Tag Archives: content marketing

How To BID Facebook ADs

6 May Facebook Bidding

Everyone is challenged with the amount of options when optimizing Facebook campaigns.

Facebook AD Bidding

How many ad sets should be used? How many ads should be created? Which audiences should be targeted? Which objective should be used? How high should the budget be? What placement? Which bidding method and what should be the manual bid?

This article will help you decided which bidding method should be used and when. Of course, success can be found in many different ways so this is merely a guide. This blog post will help you get started on the right path for Facebook AD success.

Following are the main bidding options:

  • Optimized for Actions
  • Optimized for Daily Unique Reach
  • Optimized for Clicks (CPC)
  • Optimized for Impressions (CPM)

Bidding Options By Objective

Your bidding options will depend upon the objective you choose. For example, here are the “Optimize For” options within the ad set in Power Editor when the Clicks to Website objective is selected…

Facebook Clicks to Website Bidding

“Optimize For” bidding options by objective (* marks default)…

Clicks to Website:

  • Clicks to Website *
  • Daily Unique Reach
  • Clicks (CPC)
  • Impressions (CPM)

Website Conversions:

  • Website Conversions *
  • Daily Unique Reach
  • Clicks (CPC)
  • Impressions (CPM)

Page Post Engagement:

  • Post Engagement *
  • Daily Unique Reach
  • Clicks (CPC)
  • Impressions (CPM)

Page Likes:

  • Page Likes *
  • Clicks (CPC)

Mobile App Installs:

  • Clicks (CPC) *

Mobile App Engagement:

  • Clicks (CPC) *
    • Daily Unique Reach

    Desktop App Installs:

    • Desktop App Installs *
    • Desktop App Installs – Pay Per Install
    • Clicks (CPC)

    Desktop App Engagement:

    • Desktop App Engagement *
    • Clicks (CPC)

    Offer Claims:

    • Offer Claims *
    • Clicks (CPC)

    Event Responses:

    • Event Responses *
    • Daily Unique Reach
    • Clicks (CPC)
    • Impressions (CPM)

    Video Views:

    • Video Views *
    • Daily Unique Reach

    Optimize for a Specific Action

    The default and recommended bidding option for all but the mobile app

    objectives is to optimize for a specific action — in each case, optimizing for the objective.

    When this option is selected, Facebook will show your ad to people who are most likely to perform that action. Following are the actions you can optimize for:

    • Clicks to Website
    • Website Conversions
    • Post Engagement
    • Page Likes
    • Desktop App Installs
    • Desktop App Engagement
    • Offer Claims
    • Event Responses
    • Video Views

    Let’s say, for example, that you have created a campaign with a Clicks to Website objective because your primary goal is to drive traffic to a blog post. You then create an audience consisting of fans, website visitors, lookalikes or interests.

    If you have Facebook optimize for Clicks to Website, your ads will be shown to people within your targeted audience most likely to click the link in your ad. Facebook knows this based on user activity and their history of clicking links.

    According to what YEAH! Local reports, the same is true for all other optimized actions. No matter how much you spend, Facebook won’t show your ad to everyone within your target audience. They are going to focus only on those most likely to perform your desired action.

    This is often an area of confusion for advertisers. They have a potential audience of 100,000, and they don’t understand why the ad is only shown to 10,000 people.

    The reason for this is that you shouldn’t want Facebook to show your ad to all 100,000 people. By optimizing for an action, Facebook is limiting your waste, showing it only to those most likely to act.

    When optimizing for actions, by default you also won’t set a bid. Facebook will bid whatever is necessary to reach the audience most likely to act.

    As a result, CPM (Cost Per 1,000 Impressions) tends to be higher when this option is chosen. Some advertisers see this as a reason not to bid this way, but neglecting it due to high CPM would be a mistake.

    By optimizing for a specific action, you are wasting fewer impressions on those who are unlikely to act the way you desire. As a result, there is a benefit to paying more to reach those most likely to act. Your cost per desired action, in most cases, will be lower as a result.

    By default, you won’t need to set a bid. Facebook will get the most actions at the best price, whatever that is. But you will have the option of manually setting what that action is worth to you.

  • Facebook Clicks to Website Bidding ManualNote that this isn’t a true “bid.” Facebook will attempt to keep costs per action below that threshold, so that acts as a guide for how Facebook will bid.
  • Regardless of whether you allow Facebook to bid automatically or you set an action value, you will be paying for impressions and not actions. So it doesn’t matter whether you get 10 or 10,000 actions, you will be paying based on impressions.Personally, I’d always start with having Facebook automatically bid for you. Once you know what you’re doing and have the budget to experiment, feel free to split test with the manual option to see what works best for you.
  • Optimize for Daily Unique Reach

    When this option is selected, Facebook will show your ad to as many people within your target audience as possible, but no more than once per day.

    Facebook Daily Unique Reach

    In this case, Facebook is not optimizing to show your ad to people most likely to perform a desired action. If you want Facebook to reach 100,000 people, Facebook will try to show your ad to as many of those 100,000 people as they can, regardless of the likelihood of those users performing your desired action.

    Once again, you will be paying for the impressions, not the actions. So it doesn’t matter how many actions you get, your cost will depend upon your bid and the number of times your ad was shown.

    You will need to set a maximum bid to tell Facebook what reaching 1,000 of these people is worth to you. This cost will be lower than what you pay when optimizing for actions, but expect it to be higher than when using regular CPM.

    Optimize for Clicks

    This bidding option is likely the most misunderstood.

    Optimize for Clicks is another way for saying that you are using the Cost Per Click (CPC) bidding method. In this case, you will be paying for the clicks made to your ad.

    Understand that a “click” is not necessarily a link click. This includes any click on your ad, which could be a photo click, comment, like or any other random click.

    As a result, advertisers often misunderstand these stats. They see a high number of clicks and a low CPC and assume success. But that number of

    clicks is bloated with many clicks that don’t mean anything, devaluing the CPC.

    If your goal is engagement, however, this is a good option. In that case, Facebook will show your ad to people most likely to click anywhere on your ad.

    You will have options of allowing Facebook to automatically set the bid (get the most clicks at the best price) or set the maximum you’d be willing to pay per click.

  • Facebook Cost Per ClickAgain, if you don’t know what you’re doing just roll with Facebook’s default here. Once you get more comfortable and have the budget to split test, feel free to experiment with your own maximums.

    Facebook does provide a recommended range for entering a maximum that would be required to reach your selected audience. Note that this is a maximum, so Facebook will bid no more than that amount to serve your ad.

    Optimize for Impressions

    If you optimize for impressions, Facebook will show your ad to as many people within your target audience as many times as possible. This is similar to Daily Unique Reach optimization, but without the single daily impression limitation.

    As is the case with Daily Unique Reach, when this option is selected Facebook will not optimize for a desired action. You will pay for impressions, and the cost to reach people should be low given that Facebook won’t need to be picky about whom to serve your ad to.

    You will be required to set a bid, indicating the most you’re willing to pay for 1,000 impressions.

  • Facebook Cost Per 1,000 ImpressionsAs is the case with CPC, this is the maximum — Facebook will bid up to that amount to show your ad.While bidding CPC or CPM, you should make sure you bid high enough. Bidding too low is a primary reason for not getting your ad shown.

    What Should You Use and When?

  • First, understand that personal preferences come into play here. I’m not going to say that one method always works better than another. But I do believe that we overcomplicate this, and beginner to intermediate advertisers should bid almost primarily for optimized actions.Here’s a quick guide for when to use each method…

    Optimized for Actions: I’d recommend using this in most cases. It works best when targeting large audiences (so that Facebook can pick out the top percentage most likely to act), but that doesn’t mean that this method can’t work for small audiences, too.

    But if you are going to target a small audience with this method, just make sure that your budget is low as well. I consider $5 as an average CPM. So if I’m targeting 10,000 people, I’d expect Facebook to optimize and show it to about 1,000 of those users. In that case, a daily budget of $5 would be sufficient.

  • Optimized for Daily Unique Reach: I would only use this approach when targeting an extremely relevant audience. In other words, it doesn’t matter which person within your target audience is served your ad, all are equally likely to perform your desired action.This is rare, but an example of when you’d want to use this is when targeting a very small audience — like an email list, for example. This method would be chosen over CPM to avoid the high frequency that can happen when bidding too high for a small audience.

    By using Daily Unique Reach, you can max out your bid and reach as many people within your target audience as possible, but you won’t waste any of your budget on high frequency impressions on the same user.

    Optimized for Clicks: If all you want is engagement and not a specific action, you should optimize for clicks. A prime example of when this makes

    sense is when promoting a photo or some other post that doesn’t include a link.

    That doesn’t mean that you won’t find success optimizing for clicks when your objective is driving website traffic or conversions. However, I’ve found it much less effective overall than optimizing for your desired action.

    Optimized for Impressions: You just want to show your ad to as many people as possible as many times as possible. As is the case with Daily Unique Reach, your target audience should be as relevant as possible.

    Be careful about your budget, however, particularly if you show the ad in the sidebar (where frequency is not capped). Frequency can get out of control in a hurry, which means you’ll begin wasting money on extra impressions to the same person.

    Reaching the same person more than once in a day isn’t necessarily bad, but there is a point where it will become wasteful.

    Your Turn

    What bidding methods do you use and when?

    Let Me Know In The Comments Below!

10 Steps To Optimize Facebook Ads

16 Oct Facebook Bidding

1. Choose to set a daily budget or a lifetime budget for a campaign.

2. Submit bids on your ads. Submit high and low bids for your ads, higher bids result in higher CTRs.

3. Target your audiences by: interests, gender, age, location, education and other variables that describe your ideal prospects/customers, use graph search to help you indicate these interests of your target market, below are examples of who your ad can target:

  • Fans of what type of business pages?
  • Your Email List Subscribers
  • Non-Fans Based on Interests
  • Non-Fans Based on Lookalike Audiences
  • Past Visitors to Your Website (Retargeting)

4. Create ‘Saved Target Groups’ using the Facebook Power Editor and market to them consistently. Power Editor is a great free plugin on Chrome that allows you to manage your Facebook advertising more efficiently.

5. Play around with narrowing down your audience. While a large audience means equally large budgets, any audience that is too small will not give you the results you want. Keep the audience numbers in at least a few thousands to get measurable results.

6. Track conversion of your Facebook ads using Offsite Tracking Pixels. These are also called conversion pixels and tell you exactly how many fans went from your Facebook ads to your website and eventually made a purchase. Reconfirm this number using Google Analytics.

7. Optimize and recalibrate your Facebook ads regularly. There is a chance that with the changing audiences that Facebook attracts every day, your older campaigns maybe languishing in their performance. Any campaign that shows CTRs under 0.035 needs to be re-calibrated ASAP.

8. Create Facebook Ad Reports for your different campaigns that will show spends, likes, cost per like etc…

9. Reach out to subscribers of your email newsletters via Facebook Ads. You can do this by creating a custom list that can be uploaded into Facebook via a simple CSV file or through your email service provider and that does not include your current Facebook fans.

10. Rotate the creative for your Facebook ads on a regular basis. You can upload up to 6 images per ad to keep them fresh and interesting to your readers.

Taking your Facebook presence from a handful of disengaged fans to a flourishing community that contributes directly to your bottom-line is not rocket science. All it takes is a pinch of dedication, a dash of hard work and a big helping of creativity.

WATCH MY FREE WEBINAR ON HOW TO GET MORE CUSTOMERS WITH FACEBOOK ADS BELOW:

How Companies Generate Revenue From Social Media Marketing

20 Apr

Social Media is how consumers are discovering new products, engage with brands, see how current customers are enjoying their products or services. So how does all these contests, posts and tweets turn into revenue, you ask?

According to research compiled by MobStac in 2013, 78 percent of consumers rely on social media to guide their purchases, proving that your social media is either attracting more customers to you or making you unattractive to potential customers, you lost the chance to engage with by not having a strong social media presence.

brands who do not implement a strong social media strategy will be ignored. Brands who are solely relying on newspaper, magazine, TV and Radio ads are ignored along with millions of other brands blasting their message on bus signs and TV ads. Successful brands know when using traditional advertising to drive viewers to their social media. 

The primary goal in using social media is driving traffic back to your website to track customer activities. You need to be unique and creative when designing a social media campaign that is efficient and user-friendly. 

You have to create a excitement strategy to motivate and excite viewers to engage with your Facebook page to then visit your website for a free offer or contest. 

Case Study #1: JustFab.com

E-commerce company, JustFab used a creative strategy to tie social media to their website in a campaign called #JustFabWish. JustFab informed its online viewers and subscribers to look at their online collections and Tweet their wishlist link with the hashtag #JustFabWish for a chance to win their products.

The company created exposure for the campaign with an email blast sent to millions of current members and leads. JustFab marketers also promoted the campaign through banner ads onsite, and on Twitter and Facebook.

 How to Reap Revenue from Social Marketing Campaigns: 4 Case Studies

Result: When compared to the prior month, JustFab registered a 140 percent increase in web traffic and a 240 percent increase in revenue from Twitter. The campaign out-performed their second most successful effort by more than 50 percent. Now that is awesome! 

The campaign required that participants go to the website to submit their entry. Once on the website, potential customers were already browsing products, and one click away from making an online purchase.

 

Case Study #2: Gilt.com

Gilt.com paired digital Ad buys with a giveaway to boost web traffic and partnered with Hanky Panky, a popular retailer of women’s underwear, for a giveaway campaign that highlighted Hanky Panky’s main product on the Gilt.com website.

As the entries increased, daily content increased and ads promoting the referral contest, more and more people saw the product therefore, more people wanted the product.

How to Reap Revenue from Social Marketing Campaigns: 4 Case Studies

Result: More than 45,000 people visited the sweepstakes page during the two-week contest and 21,000 people participated. Gilt.com added 3,000 new social fans that would continue to see their products and be driven back to the point to purchase them. There was more than just one winner in that contest; Hanky Panky earned exposure for a product directly from the retail site.

Case Study #3: Lilly Pulitzer

Fashion retailer Lilly Pulitzer decided to tempt online viewers with an Exclusive Offer. They used the power of exclusivity to launch a campaign that granted early access to online sales for those that opted into their newsletter. Their social sign-up program helped create a massive buzz around the launch of the sale.

By the time the early birds had their carts filled, there was another group of fans clamoring to get in on the regular launch. The campaign made their social audience excited to get on their website and actually buy product.

How to Reap revenue from social media campaigns

Result: Lily Pulitzer ended up collecting thousands of email addresses of potential customers, doubling the size of their email database and giving the brand a lasting connection with a new customer base. The social teasers and following email campaign translated into measurable revenue during the online sale.

Combining Social Media sites and tools are ingredients for a successful social media campaign, such as: email campaigns, Facebook landing pages, Hashtags and contests, is instrumental for brands to increase revenue during and after a social marketing campaign.

 

Want to start crafting more engaging Facebook Posts?

Go to my Facebook Page for powerful tips to ensure your posts get seen by more people in your target audience at http://www.facebook.com/socialmediawithrita   Don’t have the time to create posts? or time to constantly read about Facebook changes on it’s algathorithium, and just want to hire a company that already knows what content is successful then click here to call http://www.socialdominancemedia.com  to make your social media pages a success while you just relax and focus on your business.  

 

Secrets To Making Your Facebook Post Go Viral

18 Feb

You see posts getting hundreds of likes and comments in your Facebook newsfeed. You think, how the heck are these posts going viral?

Want to know the secrets for making your own Facebook posts go viral?

I will reveal strategies below to increase your chance of Facebook Post success! Now, that is awesomesauce! Say, YES to success. Means you gotta work with me here, you must read everything below then do your research, start getting your creative juices flowing!! Get in the creative flow- however you do that, whether it’s smacking a certain part of your body, chanting etc… I learn a new technique everyday, some are interesting to say the least lol My creative flow technique is simple, I read and think. Say, awesomesauce!

 

The Secret Strategies Revealed:

 

1.) Discuss current events

Show your excitement about a current event this covertly associates your brand with the event. For example, look at how many brands are discussing the Olympics in their content or even commercials.

 

2.) Relate To Your Audience- Use Your Marketing Psychic Ability! lol  You can read minds, what, you didn’t know?………..

You have seen posts on Facebook and thought, “How did they know I was experiencing that, thinking or feeling that!! The universe must have wanted me to see this message!” lol 😉  That’s is how you relate to your audience and that is how excellent marketing is done. BAM!

Combine humor with an idea or experience that people can relate to, that is the secret formula. BAM!

 

3.) Trigger Emotions

Associating your brand or product with a strong emotion such as love and you will see results. Use a photo, video or text; the goal is to get people FEEL.

 

4.) Get Them To Act

Ask questions or get people to do a action are both ways to get your fans to like or comment on your post.

People love to share something that triggered a emotion within them, whether it was inspiration or insight; they will most likely share it with their friends.

 

5.) Make Them Laugh

whether it be inside jokes in your industry or experiences that everyone has experienced and is too embarrassed to admit or discuss or encourage fans to submit funny photos. For example, a customer submitted a photo of their baby wrapped in a Subway sandwich wrapper. Subway shared it and look at the results.

subway

 

6.) Inspire Them, Motivate Them!!

Using a great quote can trigger strong emotions. An inspiring quote and image will motivate your audience,  increasing your chances of getting them to share with their friends.

 

7.) Give Away Great Prizes!

Keep in mind there are a lot of companies doing this now so your prize has to be unique and something that everyone wants and desires. This will increase your chances of it going viral!

For example, Skittles had a contest giving away a Skittle vending machine, and the contest post accumulated over 12K likes.

Have fun incorporating these strategies and share with us your experiences, insight or ideas!

 

Have you ever had a post go viral? What was it that made the post go viral? Share your viral post below so we can take a look! and it will drive more traffic to your page!! BAM! Say, “AWESOMESAUCE”!

 

If you are looking for a company to create your Facebook Marketing Strategies for you that comply with Facebook’s regulations, you are in safe hands when you call Social Dominance Media. (click on Social Dominance Media to be taken to our website)

How To Build A Amazing Facebook Page

20 Jun

WHAAAAAAAT!! You have a Facebook business page with no strategy? No consistent engagement? But it has potential to be the next hot page. Sound like your business’s page? Like Us on Facebook-Facebook Page Marketing

Facebook has the largest user base of any social network, so if your business is not benefiting by having a solid Facebook presence, you are missing HUGE lead generation opportunities. What is stopping you???? I know, I know, you do not have the time to research, think about strategy, write a million posts to put into a calendar, find and create images, comment on your fans responses, learn how to become a graphic designer, learn how to create professional looking apps with exciting ways to create contests, offers, games etc…. So HIRE a professional. Yes, it’s really that simple. But Rita, who do I hire? A social media strategist that really knows and understands all the variables involved. Read their blog posts, does it sound like they know what they are talking about? Do they demonstrate their knowledge?

There are plenty of strategies to create your Facebook success. A number of ways to create Facebook content that captures your audience’s attention not your peers. Here are seven reasons your Facebook page may not be performing at optimal levels.

1) Not Using More Visuals.

Facebook’s new timeline, is designed to support big, bold visuals. According to a recent study by Fast Company, 44 percent of social media users are most likely to engage with companies that post visual content: graphics, photographs, videos, and infographics. If you’re not using visuals liberally, you’re ignoring your audience’s needs and inviting them to go elsewhere to find compelling visual content.

Go BIG. Go bold. Quote famous individuals. Share videos. Use your company colors, and play with font shapes and sizes to optimize for both desktop and mobile.

2) Not Using Your Facebook Space With Intelligence.

Facebook recently changed their policy to allow using calls-to-action on cover photos!!! Yay! (Here’s an explanation of the change.) The cover photo is front and center on your page, and it also shows up in the feed when someone “likes” your page, so you should absolutely be using relevant marketing graphics on your Cover Photo.

Customize your Facebook tabs to create graphically-appealing landing pages that boosts lead generation efforts. If you created an eBook or a guide, for example — and have created a cover image specifically to promote this content using words and colorful graphics. Your new content will get more eyeballs with a customized tab.

3) Not Combining Your Posts To Offers.

Oh, you are creating great content, but you’re not leveraging that content to drive users to a landing page or website, your efforts are wasted. So many opportunities on Facebook!! Love it!! 🙂 Rita smiles with Facebook Love 🙂

You can increase your customer affinity by gaining their trust with good content. The best way to do this is to use both organic and paid posts to direct your audience to customized landing pages within Facebook. (Facebook rewards your marketing efforts with better reach for your campaigns if you keep your landing pages within Facebook, instead of sending users to your website.) On landing pages, you can provide a timely, relevant webinar registration offer or an ebook in return for contact information, for example. By giving away content that users value, you get something even more valuable in return: recipient info that bolsters your marketing automation efforts.

4) Don’t Have An Editorial Calendar. (tisk, tisk)

Yes, it’s all about the CONTENT, CONTENT, and CONTENT! That is not going to change, just use it. You need a strategic plan that gets results. I LOVE my editorial calendar! Don’t judge, you will too, once you get your editorial calendar on! You will love it too. Cause it saves the stress of wondering and rushing to post something every day.

5) Not Paying To Upgrade Your Reach.

Promote your own good content. Get your Facebook content noticed — use strategic, targeted Facebook ad techniques, such as Sponsored Stories, Like Sponsored Stories, and targeted newsfeed ads designed for both desktop and mobile devices. Want to take it a step further? Try using custom audience targeting by uploading your email database into Facebook’s Power Editor. Read my past post about it here–>https://socialmediawithrita.com/2013/04/12/facebook-advertising-for-the-pros-take-it-to-the-next-level-now/

6) Not Testing.

 

All marketing is about trial and error. Experiment with your ad tactics and content. Determine the types of content your target audience engages with, and then produce more of it.

You might be surprised at the success of non-traditional content experiments, so it’s always worth entertaining new ideas. Facebook is the perfect place to be in marketing.

7) Not having fun.

NO ONE wants to be pitched to right away or all the time, no different than being a telemarketer or knocking on someone’s door to interrupt their time- the thing no one cares about you or business until you give them a REASON to. You have to entertain them, tell them a story, give them something to share, and HELP them. Then, when they are looking for your business services, your company will likely be top of mind, because you’ve put in the work to give free value to their lives.

Do the actions, I described above, effectively, and your Facebook page will perform much better. Make your Facebook page a go-to hub for your customers, fans, and the general public to find your content.

How To Grow Your Twitter Following With Free Tools!

7 Jun

Twitter is an exciting platform, it allows people with value to become influencers and current influencers are more reachable, just a tweet away. It has never been easier to pitch to someone who can make an impact (and thus become influential as well). Knowing who influences your potential customers and winning their trust is a direction towards more success. It takes the right strategies and work.

start-following-me-on-twitter-now.jpg

The first step is to research the influential people who are already interacting with you: Perfect place to start because you have already managed to get their attention. Below are 7 free tools.

Find Twitter Influencers Interacting with Your Tweets

1. Who Tweeted Me

Influence measure: Number of followers

Who Tweeted Me is a new tool from Hubspot, it finds people who tweeted your tweets and sorts them by number of followers. You can thank Hubspot with a tweet.

Find Twitter Influencers Interacting with You

2. Topsy

Influence measure: Topsy influence

Topsy is a good tool because its browser bookmarklet makes it easy to get the data: Topsy Trackbacks (to install, simply drag it to your browser bookmarks toolbar) – click it when you are reading the page you want to analyze and you’ll be taken to Topsy results. Now scroll through results until you see “Influential” or “Highly Influential” flags. Topsy Influence states, “It measures the likelihood that others will pay attention when you say something. For each author, we analyze all posts and attention they receive from other people: attention from people with influence matters more. Topsy Influence powers many of our other capabilities, such as relevance ranking, experts and trending topics.”

3. Commun.it

Influence measure: Ratio of followers / following

Commun.it is a great tool for keeping track of Twitter users who have recently interacted with you:

You will see the list of *recent* interactions with Twitter influencers.

You will be able to see if you interacted back (track “unreplied status”).

You will see if you follow that Twitter influencer.

You will be able to load more information on each Twitter influencer in the next column.

You can rate results by “highest rating” to see influential users who have ever interacted with you.

You will be able to see how much impact each of the influencer’s tweets made (number “interactions” of the tweet = replies + retweets).

4. Klout

Klout influence measure: Klout score

New Klout “Moments” feature is another interactions manager you need to look into. You can control which “Klout” score users who have recently interacted with you have. There is debate in the social media community over the accurate measure of one’s Klout’s score. However, it’s a good measure for Twitter influence, since it heavily uses twitter as a measure of influence.

You can interact with your influencer’s interaction by replying and retweeting from the Klout page.

5. Kred

Influence measure: Kred score

Kred is another free tool that will list your recent interactions and sort them by its own score called “Kred.” To thank users you can “Kred” them.

 

6. Friend or Follow

Influence measure: Number of followers

 

Friend or Follow is a tool that grabs all your “fans” (people who follow you but who you are not following back) and sorts by the number of followers. You can follow them back right from the tool.

7. Fruji

Influence measure: Number of followers

Fruji is a tool that puts your followers into groups by the number of followers. They have incorporated the YAS (You Are Special) Factor , indicating a higher chance of that person noticing your tweets. Afterall, this is the main reason we are tweeting to share our inspiring, educational messages to change lives whether it’s on a business basis or personal development basis.

Are you using any free tools for twitter? Let me know below. Remember, if you appreciate the value I provide in my blog posts, I will appreciate you sharing the blog post by pinning, tweeting, and/or posting it for your followers.

Ultimate Guide on How To Guest Post Right For Visibility.

21 May

Content marketing is all the rave. People have caught on that the hub of online success is CONTENT, CONTENT, CONTENT. If you are a smart marketer you will be trying to build links with guest posts. The consequence of this new shift in online marketing will cause some sites to lower their guest posting standards, others to raise them, and some to stop accepting them altogether. Google will target low quality guest posts, and you will not get results without a strategy. I will share strategies for success guest posting below. Excited? You should be 🙂 Apart of your success is to share your genius, exciting!

Image
1. Finding Guest Post Opportunities

First thing is where to find guest post opportunities. This determines the value and long term success of your link.

GUIDELINES TO GUEST BLOGGING SUCCESS:

Look for blogs that have a audience that wants to read your post. The business category of the blog can complement your business/topic, and aim to give value to readers.

Check the Domain Authority and PageRank to ensure the blog has the right ranking factors in place. Also, look at previous guest posts to see how strong the Page Authority is. Discover if the blog has frequent comments and sharing activity. Make sure this is true for most pages, not just the homepage.

  • Spy on their activity on Facebook, Twitter, and Google+. If there is a good amount of community activity happening on at least one of those networks, this is a good sign.
  • Look for a subscriber count.
  • Read through the blog comments to understand the blog community, and make sure spam is not in the comments frequently. Google factors in user generated content.
  • Read past guest posts. Do their guest posts or their sites appear “spammy?”
  • Who owns of the blog? What is their background? Are they reputable?
  • Guidelines for guest posts should have standards. Content should be accepted if it benefits the blog’s audience. If anyone can post on their blog without any standards, don’t waste your time.
  • Is the blog updated frequently? Does the blog write any posts, or just guest posts? Is it possible for you to become a regular contributor?
  • Blogs that want good content will, most likely, want regular contributors. Does your target audience read this blog? Do centers of influence read this blog?
  • Think about the go-to place for your target audience?
  • Look at the site’s link profile. Does it look natural?
  • Find guest posts from blogs that do not advertise guest posts. This is ideal, because very few of your competitors will have links like this.
  • Write a post about the keyword that the site ranks best for. So, your guest post shows up in search results, getting more eye-balls to your post, and get referral traffic. Write something creative and fresh about the topic that the blog has not published before.
  • How easy is it to navigate through the site? And what is the experience, visitors have on the site. These can determine quality of the site.
  • Has the blog has received any kind of award from a reputable organization.
  • Type in your search: “Top 10 Blogs about [Niche]” These will point you toward reputable blogs in the industry.

Also, look for blogs that have been featured on those top ten sites.

Find Places to Guest Post.

Try using the following list to discover blogs that accept guest posts:

MyBlogGuest
GuestBlogIt
BloggerLinkUp
BlogSynergy
Guest Blog Genius
Guestr
BlogDash
PostJoint
Copy for Bylines
Guest Blogging Websites
Fizz Niche
Technorati’s directory of blogs
Alltop
Google Blogsearch
Best of the Web Blogs
On Top List blog directory
If you would like to know more about how to write effective high quality content that sells. I suggest you read—>https://socialmediawithrita.com/2013/04/09/writing-content-that-sells/

Get inspired and let me know your experiences, thoughts and questions below.

How Colours of Your Web Sites Affect Buying Decisions

7 May

Facebook is blue-> According to The New Yorker, it’s because Mark Zuckerberg is red-green colorblind. This means that blue is the color Mark can see the best. In his own words Zuck says:

“Blue is the richest color for me I can see all of blue.”

Not exactly scientific lol. There are fantastic examples of how colors actually affect our purchasing decisions.

Most of us are Visually stimulated, we get appealed to things based on how they look. It makes sense that 90% of our judgement for buying a product is made by color.

So how do colors really affect us and what is the science of colors in marketing really? Do builders of web pages really need to worry about the perfect website colors? Let’s explore some of the latest, most intriguing research on it.

First-> Can you identify the brands below based on color?

First, let’s test your recall that shows you how powerful color alone really is. Based on just the colors below, can you guess which company belongs to each of them:

ImageImage

With the first photo, we can easily recognize the brand is NIKE without the Nike name, right. Exactly, and if we were to eliminate the letters NBC, above their logo we would still recognize the brand from the colors alone.

The Feelings That Colors Trigger in US?

Lets begin the journey to being conscious about what color triggers us to think/feel in a certain way. The Logo Company has determined specific colors are best for specific types of businesses and why. Here are four examples:

The Color Black:

Qualities-> definite, credible, strength, powerful, precise, professional, direct, accuracy.

Best Used For -> corporate, construction, oil, finance, fashion, manufacturing, Cosmetics, mining, marketing, tradesman.

THE COLOR GREEN:

Qualities –> natural, Organic, Youth, Nurturing, Instructional, Education, adventurous, ecological, calming, nature.

Best Used For –> medicine, government, science, recruitment, ecological-business, tourism, human resources.

THE COLOR BLUE:

Qualities –> credibility, calming, clean, focused, medical, professional, judicial, power, business like.

Best Used For –> medical, scientific, utilities, government, healthcare, high-tech, recruitment, tradesmen, legal, information technology, dental, corporate.

NOW when we LOOK at major brand LOGOS, WE know their secret as to why they selected that color! Shhhhh (lol) Their color choices make more sense now, don’t they. Companies are seeking to trigger a very specific emotion:

Image

When we want to buy something, the colors can play a major role. Analytics company KISSmetrics created an fabulous infographic on the science of how colors affect our buying.

Especially the color, “Green” because it is the most relaxing color we can use to make buying easier. The color black is used frequently for luxury products.

How To Improve Your Marketing With Better Use of Colors:

Here are some cool tips we can apply today to our website or app! Based on the research from KISSmetrics.

If you are building or have an app or website that mainly targets Women, here is KISSmetrics suggestions for you:

  • Women love: Blue, Purple and Green
  • Women hate: Orange, Brown and Gray

In case your app or website is strictly targeting men, then suggested colors are different:

  • Men love: Blue, Green and Black
  • Men hate: Brown, Orange and Purple

A EXCITING experiment, conducted by Performable (now HubSpot) wanted to discover if changing the color of the buying button, would make a difference in conversion rates.

They started out with choosing between two colors (green and red).

For green, they thought:

“Green connotes ideas like “natural” and “environment,” and given its wide use in traffic lights, suggests the idea of “Go” or forward movement.”

For red, they thought:

“The color red, on the other hand, is often thought to communicate excitement, passion, blood, and warning. It is also used as the color for stopping at traffic lights. Red is also known to be eye-catching.”

TRY GUESSING WHICH COLORED BUTTON HAD THE HIGHEST CONVERSIONS (people who bought more)?!?!

A A/B test between green and red would result in green, they thought. Were they right???

The answer is (DRUMROLL)…………………………………………….

The RED button outperformed the green button by 21%

It is very important to keep in mind that nothing was changed but the color:

21% more people clicked on the red button than on the green button. Everything else on the pages was the same, so it was only the button color that made this difference.

I am not surprised at all. Red to me has always represented a powerful color, after all it is the a color we use to represent fire.

Will you be changing the colors of your web sites now, graphics etc….?? Let me know, love to hear your thoughts below 🙂

Writing Content That Sells

9 Apr

ImageWhat made Google the #1 search engine on the planet?? It provided the most effective solutions to people’s problems- You have a problem, or question you Google it. It has become apart of our way of life to Google our problems and questions about anything in our lives from parenting to business solutions.

You need to be the number one solution to your target market’s problem or need/want. You can accomplish this by creating high quality content that offers solutions that is easy and fun to read. This can be in the form of:

*Blog Posts

*E-zine articles

*Facebook Posts

*Tweets

*Webinars

*Videos distributed on social media sites

*Email Newsletters

*Reports/E-Books

*Teleconference

*Podcasts

Ensure your content is GOOD and JUICY! Provide the benefits of implementing your solutions, include proof->statistics, testimonials, and case studies. If it is a new problem that has arisen in your industry make sure you are the first one to distribute your content to solve the problem. People will praise you, and see you as to the go to expert or business. You need to be on your A-GAME when it comes to content, stay on top of news in your industry. Make Google your best friend. Google away and write your own articles based on what you read out there.

CONTENT PROMOTION

To ensure you get a lot of eyeballs on your content, you need to PROMOTE, PROMOTE, PROMOTE your content. Email your list about your content, distribute it on your social media sites, events, Pay Per Click Ads such as Facebook Ads, and Banner Ads. Develop relationships with influential bloggers, analysts, press, and other influencers of your target market so they can share it to their followers on their email lists, blogs, and social media sites. You can also create a press release, especially if the content is in hot demand right now.

HOT QUALITY CONTENT TRANSLATES TO CUSTOMERS

When you are offering free high value content such as, a E-book or report install a opt-in form that captures people’s names and emails in exchange for the free report or e-book. This will put your prospects in your email database to follow up with them, with more content that you post on your blog or website. The result is they remember you and continue to follow you. The goal here is that your prospects will keep your business in mind when they need your services or product. You will be seen as to the go to business because they have been educated and entertained by your business. We all know people do business with people they know, like and trust. Delivering free high quality content accomplishes this. KUDOS for the internet and Social Media Sites!

One Last tip ensure your content is Search Engine Optimized so Google picks it up on the first page of search results of the topic you write about. It’s all about the Google! 🙂 Enjoy writing your content! Let me know how your content writing and distributing goes! 🙂

Warning Using SEO to Hide Negative Comments about your BIZ is not the solution!

22 Jan

People have asked me, “how do I deal with negative comments about my business online?” More businesses are now concerned about Negative complaints on forum sites or somewhere else on the Internet. SEO or Reputation Management companies may claim to be able to hide them. I want to warn you that hiring an SEO company to “hide” or “bury” your online complaints may be one of the worst mistakes you can make. I was at a business event engaging in a conversation with a fellow business owner addressing her concerns with me, while I was providing her with solutions she and her team could do to address the negative exposure a SEO consultant aggressively claimed he could hide it and not bother running a social campaign to address it. It inspired me to write this post to warn business owners the reality of using this strategy.

This strategy usually involves creating positive profiles on social networking and other sites to rank high in search engines such as Google (NOTE – you can do this yourself for free).   These companies may even claim that for a $995 up-front fee and $100-500 or more per month they can “remove” negative information from the Google search results.

SEO or “reputation management” companies create positive web pages that will show up before the negative ones, this pushes the negative results lower on Google’s search results.   The negative pages are never removed, they are just a little harder to find. This is a temporary band aid effect—a negative complaint can be shown on perhaps the third or fourth page of Google results for a few days or weeks, but can pop back up to the top of the results putting you back at square one. 64881_153010728071360_115958188443281_258525_3085931_s

The best solution is to deal with the complaints online. Create a social media campaign in response to what has been said about your company. After all, this is what social media is all about a two way conversation between consumers and businesses. The days of one way marketing communication are over. So step up to the plate, write PR articles, make YouTube videos, FB/Blog posts, tweets etc… stating what you have done to address the negative complaint, and if it was not valid compliant then address it and try reaching out to the person who made the. You may be pleasantly surprised that person may turn out to be a raving fan of your business in the end. Clear communication and improvement processes are key. The public knows no one is perfect, if you admit that you are human and care enough to take actions to ensure the problem does not happen again, people will respect you more for it. I am a firm believer that all publicity is good. It’s all about your reactions that matter.

Integrity is Key! It’s all about Progress- Love how Social Media is a reflection of human progress! If you think this will help your fellow peers and friends, please share this on your Facebook, and Twitter! Also, let me know your thoughts on this and your experiences and observations! 🙂

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