How We Grew Happy Being Well Podcast

5 Mar

How We Used Social Media to Grow the Happy Being Well Podcast:

Building Buzz with Our Upcoming Episode Featuring Liz Tenuto

Growing a podcast today isn’t just about recording great conversations — it’s about creating momentum and excitement before the episode even goes live. At Happy Being Well, we’ve learned that the key to podcast growth is building anticipation across multiple platforms so that when an episode drops, listeners are already waiting for it.

A perfect example of this strategy is our upcoming episode featuring somatic healing expert, Liz Tenuto (known to millions online as “The Workout Witch”), who has 1.9 million followers on Instagram and a massive community interested in nervous system healing and trauma recovery.

Her new book, When the Body Speaks: How Somatic Healing Sets You Free, explores how trauma and stress live in the body and how somatic exercises can help release tension, regulate the nervous system, and support deep healing.

Because this topic resonates with so many people dealing with chronic stress, anxiety, and body pain, we knew this episode had the potential to reach a wide audience. So we designed a multi-platform social media strategy to build buzz before the episode releases.

The full episode premieres on March 31, 2026 on Apple Podcasts and Spotify, and our goal was simple: make sure our audience knows about it in advance and subscribes so they don’t miss it.


Step 1: Create Anticipation Before the Episode Drops

One of the biggest mistakes podcasters make is announcing an episode the same day it releases.

Instead, we started promoting this episode days in advance by posting teaser content across multiple platforms.

We encouraged our audience to subscribe now so they’ll be notified when the episode drops on March 31, 2026.

By doing this, we turn passive followers into active listeners.

Our teaser messaging looked like this:

“What if your anxiety, chronic pain, or insomnia isn’t random… but your body trying to speak to you?

We’re so excited to share our upcoming episode with somatic healing expert Liz Tenuto on the Happy Being Well podcast.

Subscribe now so you don’t miss this powerful conversation when it drops on March 31.”

This type of message sparks curiosity while clearly telling people what action to take.


Step 2: Release Short Teaser Video Clips

Short-form video is one of the most powerful ways to promote a podcast episode.

Before the full episode launches, we released short teaser clips featuring some of the most intriguing moments from the interview.

These clips give viewers a preview of the conversation and make them want to watch the full episode.

For example, teaser clips might highlight moments where Liz explains:

• How trauma is stored in the body
• Why many people are stuck in fight, flight, or freeze without realizing it
• How somatic exercises can help regulate the nervous system
• Why chronic pain is often connected to emotional stress

Each clip ends with a clear message:

“Full episode drops March 31 on the Happy Being Well podcast. Subscribe so you don’t miss it.”


Step 3: Promote Across Multiple Social Media Platforms

To maximize reach, we shared the teaser content across our entire digital ecosystem.

These platforms included:

We also promoted the episode through:

• Instagram Stories
• Facebook posts
• LinkedIn posts
• LinkedIn newsletters
• Email newsletters
• Twitter/X updates
• Blog announcements

Using multiple platforms helps ensure the message reaches different audiences.

Some people discover the podcast on Instagram, while others may see it on LinkedIn or through email.


Step 4: Use Instagram Stories for Real-Time Excitement

Instagram Stories are an excellent tool for building momentum before an episode release.

We used Stories to:

• Share teaser video clips
• Post countdown stickers to the release date
• Ask followers questions about trauma healing and somatic work
• Encourage followers to subscribe to the podcast

Stories are especially powerful because they feel more personal and conversational.

Followers get a behind-the-scenes look at the podcast and feel like they are part of the journey.


Step 5: Build Professional Credibility on LinkedIn

LinkedIn is often overlooked for podcast promotion, but it can be incredibly powerful for thought leadership.

We shared the episode announcement on:

  • Rita Farruggia’s personal LinkedIn profile
  • The Happy Being Well LinkedIn page
  • The Happy Being Well Podcast LinkedIn page
  • Rita’s LinkedIn newsletter

The LinkedIn posts focused on topics like:

• The growing interest in nervous system healing
• Why somatic work is becoming more mainstream
• How trauma impacts physical health

By framing the conversation in an educational and professional context, we attract a new audience that may not be active on Instagram.


Step 6: Promote Through Email Newsletters

Email is still one of the most effective ways to drive podcast listens.

We sent a newsletter to our community announcing:

• The upcoming episode with Liz Tenuto
• Why the conversation is important
• What listeners will learn
• When the episode will be released

This gives our most loyal audience members a chance to subscribe before the episode launches.


Step 7: Use YouTube Premieres to Drive Notifications

We also promoted teaser clips on the Happy Being Well YouTube channel.

Instead of simply uploading the episode when it was ready, we scheduled it as an upcoming Premiere video.

This allows viewers to:

• See the upcoming release date
• Click the notification bell
• Be alerted when the episode goes live

You can explore our channel here:
https://www.youtube.com/@happybeingwell6201

YouTube’s Premiere feature creates a sense of event-based viewing — almost like a live show — which helps drive engagement.https://youtu.be/ORiQnExHaLY?si=Gf40HUq1e6XqcvAK


Why Building Buzz Before an Episode Matters

Creating anticipation before a podcast episode launches is one of the most powerful growth strategies.

Instead of hoping people discover the episode after it’s released, you’re building excitement so listeners are already waiting for it.

This leads to:

• More downloads on launch day
• Higher engagement
• Stronger relationships with your audience
• Increased visibility across social media platforms


Final Thoughts

Podcast growth doesn’t happen by accident. It happens through intentional storytelling, thoughtful promotion, and consistent engagement with your audience.

Our upcoming conversation with Liz Tenuto is a perfect example of how meaningful content combined with strategic social media promotion can amplify your message.

If you want to follow along and stay updated on future episodes, connect with us here:

Happy Being Well Podcast on Apple iTunes: https://podcasts.apple.com/us/podcast/happy-being-well/id1569979706

Happy Being Well Podcast on Spotify: https://open.spotify.com/show/4vavh78ZQghZFSceRCThJG

Happy Being Well Instagram
https://instagram.com/happybeingwell

Happy Being Well Blog
https://happybeingwell.com/blog

Happy Being Well YouTube Channel
https://youtube.com/@happybeingwell

Rita Farruggia Instagram
https://instagram.com/ritafarruggia

Rita Farruggia Twitter
https://twitter.com/ritafarruggia

Happy Being Well Facebook
https://facebook.com/happybeingwell

Don’t forget to subscribe to the Happy Being Well podcast on Spotify or Apply iTunes so you don’t miss the full episode with Liz Tenuto on March 31, 2026.

The People’s Choice Podcast Awards for Podcasters

12 Jul

What are the People’s Choice Podcast Awards? It is the longest-running podcast awards show for podcasters. It has been running since 2005. It is open globally for both podcasters and listeners from around the world to participate. It literally allows the people to vote. Your podcast listeners can vote for your podcast in the category you were nominated in.

The People’s Choice Podcast Awards Ceremony is streamed live on September 30th, 2022 at 6 PM PST / 9 PM EST to announce the winners from each podcast category. This allows everyone from around the world both nominees and podcast listeners to watch from their computers or phones to see which podcasts are selected as winners and watch the winners deliver their acceptance speeches.

This year I am happy to announce that my podcast, Happy Being Well has been nominated in the Health Category for The People’s Choice Podcast awards! The “Happy Being Well” podcast talks about self-love and self-care along with other wellness topics to support your mental health to live happy being well through mindset, developing healthy relationships both with yourself & others, mindset techniques involving using the subconscious mind to change patterns of behavior towards behavior that will propel you into taking actions that lead to success, peace, love and happiness.

Every week a new episode is published either with only the Podcast Host, Rita Farruggia, who is also a Senior Contributor to Brainz Magazine or with a guest who is an expert in wellness. The Happy Being Well podcast can be listened to on Apple iTunes, Spotify, i Heart Radio, Amazon, and any other podcast listening platform. Listeners can download free wellness e-books from the podcast sponsor, Happybeingwell.com.

Happy Being Well Podcast has had big influencers on the show including Kacia Fitzgerald, the Podcast Host of EmpowerHer with over 5 million podcast listeners. You can listen to the podcast episode with Kacia here. Steve York, who has been featured on Netflix as a Negotiator has been a guest talking about negotiation and developing self-confidence, you can listen to that episode here. The Happy Being Well podcast also has Food & Cocktail TV personality, Jessie-Sierra Ross, who has a show on NBC be a guest to discuss home entertaining tips for your home dinner parties, food recipes and cocktail recipes, you can listen to that episode here. Also, subscribe to the Happy Being Well podcast to listen to an upcoming guest, Celebrity Energy Healer, Annie Parker will appear on the show Wednesday, July 13th!

https://open.spotify.com/episode/0iKJbTRunHygFO164KEQBh

To support the Happy Being Well podcast to further educate and inspire people to live happy being well, you can vote for Happy Being Well in the Health category here: www.podcastawards.com

Steps to Vote:

1. Sign up as a voter. Create an easy-to-remember password so you can log in to verify your vote to show that you are not a bot. Type in the name of the podcast that has influenced you the most.

2. On the next page, scroll down to look for Health to select, Happy Being Well. Then scroll down to click nominate.

3. Check your email to open an email from Podcast Awards to click Verify to show that you are not a bot so your vote will be counted.

I appreciate your vote in supporting Happy Being Well‘s mission to spread awareness and inspiration to people to live happy being well with a great focus on self-love. Imagine what our world would be like if everyone fully loved themselves. This would end jealously, anger and frustration directed at others and the individual themselves who feel lack and unworthiness.

If you have any questions about the voting process, comment below. Appreciate everyone’s vote and be happy being well! 🙂

How to Grow Your Podcast

9 Jun

Podcasting is on the rise. As more people listen to podcasts, more people are creating podcasts, which creates more competition among podcasters. So what makes a podcast successful with a large loyal listener base? We cover some growth tips below.

  1. Stick to One Topic Theme to Target Listeners with Interest in That Topic

Some new podcasters are all over the place in their episode topics. For example, if you are a fitness podcast don’t mix in topics that are not relevant such as business topics, you will turn off the listener base you are targeting because they chose to initially listen to a fitness podcast as your podcast theme listed that. Stay focused, and cater to your loyal listeners. Therefore, make sure the guests you have on the show are a match to your podcast theme. The more niche you can be with your podcast theme, the better.

2. Publish an Episode at Least Once a Week

You want to stay consistent in releasing your podcast episodes or else the audience you are growing will end up choosing to stay loyal to other podcasts. Plus, the algorithms like consistency to show up as podcast recommendations in the podcast directories. Some podcasters batch podcast episodes to store on their hard drive to release at later dates so they will record maybe 3 interviews in a day to have them released once a week. Some podcasters record live on social media and release the podcast right after the recording to podcast platforms. It depends on what works best for you.

3. Focus on Great Content

Don’t just publish content to appease the algorithms. You want to create content that people are searching for and enjoy listening to. Try to plan out your podcast episode topics in advance. If you have guests on your podcast ensure you are letting your guests shine bright and make them feel comfortable so they feel empowered to deliver their best content. Don’t interrupt your guests while they are trying to finish a thought. Remember people are listening to learn for the most part when listening to podcasts and to be inspired.

An example of a fairly new podcast that has been growing its listener base while staying focused on the theme of personal development and staying consistent in releasing episodes is the “Happy Being Well” podcast on Apple iTunes, Spotify, I Heart Radio, Amazon Music and all other audio podcast platforms. On their 84th episode, they attracted a hugely popular podcast host, Kacia Fitzgerald of EmpowerHer that has over 5 million downloads. Happy Being Well podcast launched in May 2021, a year ago. All their podcast episodes are on personal development themes around self-care and self-love. Some episodes are just with the podcast host and some episodes have guests sharing their self-growth journeys, insights, and strategies for self-improvement. Happy Being Well is up for a nomination for the People’s Choice Podcast Awards 2022. If you are a listener of the Happy Being Well podcast then vote for them as the best podcast to listen to in the health category. Happy Being Well podcast website is here. Your podcast should have a podcast website, describing what your podcast is about, where to listen to it and include your podcast logo image.

4. Share your Podcast Episodes Across Your Social Media Channels.

Create podcast show graphics that include your guest’s headshots so they will want to share it on their social media channels as well. You can also email people who sign up to receive podcast email alerts to be notified of new episodes. One thing you want to avoid doing is to include your past podcast guests on your email list without their consent. This annoys people, it is spam and if they flag your email as spam then this affects your emails’ ability to reach inboxes instead when more people flag your email as spam then email services will recognize your emails as spam and more of your emails will go to people’s spam folder.

If you found this helpful, like and comment below and I will write more about podcasting in future articles. If you have any questions about podcasting comment below.

How To Overcome Workplace Abuse

2 Mar

You are probably a digital marketing freelancer, or building your own agency or have your own business. You were once a employee and perhaps you are managing employees now like many subscribers of my blog. Workplace abuse can leave people with post-traumatic stress and affect their mindset. If you are managing employees it is extremely important to be able to identify bullies in the workplace. Most bullies operate covertly and target the nice employees or most hard-working employees because they are a threat to the bully’s ego. Bullies affect your workplace morale, productivity, and ultimately your profits. If you are a business owner today who has experienced workplace bullying in the past this may affect your mindset today. It is important to educate ourselves on how to deal with workplace bullies and be able to mentally and emotionally free yourself from the psychological consequences of it on a personal level.

Learn how at the Re-Define Ourselves Virtual Summit! It is a free online virtual event on Saturday, March 12 and Sunday, March 13 from 10 am EST until 1 pm EST. Register for free here: https://www.dignitytogether.org/a/2147506240/3A7pZiPD

Get your free ticket to the Re-Define Ourselves Virtual Summit for targets of workplace abuse.

Workplace abuse may be leaving you feeling angry, bitter, betrayed, and depressed.

That’s why I’m excited to tell you about the Re-Define Ourselves Virtual Summit.

The goal for this summit is to help you find support and practical tips so you can recover and live the life you deserve. The result: a life of purpose defined by you — and no one else.

For two days, Saturday, March 12, and Sunday, March 13, Re-Define will bring you presentations from seven industry experts about everything from trauma-focused tools to getting unstuck in your career.

For example, I’ll talk all about how to deal with workplace bullies and thrive into higher levels of success. Workplace abuse can make us feel stuck. But through the experience, we can achieve higher levels of awareness. Learn how to leverage the experience of workplace abuse into higher levels of communication and emotional self-mastery so you can achieve higher levels of success.

The best part? It’s totally free!

There’s more I’d love to tell you about this summit, but I’ll let you check out all the details for yourself.

Get your free ticket for the Re-Define Virtual Summit today!
Scroll to the bottom of the web page after reading about it to register for free here: https://www.dignitytogether.org/a/2147506240/3A7pZiPD

Register for Free to Attend online on Saturday, March 12 and Sunday, March 13 at 10 am EST here: https://www.dignitytogether.org/a/2147506240/3A7pZiPD

How To Start a Successful Startup?

17 Feb

Question – Is your routine taking you to where you want to
be in both your business & life?


If you’re in the initial stages of starting a business…
Or struggling to make sense of it all, wondering, “Why the
heck am I even doing this?”


If your daily routine isn’t leading you to your dreams, and
you know you’re meant for more, join me at the Successful
Startup Virtual Summit – Thursday, Feb. 24th & Friday, Feb. 25th at 9 AM PST – 1 PM PST

Click Here to Register to attend online via zoom for free–> https://thesuccessfulstartup.com/summit/?afmc=23

We’ll be talking about the how, what, where, why of building
a wildly successful because success is in the details and…
Success leaves clues.

Join me and other female entrepreneurs as we share the steps we took to
create a thriving business & lifestyle! Register to attend online via zoom for free here: https://thesuccessfulstartup.com/summit/?afmc=23


I’ll be joining other women to share our entrepreneurial
journey and a few clues that can absolutely help you excel in
your business and life.


See you there February 24th & 25th 9:00 AM PST – 1:00 PM PST.
It’s virtual and it’s free. Attend in the comfort of your own home and take notes!
Click here to register for free for complete details—> https://thesuccessfulstartup.com/summit/?afmc=23

How to Grow an Online Brand

26 Dec

Are you a new brand? Trying to grow? In a world full of ads everywhere. How do you start growing? In this article, we will talk about how Happy Being Well, a new wellness e-commerce brand is growing online. When you don’t have an established brand that means no one knows your brand therefore you have to work at getting your target audience to get to know your brand, its values, its mission and what makes them unique. You have to develop relationships with your target audience to convert them into customers.

WEBSITE

It first starts with your website since this is the hub everyone goes to learn about your brand and what you offer. Ensure your website is branded with your brand colors, has specific messaging that stands out to the website viewer where they know exactly what you are selling in the first 3 seconds. State specifically what you are selling. For example, anyone can sell sneakers, are you selling men’s sneakers specifically made for golfing? Try to niche down as much as possible to speak the value your brand brings to your target audience.

Offer lead magnets on your site that entice the viewer to subscribe to your email newsletter for an immediate discount, a free e-guide or e-book, a video series etc. Happy Being Well has free wellness e-books that their target audience would love to read in their resources section. This both strengthens the relationship with your target audience with content that educates them and builds your email list.

Have a blog section on your website that educates your target audience on the subject of what you are selling. Publishing a blog article once or twice a week helps Google find your content to rank higher on Google. Also, it helps keep website visitors longer on the website thereby also increasing your SEO ranking since website viewer time is also a part of Google ranking factors. Plus, providing educational content to your target audience also helps them trust you as an authority on the topic thereby helping to further build brand trust.

Having customer testimonials on your website helps your target audience trust and get excited to experience your products and/or services. Happy Being Well does an excellent job of using their customer’s photo, and full name to show they are real customer reviews.

https://happybeingwell.com/pages/podcast

If the CEO or someone in another leadership role in the company is an expert in the field topic of what your brand is about, having a podcast is a great way to further educate and develop a relationship with your target audience. You can do solo podcasts simply talking alone on a specific topic or inviting a guest to speak with you on the podcast. If you don’t have the resources or time to manage a podcast that is completely fine, there are millions of podcasts out there to be a guest on. Also, you can simply purchase audio commercials on podcasts that your target audience is listening to. A lot of companies are sponsoring podcasts today for brand retention and brand exposure.

Building your brand’s social media presence is important for brand exposure, brand trust, and brand credibility. Create different themes for your posts. One theme is to include your customers wearing or talking about your products or services. Research relevant hashtags to include in your Instagram posts. Happy Being Well has different themes for their IG posts, such as product posts, customer testimonial posts, podcast posts, blog article posts. The majority of IG posts are product posts and offering special discounts to their IG followers along with IG contests. One IG hack is after you post, click edit post and add an alt name then type the subject title of the post. This helps people who are blind hear the description of your IG posts. If someone in your company or yourself is a subject matter expert you can do IG lives to speak on a subject matter or interview a subject matter expert. Like with everything else when it comes to digital marketing, it’s all about content, content, and content. You do want to make sure you are offering great content that people want to see, read and hear. Create content that inspires them, motivates them, and teaches them something new. You can also create inspiring videos that educates them or makes your target audience laugh.

Hope you enjoyed reading this article, let us know in a comment below. 🙂 Happy marketing! 🙂

Overcoming the Main Workplace Productivity Barriers

29 Sep

Productivity is central to businesses of all variety. But some of them are simply better than others when it comes to achieving the maximum output in the time allotted. Whether you run a business or you work for yourself, it is important that you identify what is clogging up the productivity machine so that you can remove these blockages. To give you a nudge in the right direction, here are just some of the main barriers to productivity and what you can do about each and every one of them.

digital marketing business

Poor Equipment

 

A workman is only as good as his tools. Perhaps it is slow WiFi which is slowing up your operation. Maybe the software that you have isn’t up to date. It could simply be that you don’t know how to use it all properly. First of all, it is worth checking out some of the tools at your disposal, and you can see more here about some of them. And if you find that your equipment is getting in your way, the obvious solution is to upgrade it as soon as possible!

 

Bad Planning

 

Businesses centre on the strength of their plan. This is what keeps them running in the first place and what keeps them on track. Perhaps you had a plan in the past which made sense, but now it has become hopelessly out of date. You need to update your business plan to move with the changing times. But you can also improve your planning and organisation on a daily basis to ensure that your time is being wisely spent. For example, few people are at their most productive when they are multitasking and attempting to juggle numerous different tasks all at once.

 

Not Measuring Productivity

 

boss-brainstorming-business-1093913

 

How can you expect to improve your productivity levels if you don’t have any proper measures in place? Obviously, the type of measure that you choose will vary from business to business depending on what you are doing, but you should settle on some which are right for your company. If things aren’t going right, what are you going to do to change them? Sometimes, it is the little steps that you take which can make all the difference.

 

Common Distractions

 

Common distractions come in many forms. It could be the endless checking of emails or social media accounts. It could be meetings which are taking place that could have easily been covered by an email. All of these things can eat into your time and therefore see your profit margins take a regular hit. You may need to implement some workplace policies to deal with them. And if you work for yourself, you may need to have a greater sense of discipline to handle the common distractions which are affecting you.
New workplace productivity barriers spring up all the time, and you need to be ready to deal with them as and when they occur.

This Is Why You’re Not Gaining New Instagram Followers

7 Jul

In order to be an influencer on social media sites, you need to have a good number of followers behind you. This is especially the case with Instagram. In fact, once you have a substantial follower list on this platform, you might find that you start to attract even more followers. People will see your following and think that you must be posting fantastic content in order to appeal to so many people. They’ll then want to hit your profile’s follow button straight away.

 

But what happens once you stop gaining followers? This can sometimes happen, even to the really big accounts. Thankfully, this can usually just be a phase and before long you will start to pick up new followers again. But what if you can’t seem to shake off this slow phase? Here are some reasons why you may have stopped gaining followers.

 

You’re Not Investing In Your Profile

 

You know how the old saying goes – you need to spend money to make money. And that is the case even on Instagram. Thanks to lots of new features, such as sponsored posts, you will find that spending money on your content can help it gain a much wider reach. There are other ways you can invest in your profile too. It’s not possible to buy Instagram likes and followers. Once you start spending a bit of cash on your profile, it will be quicker to get to the point where you can make money from it!

 

Your Content Isn’t Relevant

 

From the outset, you need to decide on the type of people who will make up your target audience. That will give you an idea of the type of content that you want to share. For instance, if you are into your fitness, then you might want to try and attract some partnerships with gyms and fitness brands by posting all about your training and workouts. This will then attract an audience who is interested in this niche. Whatever you do, never post anything that is off-niche as it will confuse your followers and might make them unfollow you.

 

mobile marketing strategies

 

You Don’t Give A Good First Impression

 

When was the last time you updated your Instagram bio? If you haven’t done so in a while, then it’s a good idea to do so now so that it is up to date and correctly reflects the type of content you will be sharing. Anyone who stumbles across your account will then instantly understand what you and your brand is about.

 

You’re Not Interacting With Your Followers

 

Whenever anyone comments on your photos, you need to like their comment and reply to them. Even if you just say thank you, this is still enough to show that you are interested in what they have to say. Users love accounts that interact with them as it shows them that there is a human behind the profile and not just a bot.

 

Use these tips and you will start attracting new followers in no time at all!

Stop Making These Newbie Social Media Mistakes

14 Mar

Social media skills aren’t natural ones that we are born with. They are something that we need to develop over time and eventually hone so that we become well versed with the best usage methods of Facebook, Twitter, and Instagram. Taking the time to polish these skills can really be a huge benefit to your business. Even if you don’t use your social profiles for professional reasons, it’s still a good idea to work on your social skills to grow your following. Eventually, you might be able to make an additional income as a social media influencer. Once you are an influencer, you’ll find that brands want to send you free clothes, beauty treatments, and they might even send you on holiday!

 

However, you won’t be able to make it big in the world of social media if you keep on making the same mistakes over and over again. Here’s how to stop making some very common newbie mistakes.

 

pexels-photo-196655

 

Not Being Consistent With Posts

 

When it comes to posting on Facebook, Instagram, and Twitter, you need to make sure that you are being consistent. For instance, don’t spam your followers with too many updates one day as this could cause them to unfollow you. Similarly, if you go through a long period of not posting anything, your followers might unfollow because they think your account is now inactive. Ideally, you need to update Twitter at least twice a day. Instagram and Facebook should be limited to one update a day. But remember to always post every day!

 

Using Stock Photography

 

Any social media marketing manager worth his or her salt will tell you that you should not use a lot of stock photography. That’s because it can sometimes look unnatural. Plus, your followers will want to see you and pictures from your own life. So, it’s a really good idea to invest in a good-quality camera so that you can take a lot of naturally styled photos. You will find that these are a lot more likely to go viral compared to ones you find on stock websites.

facebook-login-office-laptop-business-162622

 

Your Content Is Irrelevant

 

Hopefully, you are only posting content that is completely relevant to your social media audience. For instance, if you run a beauty product company, then your posts should only be about beauty and your products. Any updates that are off-topic could confuse your audience, and they could end up following other influencers who post things that are a lot more on-brand.

 

You’re Not Interacting With Followers

 

It’s called social media, so try and be as social as possible! Your followers will really appreciate any interaction with you, even if it is just you liking one of their comments they leave on an Instagram picture. You will find that being very interactive can quickly give your follower numbers a bit of a boost.

 

There are many mistakes you could make on social media, but these are the ones that will make you look like a complete newbie – so don’t make them!

Aligning Your Social Media With Your SEO

10 Jan

pexels-photo-270637.jpeg

If there are two important factors in keeping your brand on top form online, it is your social media feeds and your SEO for your own website. Both of these play a huge and important part in ensuring that everything goes smoothly to plan, but you also need to make sure that you are getting both of these rights in relation to each other as well. Ensuring that your SEO and your social media feeds align right is hugely important, as it increases the power and potential of both aspects. In this article, we are going to look at what you might need to do in order to ensure that you get this right first time, everytime.

 

Work On Both Independently

 

First of all, you need to make sure that you are spending a lot of quality time perfecting both your SEO as it stands and your social media feeds as well. The more effort you put into both of these, the more likely it is that you will be able to make the most of both of them and align them in the way that you would hope to. Therefore, before you even think about such alignment, first work on perfecting both of them to the point where you don’t feel you can improve on them any more. You might be tempted to gloss over this section, but don’t – it is actually one of the most important parts of all, and sets you up for much greater success in the future when you then try to integrate the two. Both are equally important, so treat them as independent things first.

 

Your Backlink Profile

 

One of the most important parts of any website’s SEO is its link profile. Put simply, if you are not focusing on this, then you can’t be sure that your SEO is going to do what you hope for it to do in the long run. And one of the main things here is that you want your profile to be as natural as possible, and not have any sense of being forced or artificial. Adam White of SEOJet, teaches that a backlink profile needs a good mix of nofollow links in order to be natural, and that is a good place to start. However, you might also find that you need to carry out other actions in order to make it perfectly natural, and this can prove to be one of the hardest and most time-consuming parts of the whole process. But get it right, and your SEO will be incredible – meaning that your social links will also have more value.

 

Linking From Social To Site

 

Of course, one of the most essential actios here is to ensure that you are always linking from your social feeds back to your site, and vice versa. It is this interplay which gives both the power you are looking for for them, so you need to make sure that you have got this down as well as you can. You might be surprised at how much of a difference it makes, and it is not something you can overlook.