How To Overcome Workplace Abuse

2 Mar

You are probably a digital marketing freelancer, or building your own agency or have your own business. You were once a employee and perhaps you are managing employees now like many subscribers of my blog. Workplace abuse can leave people with post-traumatic stress and affect their mindset. If you are managing employees it is extremely important to be able to identify bullies in the workplace. Most bullies operate covertly and target the nice employees or most hard-working employees because they are a threat to the bully’s ego. Bullies affect your workplace morale, productivity, and ultimately your profits. If you are a business owner today who has experienced workplace bullying in the past this may affect your mindset today. It is important to educate ourselves on how to deal with workplace bullies and be able to mentally and emotionally free yourself from the psychological consequences of it on a personal level.

Learn how at the Re-Define Ourselves Virtual Summit! It is a free online virtual event on Saturday, March 12 and Sunday, March 13 from 10 am EST until 1 pm EST. Register for free here: https://www.dignitytogether.org/a/2147506240/3A7pZiPD

Get your free ticket to the Re-Define Ourselves Virtual Summit for targets of workplace abuse.

Workplace abuse may be leaving you feeling angry, bitter, betrayed, and depressed.

That’s why I’m excited to tell you about the Re-Define Ourselves Virtual Summit.

The goal for this summit is to help you find support and practical tips so you can recover and live the life you deserve. The result: a life of purpose defined by you — and no one else.

For two days, Saturday, March 12, and Sunday, March 13, Re-Define will bring you presentations from seven industry experts about everything from trauma-focused tools to getting unstuck in your career.

For example, I’ll talk all about how to deal with workplace bullies and thrive into higher levels of success. Workplace abuse can make us feel stuck. But through the experience, we can achieve higher levels of awareness. Learn how to leverage the experience of workplace abuse into higher levels of communication and emotional self-mastery so you can achieve higher levels of success.

The best part? It’s totally free!

There’s more I’d love to tell you about this summit, but I’ll let you check out all the details for yourself.

Get your free ticket for the Re-Define Virtual Summit today!
Scroll to the bottom of the web page after reading about it to register for free here: https://www.dignitytogether.org/a/2147506240/3A7pZiPD

Register for Free to Attend online on Saturday, March 12 and Sunday, March 13 at 10 am EST here: https://www.dignitytogether.org/a/2147506240/3A7pZiPD

How To Start a Successful Startup?

17 Feb

Question – Is your routine taking you to where you want to
be in both your business & life?


If you’re in the initial stages of starting a business…
Or struggling to make sense of it all, wondering, “Why the
heck am I even doing this?”


If your daily routine isn’t leading you to your dreams, and
you know you’re meant for more, join me at the Successful
Startup Virtual Summit – Thursday, Feb. 24th & Friday, Feb. 25th at 9 AM PST – 1 PM PST

Click Here to Register to attend online via zoom for free–> https://thesuccessfulstartup.com/summit/?afmc=23

We’ll be talking about the how, what, where, why of building
a wildly successful because success is in the details and…
Success leaves clues.

Join me and other female entrepreneurs as we share the steps we took to
create a thriving business & lifestyle! Register to attend online via zoom for free here: https://thesuccessfulstartup.com/summit/?afmc=23


I’ll be joining other women to share our entrepreneurial
journey and a few clues that can absolutely help you excel in
your business and life.


See you there February 24th & 25th 9:00 AM PST – 1:00 PM PST.
It’s virtual and it’s free. Attend in the comfort of your own home and take notes!
Click here to register for free for complete details—> https://thesuccessfulstartup.com/summit/?afmc=23

How to Grow an Online Brand

26 Dec

Are you a new brand? Trying to grow? In a world full of ads everywhere. How do you start growing? In this article, we will talk about how Happy Being Well, a new wellness e-commerce brand is growing online. When you don’t have an established brand that means no one knows your brand therefore you have to work at getting your target audience to get to know your brand, its values, its mission and what makes them unique. You have to develop relationships with your target audience to convert them into customers.

WEBSITE

It first starts with your website since this is the hub everyone goes to learn about your brand and what you offer. Ensure your website is branded with your brand colors, has specific messaging that stands out to the website viewer where they know exactly what you are selling in the first 3 seconds. State specifically what you are selling. For example, anyone can sell sneakers, are you selling men’s sneakers specifically made for golfing? Try to niche down as much as possible to speak the value your brand brings to your target audience.

Offer lead magnets on your site that entice the viewer to subscribe to your email newsletter for an immediate discount, a free e-guide or e-book, a video series etc. Happy Being Well has free wellness e-books that their target audience would love to read in their resources section. This both strengthens the relationship with your target audience with content that educates them and builds your email list.

Have a blog section on your website that educates your target audience on the subject of what you are selling. Publishing a blog article once or twice a week helps Google find your content to rank higher on Google. Also, it helps keep website visitors longer on the website thereby also increasing your SEO ranking since website viewer time is also a part of Google ranking factors. Plus, providing educational content to your target audience also helps them trust you as an authority on the topic thereby helping to further build brand trust.

Having customer testimonials on your website helps your target audience trust and get excited to experience your products and/or services. Happy Being Well does an excellent job of using their customer’s photo, and full name to show they are real customer reviews.

https://happybeingwell.com/pages/podcast

If the CEO or someone in another leadership role in the company is an expert in the field topic of what your brand is about, having a podcast is a great way to further educate and develop a relationship with your target audience. You can do solo podcasts simply talking alone on a specific topic or inviting a guest to speak with you on the podcast. If you don’t have the resources or time to manage a podcast that is completely fine, there are millions of podcasts out there to be a guest on. Also, you can simply purchase audio commercials on podcasts that your target audience is listening to. A lot of companies are sponsoring podcasts today for brand retention and brand exposure.

Building your brand’s social media presence is important for brand exposure, brand trust, and brand credibility. Create different themes for your posts. One theme is to include your customers wearing or talking about your products or services. Research relevant hashtags to include in your Instagram posts. Happy Being Well has different themes for their IG posts, such as product posts, customer testimonial posts, podcast posts, blog article posts. The majority of IG posts are product posts and offering special discounts to their IG followers along with IG contests. One IG hack is after you post, click edit post and add an alt name then type the subject title of the post. This helps people who are blind hear the description of your IG posts. If someone in your company or yourself is a subject matter expert you can do IG lives to speak on a subject matter or interview a subject matter expert. Like with everything else when it comes to digital marketing, it’s all about content, content, and content. You do want to make sure you are offering great content that people want to see, read and hear. Create content that inspires them, motivates them, and teaches them something new. You can also create inspiring videos that educates them or makes your target audience laugh.

Hope you enjoyed reading this article, let us know in a comment below. 🙂 Happy marketing! 🙂

Overcoming the Main Workplace Productivity Barriers

29 Sep

Productivity is central to businesses of all variety. But some of them are simply better than others when it comes to achieving the maximum output in the time allotted. Whether you run a business or you work for yourself, it is important that you identify what is clogging up the productivity machine so that you can remove these blockages. To give you a nudge in the right direction, here are just some of the main barriers to productivity and what you can do about each and every one of them.

digital marketing business

Poor Equipment

 

A workman is only as good as his tools. Perhaps it is slow WiFi which is slowing up your operation. Maybe the software that you have isn’t up to date. It could simply be that you don’t know how to use it all properly. First of all, it is worth checking out some of the tools at your disposal, and you can see more here about some of them. And if you find that your equipment is getting in your way, the obvious solution is to upgrade it as soon as possible!

 

Bad Planning

 

Businesses centre on the strength of their plan. This is what keeps them running in the first place and what keeps them on track. Perhaps you had a plan in the past which made sense, but now it has become hopelessly out of date. You need to update your business plan to move with the changing times. But you can also improve your planning and organisation on a daily basis to ensure that your time is being wisely spent. For example, few people are at their most productive when they are multitasking and attempting to juggle numerous different tasks all at once.

 

Not Measuring Productivity

 

boss-brainstorming-business-1093913

 

How can you expect to improve your productivity levels if you don’t have any proper measures in place? Obviously, the type of measure that you choose will vary from business to business depending on what you are doing, but you should settle on some which are right for your company. If things aren’t going right, what are you going to do to change them? Sometimes, it is the little steps that you take which can make all the difference.

 

Common Distractions

 

Common distractions come in many forms. It could be the endless checking of emails or social media accounts. It could be meetings which are taking place that could have easily been covered by an email. All of these things can eat into your time and therefore see your profit margins take a regular hit. You may need to implement some workplace policies to deal with them. And if you work for yourself, you may need to have a greater sense of discipline to handle the common distractions which are affecting you.
New workplace productivity barriers spring up all the time, and you need to be ready to deal with them as and when they occur.

This Is Why You’re Not Gaining New Instagram Followers

7 Jul

In order to be an influencer on social media sites, you need to have a good number of followers behind you. This is especially the case with Instagram. In fact, once you have a substantial follower list on this platform, you might find that you start to attract even more followers. People will see your following and think that you must be posting fantastic content in order to appeal to so many people. They’ll then want to hit your profile’s follow button straight away.

 

But what happens once you stop gaining followers? This can sometimes happen, even to the really big accounts. Thankfully, this can usually just be a phase and before long you will start to pick up new followers again. But what if you can’t seem to shake off this slow phase? Here are some reasons why you may have stopped gaining followers.

 

You’re Not Investing In Your Profile

 

You know how the old saying goes – you need to spend money to make money. And that is the case even on Instagram. Thanks to lots of new features, such as sponsored posts, you will find that spending money on your content can help it gain a much wider reach. There are other ways you can invest in your profile too. It’s not possible to buy Instagram likes and followers. Once you start spending a bit of cash on your profile, it will be quicker to get to the point where you can make money from it!

 

Your Content Isn’t Relevant

 

From the outset, you need to decide on the type of people who will make up your target audience. That will give you an idea of the type of content that you want to share. For instance, if you are into your fitness, then you might want to try and attract some partnerships with gyms and fitness brands by posting all about your training and workouts. This will then attract an audience who is interested in this niche. Whatever you do, never post anything that is off-niche as it will confuse your followers and might make them unfollow you.

 

mobile marketing strategies

 

You Don’t Give A Good First Impression

 

When was the last time you updated your Instagram bio? If you haven’t done so in a while, then it’s a good idea to do so now so that it is up to date and correctly reflects the type of content you will be sharing. Anyone who stumbles across your account will then instantly understand what you and your brand is about.

 

You’re Not Interacting With Your Followers

 

Whenever anyone comments on your photos, you need to like their comment and reply to them. Even if you just say thank you, this is still enough to show that you are interested in what they have to say. Users love accounts that interact with them as it shows them that there is a human behind the profile and not just a bot.

 

Use these tips and you will start attracting new followers in no time at all!

Stop Making These Newbie Social Media Mistakes

14 Mar

Social media skills aren’t natural ones that we are born with. They are something that we need to develop over time and eventually hone so that we become well versed with the best usage methods of Facebook, Twitter, and Instagram. Taking the time to polish these skills can really be a huge benefit to your business. Even if you don’t use your social profiles for professional reasons, it’s still a good idea to work on your social skills to grow your following. Eventually, you might be able to make an additional income as a social media influencer. Once you are an influencer, you’ll find that brands want to send you free clothes, beauty treatments, and they might even send you on holiday!

 

However, you won’t be able to make it big in the world of social media if you keep on making the same mistakes over and over again. Here’s how to stop making some very common newbie mistakes.

 

pexels-photo-196655

 

Not Being Consistent With Posts

 

When it comes to posting on Facebook, Instagram, and Twitter, you need to make sure that you are being consistent. For instance, don’t spam your followers with too many updates one day as this could cause them to unfollow you. Similarly, if you go through a long period of not posting anything, your followers might unfollow because they think your account is now inactive. Ideally, you need to update Twitter at least twice a day. Instagram and Facebook should be limited to one update a day. But remember to always post every day!

 

Using Stock Photography

 

Any social media marketing manager worth his or her salt will tell you that you should not use a lot of stock photography. That’s because it can sometimes look unnatural. Plus, your followers will want to see you and pictures from your own life. So, it’s a really good idea to invest in a good-quality camera so that you can take a lot of naturally styled photos. You will find that these are a lot more likely to go viral compared to ones you find on stock websites.

facebook-login-office-laptop-business-162622

 

Your Content Is Irrelevant

 

Hopefully, you are only posting content that is completely relevant to your social media audience. For instance, if you run a beauty product company, then your posts should only be about beauty and your products. Any updates that are off-topic could confuse your audience, and they could end up following other influencers who post things that are a lot more on-brand.

 

You’re Not Interacting With Followers

 

It’s called social media, so try and be as social as possible! Your followers will really appreciate any interaction with you, even if it is just you liking one of their comments they leave on an Instagram picture. You will find that being very interactive can quickly give your follower numbers a bit of a boost.

 

There are many mistakes you could make on social media, but these are the ones that will make you look like a complete newbie – so don’t make them!

Aligning Your Social Media With Your SEO

10 Jan

pexels-photo-270637.jpeg

If there are two important factors in keeping your brand on top form online, it is your social media feeds and your SEO for your own website. Both of these play a huge and important part in ensuring that everything goes smoothly to plan, but you also need to make sure that you are getting both of these rights in relation to each other as well. Ensuring that your SEO and your social media feeds align right is hugely important, as it increases the power and potential of both aspects. In this article, we are going to look at what you might need to do in order to ensure that you get this right first time, everytime.

 

Work On Both Independently

 

First of all, you need to make sure that you are spending a lot of quality time perfecting both your SEO as it stands and your social media feeds as well. The more effort you put into both of these, the more likely it is that you will be able to make the most of both of them and align them in the way that you would hope to. Therefore, before you even think about such alignment, first work on perfecting both of them to the point where you don’t feel you can improve on them any more. You might be tempted to gloss over this section, but don’t – it is actually one of the most important parts of all, and sets you up for much greater success in the future when you then try to integrate the two. Both are equally important, so treat them as independent things first.

 

Your Backlink Profile

 

One of the most important parts of any website’s SEO is its link profile. Put simply, if you are not focusing on this, then you can’t be sure that your SEO is going to do what you hope for it to do in the long run. And one of the main things here is that you want your profile to be as natural as possible, and not have any sense of being forced or artificial. Adam White of SEOJet, teaches that a backlink profile needs a good mix of nofollow links in order to be natural, and that is a good place to start. However, you might also find that you need to carry out other actions in order to make it perfectly natural, and this can prove to be one of the hardest and most time-consuming parts of the whole process. But get it right, and your SEO will be incredible – meaning that your social links will also have more value.

 

Linking From Social To Site

 

Of course, one of the most essential actios here is to ensure that you are always linking from your social feeds back to your site, and vice versa. It is this interplay which gives both the power you are looking for for them, so you need to make sure that you have got this down as well as you can. You might be surprised at how much of a difference it makes, and it is not something you can overlook.

7 Ways You’re Wasting Time Online

20 Nov

blog marketing

Modern business involves spending a lot of time online. Some companies and sole traders exist solely online, utilizing websites and social media profiles to sell their products and services. Even those with a real life presence focus a lot of their time and money on building their businesses online. Online business is the future. It allows you to reach a huge audience, build a profile, speak with clients and customers instantly and can help to grow any business enormously. Even those small-town family-run companies that have been around for hundreds of years are now joining the hoards to set up online.

 

But, there’s a lot that goes into doing business online. It’s a lot more than simply turning your laptop on and sending a few emails. To do well, you have to be online seemingly 24/7. You need to be an active user on all social media platforms, or your posts won’t get attention. You need to reply to email and comments immediately, or your reader will think you don’t care. You need to be constantly churning out new content for your blog to help get it noticed and you need to find new ways to market your business as new methods are continually gaining attention and older ones fall out of favour.

 

There are sometimes just not enough hours in the day to get it all done well. So, instead of trying to create more hours, let’s look at ways to save time. A lot of what you do online can be done faster and more efficiently if you just stop wasting your own time.

 

Dealing with Spam

 

Junk mail was annoying. Then we all started getting spam emails instead, which were more annoying. But now we also get spam comments on our blogs and social media profiles. Users using apps to make completely irrelevant remarks in the hope you will follow them, or worse, spam accounts leaving clickbait messages on your blog.

 

Having to read them to find out if they are spam, before deleting and blocking them is a complete waste of your time. Time which could be used replying to genuine comments. Fortunately, there are tools to stop fake users accessing your accounts, double check that your customers are real with Netverify to cut down on spam comments and messages.

 

While you’re at it, go through your emails and unsubscribe to any that you don’t read.

 

Stopping Security Threats

 

Spam isn’t just annoying; it can be a security threat. Keep your website safe with an SSL Certificate and block fake loggins. This is especially crucial if you take information from customers and readers.

 

Remembering Passwords

 

Remembering passwords can be a nightmare. Which often leads to us using the same

password for everything. This can be dangerous. Use password remembering software so you can have a different, secure password for every account. Without having to reset it every time you get them wrong or forget one.

 

Posting to Social Media

 

 

To grow a social media following, you need to be an active user. You need to share content that helps and entertains people, promote the work of others, as well as your own, offer people advice and help when they need it and reply to any comments or message you may get. You also need to take time to find new profiles to follow and make sure you are interacting with seemingly everyone, all of the time.

 

It’s impossible. So, stop trying. Use a social media scheduler. Spend a little time at the start of every day scheduling your social media posts for the rest of the day. Making sure that only up to 20% of it is either selling your own products and linking to your own site. Then, just spend the odd few minutes looking through your feeds and replying to comments. If you see anything worth sharing during this time, add it to your scheduler for tomorrow.

 

Procrastinating

 

One way most of us waste time online is by literally wasting time. It can be so tempting to start browsing the internet, shopping or playing games. To avoid this, plan breaks into your day or use tools which stop you going off course.

 

Not Building Relationships

 

You spend time giving basic replies to comments and not really paying attention to people. This is a waste of that time. Instead, read their comments and give meaningful responses. Building relationships with readers will help your business to grow. Make the most of the time that you do spend on social media.

 

Being Unorganized

 

If there is one thing that leads to time wasting, it’s not being organized. Write a to-do list every day. Then, if anything comes up, find space to fit it in.

 

You can save literally hours every day by simply being organized and making the most of your time online.

Four Strategies To Increase Online Sales

10 Nov

 

blog marketing

It’s a basic principle, but businesses need to have sales in some format in order to be sustainable and to grow. Sales of products or sales of services are really one of the same thing, but whatever the business is it needs that revenue. It can possibly be agreed that many businesses are always looking to improve their sales in some way, which brings me to sharing some of the strategies that could help you do it. Whether you focus on one or all four that I share, I’m sure that your sales will thrive.

 

Using social media to promote and advertise

 

Social media is huge these days and with more than 70% of people checking things like Facebook at least once a day, it is vital for your business to be present on them. This is when developing a social media strategy could help you to increase your online sales. Think about the content you share and how you share it, encourage your audience to engage and share which helps you business get in front of new eyes online, and ensure you remain professional and present. Consistency and good content are the two secret ingredients to being established and well connected online, which subsequently could help increase sales.

 

Ensuring your website is visual digitally

 

Is your website visual online? Of course you may have a site but if someone searches your type of products or services in a search engine will your site be one of the top results? This is when local SEO services could help improve the presence of your website on the world wide web. With many sites to do with your industry and niche it is vital to be seen. So many people take to websites like google for answers or recommendations so this could seriously improve the traffic to your website.

 

Checking out your competition

 

Whether a competitor has a different pricing strategy, be in a different location or is even different to you, of they appear to be more successful then it’s time to analyse their online presence. Looking at your competitors isn’t a way to copy or sabotage, but more to feel inspired with how you could do things differently. Maybe they post regularly online through social media or use different content methods like pictures or video to share their products and services. Feeling inspired is a great way to up your game, and can help you to stay motivated to succeed in your own business.

 

Market research could be your secret weapon

 

Let’s be honest here, your established customer base is your goldmine. These clients and customers are using you repeatedly month in month out, or even just on a consistent level if your business is a one time purchase sort of thing. So they must be coming back to you for good reason. So what could that reason be? Market research with your existing customer base could help you to see exactly what you do well, and what you could improve on. Giving you the secrets to make even more improvements in the future. However, market research could also be used for potential new customers, as you could hold things like focus groups to gain valuable feedback and criticism.

 

I hope that any of these four strategies help you to increase your online sales.

 

 

How To Cover Off The Business Basics Of Starting Your Social Media Company

18 Oct

digital marketing meeting

When it comes to starting a business, it’s true that you’re going to have a lot to think about. As much as you might love social media, know a lot about the industry and be ready to get started with your agency, it’s often not as simple as that. Sometimes, it’s okay to launch your business in an unconventional way, slowly, and learning as you go. But if you want to make the right impression from the start, you’re going to want to take a more professional approach. And to do that, you need to get the business basics down.

 

Whether you’ve been in business for a long time, or you’re brand new, there are a few essentials that you’re going to need to get sorted at the start of your journey. Yes you know social and marketing, and you’re ready to get going, but there are a few business basics that you’re going to need to put in place before you get going!

 

Pull Together Your Plan

 

So you know social. And you know how to make the most of a marketing campaign. And you probably even know how to market yourself with the best of them. But if you’ve not run a successful business before, you need to take a step back and pull together a plan. Because if you want this to work, and you’re serious about going places, you need a business plan. Not only will it keep you on track, but it will start you off on the right foot too.

 

Hire An Accountant

digital marketing business

Next up, think about hiring an accountant. No seriously. You’re probably thinking you can just do this when tax time comes around and you start to struggle. But think back to the last point for a second. Are you serious about making this a success? If so, then you should think about doing this sooner rather than later. Because a good accountant can make sure that you’re working to your potential and help you with all financial matters, and not just filing your taxes.

 

 

 

Secure A Lease

 

And what about an office? If you’re planning on going solo and being a social media consultant, then you could get away with setting up an office at home. But, if you’re looking to do things on a slightly bigger scale, you should think about finding an office for your venture. If you want to look professional and are likely to host clients, then this should be a definite to-do on your list.

 

Get Insured

 

Then, you also need to think about insurance. Whether you get that office space or you decide to work from home, you should compare insurance policy plans to find the right option for your circumstances. Even when you work from home, you still need to take care of your insurance matters if you want your business ventures to be protected.

 

Get Your Tech Together

pexels-photo-515169

You also need to work on the equipment your business needs to be the best. Sometimes, you’re only going to be able to work with the laptop you’ve got, and that doesn’t mean to say you can’t make your business a success with just that. But, if you have had investment, and you’ve got budget to allocate, think about the devices and software essentials you need to get things going.

 

 

 

Consider Hiring Staff

 

Another key decision that you’re going to need to make at some point is whether or not you should hire staff. Again, there’s nothing to say that you’re not going to make a success of things on your own, because you can. But if you’re doing things on a big scale, you might need the right team behind you to make that happen.

 

Start The Pitching Process

 

Then, with most of the business essentials in place, you’re going to want to get your pitch on. It’s highly likely that you’ve already got some clients confirmed or at least in mind, you but you need to be out there pitching early as possible to drum up some business.

 

Put Yourself First

 

Don’t ever forget about promoting yourself as a consultant or agency. You should always be your number one client. You’ve got good social skills, so use them. If you want to get the business basics in order, then you’re going to want to put yourself first and start selling yourself to success.

 

%d bloggers like this: