The Dos & Don’ts Of Digital Marketing In 201

21 Jul

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Like a living organism, digital marketing evolves with the times. As a result, it never stays still, so what worked in the past won’t work now. This is a problem for businesses as an online presence is essential to success. So, they have to adapt or die. Sadly, it isn’t as simple as saying you are going to implement the current trends and watch your strategy go from strength to strength. The key is to pick the ones that will boost the plan and avoid the ones that will cause problems. With that in mind, here are the dos and don’ts provided by Red Rain SEO that every entrepreneur must know this year.

 

Don’t Use One Ad Format

 

In the past, there were less than ten formats to choose from with regards to advertising. Nowadays, there are dozens and each one can be as effective as the other. As a result, it is imperative that you don’t stick with a one ad format and use a variety throughout your strategy. For example, banners are great at the top of the site to catch the user’s eye. But, they are also tacky, which is where pay per click ads come in handy. Of course, 2017 is the year of video content, so don’t forget to incorporate it into your plan.

 

Do Consult Big Data

 

Big Data is a term that coined in recent years. Quite simply, it refers to the meaningful statistics which make or break a company. According to the experts, the data holds all the answers, and it is your job to decipher the code. To do that, you need to collect as much information as possible about the marketing campaign. What is the main demographics? Which mediums do they prefer? Are we doing enough to encourage them to make a purchase? To find the answers, you have to comb through the data.

 

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Don’t Forget To Test Software

 

Marketing revolves around software these days. Take an app as an example. A business application is an excellent marketing tool as long as it is popular. However, it won’t be effective if the app keeps on breaking down and going offline. As soon as there is a recurring issue, customers bounce to a competitor. After all, it isn’t like yours is the only one available. To prevent this scenario from playing out, you need a guide to SDLC phases. Then, you can test the software and ensure it passes the strictest quality controls. If you don’t, you are playing with the firm’s future.

 

Do Optimise For Mobile

 

Early on in the post, there was a line that said ‘2017 is the year of video.’ Sorry, but that wasn’t entirely accurate because 2017 is the year of mobile, too. Whether you like it or not, smartphones and tablets are the keys to marketing success because of their popularity. So, it is only logical that you optimise the plan to exploit mobile technology by creating a separate site and creating an app. Okay, this isn’t groundbreaking, but it is that important that it’s worth mentioning just in case.

 

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The mobile industry is so big that success is almost impossible without it.

7 Ways to Boost Your Business Using Social Media

20 Jul

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Social media is an excellent tool to help build up your business. Whether you own an online company or not, you can still use platforms such as Facebook and Instagram to help your business grow. Once you’ve spent some time creating social media accounts for your business and have gained a healthy following, the benefits available to you are endless!

 

These days it’s trendy for businesses, however big or small, to use their social channels to boost their business. With millions of users all over the world, you can use these sites to drum up business in no time. There are so many different ways to use social media to your advantage, all you have to do is put in the time and effort to get you started.

 

The use of social media has become a hugely popular way for big businesses reach the public. It’s not uncommon for them to invest big money in campaigns, with the hope of creating a storm and gaining interest and custom from users across many different platforms. These businesses understand and utilise the power of social media, and there’s no reason why you shouldn’t too!

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Here are seven ways you can use social media to boost your business:

 

1 – Advertising

 

These days most social media platforms allow you to run ads. This is an excellent and cost effective way to promote your business. By paying for adverts across your accounts, you will reach far more people than you would if you simply posted it to your feed. This method is especially useful if your follower numbers are quite low, as you can still reach potential customers and drive them back to your feed to find out more!

 

Advertising in this way is also beneficial, as you can often choose a target audience for your posts to reach. This means you won’t waste time and money on boosting content that the audience will not be interested in.

 

2 – Networking

 

Networking is crucial when you are trying to grow your business. Building up valuable relationships allows you to get your name out there and be recognised among the tops dogs in your field. There are social media platforms that are dedicated to helping companies build up beneficial, professional relationships. Spend some time connecting with like minded individuals, exchange ideas and learn from each other. You never know where it might lead you!

 

3 – Merchandise

 

Having an online presence gives you the opportunity to build your brand on a vast scale. Once you have a legitimate brand that people recognise, selling merchandise over your social media platforms will help to spread the word even further. You can get some ideas on merchandise such as custom lanyards from lanyardusa.com. Having merchandise customised with your brand name creates a buzz all about your business. The more people that buy them, the more will want them!

 

Creating fun and quirky products is a good way to increase your profits too. Your business wouldn’t be able to thrive if it didn’t make even a small profit. So finding ways to get noticed and boost your business are essential if you want to make it!

 

4 -Run Competitions

 

Running competitions over your channels is the perfect way to grab people’s attention, so that they remember who you are. It’s also an excellent way to drive people to your website, boosting your traffic and your sales.

 

Competitions also allow people to try out the service or product that you offer. If they like what they get, the chances are that you’ll get repeat custom and they’ll pass on how pleased they are to their family and friends. Word of mouth can be an excellent source of business too!

 

5 – Get Customers to Leave Reviews

 

Allowing customers to leave reviews on your social media channels allows other people to see how great you are as a company. It’s hugely popular for people to check reviews before they make any purchases these days. So, if you have a good reputation across your social media channels the chances are people will want to come to you!

 

Reviews also allow you to make positive changes to your business according to the feedback you receive. Pleasing your customers is key to having a thriving business, listen to your reviews and keep them happy!

 

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6 – Engage with Your Following

 

Whether you have a huge following or a small one, engaging with your fans is a great way to keep them coming back. Be polite, personable and answer any questions that are posted. This makes people feel valued and not just a number to boost your ratings. Good engagement across all of your social media platforms not only helps to keep the followers you have, it also contributes to accruing new ones along the way!

 

7- Post Content Regularly

 

A lively feed is a happy feed! If you don’t post frequently enough it’s likely that your fans will lose interest, if they do that could mean you lose business too. You can use a scheduling program to keep your feed full with up to date, relevant content. This means that you don’t have to keep posting content manually, but your fans will see regular posts appear throughout the day.

 

If you choose not to post regularly your feed will look dormant and so your fans will drift to others that are more entertaining and offer them more value. The last thing you want to do is lose the followers you’ve worked so hard to gain.

 

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If you want to make a success of your business, by putting all or even just a few of these points into action, you’ll notice that more people will become interested in what you’re doing. The best thing about social media is that it’s so readily available, you can have accounts set up in no time at all. There’s an audience out there waiting to see what you have to offer, use social media to your advantage today!

 

How To Keep Customers Loyal

20 Jul

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Customer retention is important for any business. With a steady stream of customers that you know will return, you can ease back on the marketing and put more focus into the job at hand. In order to attract a loyal clientele base, here are some of the measures you can take.

 

Learn their names

 

Letting your customers know that you remember them will make them feel appreciated. Learning their name doesn’t have to be all. If they regularly come to you for the same thing (i.e. buying the same drink, ordering the same stock) remembering their order can help encourage loyalty. Taking time to get to know them can often be the next step. You don’t have to become best buddies, but having a few conversation starters can keep them coming back and feeling welcome.

 

Keep them updated on news and promotions

 

It’s worth advertising any events and promotions where your past clients can see them. This could be on a board outside your shop or via flyers posted around the neighbourhood. When it comes to online marketing, social media can often be the best way of keeping past clients in the loop. These customers are likely to follow you on Facebook and by doing some Facebook marketing you may be able to reach out to them. Meanwhile, if you have previous clients’ email and postal address, you can send them news and promotions this way. This could include anything from newsletters to vouchers.

 

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Offer loyalty incentives

 

By giving return customers the option of a discount, you may help lure them back. A loyalty card is a strategy used by many companies in the retail and food & drinks industry, allowing a freebie after a certain amount of purchases. Many takeaway restaurants meanwhile may treat a loyal customer at Christmas with discount vouchers.

 

Beat the competition

 

Some customers won’t be deterred by higher prices, but others may be tempted to defect if another company is offering better rates or deals. By keeping tabs on competition, you can ensure that you’re always aiming to beat their prices, or offering something different as an alternative. Don’t get too caught up chasing competition though and take some time to focus on the services that make you unique from your peers.

 

Send thank you notes

 

Taking the time to thank customers for their service can make them more likely to return. This could be an email or a note with the bill at the end of the night. You could even offer them a gift for their services. Many restaurants will offer sweet with the bill, whilst a delivery company may throw in some vouchers to be used on future purchases. With your thank you note, you can even combine a customer survey. By being able to read their criticism, you may be able to make changes that might prompt their return, or you may simply prompt them to recommend your service to friends and family.

4 Reasons DIY Design Is A Bad Idea

20 Jul

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Thanks to free software, it is easy to create a website in less than thirty minutes. This option is tempting for a lot of businesses and entrepreneurs. For starters, everyone in the industry is looking to cut costs, and WordPress does that. Plus, you and you alone get to control the process. As the boss, keeping a grasp on the company is obligatory. However, and you won’t like to hear this, but DIY web design is a bad choice. Quite simply, there are too many potential pitfalls to avoid for an amateur. If you don’t believe that statement, below are a couple of examples.

 

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If you are not aware (you should be), SEO stands for search engine optimization. In simple terms, it is the practice of using keywords and links to boost rankings on search engine results’ pages. The higher up the rankings, the more traffic you are likely to receive. Sadly, Google doesn’t put the same emphasis on DIY sites than it does legitimate ones. And, because Google is the king at the moment, it means quality SEO is not attainable. They are too busy checking official pages to worry about anything else.

 

Professionalism

 

There is no doubt that you can make a DIY website look the part. In fact, it might be pretty good-looking. However, it will still lack the element of professionalism. A website design expert has an array of tools at their disposal to make a site pop. You have whatever themes are available in the free section. Although the themes are getting better, it is still easy to tell them apart. Free design software is more informal and much better for blogs as a result. It is too challenging to make it appear professional no matter how hard you try.

 

Customization

 

Because there are only so many themes to choose from, customization is an issue. In the end, regardless of your choice, someone else will have the same theme. As a result, their site will look similar to yours, and that doesn’t appeal to users. Even if you have content that gives your website the edge, customers want more. They expect a wow factor when they land, and it won’t happen if they have seen the same site a million times. At least with a professional, this will never be the case as they can tailor the design to your exact specifications.

 

Not Mobile-Friendly

 

Probably the main reason not to go it alone is the mobile industry. Today, it is the largest emerging market around the world, and that is a fact. Simply put, the majority of people use their phone or tablet to surf the web, not a desktop computer. The problem with a self-build is the lack of flexibility. Once you have the domain name, nothing changes. So, the people that use mobile devices won’t be able to view your content. Or, they will, but they will bounce because it is too hard to navigate.

 

Mobile is fast becoming king, and you can’t afford to miss the coronation.

16 Must-Follow Blogs for SEO Marketers

27 Jun

When you work in marketing, you know that you’ve got to stay ahead of the curve. Not only should you be pushing the boundaries of the marketing techniques you use, but you also need to know all about new platforms and ideas, pretty much as soon as they come out. Yet it doesn’t always feel that easy to be able to do that when you’re trying to go about your daily tasks too.

However, there is one way that you can stay ahead in marketing, and not allow it to take away from the work that you’re going. Our access to digital media means that we can stay up to date with just about anything with the click of a button. But you already know what, you’re a marketer! When you work specifically in Search Engine Optimization (SEO), you’re going to want to stay on top of your sector’s trends, along with wider marketing news. And the best way to do that? Read the right blogs!

Business Insider

As a marketing professional, you’re going to want to be able to know about your wider environment. Working in SEO means that you work in business, so, it can be vital to know what’s going on in the many worlds that make up the business industry. Business Insider is a great blog to start your research with. Dealing with different markets and publishing insights on strategy, you’ll find interesting articles from a range of angles.

The Moz Blog

In the SEO industry, you can learn a lot from different professionals. Learning from your peers, gaining different insights and learning about different perspectives is a great way to broaden your horizon. The Moz Blog features articles from leading industry experts. You’ll find opinion pieces, advice, and tips, as well as interesting articles for a lighter read. Whether you’re looking for a fresh approach to strategy or a few new resources, you’ll find it here.

The Knowledge Bank

Working in SEO, it can also be handy to brush up on all things content from time to time. Yes, you’re going to have your own opinions and practices, but it can also do you a world of good to get some insight into different content ideas. You can get that from The Knowledge Bank. Along with ideas on branding, thought leadership and even best practices, the mix of blog posts you’ll find will be varied, insightful, and thought-provoking.

Search Engine Journal

Next up is the Search Engine Journal (SEJ). These guys are SEO specialists, but they do also cover wider marketing environments, meaning you get a great perspective on the wider industry too. Articles often cover topics like social media, content marketing, and paid search. In the form of opinion pieces, comments and observations, you get a great range of angles on each different topic. Plus, tidbits into industry life and hacks that can streamline your own agency processes. It’s a great blend of strategy and operation.

Neil Patel

But it’s not just the blogs of different businesses and publishers that you should be considering. There are also those run by online influencers that are just as insightful and influential themselves. Like Neil Patel’s blog. The consultant has worked with a lot of big name brands, like Amazon, and has a thing or two to teach you about all things marketing. For everything from YouTube hacks and SEO strategies to social media marketing and content marketing practices, you’ll find unique views on all.

Seth Godin

Following on from Neil, there’s also Seth Godin’s blog to keep tabs on. He is definitely a personality that you can connect with, and his pieces tend to be a bit more insightful than most. But only in the sense that you know they come directly from him – with his opinions and views in full force. His blog makes for a great read and covers everything from professional insights to thoughts on the latest trends.

Yoast SEO Blog

The blog that Yoast SEO run will also be a great resource to find insight and knowledge from. Alongside thoughtful posts on general SEO, you’ll find great detail on analytics and insights, optimization and conversation – the more techie or strategic sides to the industry. This can definitely be useful if you’re working on the strategy side in marketing and often find that you’re looking for new insights.

Hootsuite Social Blog

SEO and content marketing is largely connected to social media and social marketing. So, it can often be a great idea to work on ways to connect with an audience. To do that, it can help to get a range of different insights into social trends and ideas. A lot of us use Hootsuite to schedule our social media, but do you read their blog? It’s great for social education, strategic direction and fresh ideas for when you need them.

Ogilvy

When you work in marketing, you know the name Ogilvy. But, do you read the Ogilvy blog? Yes, you’ll get a lot of insight into their activities and thoughts, but connecting with competitors (even if they’re not direct competitors) is crucial in the industry. You want to be able to understand their thought patterns and ideas and share their knowledge. With a lot of great insight on leading industry news and trends, it will also benefit your world to take on different perspectives.

Mashable

To help with your surrounding knowledge in the industry, you’re going to want to be able to tackle a range of different topics. So, that not only includes with wider marketing business but also things like tech. The Mashable blog is great for this. Not only can you keep an eye on trending tech content that can inspire your own work, but you’ll be kept ahead of the curve and be aware of future launches and products that may affect the way you work.

Search Engine Watch

Then there’s also the Search Engine Watch to watch. With great detail on the SEO industry, including news, trends, theories, strategies, and opinions, it can often push you to think in different ways. You’ll also find great insights into different ideas to try out, along with thoughtful topics that may influence the way you work. Paid search marketing (PPC) is also covered alongside SEO, with snippets of social, analytics, and mobile technologies touched on too.

GrowthHackers

You’ve also got the content on growth that’s provided by GrowthHackers. Although you will find a full range of great content on the idea of growth marketing, the SEO section of the site is great for marketers. Thoughts on writing content, ranking, keywords, optimization and more, you’ve pretty much got content to scroll through that will cover every aspect of your work. Here you’re going to best benefit from taking on different perspectives of similar topics that will push you to question your own ideals about how to approach your daily tasks for the better.

Marketing Magazine

Then we’ve also got the online equivalent to the printed phenomenon. Marketing Magazine is something that a lot of agencies will subscribe too. But, waiting each month can be a little tired. So, to skip ahead and get the news alongside key opinion pieces at the touch of the button, head to their website. Here, you’re going to get a lot of content that covers everything across the board. But, as a marketer, you’re going to want to make sure that you know a bit about the wider business and what’s going on.

TechCrunch

Likewise, it will be handy to know a bit about the wider tech industry to improve your work and thoughts too. TechCrunch is one of the leading sites in the industry and is guaranteed to give you a good perspective. If you want to stay in the know with all things startups, mobile, social and even gadgets, TechCrunch has you covered. It could be a great way to enhance your knowledge and even spot trends or potential growth ideas for your own business.

Brian Solis

Back to another marketing influencer, we also have the Brain Solis blog. Alongside being a key digital analyst in the industry and speaking at events, he also blogs. Again, it can be super handy for your own perspectives to take on board the thoughts and comments of leaders in the industry. So, Brian’s blog with different thoughts and ideas on digital marketing will definitely give you that.

The Daily Egg

For a site that shares insight and trends on all things SEO, the search section of The Daily Egg is another solid choice. Not only is it great for industry newbies that need to learn a few of the basics about how the industry works, but you’ll also find pieces that make you think, tackle conflicting views, comparing strategies and also SEO hacks that could boost the way you work.

With so many different sources to consider, you can definitely pick and choose to see which pieces of content will work for you. With the aim of increasing your knowledge, improving the way you think about different topics and even to challenge the way you work, keeping up with the industry as an SEO marketer is a great way to progress well with your work and in your career.

Converting Your Blogs Into Profit-Making Posts

26 Jun

Your blog posts are the unsung heroes of any online marketing strategy. This is because they serve a far bigger purpose than so many people care to give credence too. They cement your company’s branding, they offer free advice that people cherish, they carve out your place as an expert, improves traffic and help attract new customers to your business, and through multiple channels too. They have a huge part to play when it comes to building a good reputation.

 

But above all of this, and you can ask all the marketing consulting firms you want, the thing that your blog should do best of all is convert your readers into customers. That is what your content needs to be achieving. Customers pay, and that means revenue, and that is what is what makes you a success and not a failure.

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The big question is, how do you improve your blog’s conversion rate?

Compare All The Time

In the world of big data that we live in, evaluating your analytics is and comparing your different blog posts to see how they performed is one of the most effective things you can do to improve your efficiency. The thing you should be comparing is conversion rate and then dissecting that to understand them better. What made them convert? Was your call to action better? Was the wording more direct? Perhaps the tone of the content was different? Anything you can learn from your blogs that converted more sales the better.

The More Calls To Action the Better

It is a delicate balancing act, we know that. Too few calls to actions and you won’t get the sales you want and need. Too many, though, and you’ll put people off returning to your site. However, it is better to lean toward too many than too few. As a general rule of thumb, every single one of your blog posts needs to contain some form of a call to action. It is also important that you highlight these and encourage them to step away from your blog to make a purchase, and that means making it easy to do so. This can be done with links, non-invasive pop-up ads or even banners.

Know Your Audience’s Persona

If you want to continually engage your readers over the long-term then you need to get to know your audience as best as possible. That is why we recommend you turn your audience into a person with a personality, someone you can then aim your content at and use this to bridge the gap between you and them. The more details you can include the better. Not only will this give your words more power and a better chance of becoming revenue, it will also increase your repeat traffic and that will increase your chances of converting.

Persuasive Hacks Are A Must

You need to figure out a way to persuade your readers to say yes to buying. That is where leveraging a persuasive hack can really work in your favor. For example, growth hacking is knowing which of your previous posts worked best in terms of engagement and then using this to grow your blog’s exposure. Nothing fancy, just using what works. Online persuasion, on the other hand, is knowing what your target audience is into and what they are looking for and then, once you have understood this as best you possibly can, it is about speaking their language and aiming the content directly at them to up your conversion rate.

 

Find Your Voice: Making Social Media Work For You

26 Jun

There are a lot of marketing strategies that people go for in this day and age – but one of the best ones of all is simply to learn how to communicate well and clearly with your clients and your potential customers. One of the best and cheapest ways to do that is via social media some people also use sign marketing with companies as Speedpro and some people making online. Here are some ways to make sure you’re doing social media right.

 

Choose Your Accounts Carefully

First of all, you need to choose which accounts you want to use. Twitter and Facebook are givens – those are the places where people will look you up in order to contact you and ask you questions so it’s important that you have them. Other social media sites are also possibilities. If you have someone in the office who’s good at using Instagram and it’s relevant to your company, why not use that? If you’re focused on design in some way or at least visual elements of business, a good Instagram vibe can work wonders – you need to focus on building brand architecture by working out what is really true to you. If you want to appeal to teens and young people, Tumblr is a must, while LinkedIn is a good way to advertise job openings and attract professionals.

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Make Sure You Proof Read

If your spelling and grammar aren’t amazing, get someone to proof read your posts so that they look professional. No one will have faith in you if you can’t work out if you should use ‘their’ or ‘there’.

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Keep Your Accounts Active

There’s nothing more depressing than a blank Twitter or Facebook profile, or worse, one where you no longer post despite formerly being active. People will assume that your company’s no longer going, so make sure that you keep your social media going.

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Figure Out Your Voice

It can be hard to work out how to speak on social media, particularly if you don’t use it all that much. The best thing to do is to find a happy balance of a chatty, friendly voice with ensuring that it’s always completely professional – be polite to everyone, block or mute people who are trolling you instead of engaging with them, and make sure that you don’t ignore or block people who have legitimate issues and want to talk to you. Finally, remember to use emojis for a little street cred!

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Find A Hook

Finally, when it comes to social media it’s always a good idea to find some sort of hook that makes people follow you even if you aren’t the usual sort of company that they might be interested in. A tried and tested method of doing that is by posting regular pictures of your office dog, for example – you’ll show yourselves as humane, animal loving and relaxed, which is a vibe that a lot of people enjoy. Even if they follow you for the dog pictures, they’ll be hooked in the end and use you for their other needs too! You should also make sure that you’re interactive with your followers – follow people back, tweet them, like their tweets and posts, and be friendly.

Online Marketing vs Traditional Marketing

21 Jun

These days, it’s rare for a business to survive without an online presence. Online marketing has made it convenient for businesses to advertise and reach a global audience. If you want to compete with other businesses, you’ll need a website, a blog, social media accounts and more. Traditional marketing is much harder to do, but some people still stand by its effects. So, which is better? Online marketing or traditional marketing?

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Reaching an Audience

When it comes to reaching a specific audience, online marketing has the edge. All you need to do is set up a social media account and soon, you’ll have a huge audience at your fingertips. With the analytical tools available online, you’ll be able to narrow down who you should and shouldn’t target to get the best out of your business. If you monitor the content that’s being looked at by your audience you can tailor make an online marketing strategy to suit you.

 

Connecting with Your Audience

You can easily get the information you require to target your audience and keep them coming back for more online. However, some business owners would argue that you can’t create the same connection with your customers online as you can face to face. That’s why holding events or meeting with clients is so important. You can get the things you need for an event at www.illinkgraphicprintingstudio.com . There’s nothing like a free balloon or t-shirt to make a customer remember your business.

 

Costs

Traditional advertising can still be costly. Once you’ve invested in banners, flyers, pens and anything else, your marketing budget can take a huge hit. When you choose to invest in online marketing, you may save yourself some money. Yes, you’ll have to build a website and invest in sponsored ads, but once you have your audience, you won’t have to keep spending, unlike traditional marketing. It doesn’t cost anything to set up a social media page; it only takes time to build up the right audience. Some would say that online marketing is the cheaper option.

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Making Money

A good money day at a bricks and mortar store won’t begin to compare to a good money day online. That’s simply because 90% of your potential customers will be online. If you continue to post on a social media page throughout the day, more people are going to see you online and purchase online, rather than visit the store. Similarly, your online store doesn’t have a closing time. If someone passes your bricks and mortar store at 6pm they may have missed their chance to make a purchase. Online shoppers can make a purchase at 3am if they wished to.

 

The best option for any business is to use online marketing and traditional marketing to complement each other. If you want to make a real success out of your business, you can’t have one without the other. Monitor what works best for you and your business and take advantage of it. Don’t compare yourself to others- do things your way.

How The Power Of Words Convert Clicks Into Solid Return On Investment

21 Jun

Without a credible profit margin, any business will inevitably collapse, no matter how much investment is put into a brand and product. The pin drops in the marketing department, where web traffic must be abundant and effective. For companies who have a dominant online presence, a positive ROI isn’t guaranteed, although greatly increases the chance. From a purely SEO stance, reaching out to customers and satisfying their needs, first, starts with relevant information and creating a connection with the consumer on a personal level. Surely the goal of any viral marketing campaign is to drive sales through the roof, garnering a substantial amount of traffic, and spreading the brand throughout social media. However, if a business cannot convert those clicks of interest into sales, attracting consumers in the first place is null and void. So, how do you convert web traffic into sales? There are lots of techniques out there, but a few tried and tested methods stand out.

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Connecting on a human level

Blogging is an effective way of keeping your customers up to date and also, listening and communicating with consumers in the marketplace. Companies like The Business Copywriters that supply creative writers can convert your brand’s ethos and set of values into a bridge. A bridge converts the maybes into certainties, by using professional writers for describing your product or business, writers employ a firm but relaxed tone to connect with those interested. By writers using a combination of the passive and active voices, the cause and effect of an outcome is thoroughly explained and thus if your customers understand your approach, they’re more inclined to trust your business.

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Unique targeting

Every business needs a key market, the type of consumer that treats your business as their bread and butter. This is called ‘funneling’, as the most important part of your website can be navigated to within a few clicks. The homepage of your website should display your best-selling and most important products. With one click, customers should be transported to a category page where your similar products or services are on display. Any more than three or four clicks, the user attention span starts to wear thin, and rather than being straight to the point, descends into a tedious spiral further down a rabbit hole. Incorporate images onto your social media websites which are the links, rather than words, if users like something they see, they’re more likely to click on the image than the name of the product.

Create a call to action

A quite clear tactic and common theme sites use is the clear indication route, such as a bright colored ‘buy now’ button, or the amount of discount percentage highlighted over the image of the product or service. Websites that emulate a real-world shopping experience such as a page to see the items in a virtual shopping cart, allow users to keep track of their potential purchases helping them with money management. The cart should lead to a checkout page where multiple paying options are available and delivery options can be catered for specific times and quality of care. The layout must be simple and easily traversable, with information safety walls such as the requirement of signing up for an account, age, basic information both personal and business, payment method and terms and conditions.

The Guide To Being A Smart And Successful Modern Business

15 Jun

It’s hard to be a successful business in the modern age because there’s just so much competition. The only advantage you can have is intelligence; while there may be dozens of competing businesses within even your local industry, many of them won’t be smart enough to succeed. Your advantage has to be your business’ smartness. You need to approach the industry with as much knowledge as possible. Here are some tips for surviving in the modern business world.


Get a Smart Team
It’s not enough for you to have an entrepreneurial mindset; you need a team of entrepreneurs. Surround yourself with smart people, and hear all their ideas. It’s important that you regularly have team meetings because your business’ greatest resource is its people; you have a team of employees at your disposal and each of those people has an individual mind with brilliant and outside-the-box ideas. Use that to your business’ advantage.

Use Your Data
Your business should be using the data it gathers on its customers or simply its traffic to drive sales. This is your greatest resource when it comes to using the internet smartly in the modern age; you have a wealth of information at your disposal, and it can be used for targeted marketing or improving your general marketing. Of course, you’ll need to ensure that you’re gathering and protecting this data as you collect it. You might want to look into articles such as this one on business analytics consulting if you want to learn more about big data and the importance of storing it safely because many companies struggle to keep a handle on their information when it grows to a larger size.

There is no single answer regarding how to safeguard your company’s private information and records; much like saving your personal information on your home computer, it’s better to backup your sensitive information through multiple mediums (both digitally and physically). The point is that you should be using this data to learn more about your customers, manage your social media, and make sales.

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Improve Your Digital Marketing
So many businesses still fail in this area. It’s incredibly frustrating, but that could be a blessing for your business; it means there’s less competition for you. Imagine a street full of posters, and only your company knows how to get their posters plastered on top of those belonging to every other business. That’s how you should be treating the internet because the days of traditional marketing are rapidly vanishing into the distance.. Consumers don’t want adverts forced in their faces anymore. They want to find products and services of their own accord, and that’s brilliant news for your business. Think outside the box; use social media to help.

Using search engine optimization, your company’s website could be at the top of search engine result pages, and that means potential customers will see your website before the websites of other businesses (the best part is that it isn’t really advertising in the traditional sense). You just need to learn how to make the web-page layout responsive to all manner of devices (it’s vital in the modern age that your website looks good on a mobile screen and ensure that you’ve created intuitive, minimalistic, clear content. You want a simple payment system too. Everything should be straightforward so that you don’t lose the attention of visitors. That’s how you plaster your poster above all the other business’ posters.

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