Tag Archives: social media campaign

Writing Content That Sells

9 Apr

ImageWhat made Google the #1 search engine on the planet?? It provided the most effective solutions to people’s problems- You have a problem, or question you Google it. It has become apart of our way of life to Google our problems and questions about anything in our lives from parenting to business solutions.

You need to be the number one solution to your target market’s problem or need/want. You can accomplish this by creating high quality content that offers solutions that is easy and fun to read. This can be in the form of:

*Blog Posts

*E-zine articles

*Facebook Posts

*Tweets

*Webinars

*Videos distributed on social media sites

*Email Newsletters

*Reports/E-Books

*Teleconference

*Podcasts

Ensure your content is GOOD and JUICY! Provide the benefits of implementing your solutions, include proof->statistics, testimonials, and case studies. If it is a new problem that has arisen in your industry make sure you are the first one to distribute your content to solve the problem. People will praise you, and see you as to the go to expert or business. You need to be on your A-GAME when it comes to content, stay on top of news in your industry. Make Google your best friend. Google away and write your own articles based on what you read out there.

CONTENT PROMOTION

To ensure you get a lot of eyeballs on your content, you need to PROMOTE, PROMOTE, PROMOTE your content. Email your list about your content, distribute it on your social media sites, events, Pay Per Click Ads such as Facebook Ads, and Banner Ads. Develop relationships with influential bloggers, analysts, press, and other influencers of your target market so they can share it to their followers on their email lists, blogs, and social media sites. You can also create a press release, especially if the content is in hot demand right now.

HOT QUALITY CONTENT TRANSLATES TO CUSTOMERS

When you are offering free high value content such as, a E-book or report install a opt-in form that captures people’s names and emails in exchange for the free report or e-book. This will put your prospects in your email database to follow up with them, with more content that you post on your blog or website. The result is they remember you and continue to follow you. The goal here is that your prospects will keep your business in mind when they need your services or product. You will be seen as to the go to business because they have been educated and entertained by your business. We all know people do business with people they know, like and trust. Delivering free high quality content accomplishes this. KUDOS for the internet and Social Media Sites!

One Last tip ensure your content is Search Engine Optimized so Google picks it up on the first page of search results of the topic you write about. It’s all about the Google! 🙂 Enjoy writing your content! Let me know how your content writing and distributing goes! 🙂

Warning Using SEO to Hide Negative Comments about your BIZ is not the solution!

22 Jan

People have asked me, “how do I deal with negative comments about my business online?” More businesses are now concerned about Negative complaints on forum sites or somewhere else on the Internet. SEO or Reputation Management companies may claim to be able to hide them. I want to warn you that hiring an SEO company to “hide” or “bury” your online complaints may be one of the worst mistakes you can make. I was at a business event engaging in a conversation with a fellow business owner addressing her concerns with me, while I was providing her with solutions she and her team could do to address the negative exposure a SEO consultant aggressively claimed he could hide it and not bother running a social campaign to address it. It inspired me to write this post to warn business owners the reality of using this strategy.

This strategy usually involves creating positive profiles on social networking and other sites to rank high in search engines such as Google (NOTE – you can do this yourself for free).   These companies may even claim that for a $995 up-front fee and $100-500 or more per month they can “remove” negative information from the Google search results.

SEO or “reputation management” companies create positive web pages that will show up before the negative ones, this pushes the negative results lower on Google’s search results.   The negative pages are never removed, they are just a little harder to find. This is a temporary band aid effect—a negative complaint can be shown on perhaps the third or fourth page of Google results for a few days or weeks, but can pop back up to the top of the results putting you back at square one. 64881_153010728071360_115958188443281_258525_3085931_s

The best solution is to deal with the complaints online. Create a social media campaign in response to what has been said about your company. After all, this is what social media is all about a two way conversation between consumers and businesses. The days of one way marketing communication are over. So step up to the plate, write PR articles, make YouTube videos, FB/Blog posts, tweets etc… stating what you have done to address the negative complaint, and if it was not valid compliant then address it and try reaching out to the person who made the. You may be pleasantly surprised that person may turn out to be a raving fan of your business in the end. Clear communication and improvement processes are key. The public knows no one is perfect, if you admit that you are human and care enough to take actions to ensure the problem does not happen again, people will respect you more for it. I am a firm believer that all publicity is good. It’s all about your reactions that matter.

Integrity is Key! It’s all about Progress- Love how Social Media is a reflection of human progress! If you think this will help your fellow peers and friends, please share this on your Facebook, and Twitter! Also, let me know your thoughts on this and your experiences and observations! 🙂

Discovering Features of Exciting New Social Site->Pinterest!

23 Mar

Hey fellow Social Media junkies or soon to be social media junkies! 😉 I have been checking out the buzz around Pinterest.com and I discovered some real cool content, a member posted- I loved the outfit! So I had to share it with you guys! 🙂 The site is all about posting content, and other members interacting with your content in terms of likes, comments, reposting/repinning and even embedding it on your blog! Like I have done here. Check out http://www.pinterest.com and request a invite then let me know what you think of the site below in a comment to share each others opinion’s of this new site for the future of social media. Love having debates and hearing others thoughts.   Here is the link to that awesome outfit! ->http://pinterest.com/pin/142778250656529914/

Exciting Time To Get An Inexpensive Competitve Advantage!!!!

28 Aug

Today is the time to get your business presence in social media! Our times are changing at a rapid rate than ever before in human evolution, so is the world of marketing! This evolutionary change is exciting, the days of interrupting potential customers with “in your face” marketing are coming to an end. People have tuned out the millions of marketing messages around them while getting through their busy day. People want control, the power to make an informed decision about who they do business with to avoid disappointment. The most powerful aspect of marketing, “word of mouth” or “social proof” has now turned to online social networking sites like: Facebook, Twitter, Yelp, YouTube etc…. People want to connect, want social proof to make a decision to go to a particular restaurant, dentist, contractor, law office, hotel, spa etc…. Facebook will soon become the next Google search engine. I am here to help you get started and build your online presence before all your competitors beat you to it. Facebook marketing is a game changer, we have all seen big corporations use TV commercials to advertise their Facebook pages. Timing is everything! Don’t get left behind.

One thing you should do right now is link your personal profile page to your Facebook fan page simply by hitting edit on your work info section and type in the name of your fan page as your employer name. This will create a link to your Facebook page which makes it easy for people to discover and engage with your Facebook page from your personal profile.

Another Hot Tip- > Do a search on Social Mention! It’s a FREE meta social search engine! Everyone get one! You can create and place a real time widget on your blog to show your site audience who is talking about you. Also, go to twitter.search.com to discover what is being said about your brand and industry on twitter.

Stay tuned for my upcoming blog posts discussing some strategies for your Facebook page!

Comment your experiences with Facebook Pages or any questions you have! I am always here to answer them 🙂

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