Aligning Your Social Media With Your SEO

10 Jan

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If there are two important factors in keeping your brand on top form online, it is your social media feeds and your SEO for your own website. Both of these play a huge and important part in ensuring that everything goes smoothly to plan, but you also need to make sure that you are getting both of these rights in relation to each other as well. Ensuring that your SEO and your social media feeds align right is hugely important, as it increases the power and potential of both aspects. In this article, we are going to look at what you might need to do in order to ensure that you get this right first time, everytime.

 

Work On Both Independently

 

First of all, you need to make sure that you are spending a lot of quality time perfecting both your SEO as it stands and your social media feeds as well. The more effort you put into both of these, the more likely it is that you will be able to make the most of both of them and align them in the way that you would hope to. Therefore, before you even think about such alignment, first work on perfecting both of them to the point where you don’t feel you can improve on them any more. You might be tempted to gloss over this section, but don’t – it is actually one of the most important parts of all, and sets you up for much greater success in the future when you then try to integrate the two. Both are equally important, so treat them as independent things first.

 

Your Backlink Profile

 

One of the most important parts of any website’s SEO is its link profile. Put simply, if you are not focusing on this, then you can’t be sure that your SEO is going to do what you hope for it to do in the long run. And one of the main things here is that you want your profile to be as natural as possible, and not have any sense of being forced or artificial. Adam White of SEOJet, teaches that a backlink profile needs a good mix of nofollow links in order to be natural, and that is a good place to start. However, you might also find that you need to carry out other actions in order to make it perfectly natural, and this can prove to be one of the hardest and most time-consuming parts of the whole process. But get it right, and your SEO will be incredible – meaning that your social links will also have more value.

 

Linking From Social To Site

 

Of course, one of the most essential actios here is to ensure that you are always linking from your social feeds back to your site, and vice versa. It is this interplay which gives both the power you are looking for for them, so you need to make sure that you have got this down as well as you can. You might be surprised at how much of a difference it makes, and it is not something you can overlook.

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