Tag Archives: social media marketing

Successful Social Media Campaigns

28 Jul

Stop being boring and copying everyone else on Social Media, if you want to be ignored then your wish is granted if you lack creativity. You need to stand out in social media. Posting quotes or articles from other blogs is not enough to increase brand awareness. Read below for examples of successful social media campaigns.

Campaigns that react to the needs of online followers and/or customers usually results in massive brand awareness. All are examples of social media campaigns that infuse creativity to shift people into action. Motivating people to action is one goal of using social media for your brand.

Maes Beer

best social media marketing examples

Maes Beer was motivated to increase their market share that lead them to think of a creative social media strategy.  They wanted to incorporate two powerful forces into their strategy – family and social media.

They offered a free barrel of their beer to everyone with the last name ‘Maes’ on one condition…they had to share with 20 of their closest friends.

Naturally this took off like…well, like free beer often does.

The result?

More than 7,000 people changed their last names to Maes on Facebook.  Maes Beer received over 75,000 Facebook likes in a single day…and 500,000 visits to their Facebook page in six weeks.

Sevenly

best social media marketing examples

Sevenly uses social influence to raise awareness for charities and nonprofits while also raising awareness for the Sevenly brand.

People naturally want to help when it’s for a good cause, but not everyone can donate money.

Sevenly understands this, so instead, they ask people to donate to the cause by sharing via social media.

The brand also has another way of leveraging its community for support. Every week Sevenly teams up with a new charity for 7 days.  They create a brand new design promoting the charity, slap it on a T-shirt and then sell it from the website.

For every shirt they sell, Sevenly gives $7 to the charity.

Ushuaia

best social media marketing examples

The Ushuaia Tower is setting the standard for technology in the hotel industry.

During the summer of 2013, the Ushuaia Hotel merged technology and social media to allow guests to have a one of a kind experience that they could share with friends and loved ones. Guests receive a free RFID wristband upon entrance to the hotel.

They use this bracelet by swiping it at a number of designated areas throughout the property called ‘FaceBook Pillars.’  Once logged in, guests can like an event, take a photo or check in.

From their rooms, guests can also use the bracelet  to play games, chat, create personal play lists and enter the hotel’s DJ contest.

Uniqlo

best social media marketing examples

Uniqlo wanted to raise awareness for their new ‘Dry mesh T-shirts’ they had to do something totally different to overcome the noise of online fashion in social media.

Pinterest was the obvious platform of choice. However, pinners seem to scroll aimlessly through boards until something grabs their attention.

Well, Uniqlo came up with an idea to do just that.

With about 100 users simultaneously pinning, Uniqlo essentially hijacked the streams of every pinner that was logged on at the time. Users that were scrolling aimlessly got an awakening experience by seeing Uniqlo’s T-shirts turning, flipping and changing colors as they scrolled.

Hijacking Pinterest gained them about 55 million impressions, used no paid media and generated more than 6,000 mentions on Twitter.

Plated

best social media marketing examples

Plated gives its customers chef quality recipes and delivers the ingredients that make them.  Plated uses its YouTube channel to show customers and other viewers how to make mouth watering recipes that inspire them to have Plated deliver the ingredients.

Follow their Twitter account and you’ll learn about everything from creating a five star meal, to how to photograph the meals from different angles.

Plated aspires to be utilitarian – and that almost always gets attention from social media.

Tippex

best social media marketing examples

With a clever use of annotations, Tippex created a 30 second YouTube video entitled “Hunter shoots a bear” in which viewers can choose the ending. (Don’t worry, no bears were harmed during the making of this video.)

Instead, the hunter reaches out of the frame to grab a tippex and whites out the word ‘shoot’ – leaving the field blank for viewers to decide what happens next by typing in whatever they want.

It’s kind of  addicting which is probably why the clip has received more than 21 million views.

Folly Theater

best social media marketing examples

Wanting to reach a younger audience, the Folly Theater in Kansas City Missouri decided to do something most theaters would never even consider.  They began allowing audience members to keep phones on during the show. In fact, they encouraged it.

Using an app, the audience members are encouraged to help direct the show.  The audience can vote on everything that happens during the show basically creating their own interactive experience.

Theater goers vote on everything from which props and costumes the cast uses to which songs they should sing. Audience members even vote on how much clothing the burlesque dancers should wear.

Everything during the show is shareable which creates an immediate buzz for the theater.

Burger Revolution

best social media marketing examples

There’s a revolution going on in Ontario…a Burger Revolution.  Burger Revolution have created quite the local uprising with their presence on social media.

Burger revolution’s tactics are simple but effective.  They keep fans informed on the number of remaining burgers for the day.  This highlights specific burgers and creates a sense of urgency.

They also like to post a “comment of the day” which is simply a picture they took of a user’s comment.  This has become a tradition the fans love.

The burger joint’s FaceBook page now has more than 2,000 likes.

Airbnb

best social media marketing examples

Since its inception, ‘Vine’ has received lots of attention from not only marketers but from millennials too.  Creative six second videos are becoming more and more popular.

And among them is Airbnb’s short film “Hollywood and Vines.”

Airbnb reached out on Twitter for six days by tweeting a ‘shot list’ and asking users to shoot one of the shots in the list.  Users would follow the director’s instructions for a given shot and then share it.

For shots that were chosen, Airbnb offered $100.  There were more than 750 submissions of which, about 100 were used in the short film.

It was the first short film directed via Twitter.  It got wide exposure – even gaining the attention (and more importantly the retweets) of actors like Adam Goldberg and Ashton Kutcher.

Tweet-a-Beer

best social media marketing examples

In 2012, Waggener Edstrom wanted to hit SXSW with something new. Instead of using typical marketing tactics and broadcasting how great they are, Waggener Edstrom, decided to just be useful.

And when you’re at SXSW there’s nothing more useful than a frosty brew.  So they teamed up with ‘chirpify’ to develop an app that would allow you to buy your buds’ a beer via Twitter.

The tweet-a-Beer app connected your Twitter account to your Paypal and allowed you to send $5 to any twitter handle you chose.  Since beer is the social lubricant, the app resulted in countless face to face meet-ups that might’ve otherwise never happened.

The app instantly gained massive national attention and was covered by numerous mainstream media outlets.

Baublebar

best social media marketing examples

Online Jewelry store BaubleBar has recently opened two locations in New York City where they’ve combined real world shopping with all the qualities of the Web.

Shoppers can interact with any piece of jewelry they choose from BaubleBar’s unique display cases.  When a customer chooses a piece of jewelry, the display case offers information from the website, such as, how to wear the jewelry and more.

But they’ve also integrated social media.

In addition to the information from BaubleBar.com, customers can see pictures of other women wearing the jewlery. Most images are pulled from Instagram using special hashtags so the images are from other customers, not models.

JustBought.it

best social media marketing examples

Looking to take social recommendations to the next level, JustBought.it uses Twitter to show purchase activity.

Justbought.it encourages its users to tweet every time they make a purchase so that other users will see the purchase and can then ask and receive general information about the product. Tweets include a picture of the purchased item and a location. The information is then served up to users and sorted by category, location and date.

JustBought.it is currently integrated with Shopify, Microsoft.net, Magento and more.

The Quechua Experiment

best social media marketing examples

Wanting to raise awareness for their outdoor hiking gear, Quechua took to their FaceBook timeline to create a memorable experience for fans.

Quechua posted more than 300 sequential images of a man hiking up a hillside to a special FaceBook page.

Fans could scroll through the timeline to experience the man getting prepared for his hike by sleeping, tying his boots and then hiking the hill. The timeline essentially works as a stop motion commercial.

Sidecar

best social media marketing examples

With ride sharing apps becoming more and more popular, Sidecar started looking for a way to stand out.  They teamed up with popular bloggers, designers and fashionistas to have them take over and decorate three sidecars.

Commuters who are lucky enough to end up in one of the three cars will be greeted with drinks, plush pillows, and signs that say things like, “Hey good lookin’ need a ride?”

In addition to these fun signs, there are instructions for the rider which explain how to win sidecar’s contest called, “#TasteMakerTakeover.”

Riders must take a photo of themselves in the sidecar and share it to Twitter and Instagram with the hashtag #tastemakertakeover and they could win one month of free rides worth $1,000.

Burger Records

best social media marketing examples

An independent record label and self proclaimed fun loving Burger Records is inviting fans to throw shows all over the world. All you have to do is setup a show and Burger Records will promote it.

The only stipulation is…well there really isn’t any, except that it has to be fun and it has to involve music.

Fans without means to set up a show can instead throw a record listening party. In 2013, Burger records did 70+ shows.  This year they’re on schedule to do even more – from China to Denver. The shows have gained Burger some nice exposure with fans.

They currently have over 34,000 Facebook fans, more than 20,000 Twitter followers and almost 18,000 on Instagram.

Body Form

best social media marketing examples

You can plan.  You can strategize.  But sometimes situations present themselves.  By rising to the occasion you can create a viral campaign without even trying.

Body Form received a comment on FaceBook from a disappointed follower, Richard Neil.  Neil explained that he was angry because Body Form had been lying to him for years about what he calls…

“that wonderful time of the month that the female gets to enjoy so many things like bike riding, rollercoasters, dancing, parachuting, blue water’ and wings.”

Of course Richard was joking (kinda), but the comment got lots of attention.  Body Form decided to rise to the occasion by releasing a video response to the comment.

The video has seen more than 5 million views.  Neil’s comment has more than 104,000 likes and almost 5,000 replies.

Sensu

best social media marketing examples

Small marketing and film agency Sensu was tasked with promoting recording artist Ben Howard’s next music video. But since Ben is no Bieber, Sensu had their work cut out for them.

Instead of using traditional marketing, Sensu created a FaceBook event page and told everyone there was going to be a free concert with free beer.  With a little help from the local media, they quickly drew a crowd of more than 500 people.

Sensu essentially created a flash mob.  Since the local media was already involved, the event was covered in newspapers, radio shows and blogs. The video has gotten more than 1 million views and almost 8,000 likes on YouTube.

Tweet Bra

best social media marketing examples

Wanting to raise awareness about breast cancer, Ogilvyone created the Tweet bra.  And it does exactly what it sounds like it does. The Tweet bra tweets every time its unclasped.

Tweets include various serious and funny reminders to women that they should get monthly breast exams.

PODZEMKA

best social media marketing examples

Marketing to younger audiences can be tricky, especially when you’re marketing a bar or pub.  Most people don’t trust standard advertising anymore and the younger generation is practically immune to it.

But PODZEMKA was determined to bring in younger customers with advertising that spoke to them.

Their answer was user generated content.  They set up a page on their website where customers could upload photos of themselves using templates and pre-written slogans. This allowed party goers to create their own unique ads to share with friends.

The ads were also automatically shared through social media and were quickly seen everywhere.  PODZEMKA noted a 50% increase in traffic to their website.

In total, there were 1,000 new advertisements created.

Razorfish

best social media marketing examples

Wanting to show off their creativity, digital agency RazorFish created the#UseMeLeaveMe campaign.  Bicycles, GPS, Twitter and a few free rides are about all there is to it.

In total, 20 bikes were available to ride for free at the annual SXSW festival in Austin.  Each bike had its own personality and it’s own Twitter account.  The bikes shared location information while riders made their way around the event creating considerable buzz in the process.

Thinkable Digital

best social media marketing examples

Social media contests are a great way to increase engagement quickly.  One contest created by marketing agency Thinkable Digital was somewhat unique.

The “Guess the Campaign” contest ran on Thinkable Digital’s FaceBook page and required fans to identify the brands behind various popular social media campaigns.

The winner of the contest was to receive a full social media evaluation.  Runner up would get a Twitter evaluation from the company, and third place would be featured on the Thinkable Digital FaceBook page.

Threshers

best social media marketing examples

Sometimes considerable social buzz can be created by a simple mistake. After sending a sales voucher for 40% off to its customers, Threshers started to notice a loss.

The company then came out publicly to say that it was sent out “accidentally” and that the sales voucher was for suppliers use only. Naturally, this made the frenzy bigger and created quite the local buzz for Threshers.

Blendtec

best social media marketing examples

Will it blend?  That’s how Blendtec’s CEO Tom Dickson started every video in this highly successful campaign. Everything from hockey pucks to rake handles were shoved into a blender and pureed.

For obvious reasons, the the “Will it blend” campaign gained millions of views on YouTube and quickly became one of the most memorable viral campaigns in social media. It spawned countless immitators too like “Will it drift” and “Will it burn.”

Recruit Military

best social media marketing examples

Recruit Military works with veterans from all branches when making the transition back into civilian life. The company’s FaceBook page is the hub of all their social media activity.

They create FaceBook events that function as job fairs and are used to find work for military veterans.  Every week they run the oh so clever ‘Find a job Friday.’

Each Friday, they ask fans to post the type of job they want and Recruit Military replies with thousands of matches from their job board.

The engagement they get on the FaceBook page is admirable with each post getting an average of 10 or more comments.  Recruit Military currently has more than 68,000 likes.

Canadian Tire

best social media marketing examples

Wanting to stay relevant, Canadian Tire set out to create something new.  They put together “The Canadian Way,” a digital catalog which highlights their products with user generated content.

By reaching out to Canadians and asking for their stories, Canadian Tire received overwhelming response.  They got countless stories from Facebook and other popular social media platforms. What they ended up with was something containing all the ingredients of the  most successful social media campaigns.

The company’s catalog is interactive and uses engagement with ‘everyday people’ who use the company’s products.

As of now, The Canadian Way has received more than 3 million page views with 15 pages viewed (on average) by each visitor.

Tourism Australia

best social media marketing examples

While promoting Australia as a holiday destination, Tourism Australia created the famous “Best Job in the World” campaign. Over the course of the campaign, the company offered dream jobs — a 6 month salary worth $100,000 each — to six lucky people.

Dream jobs included such titles as chief funster and lifestyle photographer.

To enter, applicants were asked to make a short video explaining why they were the best choice for the job. The contest quickly went viral and received more than 330,000 entries from 196 countries.

Tourism Australia’s FaceBook page grew from 400,000 to its current status of 5.5 million in the process.

SmartBear

best social media marketing examples

Wanting to show the people behind their testing and development tools, SmartBear decided to get a little playful. They created a game called “Where’s Dain” which is the developer’s equivalent of ‘Where’s Waldo.’

Visitors were asked to find and click on Dain (a SmartBear developer) who was hidden in various spots throughout SmartBear.com.

Once they found him, a Twitter box appeared asking users to enter to win a T-shirt by tweeting the message which included @SmartBear and a special hashtag.

The campaign is said to have doubled the @SmartBear mentions and increased traffic by more than 120%.

Optimal Run

best social media marketing examples

Great running shoes aren’t cheap, so buying a nice pair online is sometimes scary.  The team over at Optimal Run understands this and they’ve gone the extra mile to make buyers feel more comfortable about their purchases.

Using their YouTube Channel , Optimal Run creates a personalized video for each shoe.  They answer common questions that come from their Facebook page and website. The videos also offer an overview of the shoe, best usage and other information visitors want to know. You can get one of the best running shoes at ShoeFinale .

This is a great example of using social media for customer service.  The videos have increased traffic to Optimal Run’s website by more than 150%.

Cloak

best social media marketing examples

Cloak is a location-based app for the iPhone operating system.  It’s a clever use of social media for the socially awkward.

Cloak allows you to see if any of your friends are nearby by using the information from your social networks.  The idea is to avoid those accidental run-ins with the people you like a little less than the others.

Currently, Cloak only works with friends you’ve connected with on Instagram and foursquare. (Cloak is one of many apps we’re seeing with the recent rise in anti-social networking apps.)

Morton’s Steakhouse

Morton’s steakhouse has a long history of great customer service.  But, just a few years ago they exceeded that reputation when they responded to a tweet from entrepreneur Peter Shankman:

After a long day of traveling, Shankman jokingly tweeted that he’d like Morton’s to bring him a porterhouse steak once he landed in Newark. Because Morton’s monitors their twitter account closely, they saw Shankman’s tweet and decided to make his wish come true.

They sent someone to the Newark airport which was 24 miles away with a 24 ounce porterhouse steak, colossal shrimp and a side of potatoes. This, of course, involved more than simply making a meal and delivering it.

They also had to..

  • Find the correct plane.
  • Cook the meal.
  • Get permission from the higher-ups.
  • Wait at the Newark airport.

It was a simple use of twitter but it gained Morton’s steakhouse tons of exposure and even more trust. Shankman immediately shared the story on his blog which has since gotten more than 6,700 tweets and 10,000 shares on Facebook.

social media case studiesCONCLUSION

Creativity is gold, videos are effective in social media marketing, and listening to your online followers is essential in developing your social media strategy.

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How Much Does a Marketing Consultant Cost?

24 Jun

how much does a marketing consultant costHow much does it cost to hire a marketing consultant and what we do for your business?

Consultant’s fees vary depending on the experience of the consultant and what type of marketing services you need.

Common Marketing Services:

1. Community Management & Social Media

You need help getting started and creating a strategy, or you already have a presence on social networks but your staff lack the time and expertise to stay on top of things. This happens all the time!

Hiring a marketing consultant to take charge of your online community and/or social media accounts should feel as if someone on your staff is doing it.

A consultant will make posts, start conversations, respond to your customers, share company news, information and photos of interest to your followers.

Before hiring a consultant, please make sure you know exactly what you’re getting, and what types of posts he or she will be making on your behalf.

 

2. Inbound Marketing

A consultant can optimize your website to increase traffic and drive leads, set up and manage your company blog, create a lead-capture plan, write and post fresh content and provide detailed reporting.

3. Strategic Marketing Advice

If your company has a challenge related to marketing, a consultant can be brought in to offer insight and ideas.

Expanding into new markets? Not sure the best way to reach your ideal customers? Need to increase sales per year from current customers? These are all challenges a marketing consultant can help you solve.

 

4. General Marketing Support

A consultant can work with your company just as a hired Marketing Manager and help your company by providing advice and direction.

He or she can also create your marketing strategy and execute some, or all of it, so you and your staff can get back to focusing on what you do best.

 

How Much Does a Marketing Consultant Cost?

As with any other service provider, each marketing consultant will have their own fee structure. The most common are:

1. Hourly Rate

Some consultants charge by the hour to complete a project.

Based on my research, in Canada (including the Saint John, New Brunswick area) you’ll probably pay $75 – $150 per hour to hire a marketing consultant.

You might also pay more, depending on the specialization of the company you work with, location, or their years of experience.

 

2. Flat Rate/Project-based Fee

For a one-time project the price may be quoted as a flat rate.

 

3. Monthly Fee/Retainer

If your company needs certain marketing services on an ongoing basis, a set monthly fee for those services is the way to go. Like a flat rate, you’ll know your investment up front and be able to budget for it.

This type of arrangement also guarantees you’ll receive the services you need each month and the consultant will ensure they have those hours available to serve you.

A monthly retainer can be anywhere from $1000 to tens of thousands of dollars per month depending on the level of services your company needs.

Here are some example retainer packages. We found these by looking at the websites of marketing agencies in Canada and the United States who have their rates posted online.

Social Media:

$1000 per month is the starting point we found for social media management of one network for a small business (such as managing your Facebook Page). The cost will increase depending on the size of your follower base and frequency of posting.

Inbound Marketing:

A basic inbound marketing package, including weekly blog posts, SEO, social sharing, lead capture and reporting will start in the range of $2500 to $3500 per month.

A more comprehensive inbound marketing package that also includes advanced content creation (ex. downloadable eBooks and white papers), more frequent blog posts, lead nurturing emails and detailed reporting starts at about $3500 to $5000 per month or more.

According to an SEOmoz survey of 34 agencies in 2011, the most common monthly retainers of inbound/online marketing firms in Canada are: $1000-$1500, $1500-$2500 and $251 – $500. We have no way of knowing what exact services these included.

Interested in hiring a marketing consultant?

Contact 1-855-886-3843 Click Here–>  www.socialdominancemedia.com  or FILL OUT THE FORM BELOW to have someone contact you.

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How Companies Generate Revenue From Social Media Marketing

20 Apr

Social Media is how consumers are discovering new products, engage with brands, see how current customers are enjoying their products or services. So how does all these contests, posts and tweets turn into revenue, you ask?

According to research compiled by MobStac in 2013, 78 percent of consumers rely on social media to guide their purchases, proving that your social media is either attracting more customers to you or making you unattractive to potential customers, you lost the chance to engage with by not having a strong social media presence.

brands who do not implement a strong social media strategy will be ignored. Brands who are solely relying on newspaper, magazine, TV and Radio ads are ignored along with millions of other brands blasting their message on bus signs and TV ads. Successful brands know when using traditional advertising to drive viewers to their social media. 

The primary goal in using social media is driving traffic back to your website to track customer activities. You need to be unique and creative when designing a social media campaign that is efficient and user-friendly. 

You have to create a excitement strategy to motivate and excite viewers to engage with your Facebook page to then visit your website for a free offer or contest. 

Case Study #1: JustFab.com

E-commerce company, JustFab used a creative strategy to tie social media to their website in a campaign called #JustFabWish. JustFab informed its online viewers and subscribers to look at their online collections and Tweet their wishlist link with the hashtag #JustFabWish for a chance to win their products.

The company created exposure for the campaign with an email blast sent to millions of current members and leads. JustFab marketers also promoted the campaign through banner ads onsite, and on Twitter and Facebook.

 How to Reap Revenue from Social Marketing Campaigns: 4 Case Studies

Result: When compared to the prior month, JustFab registered a 140 percent increase in web traffic and a 240 percent increase in revenue from Twitter. The campaign out-performed their second most successful effort by more than 50 percent. Now that is awesome! 

The campaign required that participants go to the website to submit their entry. Once on the website, potential customers were already browsing products, and one click away from making an online purchase.

 

Case Study #2: Gilt.com

Gilt.com paired digital Ad buys with a giveaway to boost web traffic and partnered with Hanky Panky, a popular retailer of women’s underwear, for a giveaway campaign that highlighted Hanky Panky’s main product on the Gilt.com website.

As the entries increased, daily content increased and ads promoting the referral contest, more and more people saw the product therefore, more people wanted the product.

How to Reap Revenue from Social Marketing Campaigns: 4 Case Studies

Result: More than 45,000 people visited the sweepstakes page during the two-week contest and 21,000 people participated. Gilt.com added 3,000 new social fans that would continue to see their products and be driven back to the point to purchase them. There was more than just one winner in that contest; Hanky Panky earned exposure for a product directly from the retail site.

Case Study #3: Lilly Pulitzer

Fashion retailer Lilly Pulitzer decided to tempt online viewers with an Exclusive Offer. They used the power of exclusivity to launch a campaign that granted early access to online sales for those that opted into their newsletter. Their social sign-up program helped create a massive buzz around the launch of the sale.

By the time the early birds had their carts filled, there was another group of fans clamoring to get in on the regular launch. The campaign made their social audience excited to get on their website and actually buy product.

How to Reap revenue from social media campaigns

Result: Lily Pulitzer ended up collecting thousands of email addresses of potential customers, doubling the size of their email database and giving the brand a lasting connection with a new customer base. The social teasers and following email campaign translated into measurable revenue during the online sale.

Combining Social Media sites and tools are ingredients for a successful social media campaign, such as: email campaigns, Facebook landing pages, Hashtags and contests, is instrumental for brands to increase revenue during and after a social marketing campaign.

 

Want to start crafting more engaging Facebook Posts?

Go to my Facebook Page for powerful tips to ensure your posts get seen by more people in your target audience at http://www.facebook.com/socialmediawithrita   Don’t have the time to create posts? or time to constantly read about Facebook changes on it’s algathorithium, and just want to hire a company that already knows what content is successful then click here to call http://www.socialdominancemedia.com  to make your social media pages a success while you just relax and focus on your business.  

 

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Secrets To Making Your Facebook Post Go Viral

18 Feb

You see posts getting hundreds of likes and comments in your Facebook newsfeed. You think, how the heck are these posts going viral?

Want to know the secrets for making your own Facebook posts go viral?

I will reveal strategies below to increase your chance of Facebook Post success! Now, that is awesomesauce! Say, YES to success. Means you gotta work with me here, you must read everything below then do your research, start getting your creative juices flowing!! Get in the creative flow- however you do that, whether it’s smacking a certain part of your body, chanting etc… I learn a new technique everyday, some are interesting to say the least lol My creative flow technique is simple, I read and think. Say, awesomesauce!

 

The Secret Strategies Revealed:

 

1.) Discuss current events

Show your excitement about a current event this covertly associates your brand with the event. For example, look at how many brands are discussing the Olympics in their content or even commercials.

 

2.) Relate To Your Audience- Use Your Marketing Psychic Ability! lol  You can read minds, what, you didn’t know?………..

You have seen posts on Facebook and thought, “How did they know I was experiencing that, thinking or feeling that!! The universe must have wanted me to see this message!” lol 😉  That’s is how you relate to your audience and that is how excellent marketing is done. BAM!

Combine humor with an idea or experience that people can relate to, that is the secret formula. BAM!

 

3.) Trigger Emotions

Associating your brand or product with a strong emotion such as love and you will see results. Use a photo, video or text; the goal is to get people FEEL.

 

4.) Get Them To Act

Ask questions or get people to do a action are both ways to get your fans to like or comment on your post.

People love to share something that triggered a emotion within them, whether it was inspiration or insight; they will most likely share it with their friends.

 

5.) Make Them Laugh

whether it be inside jokes in your industry or experiences that everyone has experienced and is too embarrassed to admit or discuss or encourage fans to submit funny photos. For example, a customer submitted a photo of their baby wrapped in a Subway sandwich wrapper. Subway shared it and look at the results.

subway

 

6.) Inspire Them, Motivate Them!!

Using a great quote can trigger strong emotions. An inspiring quote and image will motivate your audience,  increasing your chances of getting them to share with their friends.

 

7.) Give Away Great Prizes!

Keep in mind there are a lot of companies doing this now so your prize has to be unique and something that everyone wants and desires. This will increase your chances of it going viral!

For example, Skittles had a contest giving away a Skittle vending machine, and the contest post accumulated over 12K likes.

Have fun incorporating these strategies and share with us your experiences, insight or ideas!

 

Have you ever had a post go viral? What was it that made the post go viral? Share your viral post below so we can take a look! and it will drive more traffic to your page!! BAM! Say, “AWESOMESAUCE”!

 

If you are looking for a company to create your Facebook Marketing Strategies for you that comply with Facebook’s regulations, you are in safe hands when you call Social Dominance Media. (click on Social Dominance Media to be taken to our website)

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Video

One Powerful Strategy To Boost Your Facebook Post Exposure

13 Feb

Click to listen and see to feel the effects of having your Facebook posts seen on more Facebook news feeds to get more likes, comments and shares! 🙂 xoxoxo

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Video

Want Facebook To Post For You for weeks Without being in front of the computer for FREE?!?!?!

30 Jan

Watch to learn how you can have your posts on your Facebook Page, post without you having to be in front of the computer!!! Post while you sleep, eat, and socialize with your friends! 🙂

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5 Ways to Maximize your Google+ and Why You Can’t Ignore it Much Longer

17 Jan

Here are 5 reasons, you can’t ignore Google+ for much longer.

 

  • Google Local – Search results on Google now show Google+ pages of the listed websites. For example, I Googled ‘spa in Toronto’ and got results from the local listings- some of them had Google+ links showing up next to the listing. This will definitely build traffic and hence social reviews on their Google+ pages. With greater traction, the social currency of these listings would improve, thereby leading to a much needed network effect for this social platform.
  • SEO – SEO experts are unanimous in their opinion that Google+ links are positively impacting SEO results. So if you are want to improve organic traffic, you’ve got to have a Google+ strategy. There were two developments in the recent past which are significant.

 

First, the new hashtags feature in search results- you search for #hashtag in the search box and it will display the Google+ posts on the right side of the screen.

Second, Content Authorship. Google SERPs are impacted by authority. Authority is dependent on the author. Google has provided the opportunity for the publisher to declare the author of the article via Google+. All you have to do is to link your domain email address to your Google+ profile at plus.google.com/authorship. Once you sign up, Google recognizes you as a named author. As you blog, guest blog and publish more and more articles, Google will account for your domain authority and this will have a positive impact on the SERPs for your articles.

  •  Youtube – With recent changes, if you want to comment on a Youtube video, you will have to do this via your Google+ account. The comments will show up publicly or privately within your circles depending on the commenter’s choice. Incidentally, this is making some people very unhappy. For most users, they are signed into their Gmail accounts and hence into Google+. This means that commenting is not as anonymous as it used to be. If you feel strongly about this, you can sign a petition against this over here
  •  Picasa – Picture editing has never been easier. Picasa offers features such as ‘Basic Fixes’ and ‘Auto Awesome‘ . These are tremendously useful for amateur photographers (read – almost all of us) and the popularity of the platform is steadily increasing. With a one click share to Google+, picture sharing on this platform is rapidly increasing.  This is sure to attract large traffic as demonstrated by Facebook and Instagram.
  •  Hangouts – This video chat feature from Google+ is setting new standards for the industry. It is more intuitive, allows more free participants and has better integration with apps such as Youtube and Google docs. Since participants have to sign in via a Google+ account, it is bound to increase the number of users of Google+. One of the most impressive features is the ‘Hangout on Air’ which basically provides a free Live video streaming platform via Youtube. It’s awesome!

 

Are you active on Google+?

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The Dirt on Getting Ranked on Google

14 May

Get your site RANKED high in GOOGLE and it stays there! That is what I am talking about! Image

The truth is you got to be one step ahead of the changes Google makes to its algorithm. The search engines are earning their genius status these past five years. They can detect the SEO techniques they don’t like fast.

The search engine optimization techniques you use, need to be updated. If not, you will get smoked by Google leaving you in the dust on search results, as algorithms are constantly updated. That’s right, my friends, who is your smoking gun? HINT HINT…..answer is……?

One of the most important actions of SEO is link-building. There are naughty links and there are great links. The great ones will keep your site in Google’s high rankings. The naughty (bad) ones will  become worthless, or worse, become a penalty for your site.

What is good and what is bad? READ ON to find out. You have to create links for your site that will last in your strategy for Google success. Build links the right way and you won’t need to worry. GOT IT? Stay with me, I promise you will be singing my praises. Ok, Here we go!

Avoid Footprints When Building Links

Google likes natural. It wants its algorithm to work in a search where the good content is at the top and the bad content is left behind.

Unnatural links are links you control. Google doesn’t like them because it does not detect value.  It’s like a used car salesman trying to get you to buy or a Online Salesperson spamming your inbox to buy something. There’s a trust problem.

It’s simple, bad links leave footprints. Bad links are easy to track, identify, and dismiss. So people with thousands of links showing the same anchor text will find themselves not ranking for their “money” keywords. Google tracked the footprints, and smoked them. Another one bits the dust! lol

It’s simple my friends, build links that Google will like, you need to GIVE UP CONTROL. Got it?

How To Build Links You Don’t Entirely Control

You can vary the anchor text. You can also spread out the domains that link to you. Those techniques are a lot of work, even with the software that is now available to make it easier. The point is, the links are still controlled, and thus unnatural. Google will eventually identify them despite your efforts to appear natural.

Using press releases, link wheels, and lots of other methods to generate links with the anchor text you want.The problem is the footprint. It’s hard to fake.

Instead of building links using your preferred anchor text, try building them by allowing other people to take control. KEEP READING. YOU WILL SEE what I am talking about.

THE SCENARIO IS……….

You created a brilliant report and uploaded it to your site. You want it to rank high in Google. The dinosaur way is to start building links with your target keywords in the anchor text. You use article marketing, press release distribution, guest blogging, link wheels, directories, and so on. Today to be friends with Google, you should get the word out about your new report. Second, encourage others to link to you with whatever anchor text they choose.

You can still use the same methods you used before. The new way is you are letting other peeps decide how to link to you. That gets rid of the footprint. It’s more natural.

The links are the ranking power. Google is a smart cookie, they know what your site or page is about. When peeps search for content/topics discussed on your website, you will rank high as long as Google knows other people trust you. After-all, what is it that we say? What is the marketing and sales mantra? Come on, say it loud with me! -> PEOPLE BUY FROM PEOPLE THEY KNOW, LIKE AND TRUST!  That’s right. 🙂

Linking For The Future: Make Sure Your Links Last

SEO is powerful when done right. Good links are powerful. Techniques to build those links is all about getting rid of footprints.

WHAT DO YOU HAVE TO SAY! THOUGHTS?

What are you doing to make your links appear natural with Google? Have you had success in using those methods? Share your experiences with us in the comments section!

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How Colours of Your Web Sites Affect Buying Decisions

7 May

Facebook is blue-> According to The New Yorker, it’s because Mark Zuckerberg is red-green colorblind. This means that blue is the color Mark can see the best. In his own words Zuck says:

“Blue is the richest color for me I can see all of blue.”

Not exactly scientific lol. There are fantastic examples of how colors actually affect our purchasing decisions.

Most of us are Visually stimulated, we get appealed to things based on how they look. It makes sense that 90% of our judgement for buying a product is made by color.

So how do colors really affect us and what is the science of colors in marketing really? Do builders of web pages really need to worry about the perfect website colors? Let’s explore some of the latest, most intriguing research on it.

First-> Can you identify the brands below based on color?

First, let’s test your recall that shows you how powerful color alone really is. Based on just the colors below, can you guess which company belongs to each of them:

ImageImage

With the first photo, we can easily recognize the brand is NIKE without the Nike name, right. Exactly, and if we were to eliminate the letters NBC, above their logo we would still recognize the brand from the colors alone.

The Feelings That Colors Trigger in US?

Lets begin the journey to being conscious about what color triggers us to think/feel in a certain way. The Logo Company has determined specific colors are best for specific types of businesses and why. Here are four examples:

The Color Black:

Qualities-> definite, credible, strength, powerful, precise, professional, direct, accuracy.

Best Used For -> corporate, construction, oil, finance, fashion, manufacturing, Cosmetics, mining, marketing, tradesman.

THE COLOR GREEN:

Qualities –> natural, Organic, Youth, Nurturing, Instructional, Education, adventurous, ecological, calming, nature.

Best Used For –> medicine, government, science, recruitment, ecological-business, tourism, human resources.

THE COLOR BLUE:

Qualities –> credibility, calming, clean, focused, medical, professional, judicial, power, business like.

Best Used For –> medical, scientific, utilities, government, healthcare, high-tech, recruitment, tradesmen, legal, information technology, dental, corporate.

NOW when we LOOK at major brand LOGOS, WE know their secret as to why they selected that color! Shhhhh (lol) Their color choices make more sense now, don’t they. Companies are seeking to trigger a very specific emotion:

Image

When we want to buy something, the colors can play a major role. Analytics company KISSmetrics created an fabulous infographic on the science of how colors affect our buying.

Especially the color, “Green” because it is the most relaxing color we can use to make buying easier. The color black is used frequently for luxury products.

How To Improve Your Marketing With Better Use of Colors:

Here are some cool tips we can apply today to our website or app! Based on the research from KISSmetrics.

If you are building or have an app or website that mainly targets Women, here is KISSmetrics suggestions for you:

  • Women love: Blue, Purple and Green
  • Women hate: Orange, Brown and Gray

In case your app or website is strictly targeting men, then suggested colors are different:

  • Men love: Blue, Green and Black
  • Men hate: Brown, Orange and Purple

A EXCITING experiment, conducted by Performable (now HubSpot) wanted to discover if changing the color of the buying button, would make a difference in conversion rates.

They started out with choosing between two colors (green and red).

For green, they thought:

“Green connotes ideas like “natural” and “environment,” and given its wide use in traffic lights, suggests the idea of “Go” or forward movement.”

For red, they thought:

“The color red, on the other hand, is often thought to communicate excitement, passion, blood, and warning. It is also used as the color for stopping at traffic lights. Red is also known to be eye-catching.”

TRY GUESSING WHICH COLORED BUTTON HAD THE HIGHEST CONVERSIONS (people who bought more)?!?!

A A/B test between green and red would result in green, they thought. Were they right???

The answer is (DRUMROLL)…………………………………………….

The RED button outperformed the green button by 21%

It is very important to keep in mind that nothing was changed but the color:

21% more people clicked on the red button than on the green button. Everything else on the pages was the same, so it was only the button color that made this difference.

I am not surprised at all. Red to me has always represented a powerful color, after all it is the a color we use to represent fire.

Will you be changing the colors of your web sites now, graphics etc….?? Let me know, love to hear your thoughts below 🙂

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Traffic is Not The Secret To Making Money Online

10 Apr

The truth is you can get traffic everywhere, just buy banner ads to place on websites, Facebook Ads, Google Ad-words, and I am sure you know a lot of other sources of getting free traffic to your site. I am sure you have heard stories of people who have spent thousands of dollars on Online Ads without very much ROI, perhaps you have yourself. You have probably asked, well-known Guru’s what is the secret to their online success? You probably got answers, like->”work really hard”, “you know the answers within” etc… Of course there are secrets to success, every industry has them. Don’t you think there is success secrets to: operating shopping malls? casinos? restaurants? Of course!

You have to get inside the heads of your target market, who is your ideal customer? Male or Female? What Do They Look Like? What Cars Do They Drive? What events do they go to? Where do they spend their time online and offline? What are there interests? Get really detailed with this! You will be surprised what revelations you will discover! The ideas will pour through you! Aha! is what you will be saying to yourself, “I can do this, and this to entice my readers to want more and provide value/solutions to this topic.” “I can partner with so and so cause they are already communicating with my target market.” Get Free Online Traffic

Look, whatever business you are in, when it comes to online or even offline-> You are in the information business. Information is what made Google number 1. When you make people happy, enrich their quality of life by solving a problem they will want more from you. Bottom Line.

WHAT DOES ALL THIS MEAN???????

Ok, here is where the work comes in!! You know you gotta put in the work, right? Nothing comes magically. THERE IS NO MAGIC BUTTON!! Anyone who says there is, RUN away from them as fast as you can! I say that with love to save you, money and time. You have to develop effective online marketing funnels, give free valuable content or products in exchange for there email address and name (OPT-IN FORM) to build your email list. Do not ask for their phone number or home address fewer people will provide this information. Then you will be able to get that MAGIC we call CONVERSIONS. Once you get the conversions then you get PROFITS. Traffic alone will not get you CONVERSIONS that lead to online PROFITS. The formula is traffic + conversions = profits. The key is making a online marketing funnel that converts then any traffic can be profitable.  So remember, you can get all the traffic you want but if you cannot convert it, you got ZILCH/ZERO.

WHAT ARE CONVERSIONS?

Conversions means a measurable response. To be effective in marketing everything is a measurable response. A opt-in is a measurable response, website views is a measurable response, clicks etc…. Bottom line, a conversion is getting your target to take a desired action that leads to taking action to purchase. Your goal is always to get your prospects to take action, whether it is entering their email, opening your email, making a phone call, downloading your e-book, reading your e-book, etc… So HOW DO YOU GET THEM TO TAKE THESE ACTIONS is what you must always be asking yourself. That my friend is the secret sauce! Lots of little actions lead to the bigger action of making the purchase. In order to be successful in marketing, you must TRACK everything. Tracking gives you the secrets of knowing: what traffic is working for your website? How much to spend on ads and what kind of ads? What aspects of your funnel is working? Once you know this, then you will see the fruits of your labor. Then you can make a AD and see the results you want. This is what I teach and show businesses, solepreneurs to do in depth successfully to finally end the confusion once and for all to see the money coming in.

Once you know the secrets that comes with mastering this online marketing science then you can spend 800 dollars on ADS to get a ROI of 2,800 or more. If you have any questions or comments post them below. Enter you email above to subscribe to this blog to ensure you do not miss my next article about how to get free traffic, after all it is apart of the online marketing success formula just not the only part. Cheers to your progress through quality education. Education will set you free 🙂

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