Is Your Website Visible Enough?

30 Aug

A website can be an incredibly effective marketing tool for modern businesses, but the success of a site is often measured by its ability to attract visitors. You could have the most stunning graphics going, but if nobody can find your site or see your pages, success will be limited. If you’re not getting as much traffic as you hoped or online sales have slowed, this may be a sign that your website isn’t visible enough.

 

Investing in SEO marketing

SEO is a concept that many modern businesses use to attract more attention online and drive traffic to web pages. The aim of the game is to make your links appear at the top of the page when somebody uses a search engine like Google to try and locate a service or product that is similar to what you sell or offer. If you can get on page 1, your chances of getting web users to visit your site are over 90 percent higher than they would be on page 2. If you don’t already employ SEO as part of your marketing campaign, it’s worth getting in touch with a digital marketing agency and finding out more about how the strategy works and what kinds of benefits it could bring you. By optimizing the content you produce, you could increase the number of visitors to your site significantly and hopefully, this will translate into better sales figures.

 

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Being more sociable

Did you know that the average person spends almost two hours a day on social media? More than 30 percent of our time online is now spent on social platforms, with YouTube and Facebook occupying the majority of our time. Social media is a great way of connecting with friends and finding out more about places you’d like to travel or films you’d like to see, but it’s also an excellent platform for businesses to generate interest and promote their products and services. Before you invest any more money in social media marketing, track your progress on different platforms and see which apps and sites are most effective. To make your strategy successful, you need to ensure that it is relevant to your target market. Some sites are a lot more popular with some demographics than others. If you’re selling clothes to teenagers and young adults, for example, you may find that Instagram brings you a lot more joy than Twitter. Once you’ve streamlined your approach, update your contact details and make sure all your accounts and pages are linked. It’s always a good idea to try and grow your numbers, so run competitions and offer discounts for new followers and existing friends who share your links and images.

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If you have a great website, it’s natural to want to show it off. If you play your cards right, online marketing can propel your business to the dizzy heights, but it’s not always easy to get your website noticed. If you’re struggling to attract attention, investing in SEO and social media marketing could help to make your site more visible.

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