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Free Facebook Marketing Training Course To Monetize and Grow Your Business

27 Aug

I have worked to put together this Free Facebook Training video, packed with tons of value and advanced strategies to grow your business page and business on Facebook! Woot! Woot!  Virtual HIGH FIVE!! 🙂  I love serving, each and every one of you.  I really want you to implement and execute each strategy I discuss in this video training session below. 

Take out your pen and paper, and start taking notes now!! Go, Go Go!!! You will love the insight and strategies you can take action on right now. I discuss content marketing strategies, ways to make money on Facebook even if you don’t have your own business, and free ways to grow your Facebook Page without having to buy Facebook ADS. 

You will love the strategies and its all free for you.  Please let me know, what insights you have found useful and helpful, and what you would like to learn more about in the comments below, or comment below in the video or tweet me at www.twitter.com/socialmediawithrita  or if you prefer Facebook at www.facebook.com/socialmediawithrita   Click Play To Reap Your Business Success on Facebook now 🙂 Enjoy! 

Successful Social Media Campaigns

28 Jul

Stop being boring and copying everyone else on Social Media, if you want to be ignored then your wish is granted if you lack creativity. You need to stand out in social media. Posting quotes or articles from other blogs is not enough to increase brand awareness. Read below for examples of successful social media campaigns.

Campaigns that react to the needs of online followers and/or customers usually results in massive brand awareness. All are examples of social media campaigns that infuse creativity to shift people into action. Motivating people to action is one goal of using social media for your brand.

Maes Beer

best social media marketing examples

Maes Beer was motivated to increase their market share that lead them to think of a creative social media strategy.  They wanted to incorporate two powerful forces into their strategy – family and social media.

They offered a free barrel of their beer to everyone with the last name ‘Maes’ on one condition…they had to share with 20 of their closest friends.

Naturally this took off like…well, like free beer often does.

The result?

More than 7,000 people changed their last names to Maes on Facebook.  Maes Beer received over 75,000 Facebook likes in a single day…and 500,000 visits to their Facebook page in six weeks.

Sevenly

best social media marketing examples

Sevenly uses social influence to raise awareness for charities and nonprofits while also raising awareness for the Sevenly brand.

People naturally want to help when it’s for a good cause, but not everyone can donate money.

Sevenly understands this, so instead, they ask people to donate to the cause by sharing via social media.

The brand also has another way of leveraging its community for support. Every week Sevenly teams up with a new charity for 7 days.  They create a brand new design promoting the charity, slap it on a T-shirt and then sell it from the website.

For every shirt they sell, Sevenly gives $7 to the charity.

Ushuaia

best social media marketing examples

The Ushuaia Tower is setting the standard for technology in the hotel industry.

During the summer of 2013, the Ushuaia Hotel merged technology and social media to allow guests to have a one of a kind experience that they could share with friends and loved ones. Guests receive a free RFID wristband upon entrance to the hotel.

They use this bracelet by swiping it at a number of designated areas throughout the property called ‘FaceBook Pillars.’  Once logged in, guests can like an event, take a photo or check in.

From their rooms, guests can also use the bracelet  to play games, chat, create personal play lists and enter the hotel’s DJ contest.

Uniqlo

best social media marketing examples

Uniqlo wanted to raise awareness for their new ‘Dry mesh T-shirts’ they had to do something totally different to overcome the noise of online fashion in social media.

Pinterest was the obvious platform of choice. However, pinners seem to scroll aimlessly through boards until something grabs their attention.

Well, Uniqlo came up with an idea to do just that.

With about 100 users simultaneously pinning, Uniqlo essentially hijacked the streams of every pinner that was logged on at the time. Users that were scrolling aimlessly got an awakening experience by seeing Uniqlo’s T-shirts turning, flipping and changing colors as they scrolled.

Hijacking Pinterest gained them about 55 million impressions, used no paid media and generated more than 6,000 mentions on Twitter.

Plated

best social media marketing examples

Plated gives its customers chef quality recipes and delivers the ingredients that make them.  Plated uses its YouTube channel to show customers and other viewers how to make mouth watering recipes that inspire them to have Plated deliver the ingredients.

Follow their Twitter account and you’ll learn about everything from creating a five star meal, to how to photograph the meals from different angles.

Plated aspires to be utilitarian – and that almost always gets attention from social media.

Tippex

best social media marketing examples

With a clever use of annotations, Tippex created a 30 second YouTube video entitled “Hunter shoots a bear” in which viewers can choose the ending. (Don’t worry, no bears were harmed during the making of this video.)

Instead, the hunter reaches out of the frame to grab a tippex and whites out the word ‘shoot’ – leaving the field blank for viewers to decide what happens next by typing in whatever they want.

It’s kind of  addicting which is probably why the clip has received more than 21 million views.

Folly Theater

best social media marketing examples

Wanting to reach a younger audience, the Folly Theater in Kansas City Missouri decided to do something most theaters would never even consider.  They began allowing audience members to keep phones on during the show. In fact, they encouraged it.

Using an app, the audience members are encouraged to help direct the show.  The audience can vote on everything that happens during the show basically creating their own interactive experience.

Theater goers vote on everything from which props and costumes the cast uses to which songs they should sing. Audience members even vote on how much clothing the burlesque dancers should wear.

Everything during the show is shareable which creates an immediate buzz for the theater.

Burger Revolution

best social media marketing examples

There’s a revolution going on in Ontario…a Burger Revolution.  Burger Revolution have created quite the local uprising with their presence on social media.

Burger revolution’s tactics are simple but effective.  They keep fans informed on the number of remaining burgers for the day.  This highlights specific burgers and creates a sense of urgency.

They also like to post a “comment of the day” which is simply a picture they took of a user’s comment.  This has become a tradition the fans love.

The burger joint’s FaceBook page now has more than 2,000 likes.

Airbnb

best social media marketing examples

Since its inception, ‘Vine’ has received lots of attention from not only marketers but from millennials too.  Creative six second videos are becoming more and more popular.

And among them is Airbnb’s short film “Hollywood and Vines.”

Airbnb reached out on Twitter for six days by tweeting a ‘shot list’ and asking users to shoot one of the shots in the list.  Users would follow the director’s instructions for a given shot and then share it.

For shots that were chosen, Airbnb offered $100.  There were more than 750 submissions of which, about 100 were used in the short film.

It was the first short film directed via Twitter.  It got wide exposure – even gaining the attention (and more importantly the retweets) of actors like Adam Goldberg and Ashton Kutcher.

Tweet-a-Beer

best social media marketing examples

In 2012, Waggener Edstrom wanted to hit SXSW with something new. Instead of using typical marketing tactics and broadcasting how great they are, Waggener Edstrom, decided to just be useful.

And when you’re at SXSW there’s nothing more useful than a frosty brew.  So they teamed up with ‘chirpify’ to develop an app that would allow you to buy your buds’ a beer via Twitter.

The tweet-a-Beer app connected your Twitter account to your Paypal and allowed you to send $5 to any twitter handle you chose.  Since beer is the social lubricant, the app resulted in countless face to face meet-ups that might’ve otherwise never happened.

The app instantly gained massive national attention and was covered by numerous mainstream media outlets.

Baublebar

best social media marketing examples

Online Jewelry store BaubleBar has recently opened two locations in New York City where they’ve combined real world shopping with all the qualities of the Web.

Shoppers can interact with any piece of jewelry they choose from BaubleBar’s unique display cases.  When a customer chooses a piece of jewelry, the display case offers information from the website, such as, how to wear the jewelry and more.

But they’ve also integrated social media.

In addition to the information from BaubleBar.com, customers can see pictures of other women wearing the jewlery. Most images are pulled from Instagram using special hashtags so the images are from other customers, not models.

JustBought.it

best social media marketing examples

Looking to take social recommendations to the next level, JustBought.it uses Twitter to show purchase activity.

Justbought.it encourages its users to tweet every time they make a purchase so that other users will see the purchase and can then ask and receive general information about the product. Tweets include a picture of the purchased item and a location. The information is then served up to users and sorted by category, location and date.

JustBought.it is currently integrated with Shopify, Microsoft.net, Magento and more.

The Quechua Experiment

best social media marketing examples

Wanting to raise awareness for their outdoor hiking gear, Quechua took to their FaceBook timeline to create a memorable experience for fans.

Quechua posted more than 300 sequential images of a man hiking up a hillside to a special FaceBook page.

Fans could scroll through the timeline to experience the man getting prepared for his hike by sleeping, tying his boots and then hiking the hill. The timeline essentially works as a stop motion commercial.

Sidecar

best social media marketing examples

With ride sharing apps becoming more and more popular, Sidecar started looking for a way to stand out.  They teamed up with popular bloggers, designers and fashionistas to have them take over and decorate three sidecars.

Commuters who are lucky enough to end up in one of the three cars will be greeted with drinks, plush pillows, and signs that say things like, “Hey good lookin’ need a ride?”

In addition to these fun signs, there are instructions for the rider which explain how to win sidecar’s contest called, “#TasteMakerTakeover.”

Riders must take a photo of themselves in the sidecar and share it to Twitter and Instagram with the hashtag #tastemakertakeover and they could win one month of free rides worth $1,000.

Burger Records

best social media marketing examples

An independent record label and self proclaimed fun loving Burger Records is inviting fans to throw shows all over the world. All you have to do is setup a show and Burger Records will promote it.

The only stipulation is…well there really isn’t any, except that it has to be fun and it has to involve music.

Fans without means to set up a show can instead throw a record listening party. In 2013, Burger records did 70+ shows.  This year they’re on schedule to do even more – from China to Denver. The shows have gained Burger some nice exposure with fans.

They currently have over 34,000 Facebook fans, more than 20,000 Twitter followers and almost 18,000 on Instagram.

Body Form

best social media marketing examples

You can plan.  You can strategize.  But sometimes situations present themselves.  By rising to the occasion you can create a viral campaign without even trying.

Body Form received a comment on FaceBook from a disappointed follower, Richard Neil.  Neil explained that he was angry because Body Form had been lying to him for years about what he calls…

“that wonderful time of the month that the female gets to enjoy so many things like bike riding, rollercoasters, dancing, parachuting, blue water’ and wings.”

Of course Richard was joking (kinda), but the comment got lots of attention.  Body Form decided to rise to the occasion by releasing a video response to the comment.

The video has seen more than 5 million views.  Neil’s comment has more than 104,000 likes and almost 5,000 replies.

Sensu

best social media marketing examples

Small marketing and film agency Sensu was tasked with promoting recording artist Ben Howard’s next music video. But since Ben is no Bieber, Sensu had their work cut out for them.

Instead of using traditional marketing, Sensu created a FaceBook event page and told everyone there was going to be a free concert with free beer.  With a little help from the local media, they quickly drew a crowd of more than 500 people.

Sensu essentially created a flash mob.  Since the local media was already involved, the event was covered in newspapers, radio shows and blogs. The video has gotten more than 1 million views and almost 8,000 likes on YouTube.

Tweet Bra

best social media marketing examples

Wanting to raise awareness about breast cancer, Ogilvyone created the Tweet bra.  And it does exactly what it sounds like it does. The Tweet bra tweets every time its unclasped.

Tweets include various serious and funny reminders to women that they should get monthly breast exams.

PODZEMKA

best social media marketing examples

Marketing to younger audiences can be tricky, especially when you’re marketing a bar or pub.  Most people don’t trust standard advertising anymore and the younger generation is practically immune to it.

But PODZEMKA was determined to bring in younger customers with advertising that spoke to them.

Their answer was user generated content.  They set up a page on their website where customers could upload photos of themselves using templates and pre-written slogans. This allowed party goers to create their own unique ads to share with friends.

The ads were also automatically shared through social media and were quickly seen everywhere.  PODZEMKA noted a 50% increase in traffic to their website.

In total, there were 1,000 new advertisements created.

Razorfish

best social media marketing examples

Wanting to show off their creativity, digital agency RazorFish created the#UseMeLeaveMe campaign.  Bicycles, GPS, Twitter and a few free rides are about all there is to it.

In total, 20 bikes were available to ride for free at the annual SXSW festival in Austin.  Each bike had its own personality and it’s own Twitter account.  The bikes shared location information while riders made their way around the event creating considerable buzz in the process.

Thinkable Digital

best social media marketing examples

Social media contests are a great way to increase engagement quickly.  One contest created by marketing agency Thinkable Digital was somewhat unique.

The “Guess the Campaign” contest ran on Thinkable Digital’s FaceBook page and required fans to identify the brands behind various popular social media campaigns.

The winner of the contest was to receive a full social media evaluation.  Runner up would get a Twitter evaluation from the company, and third place would be featured on the Thinkable Digital FaceBook page.

Threshers

best social media marketing examples

Sometimes considerable social buzz can be created by a simple mistake. After sending a sales voucher for 40% off to its customers, Threshers started to notice a loss.

The company then came out publicly to say that it was sent out “accidentally” and that the sales voucher was for suppliers use only. Naturally, this made the frenzy bigger and created quite the local buzz for Threshers.

Blendtec

best social media marketing examples

Will it blend?  That’s how Blendtec’s CEO Tom Dickson started every video in this highly successful campaign. Everything from hockey pucks to rake handles were shoved into a blender and pureed.

For obvious reasons, the the “Will it blend” campaign gained millions of views on YouTube and quickly became one of the most memorable viral campaigns in social media. It spawned countless immitators too like “Will it drift” and “Will it burn.”

Recruit Military

best social media marketing examples

Recruit Military works with veterans from all branches when making the transition back into civilian life. The company’s FaceBook page is the hub of all their social media activity.

They create FaceBook events that function as job fairs and are used to find work for military veterans.  Every week they run the oh so clever ‘Find a job Friday.’

Each Friday, they ask fans to post the type of job they want and Recruit Military replies with thousands of matches from their job board.

The engagement they get on the FaceBook page is admirable with each post getting an average of 10 or more comments.  Recruit Military currently has more than 68,000 likes.

Canadian Tire

best social media marketing examples

Wanting to stay relevant, Canadian Tire set out to create something new.  They put together “The Canadian Way,” a digital catalog which highlights their products with user generated content.

By reaching out to Canadians and asking for their stories, Canadian Tire received overwhelming response.  They got countless stories from Facebook and other popular social media platforms. What they ended up with was something containing all the ingredients of the  most successful social media campaigns.

The company’s catalog is interactive and uses engagement with ‘everyday people’ who use the company’s products.

As of now, The Canadian Way has received more than 3 million page views with 15 pages viewed (on average) by each visitor.

Tourism Australia

best social media marketing examples

While promoting Australia as a holiday destination, Tourism Australia created the famous “Best Job in the World” campaign. Over the course of the campaign, the company offered dream jobs — a 6 month salary worth $100,000 each — to six lucky people.

Dream jobs included such titles as chief funster and lifestyle photographer.

To enter, applicants were asked to make a short video explaining why they were the best choice for the job. The contest quickly went viral and received more than 330,000 entries from 196 countries.

Tourism Australia’s FaceBook page grew from 400,000 to its current status of 5.5 million in the process.

SmartBear

best social media marketing examples

Wanting to show the people behind their testing and development tools, SmartBear decided to get a little playful. They created a game called “Where’s Dain” which is the developer’s equivalent of ‘Where’s Waldo.’

Visitors were asked to find and click on Dain (a SmartBear developer) who was hidden in various spots throughout SmartBear.com.

Once they found him, a Twitter box appeared asking users to enter to win a T-shirt by tweeting the message which included @SmartBear and a special hashtag.

The campaign is said to have doubled the @SmartBear mentions and increased traffic by more than 120%.

Optimal Run

best social media marketing examples

Great running shoes aren’t cheap, so buying a nice pair online is sometimes scary.  The team over at Optimal Run understands this and they’ve gone the extra mile to make buyers feel more comfortable about their purchases.

Using their YouTube Channel , Optimal Run creates a personalized video for each shoe.  They answer common questions that come from their Facebook page and website. The videos also offer an overview of the shoe, best usage and other information visitors want to know. You can get one of the best running shoes at ShoeFinale .

This is a great example of using social media for customer service.  The videos have increased traffic to Optimal Run’s website by more than 150%.

Cloak

best social media marketing examples

Cloak is a location-based app for the iPhone operating system.  It’s a clever use of social media for the socially awkward.

Cloak allows you to see if any of your friends are nearby by using the information from your social networks.  The idea is to avoid those accidental run-ins with the people you like a little less than the others.

Currently, Cloak only works with friends you’ve connected with on Instagram and foursquare. (Cloak is one of many apps we’re seeing with the recent rise in anti-social networking apps.)

Morton’s Steakhouse

Morton’s steakhouse has a long history of great customer service.  But, just a few years ago they exceeded that reputation when they responded to a tweet from entrepreneur Peter Shankman:

After a long day of traveling, Shankman jokingly tweeted that he’d like Morton’s to bring him a porterhouse steak once he landed in Newark. Because Morton’s monitors their twitter account closely, they saw Shankman’s tweet and decided to make his wish come true.

They sent someone to the Newark airport which was 24 miles away with a 24 ounce porterhouse steak, colossal shrimp and a side of potatoes. This, of course, involved more than simply making a meal and delivering it.

They also had to..

  • Find the correct plane.
  • Cook the meal.
  • Get permission from the higher-ups.
  • Wait at the Newark airport.

It was a simple use of twitter but it gained Morton’s steakhouse tons of exposure and even more trust. Shankman immediately shared the story on his blog which has since gotten more than 6,700 tweets and 10,000 shares on Facebook.

social media case studiesCONCLUSION

Creativity is gold, videos are effective in social media marketing, and listening to your online followers is essential in developing your social media strategy.

Secrets To Making Your Facebook Post Go Viral

18 Feb

You see posts getting hundreds of likes and comments in your Facebook newsfeed. You think, how the heck are these posts going viral?

Want to know the secrets for making your own Facebook posts go viral?

I will reveal strategies below to increase your chance of Facebook Post success! Now, that is awesomesauce! Say, YES to success. Means you gotta work with me here, you must read everything below then do your research, start getting your creative juices flowing!! Get in the creative flow- however you do that, whether it’s smacking a certain part of your body, chanting etc… I learn a new technique everyday, some are interesting to say the least lol My creative flow technique is simple, I read and think. Say, awesomesauce!

 

The Secret Strategies Revealed:

 

1.) Discuss current events

Show your excitement about a current event this covertly associates your brand with the event. For example, look at how many brands are discussing the Olympics in their content or even commercials.

 

2.) Relate To Your Audience- Use Your Marketing Psychic Ability! lol  You can read minds, what, you didn’t know?………..

You have seen posts on Facebook and thought, “How did they know I was experiencing that, thinking or feeling that!! The universe must have wanted me to see this message!” lol 😉  That’s is how you relate to your audience and that is how excellent marketing is done. BAM!

Combine humor with an idea or experience that people can relate to, that is the secret formula. BAM!

 

3.) Trigger Emotions

Associating your brand or product with a strong emotion such as love and you will see results. Use a photo, video or text; the goal is to get people FEEL.

 

4.) Get Them To Act

Ask questions or get people to do a action are both ways to get your fans to like or comment on your post.

People love to share something that triggered a emotion within them, whether it was inspiration or insight; they will most likely share it with their friends.

 

5.) Make Them Laugh

whether it be inside jokes in your industry or experiences that everyone has experienced and is too embarrassed to admit or discuss or encourage fans to submit funny photos. For example, a customer submitted a photo of their baby wrapped in a Subway sandwich wrapper. Subway shared it and look at the results.

subway

 

6.) Inspire Them, Motivate Them!!

Using a great quote can trigger strong emotions. An inspiring quote and image will motivate your audience,  increasing your chances of getting them to share with their friends.

 

7.) Give Away Great Prizes!

Keep in mind there are a lot of companies doing this now so your prize has to be unique and something that everyone wants and desires. This will increase your chances of it going viral!

For example, Skittles had a contest giving away a Skittle vending machine, and the contest post accumulated over 12K likes.

Have fun incorporating these strategies and share with us your experiences, insight or ideas!

 

Have you ever had a post go viral? What was it that made the post go viral? Share your viral post below so we can take a look! and it will drive more traffic to your page!! BAM! Say, “AWESOMESAUCE”!

 

If you are looking for a company to create your Facebook Marketing Strategies for you that comply with Facebook’s regulations, you are in safe hands when you call Social Dominance Media. (click on Social Dominance Media to be taken to our website)

How To Build A Amazing Facebook Page

20 Jun

WHAAAAAAAT!! You have a Facebook business page with no strategy? No consistent engagement? But it has potential to be the next hot page. Sound like your business’s page? Like Us on Facebook-Facebook Page Marketing

Facebook has the largest user base of any social network, so if your business is not benefiting by having a solid Facebook presence, you are missing HUGE lead generation opportunities. What is stopping you???? I know, I know, you do not have the time to research, think about strategy, write a million posts to put into a calendar, find and create images, comment on your fans responses, learn how to become a graphic designer, learn how to create professional looking apps with exciting ways to create contests, offers, games etc…. So HIRE a professional. Yes, it’s really that simple. But Rita, who do I hire? A social media strategist that really knows and understands all the variables involved. Read their blog posts, does it sound like they know what they are talking about? Do they demonstrate their knowledge?

There are plenty of strategies to create your Facebook success. A number of ways to create Facebook content that captures your audience’s attention not your peers. Here are seven reasons your Facebook page may not be performing at optimal levels.

1) Not Using More Visuals.

Facebook’s new timeline, is designed to support big, bold visuals. According to a recent study by Fast Company, 44 percent of social media users are most likely to engage with companies that post visual content: graphics, photographs, videos, and infographics. If you’re not using visuals liberally, you’re ignoring your audience’s needs and inviting them to go elsewhere to find compelling visual content.

Go BIG. Go bold. Quote famous individuals. Share videos. Use your company colors, and play with font shapes and sizes to optimize for both desktop and mobile.

2) Not Using Your Facebook Space With Intelligence.

Facebook recently changed their policy to allow using calls-to-action on cover photos!!! Yay! (Here’s an explanation of the change.) The cover photo is front and center on your page, and it also shows up in the feed when someone “likes” your page, so you should absolutely be using relevant marketing graphics on your Cover Photo.

Customize your Facebook tabs to create graphically-appealing landing pages that boosts lead generation efforts. If you created an eBook or a guide, for example — and have created a cover image specifically to promote this content using words and colorful graphics. Your new content will get more eyeballs with a customized tab.

3) Not Combining Your Posts To Offers.

Oh, you are creating great content, but you’re not leveraging that content to drive users to a landing page or website, your efforts are wasted. So many opportunities on Facebook!! Love it!! 🙂 Rita smiles with Facebook Love 🙂

You can increase your customer affinity by gaining their trust with good content. The best way to do this is to use both organic and paid posts to direct your audience to customized landing pages within Facebook. (Facebook rewards your marketing efforts with better reach for your campaigns if you keep your landing pages within Facebook, instead of sending users to your website.) On landing pages, you can provide a timely, relevant webinar registration offer or an ebook in return for contact information, for example. By giving away content that users value, you get something even more valuable in return: recipient info that bolsters your marketing automation efforts.

4) Don’t Have An Editorial Calendar. (tisk, tisk)

Yes, it’s all about the CONTENT, CONTENT, and CONTENT! That is not going to change, just use it. You need a strategic plan that gets results. I LOVE my editorial calendar! Don’t judge, you will too, once you get your editorial calendar on! You will love it too. Cause it saves the stress of wondering and rushing to post something every day.

5) Not Paying To Upgrade Your Reach.

Promote your own good content. Get your Facebook content noticed — use strategic, targeted Facebook ad techniques, such as Sponsored Stories, Like Sponsored Stories, and targeted newsfeed ads designed for both desktop and mobile devices. Want to take it a step further? Try using custom audience targeting by uploading your email database into Facebook’s Power Editor. Read my past post about it here–>https://socialmediawithrita.com/2013/04/12/facebook-advertising-for-the-pros-take-it-to-the-next-level-now/

6) Not Testing.

 

All marketing is about trial and error. Experiment with your ad tactics and content. Determine the types of content your target audience engages with, and then produce more of it.

You might be surprised at the success of non-traditional content experiments, so it’s always worth entertaining new ideas. Facebook is the perfect place to be in marketing.

7) Not having fun.

NO ONE wants to be pitched to right away or all the time, no different than being a telemarketer or knocking on someone’s door to interrupt their time- the thing no one cares about you or business until you give them a REASON to. You have to entertain them, tell them a story, give them something to share, and HELP them. Then, when they are looking for your business services, your company will likely be top of mind, because you’ve put in the work to give free value to their lives.

Do the actions, I described above, effectively, and your Facebook page will perform much better. Make your Facebook page a go-to hub for your customers, fans, and the general public to find your content.

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