FACEBOOK HASHTAGS MEANS MORE BRAND ENGAGEMENT ON FACEBOOK

 Facebook hashtags are finally here!!! It will start making star appearances on Facebook News Feeds on a NewsFeed Near You! LOL Clicking the hashtag will pop out a feed that shows others’ posts that have the same hashtag. All hashtags on Facebook will be clickable and searchable hashtags. Facebook announced all users to have this feature in the next few weeks.

More Conversations Found To Continue Online Discussions

Facebook users can search for a #hashtag from the search bar and write posts directly from the #hashtag feed. Hashtag feeds are chat threads, they help continue the conversations in real-time, just like in Twitter. Did I mention how EXCITED I am?!?! LOL

ALRIGHT YOU KNOW THIS WAS COMING—MORE TOOLS to keep you sane 🙂

Gets a monitoring tool to be able to monitor conversations surrounding your brand in real-time, which adds another layer of metrics and numbers to better perform for increased success. Most likely Facebook will have this function for you.

 Hashtags are meant to participate in a conversation, NOT to #Hashtag words that are not a part of the Hashtaged conversation thereby not contributing to the thought stream.

 Listening

 Brands should be listening to conversations about their products, positive or negative. Now this is possible through following the #hashtag feed. This gives valuable knowledge to brands about the success or performance of their products, services or marketing efforts. These conversations are highly valuable to be able to talk to customers’ needs and wants based on what they are saying on Facebook. Customers will feel like you are reading their minds and be able to address the specific benefits they are looking for.

Social media management platforms will be developing monitoring tools for hashtag feeds. Just like they have to provide analytics for your Facebook Pages.

Facebook Hashtag Limitations

Feeds not on mobile

Mobile apps don not support the hashtag feeds. Mobile users can type a hashtag phrase in their posts from their mobile phones but cannot click-through to read the hashtag feed.

Facebook Revenue Opportunities

 More adverising dollars. Facebook says they are not offering #hashtag targeting for Facebook advertising. Advertisers can still use hashtags in their ads, but only the ad hashtags that appear on a desktop News Feed will be clickable.

Brands have an opportunity to contribute to popular conversations that are not about their brand, but use social etiquette do not start talking about your brand, remember your social graces offline still pertain to the online world. Nobody likes spam or a brand stuffing their business down their throats. People like to come to you by you earning their interest and awareness through your awesomness not spamness. J

 Facebook does state that “Creative best practices on Facebook still apply—compelling copy and photography that is in the brand voice tend to garner better response and engagement rates.”

 How will you start using Facebook #hashtags? Have any ideas on how to incorporate it into your posts?

Tags: facebook ad strategy, facebook brands, facebook engagement, Facebook Hashtag, facebook marketing, online engagement