Tag Archives: facebook marketing

10 Steps To Optimize Facebook Ads

16 Oct Facebook Bidding

1. Choose to set a daily budget or a lifetime budget for a campaign.

2. Submit bids on your ads. Submit high and low bids for your ads, higher bids result in higher CTRs.

3. Target your audiences by: interests, gender, age, location, education and other variables that describe your ideal prospects/customers, use graph search to help you indicate these interests of your target market, below are examples of who your ad can target:

  • Fans of what type of business pages?
  • Your Email List Subscribers
  • Non-Fans Based on Interests
  • Non-Fans Based on Lookalike Audiences
  • Past Visitors to Your Website (Retargeting)

4. Create ‘Saved Target Groups’ using the Facebook Power Editor and market to them consistently. Power Editor is a great free plugin on Chrome that allows you to manage your Facebook advertising more efficiently.

5. Play around with narrowing down your audience. While a large audience means equally large budgets, any audience that is too small will not give you the results you want. Keep the audience numbers in at least a few thousands to get measurable results.

6. Track conversion of your Facebook ads using Offsite Tracking Pixels. These are also called conversion pixels and tell you exactly how many fans went from your Facebook ads to your website and eventually made a purchase. Reconfirm this number using Google Analytics.

7. Optimize and recalibrate your Facebook ads regularly. There is a chance that with the changing audiences that Facebook attracts every day, your older campaigns maybe languishing in their performance. Any campaign that shows CTRs under 0.035 needs to be re-calibrated ASAP.

8. Create Facebook Ad Reports for your different campaigns that will show spends, likes, cost per like etc…

9. Reach out to subscribers of your email newsletters via Facebook Ads. You can do this by creating a custom list that can be uploaded into Facebook via a simple CSV file or through your email service provider and that does not include your current Facebook fans.

10. Rotate the creative for your Facebook ads on a regular basis. You can upload up to 6 images per ad to keep them fresh and interesting to your readers.

Taking your Facebook presence from a handful of disengaged fans to a flourishing community that contributes directly to your bottom-line is not rocket science. All it takes is a pinch of dedication, a dash of hard work and a big helping of creativity.

WATCH MY FREE WEBINAR ON HOW TO GET MORE CUSTOMERS WITH FACEBOOK ADS BELOW:

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Secrets To Making Your Facebook Post Go Viral

18 Feb

You see posts getting hundreds of likes and comments in your Facebook newsfeed. You think, how the heck are these posts going viral?

Want to know the secrets for making your own Facebook posts go viral?

I will reveal strategies below to increase your chance of Facebook Post success! Now, that is awesomesauce! Say, YES to success. Means you gotta work with me here, you must read everything below then do your research, start getting your creative juices flowing!! Get in the creative flow- however you do that, whether it’s smacking a certain part of your body, chanting etc… I learn a new technique everyday, some are interesting to say the least lol My creative flow technique is simple, I read and think. Say, awesomesauce!

 

The Secret Strategies Revealed:

 

1.) Discuss current events

Show your excitement about a current event this covertly associates your brand with the event. For example, look at how many brands are discussing the Olympics in their content or even commercials.

 

2.) Relate To Your Audience- Use Your Marketing Psychic Ability! lol  You can read minds, what, you didn’t know?………..

You have seen posts on Facebook and thought, “How did they know I was experiencing that, thinking or feeling that!! The universe must have wanted me to see this message!” lol 😉  That’s is how you relate to your audience and that is how excellent marketing is done. BAM!

Combine humor with an idea or experience that people can relate to, that is the secret formula. BAM!

 

3.) Trigger Emotions

Associating your brand or product with a strong emotion such as love and you will see results. Use a photo, video or text; the goal is to get people FEEL.

 

4.) Get Them To Act

Ask questions or get people to do a action are both ways to get your fans to like or comment on your post.

People love to share something that triggered a emotion within them, whether it was inspiration or insight; they will most likely share it with their friends.

 

5.) Make Them Laugh

whether it be inside jokes in your industry or experiences that everyone has experienced and is too embarrassed to admit or discuss or encourage fans to submit funny photos. For example, a customer submitted a photo of their baby wrapped in a Subway sandwich wrapper. Subway shared it and look at the results.

subway

 

6.) Inspire Them, Motivate Them!!

Using a great quote can trigger strong emotions. An inspiring quote and image will motivate your audience,  increasing your chances of getting them to share with their friends.

 

7.) Give Away Great Prizes!

Keep in mind there are a lot of companies doing this now so your prize has to be unique and something that everyone wants and desires. This will increase your chances of it going viral!

For example, Skittles had a contest giving away a Skittle vending machine, and the contest post accumulated over 12K likes.

Have fun incorporating these strategies and share with us your experiences, insight or ideas!

 

Have you ever had a post go viral? What was it that made the post go viral? Share your viral post below so we can take a look! and it will drive more traffic to your page!! BAM! Say, “AWESOMESAUCE”!

 

If you are looking for a company to create your Facebook Marketing Strategies for you that comply with Facebook’s regulations, you are in safe hands when you call Social Dominance Media. (click on Social Dominance Media to be taken to our website)

Video

One Powerful Strategy To Boost Your Facebook Post Exposure

13 Feb

Click to listen and see to feel the effects of having your Facebook posts seen on more Facebook news feeds to get more likes, comments and shares! 🙂 xoxoxo

How To Build A Amazing Facebook Page

20 Jun

WHAAAAAAAT!! You have a Facebook business page with no strategy? No consistent engagement? But it has potential to be the next hot page. Sound like your business’s page? Like Us on Facebook-Facebook Page Marketing

Facebook has the largest user base of any social network, so if your business is not benefiting by having a solid Facebook presence, you are missing HUGE lead generation opportunities. What is stopping you???? I know, I know, you do not have the time to research, think about strategy, write a million posts to put into a calendar, find and create images, comment on your fans responses, learn how to become a graphic designer, learn how to create professional looking apps with exciting ways to create contests, offers, games etc…. So HIRE a professional. Yes, it’s really that simple. But Rita, who do I hire? A social media strategist that really knows and understands all the variables involved. Read their blog posts, does it sound like they know what they are talking about? Do they demonstrate their knowledge?

There are plenty of strategies to create your Facebook success. A number of ways to create Facebook content that captures your audience’s attention not your peers. Here are seven reasons your Facebook page may not be performing at optimal levels.

1) Not Using More Visuals.

Facebook’s new timeline, is designed to support big, bold visuals. According to a recent study by Fast Company, 44 percent of social media users are most likely to engage with companies that post visual content: graphics, photographs, videos, and infographics. If you’re not using visuals liberally, you’re ignoring your audience’s needs and inviting them to go elsewhere to find compelling visual content.

Go BIG. Go bold. Quote famous individuals. Share videos. Use your company colors, and play with font shapes and sizes to optimize for both desktop and mobile.

2) Not Using Your Facebook Space With Intelligence.

Facebook recently changed their policy to allow using calls-to-action on cover photos!!! Yay! (Here’s an explanation of the change.) The cover photo is front and center on your page, and it also shows up in the feed when someone “likes” your page, so you should absolutely be using relevant marketing graphics on your Cover Photo.

Customize your Facebook tabs to create graphically-appealing landing pages that boosts lead generation efforts. If you created an eBook or a guide, for example — and have created a cover image specifically to promote this content using words and colorful graphics. Your new content will get more eyeballs with a customized tab.

3) Not Combining Your Posts To Offers.

Oh, you are creating great content, but you’re not leveraging that content to drive users to a landing page or website, your efforts are wasted. So many opportunities on Facebook!! Love it!! 🙂 Rita smiles with Facebook Love 🙂

You can increase your customer affinity by gaining their trust with good content. The best way to do this is to use both organic and paid posts to direct your audience to customized landing pages within Facebook. (Facebook rewards your marketing efforts with better reach for your campaigns if you keep your landing pages within Facebook, instead of sending users to your website.) On landing pages, you can provide a timely, relevant webinar registration offer or an ebook in return for contact information, for example. By giving away content that users value, you get something even more valuable in return: recipient info that bolsters your marketing automation efforts.

4) Don’t Have An Editorial Calendar. (tisk, tisk)

Yes, it’s all about the CONTENT, CONTENT, and CONTENT! That is not going to change, just use it. You need a strategic plan that gets results. I LOVE my editorial calendar! Don’t judge, you will too, once you get your editorial calendar on! You will love it too. Cause it saves the stress of wondering and rushing to post something every day.

5) Not Paying To Upgrade Your Reach.

Promote your own good content. Get your Facebook content noticed — use strategic, targeted Facebook ad techniques, such as Sponsored Stories, Like Sponsored Stories, and targeted newsfeed ads designed for both desktop and mobile devices. Want to take it a step further? Try using custom audience targeting by uploading your email database into Facebook’s Power Editor. Read my past post about it here–>https://socialmediawithrita.com/2013/04/12/facebook-advertising-for-the-pros-take-it-to-the-next-level-now/

6) Not Testing.

 

All marketing is about trial and error. Experiment with your ad tactics and content. Determine the types of content your target audience engages with, and then produce more of it.

You might be surprised at the success of non-traditional content experiments, so it’s always worth entertaining new ideas. Facebook is the perfect place to be in marketing.

7) Not having fun.

NO ONE wants to be pitched to right away or all the time, no different than being a telemarketer or knocking on someone’s door to interrupt their time- the thing no one cares about you or business until you give them a REASON to. You have to entertain them, tell them a story, give them something to share, and HELP them. Then, when they are looking for your business services, your company will likely be top of mind, because you’ve put in the work to give free value to their lives.

Do the actions, I described above, effectively, and your Facebook page will perform much better. Make your Facebook page a go-to hub for your customers, fans, and the general public to find your content.

FACEBOOK HASHTAGS MEANS MORE BRAND ENGAGEMENT ON FACEBOOK

13 Jun

Image

 Facebook hashtags are finally here!!! It will start making star appearances on Facebook News Feeds on a NewsFeed Near You! LOL Clicking the hashtag will pop out a feed that shows others’ posts that have the same hashtag. All hashtags on Facebook will be clickable and searchable hashtags. Facebook announced all users to have this feature in the next few weeks.

More Conversations Found To Continue Online Discussions

 

Facebook users can search for a #hashtag from the search bar and write posts directly from the #hashtag feed. Hashtag feeds are chat threads, they help continue the conversations in real-time, just like in Twitter. Did I mention how EXCITED I am?!?! LOL

ALRIGHT YOU KNOW THIS WAS COMING—MORE TOOLS to keep you sane 🙂

 

Gets a monitoring tool to be able to monitor conversations surrounding your brand in real-time, which adds another layer of metrics and numbers to better perform for increased success. Most likely Facebook will have this function for you.

 Hashtags are meant to participate in a conversation, NOT to #Hashtag words that are not a part of the Hashtaged conversation thereby not contributing to the thought stream.

 Listening

 Brands should be listening to conversations about their products, positive or negative. Now this is possible through following the #hashtag feed. This gives valuable knowledge to brands about the success or performance of their products, services or marketing efforts. These conversations are highly valuable to be able to talk to customers’ needs and wants based on what they are saying on Facebook. Customers will feel like you are reading their minds and be able to address the specific benefits they are looking for.

Social media management platforms will be developing monitoring tools for hashtag feeds. Just like they have to provide analytics for your Facebook Pages.

 

Facebook Hashtag Limitations

Feeds not on mobile

Mobile apps don not support the hashtag feeds. Mobile users can type a hashtag phrase in their posts from their mobile phones but cannot click-through to read the hashtag feed.

 

Facebook Revenue Opportunities

 More adverising dollars. Facebook says they are not offering #hashtag targeting for Facebook advertising. Advertisers can still use hashtags in their ads, but only the ad hashtags that appear on a desktop News Feed will be clickable.

Brands have an opportunity to contribute to popular conversations that are not about their brand, but use social etiquette do not start talking about your brand, remember your social graces offline still pertain to the online world. Nobody likes spam or a brand stuffing their business down their throats. People like to come to you by you earning their interest and awareness through your awesomness not spamness. J

 Facebook does state that “Creative best practices on Facebook still apply—compelling copy and photography that is in the brand voice tend to garner better response and engagement rates.”

 How will you start using Facebook #hashtags? Have any ideas on how to incorporate it into your posts?

Facebook Advertising For The Pros, Take It To The Next Level Now

12 Apr

This is exciting for those who want to master Facebook ads. Facebook now has a Custom Audiences feature to use email addresses or phone numbers to match the target audience, instead of the traditional Facebook ad targeting features such as, demographics and interests.

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After using this email address or phone number filter, you can also use the other targeting options to TARGET your campaign to a segment of your email subscriber list—>such as, your customers in Toronto or your email subscribers between the ages of 33 and 47. To do this you should have a email list larger than 500 subscribers. For people who are just starting to grow their email list, I will discuss email list building strategies for newbies in a upcoming blog post! To ensure you do not miss out, enter your email address above to get notified on my upcoming social media education segments to ensure your success.

You can have as many custom audiences, you can upload multiple lists of emails and phone numbers if you have segmented email lists to reach different types/groups of customers/prospects.

You will use the emails that people used to sign up for your email newsletter, which may not be the same email address that people use to sign into Facebook. Or the people on your newsletter/email list may not use Facebook (there are very few that do not use Facebook, crazy, right? lol).

READY to start using NINJA technique, Here ARE the 5 things To Do:

1.) Install the Facebook Power Editor

The Power Editor is a tool you can use to upload a large number of ads to your Facebook ad campaigns. This is awesome for split testing your ads (LOVES IT!). I recommend to  write tons of ads to test in your campaigns to discover the best performing AD to run. This is what being a great online marketer is all about-> TESTING, TESTING 123. Say it with me-> “TESTING, TESTING 123.” Test the crap outta everything to get your secret sauce! WHOA! It’s one of the secrets to life after all 🙂

Install the Facebook Power Editor. The Facebook Power Editor is a Google Chrome plugin, you can only access the Power Editor when browsing with Google Chrome.

Using Google Chrome, Do This:

  1. Log into your Facebook personal profile.
  2. Click the wheel icon in the upper-right corner and select Manage Ads. You will see all of your Facebook ad campaigns.
  3. Click Power Editor on the left sidebar.
  4. You will see some information about the Power Editor and how you can install it.
  5. Click the Add button to add the Power Editor shown in the popup box.
  6. After installing it, you can click the, Power Editor button to open the Power Editor.
  7. Download your ad campaigns into the Power Editor by clicking the Download button. It references former campaigns.

NOW

2.) Download the Emails of Your EMAIL Newsletter Subscribers

Download the emails of your newsletter subscribers into a single column Excel spreadsheet or .CSV file. If you are using Aweber, Constant Contact, Mail Chimp or another email program, you can do this easily. You can create as many custom audiences as you want, if you have a segmented email list.

3.) Create Your Custom Audiences

Using the Facebook Power Editor upload your .CSV file. To get to the Custom Audience upload area, click on the Audiences label, then select Custom Audience from the Create Audience drop-down menu.

A popup box to agree to  the Terms and Conditions outlined are displayed. The terms require that you are using your own email subscriber list (or that you have all rights and permissions to use the data from the subscribers) and that the list consists only of people who have opted into your email list (and have not since opted out). Select the Agree button and another popup box will ask you to select your file to create your audience.

Select the file you created in Step 2 with your newsletter subscribers. In the Audience Name field, select a name that you know which subscribers are matched to this list.

4.) Analyze Your Custom Audiences and Create Facebook Ads

After you upload your first custom audience, the number of people who matched an email address on Facebook in your Power Editor will be displayed.

You can create ads directly in the Power Editor.

Uploading your email list as a custom audience will allow you to analyze your custom audience in the Facebook Advertising interface to better convert ads specific to this specific target group.

To return to the Facebook Advertising interface, go to your Facebook profile, select the wheel in the upper-right corner and select Create an Ad. Now select your Page or any website you may want to advertise. NOTE: Facebook prefers advertising your Facebook page rather than a website for obvious reasons to ensure people stay on Facebook.

The “Choose Your Audience” section, displayed is a check box under the Broad Categories, you can select your custom audience. Select that check box to do some analysis on your email list demographics.

5.) better understand Your List to get better ideas

Get discoveries about your list. If your list is small, targeting an ad to 85 people may not be an effective use of your Facebook marketing budget— it’s not expensive to give it a whirl to discover the results you get.

You can discover their interests and demographics listed on Facebook by playing around with the Facebook Ad settings.

Try different specific interests to find out what keywords captivate your audience to use those keywords in future ad campaigns.

Create an ad that targets a segment of your email list to use effective copy in the ad to entice to them.

Find out how many of your current email subscribers that have not liked your Facebook page to create an ad to get them to like your page. Understand now WHY I LOVE FACEBOOK ADS! Exciting stuff!

Feeling more Facebook Empowered?? You should be! Get typing, I want to hear keys hitting your keyboard now, CLICK, CLICK, CLICK! 🙂

Your goal in Marketing should always be getting into your customers/prospects head, this blog post gives you a technique to do that on Facebook. Exciting! I am excited for you! you should be smiling right now 🙂

Have you tried Facebook ADS? What results have you seen? Share your comments with us below.

Writing Content That Sells

9 Apr

ImageWhat made Google the #1 search engine on the planet?? It provided the most effective solutions to people’s problems- You have a problem, or question you Google it. It has become apart of our way of life to Google our problems and questions about anything in our lives from parenting to business solutions.

You need to be the number one solution to your target market’s problem or need/want. You can accomplish this by creating high quality content that offers solutions that is easy and fun to read. This can be in the form of:

*Blog Posts

*E-zine articles

*Facebook Posts

*Tweets

*Webinars

*Videos distributed on social media sites

*Email Newsletters

*Reports/E-Books

*Teleconference

*Podcasts

Ensure your content is GOOD and JUICY! Provide the benefits of implementing your solutions, include proof->statistics, testimonials, and case studies. If it is a new problem that has arisen in your industry make sure you are the first one to distribute your content to solve the problem. People will praise you, and see you as to the go to expert or business. You need to be on your A-GAME when it comes to content, stay on top of news in your industry. Make Google your best friend. Google away and write your own articles based on what you read out there.

CONTENT PROMOTION

To ensure you get a lot of eyeballs on your content, you need to PROMOTE, PROMOTE, PROMOTE your content. Email your list about your content, distribute it on your social media sites, events, Pay Per Click Ads such as Facebook Ads, and Banner Ads. Develop relationships with influential bloggers, analysts, press, and other influencers of your target market so they can share it to their followers on their email lists, blogs, and social media sites. You can also create a press release, especially if the content is in hot demand right now.

HOT QUALITY CONTENT TRANSLATES TO CUSTOMERS

When you are offering free high value content such as, a E-book or report install a opt-in form that captures people’s names and emails in exchange for the free report or e-book. This will put your prospects in your email database to follow up with them, with more content that you post on your blog or website. The result is they remember you and continue to follow you. The goal here is that your prospects will keep your business in mind when they need your services or product. You will be seen as to the go to business because they have been educated and entertained by your business. We all know people do business with people they know, like and trust. Delivering free high quality content accomplishes this. KUDOS for the internet and Social Media Sites!

One Last tip ensure your content is Search Engine Optimized so Google picks it up on the first page of search results of the topic you write about. It’s all about the Google! 🙂 Enjoy writing your content! Let me know how your content writing and distributing goes! 🙂

Exciting Time To Get An Inexpensive Competitve Advantage!!!!

28 Aug

Today is the time to get your business presence in social media! Our times are changing at a rapid rate than ever before in human evolution, so is the world of marketing! This evolutionary change is exciting, the days of interrupting potential customers with “in your face” marketing are coming to an end. People have tuned out the millions of marketing messages around them while getting through their busy day. People want control, the power to make an informed decision about who they do business with to avoid disappointment. The most powerful aspect of marketing, “word of mouth” or “social proof” has now turned to online social networking sites like: Facebook, Twitter, Yelp, YouTube etc…. People want to connect, want social proof to make a decision to go to a particular restaurant, dentist, contractor, law office, hotel, spa etc…. Facebook will soon become the next Google search engine. I am here to help you get started and build your online presence before all your competitors beat you to it. Facebook marketing is a game changer, we have all seen big corporations use TV commercials to advertise their Facebook pages. Timing is everything! Don’t get left behind.

One thing you should do right now is link your personal profile page to your Facebook fan page simply by hitting edit on your work info section and type in the name of your fan page as your employer name. This will create a link to your Facebook page which makes it easy for people to discover and engage with your Facebook page from your personal profile.

Another Hot Tip- > Do a search on Social Mention! It’s a FREE meta social search engine! Everyone get one! You can create and place a real time widget on your blog to show your site audience who is talking about you. Also, go to twitter.search.com to discover what is being said about your brand and industry on twitter.

Stay tuned for my upcoming blog posts discussing some strategies for your Facebook page!

Comment your experiences with Facebook Pages or any questions you have! I am always here to answer them 🙂

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