The Benefits Of Using Social Media In Your Start-Up Venture

19 Apr

Starting a new business venture can be an exciting and daunting prospect. Any entrepreneur will tell you that it requires hard work, some risk and a bit of luck. But the feeling of creating a successful business, something that you created out of nothing, is simply amazing. Where some new businesses fail is not seeing the potential benefit of social media. It is something that has seemed to have dominated our phone screens, laptops and desktops. But it isn’t just there for you to keep in touch with your friends, it’s fast becoming a solid tool for businesses and here’s why.

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Your potential reach is 1000’s, maybe millions

That’s right. You read that right. Social media has the power to get your business and service in front of the eyes and ears of many potential customers. Facebook, Twitter and Instagram can all add to your business. By posting something you may encourage an existing customer to share your post, their friends may the share or like, so will their friends. The cycle is endless and could allow you to reach so much more people than you would in some commercial advertising options. It’s free to post on your business pages and such, the potential is huge.

Branding is everything

Just like you, many other businesses and entrepreneurs are aware of the benefit of social media. So this is where you have to think outside the box. Branding can play a huge part in this. Consistency is key when it comes to posting on social media. You must do it and do it often. You add a picture to back up your words. Don’t just post any old thing; people can easily not engage with you.

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A marketing strategy will always help you get on top

Having a marketing and social media strategy in place will help you to post consistently and stick to your branding. However, starting a new business venture can pose many other things on your to-do list. While social media is important it may not be high on your priority list. Even though it should be. Getting professionals to help you create a strategy, could be an excellent move on your part. Companies like CandidSky know exactly what they are doing. They will know how to interact and reach your target audience. Once you have done that they will also be best placed to advise how you build on the original success.

Adding a face to the business could be a smart move

People buy from people. But the internet has made that difficult to achieve. So adding your face to the brand could be a great step forward in your marketing strategy. You don’t need to plaster your picture all over your logo’s or website. Just adding a personal picture or portrait of yourself will make people feel more comfortable with your business. As it grows, you could introduce staff members in a similar way.

I hope this highlights some of the benefits your start-up venture will get from social media.

Site & Social Media Data – Five Ways It Can Save Your Business

29 Feb

You’ve undoubtedly already heard some of the big fuss over ‘big data’. Analysts are in demand all over the business world. This isn’t a fad that’s going to die down any time soon, either. The fact that we have more access to more data than ever before allows us to make better decisions and find the keys to success within our business. It can be easy to get swallowed up in the doublespeak of the data analyst world, however. So, here is a guide to make it a bit more understandable and teach you some of the ways data can help your business.

social media data

Conversion rate optimization
It may sound like we’ve already begun with the doublespeak, so we will make things simpler. What is conversion rate optimization? Essentially, it’s taking the data of your website to restructure it. It’s the practice of making every aspect of the site more user friendly, to engage visitors and better turn them into customers. Using data from your site can be a tremendous help to CRO, finding the points that already catch customer attention and capitalizing on them. It can also help you fix up the parts that aren’t getting many visitors at all.

It helps you recognize your customers
Whether it’s on social media or your own retail methods, taking customer data is very important. A lot of consumers imagine corporations selling their data, but that’s not the only or even the primary use for it. Using that data allows you to better know your customers. It teaches you what demographics to aim at with your marketing and even how you might be appeal to them.

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It makes you more credible
Credibility is very important to a business. It can help you gain the trust of new visitors over your competitors. How can data help you gain this most valuable attribute, though? The answer lies in measuring the credibility of your site, itself. Make sure your site is totally free of errors. Make sure all your links aim where they’re supposed to and nowhere unexpected. Dodgy links greatly impact your standing on search engines, for one.

Keep up with the market
Analytics are widely available thanks to apps like Google Trends. Especially on social media, this is a great way to measure the ‘zeitgeist’ of the market. Getting involved in trends in your marketing and social media is a great way to attract some easy attention. The more relevant your company is and the more they can engage with the outside world, the better.

social media marketing strategy

Sales forecasting
One of the best ways data can help you is in your finances itself. With sales forecasting, you can get a great idea of how well your current strategies are doing. By keeping a close eye on your buyer’s’ behaviour, you can focus the energy of your company where it really matters. You can also redirect it to pick up in places where you believe you’re following behind. Data can revolutionize your whole business, letting you make better decisions every step of the way.

If you have any comments on this topic, I would love to hear them below.

How Social Media Can Boost Your SEO

24 Feb

Want to know how using social media can boost your SEO rankings? There are some links between the two great online marketing areas that you can use to your advantage. In today’s guide, I’m going to go through some of the key factors to look out for – so let’s dive in straight away.

social media for realtors

It helps you build links

The more links you have from quality sources, the more emphasis search engines will give you for your rankings. So, not only will quality content get links shared and seen by many, but they could also end up as a reference on someone else’s blog. It’s a powerful indicator to the likes of Google that you have something interesting to say about your chosen subject. And, it’s a great way to prove your industry authority to your readership, too.

It gives you more followers

The more followers you have on social media, the more relevance Google will give your influence. And that means higher rankings, more visitors, and more sales. However, there is one thing to look out for – the quality of your followers. Google won’t take kindly to a Facebook page with thousands of bought followers, and those numbers will be discounted. Look here to find out more – http://www.salon.com. It’s important to build a following up in an organic, natural way if you want to see results.

Sharing has an impact

Social sharing is, for all intents and purposes, social proof. While Google doesn’t give a lot of credence to these social shares on an individual basis, you will find more joy if they happen regularly. You need to be looking at the biggest numbers for the highest impact, but all social shares help in a way; however small. Try appealing to your followers to share your posts across their social networks. It will help make you a lot more visible to others, too, and it should see you grab some new fans.

Location, location, location

Local optimization is becoming more important than ever these days. Head here for more details on why – http://losangelesseo.org. And, social media channels give you an awesome opportunity to send locality based signals to the search engines. How? Get involved with local events, talk to other brands and businesses in your area, and even attend trade shows business events. Make sure you post about your activities at the event and focus on the location. If you can get some conversations going, you will attract followers. And, you will also signal to the search engines that you are a business to know about in your community. To learn more about local SEO optimization, go here- http://www.losangelesseo.org

Branding

Branding is vital for any business, as you already know. But, when you create a buzz around your brand on social media, it can also affect your rankings. Why? Because every time someone searches for your brand name, Google takes note. And, you will start to rank higher for your non-branded keywords. It’s a win-win. Concentrate on improving your social media output and you should start seeing meaningful results.
Need any more social media help? Take a look at my blog articles for more brilliant tips!

How To Design A Social Media App

3 Feb

You may have noticed that social media apps are more than a little popular these days! The likes of Facebook, Twitter, Instagram, and Snapchat are worth billions. They’re sit at the top of the App Store chart on a daily basis, and they’ve become an ingrained part of our lives. Wouldn’t it be wonderful to design and build the next Twitter?

social media app

 

Well, it might sound like fantasy, but it is possible. Anyone can come up with an idea for an app, and sketch it out. Take your idea to expert app developers, and bring it to life. It sounds simple, but it all relies on one fantastic idea. At the core of these apps is a fantastic heart and foundation that entices users. So, how do you create your own?

 

Mimic real life – Creating a social media app is all about taking a social experience, and putting it on the web. That’s the beauty behind Facebook’s model. They took basic social interactions, and put them online. Instagram is nothing more than showing people pictures, and telling friends about what you’re up to. If you want to create a new social media experience, take a real-world interaction, and put it online.

 

Start sketching – You can go over ideas in your head for as long as you want, but the best trick is to start sketching. When you start drawing the app, and sketching out how it will look, the ideas start to come naturally. After all, an app is a hands-on, creative experience. Don’t worry about being too detailed or specific yet. Just get a feel for how the app will work, and what it will do. make hundreds of little sketches, and pull all the best ideas together.how to make a social media app

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Do some research – At the same time, dive into the world of social media apps. Get a sense of what else is out there, and make sure your idea is unique. Does your app already exist? What could yours do better, and where is the gap in the market? Think like Snapchat. There are already hundreds of messaging and photo apps out there. But, they found a way to make it unique, by introducing self-destructing images. That unique idea now values them at more than $10 billion!

 

Make a wireframe – With some good sketches and plenty of research, you’re not ready to design the app. There are plenty of wireframing software kits out there. They allow you to quickly and easily put together a flow for your app. Using simple drag-and-drop boxes, you can create a blueprint of the design.

 

Get feedback – Before you finally hand everything over to the expert app developers, get some feedback. Show your designs to your friends and family. Most importantly, show them to your target audience. Take their thoughts on board, and make any final changes. Go back to the drawing board, and make sure it’s perfect.
Finally, you can hand the blueprints over to your app developers, and let them build the tricky parts. All that’s left to do is market your app. Congratulations, you just created your first social media application!

Essential Reasons Your Business Needs Social Media

27 Jan

For some business owners, the idea of using social media doesn’t appeal. Older generations and tech-averse people, in particular, might not want to get on board. But if you own a business in the modern age, it’s unwise not to use social media in some way. You don’t have to be all over every network and spend a huge amount of money on it. However, you do need to make use of it if you want to keep up with everyone else. Many people now expect their favorite brands to have an online presence, and if you don’t, you’re missing a trick. If you’re not convinced, check out these reasons your business needs to use social media.

It Helps You Save Money

Just like they point out on their blog at www.websitepromoter.co.uk, social media is free. As experts in promoting websites and online businesses, they know what they’re talking about. In fact, they list getting social as the first way you should be promoting your business online. Social media networks are free to sign up for and free to use. Some might have paid options, such as account upgrades or advertising. But the fundamental functions of most networks are free to use. It won’t cost you anything to tweet about your new product or upload an infographic to a Facebook post.

Everyone Else is Doing It

Following the crowd might not sound like something that a brand would want to do. But a lot of the time it’s necessary if you want to keep up. Your competition and your peers are using social networks, so you should be too. You need to use social media so that you’re able to compete with others in your industry. And you should also make use of it to connect with anyone who can help you out. You might form some important contacts for doing business together. Find out how to make contacts on social media by going to www.careercast.com.

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You Have a Direct Line to Customers

When people start following your social media accounts, they’re right there. Of course, you have to get them to keep following. However, when they are watching you, you have a pretty direct line of communication. You can have one-to-one conversations with them, without them having to call or email. For many people, it’s much more preferable to other forms of customer service and marketing. You have the opportunity to make things more personal and get closer to your customers than ever before.

It’s Only Getting Bigger

Social media isn’t going away. It has become a part of how businesses market themselves, and new uses continue to emerge. As social networks fine tune their advertising options, they will remain a significant marketing tool. The longer you leave it to make use of social media, the more other businesses will move on and leave you behind. You need to catch up with them as soon as you can.

You can’t afford not to have your brand on social media networks. Avoiding them will only mean you have to work harder when you finally give in.

How To BID Facebook ADs

6 May Facebook Bidding

Everyone is challenged with the amount of options when optimizing Facebook campaigns.

Facebook AD Bidding

How many ad sets should be used? How many ads should be created? Which audiences should be targeted? Which objective should be used? How high should the budget be? What placement? Which bidding method and what should be the manual bid?

This article will help you decided which bidding method should be used and when. Of course, success can be found in many different ways so this is merely a guide. This blog post will help you get started on the right path for Facebook AD success.

Following are the main bidding options:

  • Optimized for Actions
  • Optimized for Daily Unique Reach
  • Optimized for Clicks (CPC)
  • Optimized for Impressions (CPM)

Bidding Options By Objective

Your bidding options will depend upon the objective you choose. For example, here are the “Optimize For” options within the ad set in Power Editor when the Clicks to Website objective is selected…

Facebook Clicks to Website Bidding

“Optimize For” bidding options by objective (* marks default)…

Clicks to Website:

  • Clicks to Website *
  • Daily Unique Reach
  • Clicks (CPC)
  • Impressions (CPM)

Website Conversions:

  • Website Conversions *
  • Daily Unique Reach
  • Clicks (CPC)
  • Impressions (CPM)

Page Post Engagement:

  • Post Engagement *
  • Daily Unique Reach
  • Clicks (CPC)
  • Impressions (CPM)

Page Likes:

  • Page Likes *
  • Clicks (CPC)

Mobile App Installs:

  • Clicks (CPC) *

Mobile App Engagement:

  • Clicks (CPC) *
    • Daily Unique Reach

    Desktop App Installs:

    • Desktop App Installs *
    • Desktop App Installs – Pay Per Install
    • Clicks (CPC)

    Desktop App Engagement:

    • Desktop App Engagement *
    • Clicks (CPC)

    Offer Claims:

    • Offer Claims *
    • Clicks (CPC)

    Event Responses:

    • Event Responses *
    • Daily Unique Reach
    • Clicks (CPC)
    • Impressions (CPM)

    Video Views:

    • Video Views *
    • Daily Unique Reach

    Optimize for a Specific Action

    The default and recommended bidding option for all but the mobile app

    objectives is to optimize for a specific action — in each case, optimizing for the objective.

    When this option is selected, Facebook will show your ad to people who are most likely to perform that action. Following are the actions you can optimize for:

    • Clicks to Website
    • Website Conversions
    • Post Engagement
    • Page Likes
    • Desktop App Installs
    • Desktop App Engagement
    • Offer Claims
    • Event Responses
    • Video Views

    Let’s say, for example, that you have created a campaign with a Clicks to Website objective because your primary goal is to drive traffic to a blog post. You then create an audience consisting of fans, website visitors, lookalikes or interests.

    If you have Facebook optimize for Clicks to Website, your ads will be shown to people within your targeted audience most likely to click the link in your ad. Facebook knows this based on user activity and their history of clicking links.

    The same is true for all other optimized actions. No matter how much you spend, Facebook won’t show your ad to everyone within your target audience. They are going to focus only on those most likely to perform your desired action.

    This is often an area of confusion for advertisers. They have a potential audience of 100,000, and they don’t understand why the ad is only shown to 10,000 people.

    The reason for this is that you shouldn’t want Facebook to show your ad to all 100,000 people. By optimizing for an action, Facebook is limiting your waste, showing it only to those most likely to act.

    When optimizing for actions, by default you also won’t set a bid. Facebook will bid whatever is necessary to reach the audience most likely to act.

    As a result, CPM (Cost Per 1,000 Impressions) tends to be higher when this option is chosen. Some advertisers see this as a reason not to bid this way, but neglecting it due to high CPM would be a mistake.

    By optimizing for a specific action, you are wasting fewer impressions on those who are unlikely to act the way you desire. As a result, there is a benefit to paying more to reach those most likely to act. Your cost per desired action, in most cases, will be lower as a result.

    By default, you won’t need to set a bid. Facebook will get the most actions at the best price, whatever that is. But you will have the option of manually setting what that action is worth to you.

  • Facebook Clicks to Website Bidding ManualNote that this isn’t a true “bid.” Facebook will attempt to keep costs per action below that threshold, so that acts as a guide for how Facebook will bid.
  • Regardless of whether you allow Facebook to bid automatically or you set an action value, you will be paying for impressions and not actions. So it doesn’t matter whether you get 10 or 10,000 actions, you will be paying based on impressions.

    Personally, I’d always start with having Facebook automatically bid for you. Once you know what you’re doing and have the budget to experiment, feel free to split test with the manual option to see what works best for you.

  • Optimize for Daily Unique Reach

    When this option is selected, Facebook will show your ad to as many people within your target audience as possible, but no more than once per day.

    Facebook Daily Unique Reach

    In this case, Facebook is not optimizing to show your ad to people most likely to perform a desired action. If you want Facebook to reach 100,000 people, Facebook will try to show your ad to as many of those 100,000 people as they can, regardless of the likelihood of those users performing your desired action.

    Once again, you will be paying for the impressions, not the actions. So it doesn’t matter how many actions you get, your cost will depend upon your bid and the number of times your ad was shown.

    You will need to set a maximum bid to tell Facebook what reaching 1,000 of these people is worth to you. This cost will be lower than what you pay when optimizing for actions, but expect it to be higher than when using regular CPM.

    Optimize for Clicks

    This bidding option is likely the most misunderstood.

    Optimize for Clicks is another way for saying that you are using the Cost Per Click (CPC) bidding method. In this case, you will be paying for the clicks made to your ad.

    Understand that a “click” is not necessarily a link click. This includes any click on your ad, which could be a photo click, comment, like or any other random click.

    As a result, advertisers often misunderstand these stats. They see a high number of clicks and a low CPC and assume success. But that number of

    clicks is bloated with many clicks that don’t mean anything, devaluing the CPC.

    If your goal is engagement, however, this is a good option. In that case, Facebook will show your ad to people most likely to click anywhere on your ad.

    You will have options of allowing Facebook to automatically set the bid (get the most clicks at the best price) or set the maximum you’d be willing to pay per click.

  • Facebook Cost Per Click

    Again, if you don’t know what you’re doing just roll with Facebook’s default here. Once you get more comfortable and have the budget to split test, feel free to experiment with your own maximums.

    Facebook does provide a recommended range for entering a maximum that would be required to reach your selected audience. Note that this is a maximum, so Facebook will bid no more than that amount to serve your ad.

    Optimize for Impressions

    If you optimize for impressions, Facebook will show your ad to as many people within your target audience as many times as possible. This is similar to Daily Unique Reach optimization, but without the single daily impression limitation.

    As is the case with Daily Unique Reach, when this option is selected Facebook will not optimize for a desired action. You will pay for impressions, and the cost to reach people should be low given that Facebook won’t need to be picky about whom to serve your ad to.

    You will be required to set a bid, indicating the most you’re willing to pay for 1,000 impressions.

  • Facebook Cost Per 1,000 ImpressionsAs is the case with CPC, this is the maximum — Facebook will bid up to that amount to show your ad.

    While bidding CPC or CPM, you should make sure you bid high enough. Bidding too low is a primary reason for not getting your ad shown.

    What Should You Use and When?

  • First, understand that personal preferences come into play here. I’m not going to say that one method always works better than another. But I do believe that we overcomplicate this, and beginner to intermediate advertisers should bid almost primarily for optimized actions.

    Here’s a quick guide for when to use each method…

    Optimized for Actions: I’d recommend using this in most cases. It works best when targeting large audiences (so that Facebook can pick out the top percentage most likely to act), but that doesn’t mean that this method can’t work for small audiences, too.

    But if you are going to target a small audience with this method, just make sure that your budget is low as well. I consider $5 as an average CPM. So if I’m targeting 10,000 people, I’d expect Facebook to optimize and show it to about 1,000 of those users. In that case, a daily budget of $5 would be sufficient.

  • Optimized for Daily Unique Reach: I would only use this approach when targeting an extremely relevant audience. In other words, it doesn’t matter which person within your target audience is served your ad, all are equally likely to perform your desired action.

    This is rare, but an example of when you’d want to use this is when targeting a very small audience — like an email list, for example. This method would be chosen over CPM to avoid the high frequency that can happen when bidding too high for a small audience.

    By using Daily Unique Reach, you can max out your bid and reach as many people within your target audience as possible, but you won’t waste any of your budget on high frequency impressions on the same user.

    Optimized for Clicks: If all you want is engagement and not a specific action, you should optimize for clicks. A prime example of when this makes

    sense is when promoting a photo or some other post that doesn’t include a link.

    That doesn’t mean that you won’t find success optimizing for clicks when your objective is driving website traffic or conversions. However, I’ve found it much less effective overall than optimizing for your desired action.

    Optimized for Impressions: You just want to show your ad to as many people as possible as many times as possible. As is the case with Daily Unique Reach, your target audience should be as relevant as possible.

    Be careful about your budget, however, particularly if you show the ad in the sidebar (where frequency is not capped). Frequency can get out of control in a hurry, which means you’ll begin wasting money on extra impressions to the same person.

    Reaching the same person more than once in a day isn’t necessarily bad, but there is a point where it will become wasteful.

    Your Turn

    What bidding methods do you use and when?

    Let Me Know In The Comments Below!

10 Steps To Optimize Facebook Ads

16 Oct Facebook Bidding

1. Choose to set a daily budget or a lifetime budget for a campaign.

2. Submit bids on your ads. Submit high and low bids for your ads, higher bids result in higher CTRs.

3. Target your audiences by: interests, gender, age, location, education and other variables that describe your ideal prospects/customers, use graph search to help you indicate these interests of your target market, below are examples of who your ad can target:

  • Fans of what type of business pages?
  • Your Email List Subscribers
  • Non-Fans Based on Interests
  • Non-Fans Based on Lookalike Audiences
  • Past Visitors to Your Website (Retargeting)

4. Create ‘Saved Target Groups’ using the Facebook Power Editor and market to them consistently. Power Editor is a great free plugin on Chrome that allows you to manage your Facebook advertising more efficiently.

5. Play around with narrowing down your audience. While a large audience means equally large budgets, any audience that is too small will not give you the results you want. Keep the audience numbers in at least a few thousands to get measurable results.

6. Track conversion of your Facebook ads using Offsite Tracking Pixels. These are also called conversion pixels and tell you exactly how many fans went from your Facebook ads to your website and eventually made a purchase. Reconfirm this number using Google Analytics.

7. Optimize and recalibrate your Facebook ads regularly. There is a chance that with the changing audiences that Facebook attracts every day, your older campaigns maybe languishing in their performance. Any campaign that shows CTRs under 0.035 needs to be re-calibrated ASAP.

8. Create Facebook Ad Reports for your different campaigns that will show spends, likes, cost per like etc…

9. Reach out to subscribers of your email newsletters via Facebook Ads. You can do this by creating a custom list that can be uploaded into Facebook via a simple CSV file or through your email service provider and that does not include your current Facebook fans.

10. Rotate the creative for your Facebook ads on a regular basis. You can upload up to 6 images per ad to keep them fresh and interesting to your readers.

Taking your Facebook presence from a handful of disengaged fans to a flourishing community that contributes directly to your bottom-line is not rocket science. All it takes is a pinch of dedication, a dash of hard work and a big helping of creativity.

WATCH MY FREE WEBINAR ON HOW TO GET MORE CUSTOMERS WITH FACEBOOK ADS BELOW:

Free Facebook Marketing Training Course To Monetize and Grow Your Business

27 Aug

I have worked to put together this Free Facebook Training video, packed with tons of value and advanced strategies to grow your business page and business on Facebook! Woot! Woot!  Virtual HIGH FIVE!!:)  I love serving, each and every one of you.  I really want you to implement and execute each strategy I discuss in this video training session below. 

Take out your pen and paper, and start taking notes now!! Go, Go Go!!! You will love the insight and strategies you can take action on right now. I discuss content marketing strategies, ways to make money on Facebook even if you don’t have your own business, and free ways to grow your Facebook Page without having to buy Facebook ADS. 

You will love the strategies and its all free for you.  Please let me know, what insights you have found useful and helpful, and what you would like to learn more about in the comments below, or comment below in the video or tweet me at www.twitter.com/socialmediawithrita  or if you prefer Facebook at www.facebook.com/socialmediawithrita   Click Play To Reap Your Business Success on Facebook now:) Enjoy! 

How to Get More Blog Subscribers

4 Aug 59040_144741985564901_115958188443281_218340_3370525_s

 

 

Write a Headline Topic That Your Customers are Searching For

Your blog title is the bait that entices Google users to your blog. Your content has to be the information they are seeking.

As Neil Pattel of QuickSprout says,

The goal of the headline is to stop readers cold and draw them into your post. You can’t do that if you use cute, clever or confusing headlines. You can stop readers cold, however, if you write headlines that are unique, ultra-specific, useful or urgent.

Test your blog titles to discover the titles that attract people. A tool that is amazing is the Advanced Marketing Institute’s “Emotional Marketing Value Headline Analyzer.”

Use the tool by typing in your title, select your industry, then hit submit. Your title be scored on an algorithm that tests the emotional, intellectual, and spiritual value of your headline. The higher your score, the better you are getting at creating killer titles! Woot! Woot! 

Get Skilled in Search Engine Optimization To Get The Most Exposure

Search engine optimization has been getting a bad rap these days especially compared to social media optimization, however, it still matters because Google uses it to pick up your content to list on the first page of certain keyword search results. 

Using the right SEO techniques for your blog post can get Google to display your content to your target audience.

Write about current topics that people need solutions for in уоur industry. When you write one article a week, Google will love you and your readers. Search engines pick up new content and people will remember your blog and talk about it with others if they are exposed to it, not once, not twice but every week!!! Now, that is the juice of blog building success!!!

Insert keywords that your target market will be using into your blog. Include your keyword in your title if possible and then add them throughout your post. WARNING->  The days of keyword stuffing for search engine placement are long gone. Do not overdue it! 

Ensure your blog is legible, provides solutions and is fun! Do not rant about things that are obvious or do not matter to your readers. 

Create а Video

Did you offer a tip in your latest blog post that is worth sharing in a different format? Take that tip and turn it into a quick video. 

Just make sure your video is worth watching аnd sharing. The sound and visual should be high quality and you want to kеер іt short аnd get tо thе point. People will not stick around if your sound quality is poor or you ramble on with no particular point.

Using blog content in a short video is an excellent way to showcase your talent and expertise by arousing viewer interest. Give them enough to want to learn more! 

 

Create a Google+ Hangout

Google+ Hangouts is a powerful strategy to position yourself as the authority in your niche. As Stephan Hovnanian of WebSIGHT said in a recent article,

“We all know YouTube has its share of amazing “shows” where individuals have taken their webcam and turned themselves into superstars. Now, there’s a new wave of “hosts” coming on board, and they’re using Google+ Hangouts On-Air (HOA’s) to create a ton of exposure, not just for themselves, but for their guests as well.”

A Google+ hangout has greater reach given the additional features it has for boosting your exposure than YouTube has. Google plus audience is growing and seeking hangouts so let them discover your hang-out! BAM! 

Here’s a video shot in Huntington Beach, California on discussing,  “How to Use Facebook for Maximum Success.”

Get Active on Blog Networks

Want your blog post to get seen by more people? Get posting in blog communities!

Blog networks allows you to develop relationships with other bloggers. Plus you will learn more cool things by reading their blog posts.

I love Triberr. I use Triberr to build relationships and share content from other amazing bloggers. If you got the right strategies then Triberr is powerful to spread your mission.

Use Social Bookmarking Sites

Social bookmarking allow you to collect and manage content and share your content with a group searching based on your keywords.

Sharing your latest blog post on social bookmarking can further increase your exposure rate.  

Below are the ones I love:

Reddit

Reddit is a unique social bookmarking and social news website with a very unique community. Search by “sub-Reddit’s” that act as categories.

Scoop.it

Sccop.it is a bookmarking and curation website where you can create magazines based on topic or niche. Add content from across the web to your Scoop.it account and let others begin to find you based on similar interests.

StumbleUpon

StumblUpon is a bookmarking and discovery engine that allows users to “stumble” through related content. Add your latest blog post to your StumbleUpon account, categorize it based on topic and let others stumble to it based on interest.

Turn Your Post into a Podcast

Another way to leverage your blog post to increase your exposure rate is to turn it into a podcast.

Creating a podcast will get your brand out there. 

Take your blog tips then record it so people can listen, when they are driving in the car or at the gym.

Your post and your podcast will now cross-promote one another to get new subscribers to your blog.

One of my favorite podcasts is Pat Flynn’s, “Smart Passive Income Podcast.” Pat says that launching his podcast is one of the best decisions he ever made.

“The show has surpassed 6,000,000 total downloads. (as of December, 2013) and has become the #1 way people who read my blog found out about me – that’s above search, social media and links from other websites.”

I’d love to hear from you! What are you doing to maximize blog post exposure?

Successful Social Media Campaigns

28 Jul 72562_158075884231511_115958188443281_282210_6920827_s

 

Stop being boring and copying everyone else on Social Media, if you want to be ignored then your wish is granted if you lack creative juice. You need to stand out in Social Media and simply posting quotes or articles from other blogs won’t cut it. Read below for examples of successful social media campaigns.

Read below to discover some very unique campaigns and ideas. Some campaigns reacted to the needs of a fan or customer that resulted in massive brand exposure.  Others were strategies to increase brand awareness. All are examples of social media campaigns that infuse creativity to shift people into action.

Maes Beer

best social media marketing examples

 

 

 

 

 

 

 

 

Maes Beer was motivated to increase their market share that lead them to think of a creative social media strategy.  They wanted to incorporate two powerful forces into their strategy – family and social media.

They offered a free barrel of their beer to everyone with the last name ‘Maes’ on one condition…they had to share with 20 of their closest friends.

Naturally this took off like…well, like free beer often does.

The result?

More than 7,000 people changed their last names to Maes on Facebook.  Maes Beer received over 75,000 Facebook likes in a single day…and 500,000 visits to their Facebook page in six weeks.

 

Sevenly

best social media marketing examples

 

Sevenly uses social influence to raise awareness for charities and nonprofits while also raising awareness for the Sevenly brand.

People naturally want to help when it’s for a good cause, but not everyone can donate money.

Sevenly understands this, so instead, they ask people to donate to the cause by sharing via social media.

The brand also has another way of leveraging its community for support. Every week Sevenly teams up with a new charity for 7 days.  They create a brand new design promoting the charity, slap it on a T-shirt and then sell it from the website.

For every shirt they sell, Sevenly gives $7 to the charity.

 

Ushuaia

best social media marketing examples

The Ushuaia Tower is setting the standard for technology in the hotel industry.

During the summer of 2013, the Ushuaia Hotel merged technology and social media to allow guests to have a one of a kind experience that they could share with friends and loved ones. Guests receive a free RFID wristband upon entrance to the hotel.

They use this bracelet by swiping it at a number of designated areas throughout the property called ‘FaceBook Pillars.’  Once logged in, guests can like an event, take a photo or check in.

From their rooms, guests can also use the bracelet  to play games, chat, create personal play lists and enter the hotel’s DJ contest.

Uniqlo

best social media marketing examples

 

Uniqlo wanted to raise awareness for their new ‘Dry mesh T-shirts’ they had to do something totally different to overcome the noise of online fashion in social media.

Pinterest was the obvious platform of choice. However, pinners seem to scroll aimlessly through boards until something grabs their attention.

Well, Uniqlo came up with an idea to do just that.

With about 100 users simultaneously pinning, Uniqlo essentially hijacked the streams of every pinner that was logged on at the time. Users that were scrolling aimlessly got an awakening experience by seeing Uniqlo’s T-shirts turning, flipping and changing colors as they scrolled.

Hijacking Pinterest gained them about 55 million impressions, used no paid media and generated more than 6,000 mentions on Twitter.

 

Plated

best social media marketing examples

 

Plated gives its customers chef quality recipes and delivers the ingredients that make them.  Plated uses its YouTube channel to show customers and other viewers how to make mouth watering recipes that inspire them to have Plated deliver the ingredients.

Follow their Twitter account and you’ll learn about everything from creating a five star meal, to how to photograph the meals from different angles.

Plated aspires to be utilitarian – and that almost always gets attention from social media.

 

Tippex

best social media marketing examples

 

With a clever use of annotations, Tippex created a 30 second YouTube video entitled “Hunter shoots a bear” in which viewers can choose the ending. (Don’t worry, no bears were harmed during the making of this video.)

Instead, the hunter reaches out of the frame to grab a tippex and whites out the word ‘shoot’ – leaving the field blank for viewers to decide what happens next by typing in whatever they want.

It’s kind of  addicting which is probably why the clip has received more than 21 million views.

 

Folly Theater

best social media marketing examples

Wanting to reach a younger audience, the Folly Theater in Kansas City Missouri decided to do something most theaters would never even consider.  They began allowing audience members to keep phones on during the show. In fact, they encouraged it.

Using an app, the audience members are encouraged to help direct the show.  The audience can vote on everything that happens during the show basically creating their own interactive experience.

Theater goers vote on everything from which props and costumes the cast uses to which songs they should sing. Audience members even vote on how much clothing the burlesque dancers should wear.

Everything during the show is shareable which creates an immediate buzz for the theater.

 

Burger Revolution

best social media marketing examples

There’s a revolution going on in Ontario…a Burger Revolution.  Burger Revolution have created quite the local uprising with their presence on social media.

Burger revolution’s tactics are simple but effective.  They keep fans informed on the number of remaining burgers for the day.  This highlights specific burgers and creates a sense of urgency.

They also like to post a “comment of the day” which is simply a picture they took of a user’s comment.  This has become a tradition the fans love.

The burger joint’s FaceBook page now has more than 2,000 likes.

 

Airbnb

best social media marketing examples

Since its inception, ‘Vine’ has received lots of attention from not only marketers but from millennials too.  Creative six second videos are becoming more and more popular.

And among them is Airbnb’s short film “Hollywood and Vines.”

Airbnb reached out on Twitter for six days by tweeting a ‘shot list’ and asking users to shoot one of the shots in the list.  Users would follow the director’s instructions for a given shot and then share it.

For shots that were chosen, Airbnb offered $100.  There were more than 750 submissions of which, about 100 were used in the short film.

It was the first short film directed via Twitter.  It got wide exposure – even gaining the attention (and more importantly the retweets) of actors like Adam Goldberg and Ashton Kutcher.

 

Tweet-a-Beer

best social media marketing examples

In 2012, Waggener Edstrom wanted to hit SXSW with something new. Instead of using typical marketing tactics and broadcasting how great they are, Waggener Edstrom decided to just be – well, useful.

And when you’re at SXSW there’s nothing more useful than a frosty brew.  So they teamed up with ‘chirpify’ to develop an app that would allow you to buy your buds’ a beer via Twitter.

The tweet-a-Beer app connected your Twitter account to your Paypal and allowed you to send $5 to any twitter handle you chose.  Since beer is the social lubricant, the app resulted in countless face to face meet-ups that might’ve otherwise never happened.

The app instantly gained massive national attention and was covered by numerous mainstream media outlets.

 

Baublebar

best social media marketing examples

Online Jewelry store BaubleBar has recently opened two locations in New York City where they’ve combined real world shopping with all the qualities of the Web.

Shoppers can interact with any piece of jewelry they choose from BaubleBar’s unique display cases.  When a customer chooses a piece of jewelry, the display case offers information from the website such as how to wear the jewelry and more.

But they’ve also integrated social media.

In addition to the information from BaubleBar.com, customers can see pictures of other women wearing the jewlery. Most images are pulled from Instagram using special hashtags so the images are from other customers, not models.

 

JustBought.it

best social media marketing examples

Looking to take social recommendations to the next level, JustBought.it uses Twitter to show purchase activity.

Justbought.it encourages its users to tweet every time they make a purchase so that other users will see the purchase and can then ask and receive general information about the product. Tweets include a picture of the purchased item and a location. The information is then served up to users and sorted by category, location and date.

JustBought.it is currently integrated with Shopify, Microsoft.net, Magento and more.

 

The Quechua Experiment

best social media marketing examples

Wanting to raise awareness for their outdoor hiking gear, Quechua took to their FaceBook timeline to create a memorable experience for fans.

Quechua posted more than 300 sequential images of a man hiking up a hillside to a special FaceBook page.

Fans could scroll through the timeline to experience the man getting prepared for his hike by sleeping, tying his boots and then hiking the hill. The timeline essentially works as a stop motion commercial.

 

Sidecar

best social media marketing examples

With ride sharing apps becoming more and more popular, Sidecar started looking for a way to stand out.  They teamed up with popular bloggers, designers and fashionistas to have them take over and decorate three sidecars.

Commuters who are lucky enough to end up in one of the three cars will be greeted with drinks, plush pillows, and signs that say things like, “Hey good lookin’ need a ride?”

In addition to these fun signs, there are instructions for the rider which explain how to win sidecar’s contest called “#TasteMakerTakeover.”

Riders must take a photo of themselves in the sidecar and share it to Twitter and Instagram with the hashtag #tastemakertakeover and they could win one month of free rides worth $1,000.

 

Burger Records

best social media marketing examples

An independent record label and self proclaimed fun loving Burger Records is inviting fans to throw shows all over the world. All you have to do is setup a show and Burger Records will promote it.

The only stipulation is…well there really isn’t any, except that it has to be fun and it has to involve music.

Fans without means to set up a show can instead throw a record listening party. In 2013, Burger records did 70+ shows.  This year they’re on schedule to do even more – from China to Denver. The shows have gained Burger some nice exposure with fans.

They currently have over 34,000 Facebook fans, more than 20,000 Twitter followers and almost 18,000 on Instagram.

Body Form

best social media marketing examples

You can plan.  You can strategize.  But sometimes situations present themselves.  And by rising to the occasion you can create a viral campaign without even trying.

Body Form received a comment on FaceBook from an apparently disappointed Richard Neil.  Neil explained that he was angry because Body Form had been lying to him for years about what he calls…

“that wonderful time of the month that the female gets to enjoy so many things like bike riding, rollercoasters, dancing, parachuting, blue water’ and wings.”

Of course Richard was joking (kinda), but the comment got lots of attention.  Body Form decided to rise to the occasion by releasing a video response to the comment.

The video has seen more than 5 million views.  Neil’s comment has more than 104,000 likes and almost 5,000 replies.

 

Sensu

best social media marketing examples

Small marketing and film agency Sensu was tasked with promoting recording artist Ben Howard’s next music video. But since Ben is no Bieber, Sensu had their work cut out for them.

Instead of using traditional marketing, Sensu created a FaceBook event page and told everyone there was going to be a free concert with free beer.  With a little help from the local media, they quickly drew a crowd of more than 500 people.

Sensu essentially created a flash mob.  Since the local media was already involved, the event was covered in newspapers, radio shows and blogs. The video has gotten more than 1 million views and almost 8,000 likes on YouTube.

 

Tweet Bra

best social media marketing examples

 

Wanting to raise awareness about breast cancer, Ogilvyone created the Tweet bra.  And it does exactly what it sounds like it does. The Tweet bra tweets every time its unclasped.

Tweets include various serious and funny reminders to women that they should get monthly breast exams.

 

PODZEMKA

best social media marketing examples

Marketing to younger audiences can be tricky, especially when you’re marketing a bar or pub.  Most people don’t trust standard advertising anymore and the younger generation is practically immune to it.

But PODZEMKA was determined to bring in younger customers with advertising that spoke to them.

Their answer was user generated content.  They set up a page on their website where customers could upload photos of themselves using templates and pre-written slogans. This allowed party goers to create their own unique ads to share with friends.

The ads were also automatically shared through social media and were quickly seen everywhere.  PODZEMKA noted a 50% increase in traffic to their website.

In total, there were 1,000 new advertisements created.

 

Razorfish

best social media marketing examples

Wanting to show off their creativity, digital agency RazorFish created the#UseMeLeaveMe campaign.  Bicycles, GPS, Twitter and a few free rides are about all there is to it.

In total, 20 bikes were available to ride for free at the annual SXSW festival in Austin.  Each bike had its own personality and it’s own Twitter account.  The bikes shared location information while riders made their way around the event creating considerable buzz in the process.

 

Thinkable Digital

best social media marketing examples

Social media contests are a great way to increase engagement quickly.  One contest created by marketing agency Thinkable Digital was somewhat unique.

The “Guess the Campaign” contest ran on Thinkable Digital’s FaceBook page and required fans to identify the brands behind various popular social media campaigns.

The winner of the contest was to receive a full social media evaluation.  Runner up would get a Twitter evaluation from the company, and third place would be featured on the Thinkable Digital FaceBook page.

Threshers

best social media marketing examples

Sometimes considerable social buzz can be created by a simple mistake. After sending a sales voucher for 40% off to its customers, Threshers started to notice a loss.

The company then came out publicly to say that it was sent out “accidentally” and that the sales voucher was for suppliers use only. Naturally, this made the frenzy bigger and created quite the local buzz for Threshers.

 

Blendtec

best social media marketing examples

Will it blend?  That’s how Blendtec’s CEO Tom Dickson started every video in this highly successful campaign. Everything from hockey pucks to rake handles were shoved into a blender and pureed.

For obvious reasons, the the “Will it blend” campaign gained millions of views on YouTube and quickly became one of the most memorable viral campaigns in social media. It spawned countless immitators too like “Will it drift” and “Will it burn.”

 

Recruit Military

best social media marketing examples

Recruit Military works with veterans from all branches when making the transition back into civilian life. The company’s FaceBook page is the hub of all their social media activity.

They create FaceBook events that function as job fairs and are used to find work for military veterans.  Every week they run the oh so clever ‘Find a job Friday.’

Each Friday, they ask fans to post the type of job they want and Recruit Military replies with thousands of matches from their job board.

The engagement they get on the FaceBook page is admirable with each post getting an average of 10 or more comments.  Recruit Military currently has more than 68,000 likes.

 

Canadian Tire

best social media marketing examples

Wanting to stay relevant, Canadian Tire set out to create something new.  They put together “The Canadian Way,” a digital catalog which highlights their products with user generated content.

By reaching out to Canadians and asking for their stories, Canadian Tire received overwhelming response.  They got countless stories from Facebook and other popular social media platforms. What they ended up with was something containing all the ingredients of the  most successful social media campaigns.

The company’s catalog is interactive and uses engagement with ‘everyday people’ who use the company’s products.

As of now, The Canadian Way has received more than 3 million page views with 15 pages viewed (on average) by each visitor.

 

Tourism Australia

 

best social media marketing examples

While promoting Australia as a holiday destination, Tourism Australia created the famous “Best Job in the World” campaign. Over the course of the campaign, the company offered dream jobs — a 6 month salary worth $100,000 each — to six lucky people.

Dream jobs included such titles as chief funster and lifestyle photographer.

To enter, applicants were asked to make a short video explaining why they were the best choice for the job. The contest quickly went viral and received more than 330,000 entries from 196 countries.

Tourism Australia’s FaceBook page grew from 400,000 to its current status of 5.5 million in the process.

 

SmartBear

 

best social media marketing examples

Wanting to show the people behind their testing and development tools, SmartBear decided to get a little playful. They created a game called “Where’s Dain” which is the developer’s equivalent of ‘Where’s Waldo.’

Visitors were asked to find and click on Dain (a SmartBear developer) who was hidden in various spots throughout SmartBear.com.

Once they found him, a Twitter box appeared asking users to enter to win a T-shirt by tweeting the message which included @SmartBear and a special hashtag.

The campaign is said to have doubled the @SmartBear mentions and increased traffic by more than 120%.

 

Optimal Run

best social media marketing examples

Great running shoes aren’t cheap, so buying a nice pair online is sometimes scary.  The team over at Optimal Run understands this and they’ve gone the extra mile to make buyers feel more comfortable about their purchases.

Using their YouTube Channel , Optimal Run creates a personalized video for each shoe.  They answer common questions that come from their Facebook page and website. The videos also offer an overview of the shoe, best usage and other information visitors want to know.

This is a great example of using social media for customer service.  The videos have increased traffic to Optimal Run’s website by more than 150%.

 

Cloak

best social media marketing examples

Cloak is a location-based app for the iPhone operating system.  It’s a clever use of social media for the socially awkward.

Cloak allows you to see if any of your friends are nearby by using the information from your social networks.  The idea is to avoid those accidental run-ins with the people you like a little less than the others.

Currently, Cloak only works with friends you’ve connected with on Instagram and foursquare. (Cloak is one of many apps we’re seeing with the recent rise in anti-social networking apps.)

 

Morton’s Steakhouse

Morton’s steakhouse has a long history of great customer service.  But, just a few years ago they exceeded that reputation when they responded to a tweet from entrepreneur Peter Shankman:

After a long day of traveling, Shankman jokingly tweeted that he’d like Morton’s to bring him a porterhouse steak once he landed in Newark. Because Morton’s monitors their twitter account closely, they saw Shankman’s tweet and decided to make his wish come true.

They sent someone to the Newark airport which was 24 miles away with a 24 ounce porterhouse steak, colossal shrimp and a side of potatoes. This, of course, involved more than simply making a meal and delivering it.

They also had to..

  • Find the correct plane.
  • Cook the meal.
  • Get permission from the higher-ups.
  • Wait at the Newark airport.

It was a simple use of twitter but it gained Morton’s steakhouse tons of exposure and even more trust. Shankman immediately shared the story on his blog which has since gotten more than 6,700 tweets and 10,000 shares on Facebook.

 

social media case studiesCONCLUSION

creativity is gold, videos are effective in social media marketing, and when in doubt…offer free beer.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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