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Stop Making These Newbie Social Media Mistakes

14 Mar

Social media skills aren’t natural ones that we are born with. They are something that we need to develop over time and eventually hone so that we become well versed with the best usage methods of Facebook, Twitter, and Instagram. Taking the time to polish these skills can really be a huge benefit to your business. Even if you don’t use your social profiles for professional reasons, it’s still a good idea to work on your social skills to grow your following. Eventually, you might be able to make an additional income as a social media influencer. Once you are an influencer, you’ll find that brands want to send you free clothes, beauty treatments, and they might even send you on holiday!

 

However, you won’t be able to make it big in the world of social media if you keep on making the same mistakes over and over again. Here’s how to stop making some very common newbie mistakes.

 

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Not Being Consistent With Posts

 

When it comes to posting on Facebook, Instagram, and Twitter, you need to make sure that you are being consistent. For instance, don’t spam your followers with too many updates one day as this could cause them to unfollow you. Similarly, if you go through a long period of not posting anything, your followers might unfollow because they think your account is now inactive. Ideally, you need to update Twitter at least twice a day. Instagram and Facebook should be limited to one update a day. But remember to always post every day!

 

Using Stock Photography

 

Any social media marketing manager worth his or her salt will tell you that you should not use a lot of stock photography. That’s because it can sometimes look unnatural. Plus, your followers will want to see you and pictures from your own life. So, it’s a really good idea to invest in a good-quality camera so that you can take a lot of naturally styled photos. You will find that these are a lot more likely to go viral compared to ones you find on stock websites.

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Your Content Is Irrelevant

 

Hopefully, you are only posting content that is completely relevant to your social media audience. For instance, if you run a beauty product company, then your posts should only be about beauty and your products. Any updates that are off-topic could confuse your audience, and they could end up following other influencers who post things that are a lot more on-brand.

 

You’re Not Interacting With Followers

 

It’s called social media, so try and be as social as possible! Your followers will really appreciate any interaction with you, even if it is just you liking one of their comments they leave on an Instagram picture. You will find that being very interactive can quickly give your follower numbers a bit of a boost.

 

There are many mistakes you could make on social media, but these are the ones that will make you look like a complete newbie – so don’t make them!

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7 Ways You’re Wasting Time Online

20 Nov

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Modern business involves spending a lot of time online. Some companies and sole traders exist solely online, utilizing websites and social media profiles to sell their products and services. Even those with a real life presence focus a lot of their time and money on building their businesses online. Online business is the future. It allows you to reach a huge audience, build a profile, speak with clients and customers instantly and can help to grow any business enormously. Even those small-town family-run companies that have been around for hundreds of years are now joining the hoards to set up online.

 

But, there’s a lot that goes into doing business online. It’s a lot more than simply turning your laptop on and sending a few emails. To do well, you have to be online seemingly 24/7. You need to be an active user on all social media platforms, or your posts won’t get attention. You need to reply to email and comments immediately, or your reader will think you don’t care. You need to be constantly churning out new content for your blog to help get it noticed and you need to find new ways to market your business as new methods are continually gaining attention and older ones fall out of favour.

 

There are sometimes just not enough hours in the day to get it all done well. So, instead of trying to create more hours, let’s look at ways to save time. A lot of what you do online can be done faster and more efficiently if you just stop wasting your own time.

 

Dealing with Spam

 

Junk mail was annoying. Then we all started getting spam emails instead, which were more annoying. But now we also get spam comments on our blogs and social media profiles. Users using apps to make completely irrelevant remarks in the hope you will follow them, or worse, spam accounts leaving clickbait messages on your blog.

 

Having to read them to find out if they are spam, before deleting and blocking them is a complete waste of your time. Time which could be used replying to genuine comments. Fortunately, there are tools to stop fake users accessing your accounts, double check that your customers are real with Netverify to cut down on spam comments and messages.

 

While you’re at it, go through your emails and unsubscribe to any that you don’t read.

 

Stopping Security Threats

 

Spam isn’t just annoying; it can be a security threat. Keep your website safe with an SSL Certificate and block fake loggins. This is especially crucial if you take information from customers and readers.

 

Remembering Passwords

 

Remembering passwords can be a nightmare. Which often leads to us using the same

password for everything. This can be dangerous. Use password remembering software so you can have a different, secure password for every account. Without having to reset it every time you get them wrong or forget one.

 

Posting to Social Media

 

 

To grow a social media following, you need to be an active user. You need to share content that helps and entertains people, promote the work of others, as well as your own, offer people advice and help when they need it and reply to any comments or message you may get. You also need to take time to find new profiles to follow and make sure you are interacting with seemingly everyone, all of the time.

 

It’s impossible. So, stop trying. Use a social media scheduler. Spend a little time at the start of every day scheduling your social media posts for the rest of the day. Making sure that only up to 20% of it is either selling your own products and linking to your own site. Then, just spend the odd few minutes looking through your feeds and replying to comments. If you see anything worth sharing during this time, add it to your scheduler for tomorrow.

 

Procrastinating

 

One way most of us waste time online is by literally wasting time. It can be so tempting to start browsing the internet, shopping or playing games. To avoid this, plan breaks into your day or use tools which stop you going off course.

 

Not Building Relationships

 

You spend time giving basic replies to comments and not really paying attention to people. This is a waste of that time. Instead, read their comments and give meaningful responses. Building relationships with readers will help your business to grow. Make the most of the time that you do spend on social media.

 

Being Unorganized

 

If there is one thing that leads to time wasting, it’s not being organized. Write a to-do list every day. Then, if anything comes up, find space to fit it in.

 

You can save literally hours every day by simply being organized and making the most of your time online.

Compelling Reasons To Shift To Mobile Marketing Tech

2 Mar

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In the past five years or so, there has been a considerable shift in online activity from desktop to mobile. And the simple truth is that unless your business is utilizing mobile technology to its fullest, you are going to fall behind your competitors.

 

Smartphones and tablets are quickly becoming the dominant tools for consumers when they go online, and it has never been more important for businesses to start moving with the times than it is today.

 

Don’t underestimate how important mobile is becoming, and will end up being in the future. Here are some incredibly compelling reasons why every business needs to start ensuring they are investing in mobile tech to grow – and retain – their customer base.

 

60 percent of searches are now from mobile devices

 

Up until a few years ago, the average person searched for information, products, and ideas from a desktop. But this has constantly been changing since the introduction of Internet-capable mobiles. And with the rise of the smartphone and tablet, the stats are now pointing firmly towards mobile being the search tool of choice for the average consumer. Today, almost 60 percent of all searches are now coming from mobile devices, according to Google. And given that mobile optimization is such an important factor in Google’s SEO demands right now, only a foolish business would fail to acknowledge the importance of mobile.

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90 percent of mobile use involves apps

 

People are spending an increasing amount of time on their smartphones and tablets. Almost 75 percent of Americans check their phones or devices every single hour. And, interestingly, 90 percent of mobile use involves using or checking in with mobile apps. So, as a business owner, if you aren’t talking to a mobile applications developer and looking at ways to create an app for your business, there is a good chance you are missing out on valuable business. Not only are apps great tools for finding new customers, but they are also great tools for retaining them.

 

Mobile e-commerce is on the rise

 

The trend towards searching via mobile has been happening for quite a few years now. But over that period, the search statistics haven’t matched with the figures for purchasing online – people still tended to buy online via a desktop. Things are finally changing now, however, and buying from a mobile – m-commerce – is becoming an integral part of the e-commerce scene. Last year, the figure leaped to 57 percent of all e-commerce purchases, and we are betting that there will be another significant rise throughout this year and the next.

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The technology is improving

 

Because businesses are investing a lot of money in mobile technology, things are finally beginning to grow. Most people will remember the early days of the smartphone when virtually every website looked terrible in such a small form. But as the tech is getting better and developers learn new ways of working, mobile usability and design are improving. It’s vital for businesses to invest in UX and design these days, as consumers are beginning to learn what to expect. A poorly designed app or a website that looks terrible on a smartphone won’t stand a chance of survival.

 

Smartphones are personal

 

Smartphones offer an incredible opportunity for businesses to start tailoring their marketing to individuals. You don’t have to look too far to find how many companies are doing this already. Take Amazon’s algorithms as an example – it’s continually offering similar or complementary products to those the user is searching for. Marketers can also glean a lot more relevant information from their customers than was possible before. Mobile searches and application use offer a huge range of big data which can be used to form a better, more accurate picture of average customers and individuals alike. In simple terms, if you aren’t taking advantage of mobile, there’s a good chance your targeting efforts aren’t as razor sharp as hey could be.

 

Email is still the king

 

Email is still the most valuable tool for marketers to keep in touch with their customers and develop stronger relationships with them. And the simple fact is that the vast majority of emails are opened on a smartphone or tablet – over 60 percent, according to research. So, any business that isn’t addressing this enormous trend is likely to be missing out. And a simple switch to optimizing your emails for mobile could bring you instant and dramatic results.

 

As you can see, it’s never been more important for businesses to invest in mobile marketing technology. Put simply, if you fail to go with the times, you will be left behind.

 

How To Reel In Potential Customers To Your Business

6 Dec

Marketing your business, whether you’re new or old to the game, can be a real headache at the start of a brand new campaign. The industrial and technological landscape is changing rapidly every day, which means your technique and approach to improving your business and spreading your brand needs to move with this rapid tide of change. Otherwise, you might find that your business is left behind and all your potential customers have gravitated towards a platform or a provider which understands the current state of the market and meets their needs.

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Where do you begin? That’s a tough question and one which varies from business to business, but one thing remains the same across the board: consumers. People browse and search for the things they need in a largely uniform fashion and you need to hone in on that marketable potential.

Rework your brand.

Whilst your brand does not reflect the quality of your staff or the drive and passion you put into your business, it does help to establish your company and its core identity. Before you can even consider increasing your base of regular customers, you have to think about the ways in which you will be defined from every other company within your market. Consumers have a lot of choice in the digital era and a strong brand is necessary if you’re to captivate their attention and draw them away from your competitors.

Social media is often used incorrectly by businesses.

Social media is a tool either neglected or misused by so many companies and this is either a product of misunderstanding its function or underestimating the potential of social networks when it comes to SEO and effective marketing. When we’re talking about a social network, we’re talking about the perfect place for you to reach new people. Through the power of referrals, your brand and services can spread like wildfire, because people trust their friends. If you want your business to succeed locally, then you have to use the internet as you would use word-of-mouth marketing in real life. You should to be encouraging customers to pass on word of your business to other people through incentives linked to products or services you might offer.

You still might not yet be reaching your potential audience.

Of course, your business might be successful and you might already work with many clients or sell to hundreds of customers per day, but you might also be cutting your success story short by missing thousands of potential customers lurking across the web.

If you’re a local business, whether small or large, you might feel a little overwhelmed by national or global players – you might even feel that the online game isn’t yours to be played – but shying away from the industry could be detrimental to your business, because there are so many useful tools to be utilized.

There are best local SEO solutions across the internet and many of them are designed for businesses on a smaller, localized basis, much like your own. There are people out there who could help you if you’re struggling to move your company to the top of Google. It’s worth considering, because you have to remember that customers browse the internet for products and services on a global and a local basis.

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Remaining up to date with current practice in search engine optimization is not as difficult as it sounds.

There is a science behind good rankings and if you enlist in the expert help you need, no matter the size of your company, you’ll be placed not only in the position you deserve to be placed, when it comes to Google rankings, but you’ll also reach the client-base you deserve to be reaching.

Don’t Get Bogged Down By Keywords; There’s So Much More To SEO

16 Nov

If you’re thinking about marketing your business online, you’re already probably thinking in terms of SEO. It’s often considered the bread and butter of a digital marketing campaign. But it’s important to remember that SEO is an umbrella term that covers a massive range of different topics. It’s not just, as some business owners think, about keywords anymore. There are plenty of other tools at your disposal to ensure that internet traffic floods your site. So, aside from choosing the right keywords, let’s look at some of the others.

Social Media…Obviously!

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You might be surprised to hear that these days your presence on social media is a major tool for SEO marketers. It works like this. When you use social media, you should be sharing content that is interesting, attractive and connected to your business site. Once people start sharing that content, your search ranking grows. Social media presence has also been shown to have a direct impact on domain authority. Domain authority, in turn, determines how attractive your business site is for new leads. As well as this, by using social media, you can increase your online profile. Eventually, this will lead to more traffic for your site. Particularly, if you have a number of links to your site scattered throughout media feeds due to different posts. Don’t be fooled into thinking one social network is enough either. You really need to be using all of them.

Getting Them There Isn’t Enough

You might be pleased when you see that there’s already a nice queue of traffic heading to your site. But you do need to think about your conversion rate. On the surface it might seem like your business is doing marvelously well. But, if you’re buying numbers aren’t high, you’re not getting the full story. This is why if you use an SEO agency these days, they’ll probably offer you a retargeting service. With retargeting, you get another chance to win over the customer. If they leave your site without buying, they’ll be followed by an ad. This will appear as a piece of sponsored content on different pages across the net. As such, it gives you a second chance to win over a customer. Or, it encourages multiple purchases from the same consumer. It really is a win win for the business owner.

PPC And Adwords

You might think that boosting your business through the organic search engine results is the best way to get the most interest. Well, that’s debatable because ideally, you need your company to be on the first page when consumers complete a search. Unfortunately, even Google can’t guarantee that you get this. That’s why many business owners look at the alternative of PPC or Adwords. With a service like this, your site appears in the sponsored results. A massive thirty percent of Internet users click these ads before they even consider the organic results. The benefit of this is that you can guarantee your business does get a high level of traffic.

So you see it’s not enough to just be thinking of keywords anymore. If you do this, you’re only using a fraction of SEOs full power.

The Secrets Behind The Mystery of Viral Video Marketing

14 Nov

The best of social media is about sharing content that influences people. You want them to care, to invest and to act on that investment. To that end, there are different kinds of content for video marketing. In video marketing, you have an opportunity to send a message across multiple senses. This makes them even more convincing that just writing or imagery. But there’s a difference between a good video marketing strategy and a viral one. Here, we’ll look at those differences.

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Take advantage of the opportunity you have

Before you start throwing videos out, it’s best to know the nature of video marketing. In particular, know the statistics that can better dictate how you create those videos. For instance, know that most people will give an online video about ten seconds before they click off of it. So you should make sure your video has a big impact in those first ten seconds to keep them watching. Similarly, brevity improves it chances of being shared. People are a lot more likely to share a video that’s less than half a minute long for the most part.

Create impact and value

If you think a straight-up advertisement for your product is going to go viral, you need to think again. For instance, look at the latest Christmas video for John Lewis. There, they have a story that comes first, not a product. Other campaigns like Old Spice are more about the comedic bizarreness of the exchange on screen than the products themselves. Like with viral Facebook messaging, you have to look beyond your product. You have to find the human to connect with first and foremost.

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Don’t be afraid to create your own buzz

Virality isn’t just the consequence of a great video. There are strategies you can use to improve its chances of finding more people. Positive social proof is one of the most convincing forces in all of internet marketing. If people are already talking and already viewing, then more will join them. There are a few ways to create that positive social proof. For instance, you might want to consider buying cheap Youtube views on your video to get the ball rolling. Similarly, you can use influencer marketing to get people with communities and audiences to share your video on their own space.

Keep an eye on the data

Whether your campaign goes viral or not, you should be using the data to make sure your next one has a better chance. Youtube analytics is a powerful tool, allowing you to learn a lot about your audience. You can see where they’re from, how they found your video and even their gender. From there, you can use more focus strategies to hit the audiences that showed the most interest. Go deeper and get more of the people who seem to be interested. It means you’re not wasting effort on trying to spread it to those who don’t seem interested.

Going viral might seem like it’s all about luck, but that’s not the case. The best video marketers know exactly what they’re doing and how to boost it. With the tips above, now you do, too.

How Are Hotels Cashing In On Today’s Social Media Frenzy?

14 Nov

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Second, hotels are a mixed bag. It is difficult for hotels to get the message out about what makes them unique because there is so much variety. Therefore, hotel digital marketing is about communicating what makes their hotel unique. What interesting experiences can be had at their establishment? Here we’re going to look at how hoteliers can cash in on today’s social media marketing frenzy. Let’s take a look.
Hire A Young, Social Media-Savvy Person To Your Team

Next time you’re doing a hiring round, don’t just look for somebody who is honest and will show up on time. Find someone who knows a thing or two about social media. You could hire somebody for a dual role; one to wait tables and, two, to do the hotel’s social media. People with experience of social media know how to use the different platforms to their advantage. They also have a sixth sense about which marketing efforts will work and which won’t.

 

Link To Local Attractions

Using social media to link to attractions in the vicinity of your hotel is a great way to sell rooms. You can advertise the location of attractions near to you on social media using the “@” symbol. Guests are more likely to want to visit your hotel if they can see that it’s just a couple of blocks away from their favorite restaurant.

 

Encourage People To Ask Question

Because people don’t know much about your hotel before they arrive, they’ll want to ask questions. Most hotel managers don’t bother answering questions on Facebook because they don’t see social media as a forum. Instead, they use social media as a vehicle to push out their content to improve their search rankings. Responding to questions online, however, is vital. Visitors are desperate to ask questions before they commit to spending money. They don’t want to wind up getting something that they don’t want. Always respond to questions and build a resource that future customers can then use.

 

Manage Your Online Reputation Through Review Sites

Review sites are an important online mechanism to make sure that businesses remain honest. Companies can’t rely on anonymity online to protect them against their own poor service. They have to deliver, or customers will complain.
In the hotel industry, customers write reviews on sites like Yelp and TripAdvisor. If you get a negative review, make sure that you respond and offer reconciliation. Apologize if necessary. Make it clear to anybody reading the review that you still care deeply about customer experience.

 

Restaurant Owners: Are You Getting Social Media Right?

7 Nov

Social media is pretty much the perfect marketing tool for restaurants. After all, one of the key aspects of selling great food is to build a community of regular customers. All social media channels can just be an extension of that. It’s a visual experience, too – how many of your friends do you see posting pictures of incredible meals on their Facebook? Or Instagram? The trouble is, not every restaurateur gets it right. And in today’s guide, I’m going to explain some of the ways of ensuring your social media accounts are working for your business, not against it.

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Consistency in tone of voice
All restaurants like to create a certain sense of atmosphere for their customers. It’s important that this tone continues when you are posting on social media, to make your client’s experience more rounded. For example, if you are an upmarket restaurant, you shouldn’t be posting pics of cute cats. Similarly, if you are a relaxed restaurant, focus on extending that atmosphere onto your social media channels.
Encourage your customers to follow you on social media
The biggest benefit of social media is that your followers do a lot of the hard work for you. But, of course, unless they follow your channels, they won’t be able to help. Tempt them to give your page a like on Facebook or follow you on Twitter with special deals. It might be 10 percent off, or a free glass of wine with their dinner – whatever you think is appropriate. As hospitality marketer Scodeggio Samuele states, it can have a dramatic impact. It’s a form of social recommendation – word of mouth, of you like. If the friends of your followers like what they see, there is more chance they will give you a try themselves.

 

Don’t be afraid of criticism
Many restaurateurs are a little scared of social media – and with good reason. We all know of a restaurant taking a hammering on Facebook or Twitter after poor customer service or a disastrous meal. But instead of being scared, why not see the opportunity it gives instead? If a client wants to complain in public, other people will be looking to see how you respond. If you just ignore the complaint, that won’t go well for you. If however, you appear reasonable, polite, and offer apologies, people will notice in a positive way. Everyone makes mistakes – and everyone knows it. It’s how you respond that can make the difference.
Use geo targeting
Facebook ads are kind of cool – if you get them right. There are a lot of tools at your disposal that can help you laser-focus your special offers to the right people at the right time. And, of course, in the right area. It gives you the chance to provide very specifically, niche targeting that can only be seen by people in your immediate vicinity.

Make connections
Finally, don’t use Facebook or Twitter as a simple promotional tool. People don’t want to see advertisement after advertisement – you need to be more appealing. Offer them more value by posting interesting blog posts. Share – or curate – from other websites and Facebook pages, too. Aim to use a third of your posts for promoting your business at most – the rest should be a lot more interesting.
Hope these tips have helped – let me know how you are using social media!

Virtually Famous: How Can You Be Sure That Your Brand Will Stand Out?

2 Nov

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Whether your company is a brand new venture or an established business looking to migrate to the online arena doesn’t matter. Your biggest challenge in the world of digital marketing will be standing out from the crowd.
There are over one billion websites out there, and you cannot expect potential customers to randomly pop up on yours. Taking the right steps to gain increased traffic from the audience is crucial for any entrepreneur aiming for online success.
Here’s what you can do to ensure that you don’t get lost amongst the crowd.

 

Have Character
Social media offers unrivaled opportunities for reaching new audiences. Moreover, SMEs aren’t at a disadvantage compared to global giants. Having said that, the only way you’ll reach your goals when you do something unique.
With such high levels of competition, you cannot afford to be beige. The common theme of the most successful campaigns is that they are different. Copying the ideas of every Tom, Dick, and Harry won’t generate any excitement from the audience. Give them content that sparks intrigue, and you’re already doing more than most.
Besides, this method gives an added insight into the people behind the brand.

 

Encourage Interaction
In addition to unique content, you should aim to make it interactive. Customers will respond in a far stronger manner when they actively participate. In turn, this will go a long way to keeping your company fresh in their minds.
It could mean running a competition. It might simply involve creating viral-worthy blog posts and videos. Interesting and interactive media content will work wonders for developing those winning relationships. More importantly, their participation can spread the word to their friends, family, and followers too.
Not only will interactive content help you stand out from the crowd. It’ll also give you a better chance of gaining a deeper understanding of your audience.

 

Target Marketing
Defining your audience and appreciating their needs is one thing. But actively ensuring that your content is seen by them is another altogether. Social media is certainly a great tool. However, the best item at your disposal is Google.
With AdWords campaign management, your PPC adverts will have far greater efficiency. Visibility is the foundation of any successful digital marketing strategy. This facility will ensure that you are seen by people actively looking for your type of business. If that doesn’t lead to increased sales, nothing will.
Ultimately, your potential customers are the only audience that matters. Trying to reach a universal market will only result in wasted money. Furthermore, it’ll result in less direction towards the people that will actually generate revenue.

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Use Other People
Two heads are often better than one, and collaborations are a great way to build your online presence. Not only will it allow you to try more expansive ideas. But it’ll afford the chance to build an audience together.
Another option that has helped many businesses achieve great things is influencer marketing. Whether it’s using recognizable online faces, or your own customers isn’t overly important. If it allows you to get seen by more people without even lifting a finger, that can only be good news.
If you are going to achieve additional traffic, though, make sure your website looks great. Without it, those efforts will be rendered futile.

 

Site & Social Media Data – Five Ways It Can Save Your Business

29 Feb

You’ve undoubtedly already heard some of the big fuss over ‘big data’. Analysts are in demand all over the business world. This isn’t a fad that’s going to die down any time soon, either. The fact that we have more access to more data than ever before allows us to make better decisions and find the keys to success within our business. It can be easy to get swallowed up in the doublespeak of the data analyst world, however. So, here is a guide to make it a bit more understandable and teach you some of the ways data can help your business.

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Conversion rate optimization
It may sound like we’ve already begun with the doublespeak, so we will make things simpler. What is conversion rate optimization? Essentially, it’s taking the data of your website to restructure it. It’s the practice of making every aspect of the site more user friendly, to engage visitors and better turn them into customers. Using data from your site can be a tremendous help to CRO, finding the points that already catch customer attention and capitalizing on them. It can also help you fix up the parts that aren’t getting many visitors at all.

It helps you recognize your customers
Whether it’s on social media or your own retail methods, taking customer data is very important. A lot of consumers imagine corporations selling their data, but that’s not the only or even the primary use for it. Using that data allows you to better know your customers. It teaches you what demographics to aim at with your marketing and even how you might be appeal to them.

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It makes you more credible
Credibility is very important to a business. It can help you gain the trust of new visitors over your competitors. How can data help you gain this most valuable attribute, though? The answer lies in measuring the credibility of your site, itself. Make sure your site is totally free of errors. Make sure all your links aim where they’re supposed to and nowhere unexpected. Dodgy links greatly impact your standing on search engines, for one.

Keep up with the market
Analytics are widely available thanks to apps like Google Trends. Especially on social media, this is a great way to measure the ‘zeitgeist’ of the market. Getting involved in trends in your marketing and social media is a great way to attract some easy attention. The more relevant your company is and the more they can engage with the outside world, the better.

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Sales forecasting
One of the best ways data can help you is in your finances itself. With sales forecasting, you can get a great idea of how well your current strategies are doing. By keeping a close eye on your buyer’s’ behaviour, you can focus the energy of your company where it really matters. You can also redirect it to pick up in places where you believe you’re following behind. Data can revolutionize your whole business, letting you make better decisions every step of the way.

If you have any comments on this topic, I would love to hear them below.

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