This is exciting for those who want to master Facebook ads. Facebook now has a Custom Audiences feature to use email addresses or phone numbers to match the target audience, instead of the traditional Facebook ad targeting features such as, demographics and interests.
After using this email address or phone number filter, you can also use the other targeting options to TARGET your campaign to a segment of your email subscriber list—>such as, your customers in Toronto or your email subscribers between the ages of 33 and 47. To do this you should have a email list larger than 500 subscribers. For people who are just starting to grow their email list, I will discuss email list building strategies for newbies in a upcoming blog post! To ensure you do not miss out, enter your email address above to get notified on my upcoming social media education segments to ensure your success.
You can have as many custom audiences, you can upload multiple lists of emails and phone numbers if you have segmented email lists to reach different types/groups of customers/prospects.
You will use the emails that people used to sign up for your email newsletter, which may not be the same email address that people use to sign into Facebook. Or the people on your newsletter/email list may not use Facebook (there are very few that do not use Facebook, crazy, right? lol).
READY to start using NINJA technique, Here ARE the 5 things To Do:
1.) Install the Facebook Power Editor
The Power Editor is a tool you can use to upload a large number of ads to your Facebook ad campaigns. This is awesome for split testing your ads (LOVES IT!). I recommend to write tons of ads to test in your campaigns to discover the best performing AD to run. This is what being a great online marketer is all about-> TESTING, TESTING 123. Say it with me-> “TESTING, TESTING 123.” Test the crap outta everything to get your secret sauce! WHOA! It’s one of the secrets to life after all 🙂
Install the Facebook Power Editor. The Facebook Power Editor is a Google Chrome plugin, you can only access the Power Editor when browsing with Google Chrome.
Using Google Chrome, Do This:
- Log into your Facebook personal profile.
- Click the wheel icon in the upper-right corner and select Manage Ads. You will see all of your Facebook ad campaigns.
- Click Power Editor on the left sidebar.
- You will see some information about the Power Editor and how you can install it.
- Click the Add button to add the Power Editor shown in the popup box.
- After installing it, you can click the, Power Editor button to open the Power Editor.
- Download your ad campaigns into the Power Editor by clicking the Download button. It references former campaigns.
NOW
2.) Download the Emails of Your EMAIL Newsletter Subscribers
Download the emails of your newsletter subscribers into a single column Excel spreadsheet or .CSV file. If you are using Aweber, Constant Contact, Mail Chimp or another email program, you can do this easily. You can create as many custom audiences as you want, if you have a segmented email list.
3.) Create Your Custom Audiences
Using the Facebook Power Editor upload your .CSV file. To get to the Custom Audience upload area, click on the Audiences label, then select Custom Audience from the Create Audience drop-down menu.
A popup box to agree to the Terms and Conditions outlined are displayed. The terms require that you are using your own email subscriber list (or that you have all rights and permissions to use the data from the subscribers) and that the list consists only of people who have opted into your email list (and have not since opted out). Select the Agree button and another popup box will ask you to select your file to create your audience.
Select the file you created in Step 2 with your newsletter subscribers. In the Audience Name field, select a name that you know which subscribers are matched to this list.
4.) Analyze Your Custom Audiences and Create Facebook Ads
After you upload your first custom audience, the number of people who matched an email address on Facebook in your Power Editor will be displayed.
You can create ads directly in the Power Editor.
Uploading your email list as a custom audience will allow you to analyze your custom audience in the Facebook Advertising interface to better convert ads specific to this specific target group.
To return to the Facebook Advertising interface, go to your Facebook profile, select the wheel in the upper-right corner and select Create an Ad. Now select your Page or any website you may want to advertise. NOTE: Facebook prefers advertising your Facebook page rather than a website for obvious reasons to ensure people stay on Facebook.
The “Choose Your Audience” section, displayed is a check box under the Broad Categories, you can select your custom audience. Select that check box to do some analysis on your email list demographics.
5.) better understand Your List to get better ideas
Get discoveries about your list. If your list is small, targeting an ad to 85 people may not be an effective use of your Facebook marketing budget— it’s not expensive to give it a whirl to discover the results you get.
You can discover their interests and demographics listed on Facebook by playing around with the Facebook Ad settings.
Try different specific interests to find out what keywords captivate your audience to use those keywords in future ad campaigns.
Create an ad that targets a segment of your email list to use effective copy in the ad to entice to them.
Find out how many of your current email subscribers that have not liked your Facebook page to create an ad to get them to like your page. Understand now WHY I LOVE FACEBOOK ADS! Exciting stuff!
Feeling more Facebook Empowered?? You should be! Get typing, I want to hear keys hitting your keyboard now, CLICK, CLICK, CLICK! 🙂
Your goal in Marketing should always be getting into your customers/prospects head, this blog post gives you a technique to do that on Facebook. Exciting! I am excited for you! you should be smiling right now 🙂
Have you tried Facebook ADS? What results have you seen? Share your comments with us below.
Social Media With Rita 