If you’re running a business, there has never been a better time to have a blog. There is more focus on fresh and interesting content than ever before, and thanks to Google algorithms, the need for this type of content has increased. Of course, you could use your social media platforms to display some of this content, but you’re much better off using social media to point your audience in the direction of your blog. So, why are blogs so important?
Part of Your Brand
The whole point of having a brand is for your audience to be able to differentiate between you and your competitors. Your blog is another way of building your brand and engaging with your audience. You have an opportunity to create content on a larger scale through your blog, and the more people who follow it, the more recognisable your brand becomes. After all, sharing your story with your audience is one of the best ways to build a reliable and trustworthy brand.
You Have Authority
If you have two businesses, selling the same type of products and services from the same industry and one has a blog, but the other doesn’t, who is the authority in the industry? For many consumers, having a blog means a business is an industry leader and they’ll be more likely to buy from you. Your blog allows you to show the depth of your knowledge and readers will soon use it to find answers to their questions. Why wouldn’t you trust a business that can provide you with the solutions you require?
Part of Your Marketing Plan
Social media is fantastic for finding your audience and capturing their attention and interest, but a person has to be willing to give their details before becoming lead generation. Having a blog is the next step in keeping an audience captivated enough to keep the business in their thoughts. You can use plugins and tools which create pop-ups on your blog and include links to landing pages so your readers have easy access to information about products and services. Review various hosting services so your audience can immediately see they’ve landed on a trustworthy site. It all adds up to one master marketing plan.
Create Your Community
Having a blog also gives you the option of allowing your readers to make comments. Everyone has an opinion and it’s a great way to engage with your audience and have them interact with each other. Thus begins your business community. As time goes on, your community will grow and you’ll soon receive a steady flow of readership.
Aiding SEO
The more you use your blog, the better exposure your business gets. You’ll need fresh written content, videos and images for your SEO strategy and your blog is the perfect platform for it all. Your blog is one of the best options you have for ranking in organic searches, especially if you use backlinks and guest posting.
A blog isn’t just somewhere to air your thoughts; it’s an integral part of running a successful business.
Social Media With Rita 
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