What made Google the #1 search engine on the planet?? It provided the most effective solutions to people’s problems- You have a problem, or question you Google it. It has become apart of our way of life to Google our problems and questions about anything in our lives from parenting to business solutions.
You need to be the number one solution to your target market’s problem or need/want. You can accomplish this by creating high quality content that offers solutions that is easy and fun to read. This can be in the form of:
*Videos distributed on social media sites
Ensure your content is GOOD and JUICY! Provide the benefits of implementing your solutions, include proof->statistics, testimonials, and case studies. If it is a new problem that has arisen in your industry make sure you are the first one to distribute your content to solve the problem. People will praise you, and see you as to the go to expert or business. You need to be on your A-GAME when it comes to content, stay on top of news in your industry. Make Google your best friend. Google away and write your own articles based on what you read out there.
To ensure you get a lot of eyeballs on your content, you need to PROMOTE, PROMOTE, PROMOTE your content. Email your list about your content, distribute it on your social media sites, events, Pay Per Click Ads such as Facebook Ads, and Banner Ads. Develop relationships with influential bloggers, analysts, press, and other influencers of your target market so they can share it to their followers on their email lists, blogs, and social media sites. You can also create a press release, especially if the content is in hot demand right now.
HOT QUALITY CONTENT TRANSLATES TO CUSTOMERS
When you are offering free high value content such as, a E-book or report install a opt-in form that captures people’s names and emails in exchange for the free report or e-book. This will put your prospects in your email database to follow up with them, with more content that you post on your blog or website. The result is they remember you and continue to follow you. The goal here is that your prospects will keep your business in mind when they need your services or product. You will be seen as to the go to business because they have been educated and entertained by your business. We all know people do business with people they know, like and trust. Delivering free high quality content accomplishes this. KUDOS for the internet and Social Media Sites!
One Last tip ensure your content is Search Engine Optimized so Google picks it up on the first page of search results of the topic you write about. It’s all about the Google! 🙂 Enjoy writing your content! Let me know how your content writing and distributing goes! 🙂