customer with information and make it very obvious that you’re trying to get them to buy into your business. The marketing methods you use should be subtle, and your client shouldn’t feel like they’re on the receiving end of an aggressive sales pitch. If you don’t know much about techniques like SEO, it pays to work with a search engine optimization expert. You can optimize your content and increase traffic to your website without using blatant sales techniques, which will put potential customers off.

Make your readers think

Everything you read should have an impact on you. As a writer or blogger, you need to make your audience think and encourage them to reflect, ask questions, or want to find out more. Consider subjects that are thought-provoking, and encourage discussion. Leave space for comments, and try and get people to share their ideas and opinions. If you find that a certain article is successful, create a series so that people come back to your blog.


Have you hit a wall in your content marketing strategy? Are you struggling to get away from generic material or come up with something that will inspire your readers and generate more traffic? It can be tough to be original all the time but keep plugging away, and hopefully, these tips will prove useful.

Don’t be Casual About Your Facebook Approach

19 Apr


You probably already know that Facebook is something businesses should be engaging with, especially if you’re a regular reader of this blog. But the problem for many businesses is that they don’t quite take it seriously enough. They fall for a lot of misconceptions about Facebook and social media in general, which means that they end up making a lot of mistakes in their strategy. This means that they end up not accessing the full potential of the Internet’s third most visited website.

Yes, you do need to repeat those six words to yourself: the Internet’s third most visited website. (Yes, it was the most visited website for quite some time, but it’s been overtaken by Google and YouTube in the last few months. Sorry, Mark!) With close to 2 billion users who are active on a monthly basis, however, it’s still the platform that has the most active users.


And yet it seems that a lot of business still aren’t taking Facebook very seriously. They imagine social media to be such a casual, even innocuous thing. Despite such heavy and widespread use, businesses seem to think that the people who use social media don’t pay much attention to anything on it outside of things that reflect directly on them. This means that these businesses end up wasting a lot of potential – because Facebook users tend to take what they see on the site very seriously indeed. (Often to their detriment, as we’ve seen with the just-ever-so-slightly-overstated modern problem of “fake news”.)

This sort of flippancy about the success of their Facebook pages among businesses needs to end. A business owner, for example, may not think that there not being too many likes on their Facebook business page is that big a deal. And, granted, Facebook likes aren’t everything.

But don’t assume it’s because users don’t tend to like – or, in other words, follow – business accounts. Because people actually do tend to give businesses a like if they’re interested in keeping up with them. And the healthier your Facebook page looks in terms of content and like count affects the likelihood that you’ll acquire more popularity. This is why you may want to increase social media advertising, or buy Facebook likes, or hire professional content creators and community managers.


Likewise, because of this overly-casual approach, businesses may make the mistake of not really engaging with people on social media. For a few years now, successful businesses have realized that real engagement on social media – talking to people, liking things, sharing the content of other creators – isn’t just something that individual users do. It’s something that businesses can do with those users, in order to increase the popularity of their brand.

What’s more is that most people will find out about your business after performing a search on Google. While Facebook isn’t the most visited website in the world, using it correctly does increase the visibility of your business on the website that is! Search for a business on Google and you’ll find their Facebook page on the first page of results.

So stop underestimating Facebook – and start being more serious in your approach to it.

Why Are Your Online Sales Struggling?

12 Apr

The world of online business boasts some truly phenomenal opportunities, but it’s a fierce environment also. Unfortunately, if your sales figures aren’t booming, they probably look dooming. Worse still, resurrecting those sales from the dead can often feel like an impossible challenge.   


It doesn’t need to be, however. The first step to repairing the damage is to locate the source of your problems. Once you do this and take the appropriate action. There’s nothing to stop you reaching the sales targets that you desire. Here are some of the most common mistakes, along with what you can do to overcome them.



Inadequate Web Platform


Most modern businesses now have a website of some kind, even when they are offline companies. However, if you’re actively trying to gain online sales, this domain isn’t only a marketing tool. It’s essentially your shop floor too. Therefore, ensuring that it is built for both immediate success and long-term growth is imperative.   


From being able to handle the bandwidth to utilizing social media your website needs to thrive. Perhaps most importantly, the ecommerce software should be both accessible safe. After all, if the consumer doesn’t trust the service, they won’t complete the transaction.


Not Making The Most Of Marketing Budgets


As an online retailer, you’re probably familiar with a variety of paid advertising services. There’s no doubt that these can become your greatest tool for spreading the word. That said, any adverts that hit the wrong audience are a huge waste of your budgets.   


Working online opens the door to a global audience, but you’ll still have your niche. This could be determined by age, gender, or hobbies. Either way, setting your Facebook campaigns and other streams to hit that target market is vital. With more efficient marketing, you’ll gain greater traffic figures from the audience that counts. In turn, this can only give your sales figures a boost.



Products Don’t Look Attractive


You know that your products are great. But your self-assurance counts for very little if those positivity reactions aren’t shared by customers. If the website is gaining a suitable level of traffic but is struggling to generate sales, it may be down to presentation.


Customers need to feel enthused by your items. As such, writing compelling descriptions can make a telling impact. Then again, a picture paints a thousand words. Product photography is a crucial aspect, and getting it right will ensure that interest turns into converted sales. Essentially, you are trying to show your clients that those products will enhance their lives. So make sure the details do that in style.


Consumers Are Unsure About The Company


First and foremost, consumers need to want your products. Nevertheless, they also need to have trust in your company too. Without it, they’ll take their custom elsewhere. While a great website and ecommerce platform will lay solid foundations, you shouldn’t stop there. Upgrade your customer care game, and you should see increased sales in no time.


The positive words of customer reviews and testimonials can carry a lot of weight too. Combine this with a fair returns policy, and new clients will have no reason to doubt your company. Follow this up with a winning service, and you’ll have them coming back for more. Once this has been achieved, sustained success beckons.




Is YouTube A Hot Source Of Website Traffic?

12 Apr

It’s a well-known fact that social media can be a huge contributor to the level of traffic received by websites. It only takes just one post or piece of multimedia to go viral, and visitor numbers to spike for their related websites! The advantages of using social networks to drive traffic to sites are so high that businesses and organizations of all sizes have a social media presence.

When most business leaders think of social networking, they consider platforms like Facebook, Twitter, Instagram, and LinkedIn. But, there is one service that a lot of folks forget about when planning their online social media marketing campaigns: YouTube. Let’s face it; if you’re not going to create any videos, what’s the point of having an account on there, right? The truth is, video is a powerful way to increase brand awareness and drive traffic to a website.


In fact, one can say that YouTube is a hot source of website traffic! So, with that in mind, how can you make your profile on the video sharing site interesting and attractive to your target audience? Here are a few pointers to help you get started:

Create some compelling videos

Before you do anything, it’s important to ensure that your multimedia content is attractive to your target audience. You need to curate content that people want to share with others and embed on their websites and blogs.

Demonstration videos and those that show how to resolve problems are the types of video content that receive plenty of views. If you want people to click or tap through to your website after viewing your videos, your content needs to be good enough to draw them in first!


Improve your video metadata

Okay, so you’ve got some videos that receive plenty of views on YouTube. But, you’re still not happy with the amount of traffic that they generate for your website. One way to boost your site visitor numbers is by improving the metadata on each of your videos. In a nutshell, the metadata comprises of keywords (tags) and category classification.

Take the time to correctly populate each video’s metadata. Bear in mind that Google uses this information when presenting search results that include video content. It’s one of the first things anyone in social media marketing will tell you to optimize on YouTube!


It’s all in the headline

When you search for a video on YouTube, the search engine on the site (and on Google) focuses primarily on the title. In other words, when people search using particular keywords, videos that have those words in the title will get returned higher up the search results page list.

You need to make sure that your videos have relevant titles with keywords that people use the most. It makes sense to use something like Google’s Keyword Planner tool for help with this.


Don’t forget to create some playlists

One final point worth bearing in mind is that you should create playlists of relatable videos. Of course, you should only put your videos in the playlists for obvious reasons!

YouTube (and Google’s search engine) add more “weight” to search results where videos are included in at least one playlist. Such an approach helps to drive more traffic to your site, especially when you are linking back to your site from all of your videos.


Artificial Intelligence Is Changing Marketing

11 Apr

We’re living in the midst of an artificial intelligence explosion. All of a sudden, many different types of artificial intelligence are crawling out of the woodwork and changing the way we live our lives. We’ve got artificial intelligence that trawls the internet for data, we’ve got artificial intelligence that can beat grand masters at the game of Go, and we’ve got AI that can drive cars and drones. Many commentators have likened the current episode in technological history to the Cambrian explosion, a period about 500 million years ago when the number of different species on Earth exploded, and we got the current diversity we see today.


Artificial intelligence is going to impact all parts of business too, especially marketing. Here are some of the emerging trends that are being shaped by advances in artificial intelligence.

Automated Assistants, Online And On The High Street

Back in the 1950s when Alan Turing and John von Neumann were developing the very first universal computing machines, they imagined a world in which people would be able to have everyday conversations with computers. Soon they wondered whether it would be possible to build an electronic brain with all the subtleties and knowledge of a human. Before long they devised a test that would confirm or deny whether a computer was intelligent or not. They suggest that a panel of experts be assembled to have a blind conversation with either a computer or a bunch of human actors. If after, say, ten minutes of conversation, they couldn’t tell whether they were talking to a computer or a human, then the computer would pass the test and be considered to have a human level of intelligence. This test was later dubbed the Turing test, after the brilliant mathematician and computer scientist who came up with the idea.

No computers have yet managed to beat a genuine Turing test, but they’re getting much better. The current wave of artificial intelligence technology has made voice recognition excellent indeed. What’s more, now that computers like the Amazon Echo are on the cloud, they’re able to connect people to the information they want, quickly and effortlessly.

Companies are starting to use artificial intelligence to replace human assistants. It turns out that the vast majority of problems that people have are actually rather routine and can be solved with the help of a basic automated system, rather than with the help of a human. This means that companies are now able to provide some customer services for free. What’s more, they able to deploy customer assistants in anywhere they come into contact with their clients since providing these services is virtually cost-less. This means that eCommerce companies will be able to implement artificial intelligence to help customers navigate the checkout without clicking out.

Enhancing The Role Of Search

Larry Page, a founder of Google, has said that the ultimate search engine would be able to provide you with the exact answer you want, based on your question. The way search engines worked until recently, however, didn’t guarantee that people would find what they were looking for. Instead, search results were almost entirely based on keywords, which may or may not have been related to the meaning of the search query. Now, though, search engine giants, like Google, are working on search engines that will respond to meaning, rather than to individual keywords. This means that customers will be able to search using natural language questions and get the answers that they want.


SEO tools have already changed considerably. But with the rise of intelligent search, they’ll need to evolve again. Not only will companies have to focus on keywords, but they’ll also have to make sure that the actual meaning of their content is closely aligned with customer questions. Businesses will need to focus more on more on answering the right questions – not just talking about related content – if they want to win the SEO game.

Better Identification Of Trending Content

There’s a huge marketing advantage for companies who can spot trending content and get on the bandwagon early. The only difficulty is seeing the trending content and preparing a response before it’s gone mainstream. Again, artificial intelligence will come to the rescue. One of the strengths of today’s AI algorithms is their ability to recognize patterns in among all the noise. With enough examples of the patterns of data generated by trending topics on social media and forums, companies will be able to predict in advance which stories and topics will grow to become dominant. This then allows them to put together marketing ideas to hitch a ride on a wave of popularity, exposing more people to their brand.


Shoppable Content

A significant barrier for eCommerce companies at the moment is the checkout. Between a quarter to a half of all customers abandon their shopping cart before making the final payment, meaning that online companies lose a lot of business that they might have had, had they been regular stores. A couple of innovations might change this sorry state of affairs.

The first innovation is shoppable content: the idea that you should be able to buy the things you’re reading about right there in the browser window, rather than having to go to a separate site, provide account details and credit card numbers or create a new account. We’ve already seen some social media sites experimenting with this kind of technology, like Instagram. But it is hoped that with the help of AI, it will soon be possible to do the same on any site, no matter what they content, and check out there and then.

Tapping Into The Psyche

Finally, artificial intelligence is being used to assess customer’s emotions ahead of time, allowing companies to respond accordingly. Already, AI experts are predicting that by the year 2020, politicians will no longer be able to lie, since AI face-recognition software is getting so advanced that it’s able to predict deceptions with a high degree of accuracy. Businesses hope that they will be able to use similar technology to predict whether it’s worth trying to up-sell a customer or whether they should leave their advertisement until tomorrow when the client is in a better mood.

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