Archive | digital marketing RSS feed for this section

How to Grow Your Podcast

9 Jun

Podcasting is on the rise. As more people listen to podcasts, more people are creating podcasts, which creates more competition among podcasters. So what makes a podcast successful with a large loyal listener base? We cover some growth tips below.

  1. Stick to One Topic Theme to Target Listeners with Interest in That Topic

Some new podcasters are all over the place in their episode topics. For example, if you are a fitness podcast don’t mix in topics that are not relevant such as business topics, you will turn off the listener base you are targeting because they chose to initially listen to a fitness podcast as your podcast theme listed that. Stay focused, and cater to your loyal listeners. Therefore, make sure the guests you have on the show are a match to your podcast theme. The more niche you can be with your podcast theme, the better.

2. Publish an Episode at Least Once a Week

You want to stay consistent in releasing your podcast episodes or else the audience you are growing will end up choosing to stay loyal to other podcasts. Plus, the algorithms like consistency to show up as podcast recommendations in the podcast directories. Some podcasters batch podcast episodes to store on their hard drive to release at later dates so they will record maybe 3 interviews in a day to have them released once a week. Some podcasters record live on social media and release the podcast right after the recording to podcast platforms. It depends on what works best for you.

3. Focus on Great Content

Don’t just publish content to appease the algorithms. You want to create content that people are searching for and enjoy listening to. Try to plan out your podcast episode topics in advance. If you have guests on your podcast ensure you are letting your guests shine bright and make them feel comfortable so they feel empowered to deliver their best content. Don’t interrupt your guests while they are trying to finish a thought. Remember people are listening to learn for the most part when listening to podcasts and to be inspired.

An example of a fairly new podcast that has been growing its listener base while staying focused on the theme of personal development and staying consistent in releasing episodes is the “Happy Being Well” podcast on Apple iTunes, Spotify, I Heart Radio, Amazon Music and all other audio podcast platforms. On their 84th episode, they attracted a hugely popular podcast host, Kacia Fitzgerald of EmpowerHer that has over 5 million downloads. Happy Being Well podcast launched in May 2021, a year ago. All their podcast episodes are on personal development themes around self-care and self-love. Some episodes are just with the podcast host and some episodes have guests sharing their self-growth journeys, insights, and strategies for self-improvement. Happy Being Well is up for a nomination for the People’s Choice Podcast Awards 2022. If you are a listener of the Happy Being Well podcast then vote for them as the best podcast to listen to in the health category. Happy Being Well podcast website is here. Your podcast should have a podcast website, describing what your podcast is about, where to listen to it and include your podcast logo image.

4. Share your Podcast Episodes Across Your Social Media Channels.

Create podcast show graphics that include your guest’s headshots so they will want to share it on their social media channels as well. You can also email people who sign up to receive podcast email alerts to be notified of new episodes. One thing you want to avoid doing is to include your past podcast guests on your email list without their consent. This annoys people, it is spam and if they flag your email as spam then this affects your emails’ ability to reach inboxes instead when more people flag your email as spam then email services will recognize your emails as spam and more of your emails will go to people’s spam folder.

If you found this helpful, like and comment below and I will write more about podcasting in future articles. If you have any questions about podcasting comment below.

Advertisement

Tags:

Stop Making These Newbie Social Media Mistakes

14 Mar

Social media skills aren’t natural ones that we are born with. They are something that we need to develop over time and eventually hone so that we become well versed with the best usage methods of Facebook, Twitter, and Instagram. Taking the time to polish these skills can really be a huge benefit to your business. Even if you don’t use your social profiles for professional reasons, it’s still a good idea to work on your social skills to grow your following. Eventually, you might be able to make an additional income as a social media influencer. Once you are an influencer, you’ll find that brands want to send you free clothes, beauty treatments, and they might even send you on holiday!

 

However, you won’t be able to make it big in the world of social media if you keep on making the same mistakes over and over again. Here’s how to stop making some very common newbie mistakes.

 

pexels-photo-196655

 

Not Being Consistent With Posts

 

When it comes to posting on Facebook, Instagram, and Twitter, you need to make sure that you are being consistent. For instance, don’t spam your followers with too many updates one day as this could cause them to unfollow you. Similarly, if you go through a long period of not posting anything, your followers might unfollow because they think your account is now inactive. Ideally, you need to update Twitter at least twice a day. Instagram and Facebook should be limited to one update a day. But remember to always post every day!

 

Using Stock Photography

 

Any social media marketing manager worth his or her salt will tell you that you should not use a lot of stock photography. That’s because it can sometimes look unnatural. Plus, your followers will want to see you and pictures from your own life. So, it’s a really good idea to invest in a good-quality camera so that you can take a lot of naturally styled photos. You will find that these are a lot more likely to go viral compared to ones you find on stock websites.

facebook-login-office-laptop-business-162622

 

Your Content Is Irrelevant

 

Hopefully, you are only posting content that is completely relevant to your social media audience. For instance, if you run a beauty product company, then your posts should only be about beauty and your products. Any updates that are off-topic could confuse your audience, and they could end up following other influencers who post things that are a lot more on-brand.

 

You’re Not Interacting With Followers

 

It’s called social media, so try and be as social as possible! Your followers will really appreciate any interaction with you, even if it is just you liking one of their comments they leave on an Instagram picture. You will find that being very interactive can quickly give your follower numbers a bit of a boost.

 

There are many mistakes you could make on social media, but these are the ones that will make you look like a complete newbie – so don’t make them!

7 Ways You’re Wasting Time Online

20 Nov

blog marketing

Modern business involves spending a lot of time online. Some companies and sole traders exist solely online, utilizing websites and social media profiles to sell their products and services. Even those with a real life presence focus a lot of their time and money on building their businesses online. Online business is the future. It allows you to reach a huge audience, build a profile, speak with clients and customers instantly and can help to grow any business enormously. Even those small-town family-run companies that have been around for hundreds of years are now joining the hoards to set up online.

 

But, there’s a lot that goes into doing business online. It’s a lot more than simply turning your laptop on and sending a few emails. To do well, you have to be online seemingly 24/7. You need to be an active user on all social media platforms, or your posts won’t get attention. You need to reply to email and comments immediately, or your reader will think you don’t care. You need to be constantly churning out new content for your blog to help get it noticed and you need to find new ways to market your business as new methods are continually gaining attention and older ones fall out of favour.

 

There are sometimes just not enough hours in the day to get it all done well. So, instead of trying to create more hours, let’s look at ways to save time. A lot of what you do online can be done faster and more efficiently if you just stop wasting your own time.

 

Dealing with Spam

 

Junk mail was annoying. Then we all started getting spam emails instead, which were more annoying. But now we also get spam comments on our blogs and social media profiles. Users using apps to make completely irrelevant remarks in the hope you will follow them, or worse, spam accounts leaving clickbait messages on your blog.

 

Having to read them to find out if they are spam, before deleting and blocking them is a complete waste of your time. Time which could be used replying to genuine comments. Fortunately, there are tools to stop fake users accessing your accounts, double check that your customers are real with Netverify to cut down on spam comments and messages.

 

While you’re at it, go through your emails and unsubscribe to any that you don’t read.

 

Stopping Security Threats

 

Spam isn’t just annoying; it can be a security threat. Keep your website safe with an SSL Certificate and block fake loggins. This is especially crucial if you take information from customers and readers.

 

Remembering Passwords

 

Remembering passwords can be a nightmare. Which often leads to us using the same

password for everything. This can be dangerous. Use password remembering software so you can have a different, secure password for every account. Without having to reset it every time you get them wrong or forget one.

 

Posting to Social Media

 

 

To grow a social media following, you need to be an active user. You need to share content that helps and entertains people, promote the work of others, as well as your own, offer people advice and help when they need it and reply to any comments or message you may get. You also need to take time to find new profiles to follow and make sure you are interacting with seemingly everyone, all of the time.

 

It’s impossible. So, stop trying. Use a social media scheduler. Spend a little time at the start of every day scheduling your social media posts for the rest of the day. Making sure that only up to 20% of it is either selling your own products and linking to your own site. Then, just spend the odd few minutes looking through your feeds and replying to comments. If you see anything worth sharing during this time, add it to your scheduler for tomorrow.

 

Procrastinating

 

One way most of us waste time online is by literally wasting time. It can be so tempting to start browsing the internet, shopping or playing games. To avoid this, plan breaks into your day or use tools which stop you going off course.

 

Not Building Relationships

 

You spend time giving basic replies to comments and not really paying attention to people. This is a waste of that time. Instead, read their comments and give meaningful responses. Building relationships with readers will help your business to grow. Make the most of the time that you do spend on social media.

 

Being Unorganized

 

If there is one thing that leads to time wasting, it’s not being organized. Write a to-do list every day. Then, if anything comes up, find space to fit it in.

 

You can save literally hours every day by simply being organized and making the most of your time online.

%d bloggers like this: