How To Cover Off The Business Basics Of Starting Your Social Media Company

18 Oct

digital marketing meeting

When it comes to starting a business, it’s true that you’re going to have a lot to think about. As much as you might love social media, know a lot about the industry and be ready to get started with your agency, it’s often not as simple as that. Sometimes, it’s okay to launch your business in an unconventional way, slowly, and learning as you go. But if you want to make the right impression from the start, you’re going to want to take a more professional approach. And to do that, you need to get the business basics down.


Whether you’ve been in business for a long time, or you’re brand new, there are a few essentials that you’re going to need to get sorted at the start of your journey. Yes you know social and marketing, and you’re ready to get going, but there are a few business basics that you’re going to need to put in place before you get going!


Pull Together Your Plan


So you know social. And you know how to make the most of a marketing campaign. And you probably even know how to market yourself with the best of them. But if you’ve not run a successful business before, you need to take a step back and pull together a plan. Because if you want this to work, and you’re serious about going places, you need a business plan. Not only will it keep you on track, but it will start you off on the right foot too.


Hire An Accountant

digital marketing business

Next up, think about hiring an accountant. No seriously. You’re probably thinking you can just do this when tax time comes around and you start to struggle. But think back to the last point for a second. Are you serious about making this a success? If so, then you should think about doing this sooner rather than later. Because a good accountant can make sure that you’re working to your potential and help you with all financial matters, and not just filing your taxes.




Secure A Lease


And what about an office? If you’re planning on going solo and being a social media consultant, then you could get away with setting up an office at home. But, if you’re looking to do things on a slightly bigger scale, you should think about finding an office for your venture. If you want to look professional and are likely to host clients, then this should be a definite to-do on your list.


Get Insured


Then, you also need to think about insurance. Whether you get that office space or you decide to work from home, you should compare insurance policy plans to find the right option for your circumstances. Even when you work from home, you still need to take care of your insurance matters if you want your business ventures to be protected.


Get Your Tech Together


You also need to work on the equipment your business needs to be the best. Sometimes, you’re only going to be able to work with the laptop you’ve got, and that doesn’t mean to say you can’t make your business a success with just that. But, if you have had investment, and you’ve got budget to allocate, think about the devices and software essentials you need to get things going.




Consider Hiring Staff


Another key decision that you’re going to need to make at some point is whether or not you should hire staff. Again, there’s nothing to say that you’re not going to make a success of things on your own, because you can. But if you’re doing things on a big scale, you might need the right team behind you to make that happen.


Start The Pitching Process


Then, with most of the business essentials in place, you’re going to want to get your pitch on. It’s highly likely that you’ve already got some clients confirmed or at least in mind, you but you need to be out there pitching early as possible to drum up some business.


Put Yourself First


Don’t ever forget about promoting yourself as a consultant or agency. You should always be your number one client. You’ve got good social skills, so use them. If you want to get the business basics in order, then you’re going to want to put yourself first and start selling yourself to success.



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