Today is the time to get your business presence in social media! Our times are changing at a rapid rate than ever before in human evolution, so is the world of marketing! This evolutionary change is exciting, the days of interrupting potential customers with “in your face” marketing are coming to an end. People have tuned out the millions of marketing messages around them while getting through their busy day. People want control, the power to make an informed decision about who they do business with to avoid disappointment. The most powerful aspect of marketing, “word of mouth” or “social proof” has now turned to online social networking sites like: Facebook, Twitter, Yelp, YouTube etc…. People want to connect, want social proof to make a decision to go to a particular restaurant, dentist, contractor, law office, hotel, spa etc…. Facebook will soon become the next Google search engine. I am here to help you get started and build your online presence before all your competitors beat you to it. Facebook marketing is a game changer, we have all seen big corporations use TV commercials to advertise their Facebook pages. Timing is everything! Don’t get left behind.
One thing you should do right now is link your personal profile page to your Facebook fan page simply by hitting edit on your work info section and type in the name of your fan page as your employer name. This will create a link to your Facebook page which makes it easy for people to discover and engage with your Facebook page from your personal profile.
Another Hot Tip- > Do a search on Social Mention! It’s a FREE meta social search engine! Everyone get one! You can create and place a real time widget on your blog to show your site audience who is talking about you. Also, go to twitter.search.com to discover what is being said about your brand and industry on twitter.
Stay tuned for my upcoming blog posts discussing some strategies for your Facebook page!
Comment your experiences with Facebook Pages or any questions you have! I am always here to answer them 🙂
Good work Rita.
Thanks Evan! I will be posting tips on how to optimize Facebook Newsfeed soon!! Stay tuned! 🙂
Rita, these are all very helpful hints.
I was going to do an ad campaign on facebook, and the price per click shocked me. What is your take on this? Is it better to do CPM advertising on facebook, or CPC?
How can we make money using facebook? Any ideas?
Ellen
This is a great question Ellen!! Yes, FB ads has recently gone up a bit. right now is the time to maximize Facebook’s AD power because over the next 3 years you will get 5 times more advertisers competiting for ad attention. In terms, of CPM vs CPC- Start running your FB ads with CPC then when you get a high click through rate you can switch over to CPM. To get better at making enticing FB ADS I would run more than one ad at once, split testing. So you can test the best performing ad. The more ADS you can run at once, the more you will learn what is making people click your ads. Also, you have to love the laser targetting features of Facebook ADS! Brillant! ❤ Let me know if you have any other questions 🙂
So, rita!
What help or advice have you got for me.
I’m running a blog and selling my artful creations on Etsy…..tips?
Anything good up your sleeve?
Ciao Bella!
CCC
Oh boy! There are Alot of exciting things you can do for your blog and to get more exposure & interest in your amazing artful creations!! you can make you tube videos, the first step I recommend is doing a Google keyword research to identify the keywords to use in all your social media sites, a lot of people think to plug in words off the top of their head- but you will be surprised at the words people use in search engines to find your related products. These keywords help with your SEO ranking on Google to get your sites found! :)) Make a Facebook page, twitter page, and linked-in page! Start participating in conversations on social sites related to art discussions. I am a huge advocate of Videos on YouTube!! to drive traffic to your blog! You have to develop a funnel, and sign up for mail chimp- building lists and developing relationships with emails is a huge method to monetize– All this social tools allow your audience to get to know and trust you. People buy from people they know and trust :))
I have a Youtube channel…it’s TheCreativecarmelina
and I know I should get back into that..but I’m liking Vimeo better..it seems to cater more to the artsy crowd! So, I’ll have to get around to doing more in that department, I know!!!!
I have a ‘fan page’ but I’ve not really started using it.
and I’ve just set up monetizing with Google. anyhow….little by little…I’m having fun!
hope you are doing well.
my email is still the same. is yours…still the same?
ciao bella
CCC
I’m happy to be following you…stop by my blog anytime girl!
ciao bella
Carmelina
CCC
I am glad to have you as a follower! I saw that you dedicated today’s blog post for me!! So honored!! glad I inspired you!! Unless, you were talking about some other Rita lol When uploading your you tube Videos, ensure they are interesting, you do not want to lose the audience attention, for example if its running for more than 2 minutes change up the background, it hits a reset button in the viewers mind to refocus their attention. When you do your keyword research using Google’s free tool, ensure you use these keywords to use as your video title, add in the Tags section, select the proper category, and use the keywords in your description section. Also, use a “call to action” in the description section such as, go to my blog at…………..and comment or like what artwork photo you like best. Also, have a call to action in your video by stating what you would like your viewers to do- think of the video as part of your funnel to direct them to your website to encourage engagement with you/your blog. Also, tell your viewers to make a comment below the video, or hit like- give them suggestions. Here is a little “ninga” YouTube trick- the more comments/likes a video gets the higher on YouTube rankings it will appear when people do searches for your related video keywords!! Woot! Woot! also, you can feed your blog posts automatically to your fan page!! using networked blogs! Exciting, whenever you make a blog post it automatically posts it to your fan page! 🙂
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That is great Don! Happy you are benefiting from reading my blog! 🙂 Keep me updated on your experiences, progress or any questions. Cheers to your online success! 🙂 I have some juicy blog posts I will be posting later, stay tuned! and take action! 🙂
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That is great Elsie! Let me know what you have implemented from reading my blogs! and comment any questions you have. Would love to hear your experiences and progress. Stay tuned for my upcoming blogs to further your progress to online success. Ensure you subscribe to my blog above to ensure you get the latest, hottest, real information to generate real success in online marketing. End the confusion today! Cheers to your progress! Rita
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