Tag Archives: Facebook Hashtag

How To Build A Amazing Facebook Page

20 Jun

WHAAAAAAAT!! You have a Facebook business page with no strategy? No consistent engagement? But it has potential to be the next hot page. Sound like your business’s page? Like Us on Facebook-Facebook Page Marketing

Facebook has the largest user base of any social network, so if your business is not benefiting by having a solid Facebook presence, you are missing HUGE lead generation opportunities. What is stopping you???? I know, I know, you do not have the time to research, think about strategy, write a million posts to put into a calendar, find and create images, comment on your fans responses, learn how to become a graphic designer, learn how to create professional looking apps with exciting ways to create contests, offers, games etc…. So HIRE a professional. Yes, it’s really that simple. But Rita, who do I hire? A social media strategist that really knows and understands all the variables involved. Read their blog posts, does it sound like they know what they are talking about? Do they demonstrate their knowledge?

There are plenty of strategies to create your Facebook success. A number of ways to create Facebook content that captures your audience’s attention not your peers. Here are seven reasons your Facebook page may not be performing at optimal levels.

1) Not Using More Visuals.

Facebook’s new timeline, is designed to support big, bold visuals. According to a recent study by Fast Company, 44 percent of social media users are most likely to engage with companies that post visual content: graphics, photographs, videos, and infographics. If you’re not using visuals liberally, you’re ignoring your audience’s needs and inviting them to go elsewhere to find compelling visual content.

Go BIG. Go bold. Quote famous individuals. Share videos. Use your company colors, and play with font shapes and sizes to optimize for both desktop and mobile.

2) Not Using Your Facebook Space With Intelligence.

Facebook recently changed their policy to allow using calls-to-action on cover photos!!! Yay! (Here’s an explanation of the change.) The cover photo is front and center on your page, and it also shows up in the feed when someone “likes” your page, so you should absolutely be using relevant marketing graphics on your Cover Photo.

Customize your Facebook tabs to create graphically-appealing landing pages that boosts lead generation efforts. If you created an eBook or a guide, for example — and have created a cover image specifically to promote this content using words and colorful graphics. Your new content will get more eyeballs with a customized tab.

3) Not Combining Your Posts To Offers.

Oh, you are creating great content, but you’re not leveraging that content to drive users to a landing page or website, your efforts are wasted. So many opportunities on Facebook!! Love it!! 🙂 Rita smiles with Facebook Love 🙂

You can increase your customer affinity by gaining their trust with good content. The best way to do this is to use both organic and paid posts to direct your audience to customized landing pages within Facebook. (Facebook rewards your marketing efforts with better reach for your campaigns if you keep your landing pages within Facebook, instead of sending users to your website.) On landing pages, you can provide a timely, relevant webinar registration offer or an ebook in return for contact information, for example. By giving away content that users value, you get something even more valuable in return: recipient info that bolsters your marketing automation efforts.

4) Don’t Have An Editorial Calendar. (tisk, tisk)

Yes, it’s all about the CONTENT, CONTENT, and CONTENT! That is not going to change, just use it. You need a strategic plan that gets results. I LOVE my editorial calendar! Don’t judge, you will too, once you get your editorial calendar on! You will love it too. Cause it saves the stress of wondering and rushing to post something every day.

5) Not Paying To Upgrade Your Reach.

Promote your own good content. Get your Facebook content noticed — use strategic, targeted Facebook ad techniques, such as Sponsored Stories, Like Sponsored Stories, and targeted newsfeed ads designed for both desktop and mobile devices. Want to take it a step further? Try using custom audience targeting by uploading your email database into Facebook’s Power Editor. Read my past post about it here–>https://socialmediawithrita.com/2013/04/12/facebook-advertising-for-the-pros-take-it-to-the-next-level-now/

6) Not Testing.

 

All marketing is about trial and error. Experiment with your ad tactics and content. Determine the types of content your target audience engages with, and then produce more of it.

You might be surprised at the success of non-traditional content experiments, so it’s always worth entertaining new ideas. Facebook is the perfect place to be in marketing.

7) Not having fun.

NO ONE wants to be pitched to right away or all the time, no different than being a telemarketer or knocking on someone’s door to interrupt their time- the thing no one cares about you or business until you give them a REASON to. You have to entertain them, tell them a story, give them something to share, and HELP them. Then, when they are looking for your business services, your company will likely be top of mind, because you’ve put in the work to give free value to their lives.

Do the actions, I described above, effectively, and your Facebook page will perform much better. Make your Facebook page a go-to hub for your customers, fans, and the general public to find your content.

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FACEBOOK HASHTAGS MEANS MORE BRAND ENGAGEMENT ON FACEBOOK

13 Jun

Image

 Facebook hashtags are finally here!!! It will start making star appearances on Facebook News Feeds on a NewsFeed Near You! LOL Clicking the hashtag will pop out a feed that shows others’ posts that have the same hashtag. All hashtags on Facebook will be clickable and searchable hashtags. Facebook announced all users to have this feature in the next few weeks.

More Conversations Found To Continue Online Discussions

 

Facebook users can search for a #hashtag from the search bar and write posts directly from the #hashtag feed. Hashtag feeds are chat threads, they help continue the conversations in real-time, just like in Twitter. Did I mention how EXCITED I am?!?! LOL

ALRIGHT YOU KNOW THIS WAS COMING—MORE TOOLS to keep you sane 🙂

 

Gets a monitoring tool to be able to monitor conversations surrounding your brand in real-time, which adds another layer of metrics and numbers to better perform for increased success. Most likely Facebook will have this function for you.

 Hashtags are meant to participate in a conversation, NOT to #Hashtag words that are not a part of the Hashtaged conversation thereby not contributing to the thought stream.

 Listening

 Brands should be listening to conversations about their products, positive or negative. Now this is possible through following the #hashtag feed. This gives valuable knowledge to brands about the success or performance of their products, services or marketing efforts. These conversations are highly valuable to be able to talk to customers’ needs and wants based on what they are saying on Facebook. Customers will feel like you are reading their minds and be able to address the specific benefits they are looking for.

Social media management platforms will be developing monitoring tools for hashtag feeds. Just like they have to provide analytics for your Facebook Pages.

 

Facebook Hashtag Limitations

Feeds not on mobile

Mobile apps don not support the hashtag feeds. Mobile users can type a hashtag phrase in their posts from their mobile phones but cannot click-through to read the hashtag feed.

 

Facebook Revenue Opportunities

 More adverising dollars. Facebook says they are not offering #hashtag targeting for Facebook advertising. Advertisers can still use hashtags in their ads, but only the ad hashtags that appear on a desktop News Feed will be clickable.

Brands have an opportunity to contribute to popular conversations that are not about their brand, but use social etiquette do not start talking about your brand, remember your social graces offline still pertain to the online world. Nobody likes spam or a brand stuffing their business down their throats. People like to come to you by you earning their interest and awareness through your awesomness not spamness. J

 Facebook does state that “Creative best practices on Facebook still apply—compelling copy and photography that is in the brand voice tend to garner better response and engagement rates.”

 How will you start using Facebook #hashtags? Have any ideas on how to incorporate it into your posts?

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