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The Secrets Behind The Mystery of Viral Video Marketing

14 Nov

The best of social media is about sharing content that influences people. You want them to care, to invest and to act on that investment. To that end, there are different kinds of content for video marketing. In video marketing, you have an opportunity to send a message across multiple senses. This makes them even more convincing that just writing or imagery. But there’s a difference between a good video marketing strategy and a viral one. Here, we’ll look at those differences.

video-marketing-success

Take advantage of the opportunity you have

Before you start throwing videos out, it’s best to know the nature of video marketing. In particular, know the statistics that can better dictate how you create those videos. For instance, know that most people will give an online video about ten seconds before they click off of it. So you should make sure your video has a big impact in those first ten seconds to keep them watching. Similarly, brevity improves it chances of being shared. People are a lot more likely to share a video that’s less than half a minute long for the most part.

Create impact and value

If you think a straight-up advertisement for your product is going to go viral, you need to think again. For instance, look at the latest Christmas video for John Lewis. There, they have a story that comes first, not a product. Other campaigns like Old Spice are more about the comedic bizarreness of the exchange on screen than the products themselves. Like with viral Facebook messaging, you have to look beyond your product. You have to find the human to connect with first and foremost.

youtube-marketing

Don’t be afraid to create your own buzz

Virality isn’t just the consequence of a great video. There are strategies you can use to improve its chances of finding more people. Positive social proof is one of the most convincing forces in all of internet marketing. If people are already talking and already viewing, then more will join them. There are a few ways to create that positive social proof. For instance, you might want to consider buying cheap Youtube views on your video to get the ball rolling. Similarly, you can use influencer marketing to get people with communities and audiences to share your video on their own space.

Keep an eye on the data

Whether your campaign goes viral or not, you should be using the data to make sure your next one has a better chance. Youtube analytics is a powerful tool, allowing you to learn a lot about your audience. You can see where they’re from, how they found your video and even their gender. From there, you can use more focus strategies to hit the audiences that showed the most interest. Go deeper and get more of the people who seem to be interested. It means you’re not wasting effort on trying to spread it to those who don’t seem interested.

Going viral might seem like it’s all about luck, but that’s not the case. The best video marketers know exactly what they’re doing and how to boost it. With the tips above, now you do, too.

How Are Hotels Cashing In On Today’s Social Media Frenzy?

14 Nov

social-media-marketing-for-hotels

Second, hotels are a mixed bag. It is difficult for hotels to get the message out about what makes them unique because there is so much variety. Therefore, hotel digital marketing is about communicating what makes their hotel unique. What interesting experiences can be had at their establishment? Here we’re going to look at how hoteliers can cash in on today’s social media marketing frenzy. Let’s take a look.
Hire A Young, Social Media-Savvy Person To Your Team

Next time you’re doing a hiring round, don’t just look for somebody who is honest and will show up on time. Find someone who knows a thing or two about social media. You could hire somebody for a dual role; one to wait tables and, two, to do the hotel’s social media. People with experience of social media know how to use the different platforms to their advantage. They also have a sixth sense about which marketing efforts will work and which won’t.

 

Link To Local Attractions

Using social media to link to attractions in the vicinity of your hotel is a great way to sell rooms. You can advertise the location of attractions near to you on social media using the “@” symbol. Guests are more likely to want to visit your hotel if they can see that it’s just a couple of blocks away from their favorite restaurant.

 

Encourage People To Ask Question

Because people don’t know much about your hotel before they arrive, they’ll want to ask questions. Most hotel managers don’t bother answering questions on Facebook because they don’t see social media as a forum. Instead, they use social media as a vehicle to push out their content to improve their search rankings. Responding to questions online, however, is vital. Visitors are desperate to ask questions before they commit to spending money. They don’t want to wind up getting something that they don’t want. Always respond to questions and build a resource that future customers can then use.

 

Manage Your Online Reputation Through Review Sites

Review sites are an important online mechanism to make sure that businesses remain honest. Companies can’t rely on anonymity online to protect them against their own poor service. They have to deliver, or customers will complain.
In the hotel industry, customers write reviews on sites like Yelp and TripAdvisor. If you get a negative review, make sure that you respond and offer reconciliation. Apologize if necessary. Make it clear to anybody reading the review that you still care deeply about customer experience.

 

Restaurant Owners: Are You Getting Social Media Right?

7 Nov

Social media is pretty much the perfect marketing tool for restaurants. After all, one of the key aspects of selling great food is to build a community of regular customers. All social media channels can just be an extension of that. It’s a visual experience, too – how many of your friends do you see posting pictures of incredible meals on their Facebook? Or Instagram? The trouble is, not every restaurateur gets it right. And in today’s guide, I’m going to explain some of the ways of ensuring your social media accounts are working for your business, not against it.

social-media-for-restaurants

Consistency in tone of voice
All restaurants like to create a certain sense of atmosphere for their customers. It’s important that this tone continues when you are posting on social media, to make your client’s experience more rounded. For example, if you are an upmarket restaurant, you shouldn’t be posting pics of cute cats. Similarly, if you are a relaxed restaurant, focus on extending that atmosphere onto your social media channels.
Encourage your customers to follow you on social media
The biggest benefit of social media is that your followers do a lot of the hard work for you. But, of course, unless they follow your channels, they won’t be able to help. Tempt them to give your page a like on Facebook or follow you on Twitter with special deals. It might be 10 percent off, or a free glass of wine with their dinner – whatever you think is appropriate. As hospitality marketer Scodeggio Samuele states, it can have a dramatic impact. It’s a form of social recommendation – word of mouth, of you like. If the friends of your followers like what they see, there is more chance they will give you a try themselves.

 

Don’t be afraid of criticism
Many restaurateurs are a little scared of social media – and with good reason. We all know of a restaurant taking a hammering on Facebook or Twitter after poor customer service or a disastrous meal. But instead of being scared, why not see the opportunity it gives instead? If a client wants to complain in public, other people will be looking to see how you respond. If you just ignore the complaint, that won’t go well for you. If however, you appear reasonable, polite, and offer apologies, people will notice in a positive way. Everyone makes mistakes – and everyone knows it. It’s how you respond that can make the difference.
Use geo targeting
Facebook ads are kind of cool – if you get them right. There are a lot of tools at your disposal that can help you laser-focus your special offers to the right people at the right time. And, of course, in the right area. It gives you the chance to provide very specifically, niche targeting that can only be seen by people in your immediate vicinity.

Make connections
Finally, don’t use Facebook or Twitter as a simple promotional tool. People don’t want to see advertisement after advertisement – you need to be more appealing. Offer them more value by posting interesting blog posts. Share – or curate – from other websites and Facebook pages, too. Aim to use a third of your posts for promoting your business at most – the rest should be a lot more interesting.
Hope these tips have helped – let me know how you are using social media!

Virtually Famous: How Can You Be Sure That Your Brand Will Stand Out?

2 Nov

award-winning-social-media

Whether your company is a brand new venture or an established business looking to migrate to the online arena doesn’t matter. Your biggest challenge in the world of digital marketing will be standing out from the crowd.
There are over one billion websites out there, and you cannot expect potential customers to randomly pop up on yours. Taking the right steps to gain increased traffic from the audience is crucial for any entrepreneur aiming for online success.
Here’s what you can do to ensure that you don’t get lost amongst the crowd.

 

Have Character
Social media offers unrivaled opportunities for reaching new audiences. Moreover, SMEs aren’t at a disadvantage compared to global giants. Having said that, the only way you’ll reach your goals when you do something unique.
With such high levels of competition, you cannot afford to be beige. The common theme of the most successful campaigns is that they are different. Copying the ideas of every Tom, Dick, and Harry won’t generate any excitement from the audience. Give them content that sparks intrigue, and you’re already doing more than most.
Besides, this method gives an added insight into the people behind the brand.

 

Encourage Interaction
In addition to unique content, you should aim to make it interactive. Customers will respond in a far stronger manner when they actively participate. In turn, this will go a long way to keeping your company fresh in their minds.
It could mean running a competition. It might simply involve creating viral-worthy blog posts and videos. Interesting and interactive media content will work wonders for developing those winning relationships. More importantly, their participation can spread the word to their friends, family, and followers too.
Not only will interactive content help you stand out from the crowd. It’ll also give you a better chance of gaining a deeper understanding of your audience.

 

Target Marketing
Defining your audience and appreciating their needs is one thing. But actively ensuring that your content is seen by them is another altogether. Social media is certainly a great tool. However, the best item at your disposal is Google.
With AdWords campaign management, your PPC adverts will have far greater efficiency. Visibility is the foundation of any successful digital marketing strategy. This facility will ensure that you are seen by people actively looking for your type of business. If that doesn’t lead to increased sales, nothing will.
Ultimately, your potential customers are the only audience that matters. Trying to reach a universal market will only result in wasted money. Furthermore, it’ll result in less direction towards the people that will actually generate revenue.

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Use Other People
Two heads are often better than one, and collaborations are a great way to build your online presence. Not only will it allow you to try more expansive ideas. But it’ll afford the chance to build an audience together.
Another option that has helped many businesses achieve great things is influencer marketing. Whether it’s using recognizable online faces, or your own customers isn’t overly important. If it allows you to get seen by more people without even lifting a finger, that can only be good news.
If you are going to achieve additional traffic, though, make sure your website looks great. Without it, those efforts will be rendered futile.

 

Successful Social Media Campaigns

28 Jul

Stop being boring and copying everyone else on Social Media, if you want to be ignored then your wish is granted if you lack creativity. You need to stand out in social media. Posting quotes or articles from other blogs is not enough to increase brand awareness. Read below for examples of successful social media campaigns.

Campaigns that react to the needs of online followers and/or customers usually results in massive brand awareness. All are examples of social media campaigns that infuse creativity to shift people into action. Motivating people to action is one goal of using social media for your brand.

Maes Beer

best social media marketing examples

Maes Beer was motivated to increase their market share that lead them to think of a creative social media strategy.  They wanted to incorporate two powerful forces into their strategy – family and social media.

They offered a free barrel of their beer to everyone with the last name ‘Maes’ on one condition…they had to share with 20 of their closest friends.

Naturally this took off like…well, like free beer often does.

The result?

More than 7,000 people changed their last names to Maes on Facebook.  Maes Beer received over 75,000 Facebook likes in a single day…and 500,000 visits to their Facebook page in six weeks.

Sevenly

best social media marketing examples

Sevenly uses social influence to raise awareness for charities and nonprofits while also raising awareness for the Sevenly brand.

People naturally want to help when it’s for a good cause, but not everyone can donate money.

Sevenly understands this, so instead, they ask people to donate to the cause by sharing via social media.

The brand also has another way of leveraging its community for support. Every week Sevenly teams up with a new charity for 7 days.  They create a brand new design promoting the charity, slap it on a T-shirt and then sell it from the website.

For every shirt they sell, Sevenly gives $7 to the charity.

Ushuaia

best social media marketing examples

The Ushuaia Tower is setting the standard for technology in the hotel industry.

During the summer of 2013, the Ushuaia Hotel merged technology and social media to allow guests to have a one of a kind experience that they could share with friends and loved ones. Guests receive a free RFID wristband upon entrance to the hotel.

They use this bracelet by swiping it at a number of designated areas throughout the property called ‘FaceBook Pillars.’  Once logged in, guests can like an event, take a photo or check in.

From their rooms, guests can also use the bracelet  to play games, chat, create personal play lists and enter the hotel’s DJ contest.

Uniqlo

best social media marketing examples

Uniqlo wanted to raise awareness for their new ‘Dry mesh T-shirts’ they had to do something totally different to overcome the noise of online fashion in social media.

Pinterest was the obvious platform of choice. However, pinners seem to scroll aimlessly through boards until something grabs their attention.

Well, Uniqlo came up with an idea to do just that.

With about 100 users simultaneously pinning, Uniqlo essentially hijacked the streams of every pinner that was logged on at the time. Users that were scrolling aimlessly got an awakening experience by seeing Uniqlo’s T-shirts turning, flipping and changing colors as they scrolled.

Hijacking Pinterest gained them about 55 million impressions, used no paid media and generated more than 6,000 mentions on Twitter.

Plated

best social media marketing examples

Plated gives its customers chef quality recipes and delivers the ingredients that make them.  Plated uses its YouTube channel to show customers and other viewers how to make mouth watering recipes that inspire them to have Plated deliver the ingredients.

Follow their Twitter account and you’ll learn about everything from creating a five star meal, to how to photograph the meals from different angles.

Plated aspires to be utilitarian – and that almost always gets attention from social media.

Tippex

best social media marketing examples

With a clever use of annotations, Tippex created a 30 second YouTube video entitled “Hunter shoots a bear” in which viewers can choose the ending. (Don’t worry, no bears were harmed during the making of this video.)

Instead, the hunter reaches out of the frame to grab a tippex and whites out the word ‘shoot’ – leaving the field blank for viewers to decide what happens next by typing in whatever they want.

It’s kind of  addicting which is probably why the clip has received more than 21 million views.

Folly Theater

best social media marketing examples

Wanting to reach a younger audience, the Folly Theater in Kansas City Missouri decided to do something most theaters would never even consider.  They began allowing audience members to keep phones on during the show. In fact, they encouraged it.

Using an app, the audience members are encouraged to help direct the show.  The audience can vote on everything that happens during the show basically creating their own interactive experience.

Theater goers vote on everything from which props and costumes the cast uses to which songs they should sing. Audience members even vote on how much clothing the burlesque dancers should wear.

Everything during the show is shareable which creates an immediate buzz for the theater.

Burger Revolution

best social media marketing examples

There’s a revolution going on in Ontario…a Burger Revolution.  Burger Revolution have created quite the local uprising with their presence on social media.

Burger revolution’s tactics are simple but effective.  They keep fans informed on the number of remaining burgers for the day.  This highlights specific burgers and creates a sense of urgency.

They also like to post a “comment of the day” which is simply a picture they took of a user’s comment.  This has become a tradition the fans love.

The burger joint’s FaceBook page now has more than 2,000 likes.

Airbnb

best social media marketing examples

Since its inception, ‘Vine’ has received lots of attention from not only marketers but from millennials too.  Creative six second videos are becoming more and more popular.

And among them is Airbnb’s short film “Hollywood and Vines.”

Airbnb reached out on Twitter for six days by tweeting a ‘shot list’ and asking users to shoot one of the shots in the list.  Users would follow the director’s instructions for a given shot and then share it.

For shots that were chosen, Airbnb offered $100.  There were more than 750 submissions of which, about 100 were used in the short film.

It was the first short film directed via Twitter.  It got wide exposure – even gaining the attention (and more importantly the retweets) of actors like Adam Goldberg and Ashton Kutcher.

Tweet-a-Beer

best social media marketing examples

In 2012, Waggener Edstrom wanted to hit SXSW with something new. Instead of using typical marketing tactics and broadcasting how great they are, Waggener Edstrom, decided to just be useful.

And when you’re at SXSW there’s nothing more useful than a frosty brew.  So they teamed up with ‘chirpify’ to develop an app that would allow you to buy your buds’ a beer via Twitter.

The tweet-a-Beer app connected your Twitter account to your Paypal and allowed you to send $5 to any twitter handle you chose.  Since beer is the social lubricant, the app resulted in countless face to face meet-ups that might’ve otherwise never happened.

The app instantly gained massive national attention and was covered by numerous mainstream media outlets.

Baublebar

best social media marketing examples

Online Jewelry store BaubleBar has recently opened two locations in New York City where they’ve combined real world shopping with all the qualities of the Web.

Shoppers can interact with any piece of jewelry they choose from BaubleBar’s unique display cases.  When a customer chooses a piece of jewelry, the display case offers information from the website, such as, how to wear the jewelry and more.

But they’ve also integrated social media.

In addition to the information from BaubleBar.com, customers can see pictures of other women wearing the jewlery. Most images are pulled from Instagram using special hashtags so the images are from other customers, not models.

JustBought.it

best social media marketing examples

Looking to take social recommendations to the next level, JustBought.it uses Twitter to show purchase activity.

Justbought.it encourages its users to tweet every time they make a purchase so that other users will see the purchase and can then ask and receive general information about the product. Tweets include a picture of the purchased item and a location. The information is then served up to users and sorted by category, location and date.

JustBought.it is currently integrated with Shopify, Microsoft.net, Magento and more.

The Quechua Experiment

best social media marketing examples

Wanting to raise awareness for their outdoor hiking gear, Quechua took to their FaceBook timeline to create a memorable experience for fans.

Quechua posted more than 300 sequential images of a man hiking up a hillside to a special FaceBook page.

Fans could scroll through the timeline to experience the man getting prepared for his hike by sleeping, tying his boots and then hiking the hill. The timeline essentially works as a stop motion commercial.

Sidecar

best social media marketing examples

With ride sharing apps becoming more and more popular, Sidecar started looking for a way to stand out.  They teamed up with popular bloggers, designers and fashionistas to have them take over and decorate three sidecars.

Commuters who are lucky enough to end up in one of the three cars will be greeted with drinks, plush pillows, and signs that say things like, “Hey good lookin’ need a ride?”

In addition to these fun signs, there are instructions for the rider which explain how to win sidecar’s contest called, “#TasteMakerTakeover.”

Riders must take a photo of themselves in the sidecar and share it to Twitter and Instagram with the hashtag #tastemakertakeover and they could win one month of free rides worth $1,000.

Burger Records

best social media marketing examples

An independent record label and self proclaimed fun loving Burger Records is inviting fans to throw shows all over the world. All you have to do is setup a show and Burger Records will promote it.

The only stipulation is…well there really isn’t any, except that it has to be fun and it has to involve music.

Fans without means to set up a show can instead throw a record listening party. In 2013, Burger records did 70+ shows.  This year they’re on schedule to do even more – from China to Denver. The shows have gained Burger some nice exposure with fans.

They currently have over 34,000 Facebook fans, more than 20,000 Twitter followers and almost 18,000 on Instagram.

Body Form

best social media marketing examples

You can plan.  You can strategize.  But sometimes situations present themselves.  By rising to the occasion you can create a viral campaign without even trying.

Body Form received a comment on FaceBook from a disappointed follower, Richard Neil.  Neil explained that he was angry because Body Form had been lying to him for years about what he calls…

“that wonderful time of the month that the female gets to enjoy so many things like bike riding, rollercoasters, dancing, parachuting, blue water’ and wings.”

Of course Richard was joking (kinda), but the comment got lots of attention.  Body Form decided to rise to the occasion by releasing a video response to the comment.

The video has seen more than 5 million views.  Neil’s comment has more than 104,000 likes and almost 5,000 replies.

Sensu

best social media marketing examples

Small marketing and film agency Sensu was tasked with promoting recording artist Ben Howard’s next music video. But since Ben is no Bieber, Sensu had their work cut out for them.

Instead of using traditional marketing, Sensu created a FaceBook event page and told everyone there was going to be a free concert with free beer.  With a little help from the local media, they quickly drew a crowd of more than 500 people.

Sensu essentially created a flash mob.  Since the local media was already involved, the event was covered in newspapers, radio shows and blogs. The video has gotten more than 1 million views and almost 8,000 likes on YouTube.

Tweet Bra

best social media marketing examples

Wanting to raise awareness about breast cancer, Ogilvyone created the Tweet bra.  And it does exactly what it sounds like it does. The Tweet bra tweets every time its unclasped.

Tweets include various serious and funny reminders to women that they should get monthly breast exams.

PODZEMKA

best social media marketing examples

Marketing to younger audiences can be tricky, especially when you’re marketing a bar or pub.  Most people don’t trust standard advertising anymore and the younger generation is practically immune to it.

But PODZEMKA was determined to bring in younger customers with advertising that spoke to them.

Their answer was user generated content.  They set up a page on their website where customers could upload photos of themselves using templates and pre-written slogans. This allowed party goers to create their own unique ads to share with friends.

The ads were also automatically shared through social media and were quickly seen everywhere.  PODZEMKA noted a 50% increase in traffic to their website.

In total, there were 1,000 new advertisements created.

Razorfish

best social media marketing examples

Wanting to show off their creativity, digital agency RazorFish created the#UseMeLeaveMe campaign.  Bicycles, GPS, Twitter and a few free rides are about all there is to it.

In total, 20 bikes were available to ride for free at the annual SXSW festival in Austin.  Each bike had its own personality and it’s own Twitter account.  The bikes shared location information while riders made their way around the event creating considerable buzz in the process.

Thinkable Digital

best social media marketing examples

Social media contests are a great way to increase engagement quickly.  One contest created by marketing agency Thinkable Digital was somewhat unique.

The “Guess the Campaign” contest ran on Thinkable Digital’s FaceBook page and required fans to identify the brands behind various popular social media campaigns.

The winner of the contest was to receive a full social media evaluation.  Runner up would get a Twitter evaluation from the company, and third place would be featured on the Thinkable Digital FaceBook page.

Threshers

best social media marketing examples

Sometimes considerable social buzz can be created by a simple mistake. After sending a sales voucher for 40% off to its customers, Threshers started to notice a loss.

The company then came out publicly to say that it was sent out “accidentally” and that the sales voucher was for suppliers use only. Naturally, this made the frenzy bigger and created quite the local buzz for Threshers.

Blendtec

best social media marketing examples

Will it blend?  That’s how Blendtec’s CEO Tom Dickson started every video in this highly successful campaign. Everything from hockey pucks to rake handles were shoved into a blender and pureed.

For obvious reasons, the the “Will it blend” campaign gained millions of views on YouTube and quickly became one of the most memorable viral campaigns in social media. It spawned countless immitators too like “Will it drift” and “Will it burn.”

Recruit Military

best social media marketing examples

Recruit Military works with veterans from all branches when making the transition back into civilian life. The company’s FaceBook page is the hub of all their social media activity.

They create FaceBook events that function as job fairs and are used to find work for military veterans.  Every week they run the oh so clever ‘Find a job Friday.’

Each Friday, they ask fans to post the type of job they want and Recruit Military replies with thousands of matches from their job board.

The engagement they get on the FaceBook page is admirable with each post getting an average of 10 or more comments.  Recruit Military currently has more than 68,000 likes.

Canadian Tire

best social media marketing examples

Wanting to stay relevant, Canadian Tire set out to create something new.  They put together “The Canadian Way,” a digital catalog which highlights their products with user generated content.

By reaching out to Canadians and asking for their stories, Canadian Tire received overwhelming response.  They got countless stories from Facebook and other popular social media platforms. What they ended up with was something containing all the ingredients of the  most successful social media campaigns.

The company’s catalog is interactive and uses engagement with ‘everyday people’ who use the company’s products.

As of now, The Canadian Way has received more than 3 million page views with 15 pages viewed (on average) by each visitor.

Tourism Australia

best social media marketing examples

While promoting Australia as a holiday destination, Tourism Australia created the famous “Best Job in the World” campaign. Over the course of the campaign, the company offered dream jobs — a 6 month salary worth $100,000 each — to six lucky people.

Dream jobs included such titles as chief funster and lifestyle photographer.

To enter, applicants were asked to make a short video explaining why they were the best choice for the job. The contest quickly went viral and received more than 330,000 entries from 196 countries.

Tourism Australia’s FaceBook page grew from 400,000 to its current status of 5.5 million in the process.

SmartBear

best social media marketing examples

Wanting to show the people behind their testing and development tools, SmartBear decided to get a little playful. They created a game called “Where’s Dain” which is the developer’s equivalent of ‘Where’s Waldo.’

Visitors were asked to find and click on Dain (a SmartBear developer) who was hidden in various spots throughout SmartBear.com.

Once they found him, a Twitter box appeared asking users to enter to win a T-shirt by tweeting the message which included @SmartBear and a special hashtag.

The campaign is said to have doubled the @SmartBear mentions and increased traffic by more than 120%.

Optimal Run

best social media marketing examples

Great running shoes aren’t cheap, so buying a nice pair online is sometimes scary.  The team over at Optimal Run understands this and they’ve gone the extra mile to make buyers feel more comfortable about their purchases.

Using their YouTube Channel , Optimal Run creates a personalized video for each shoe.  They answer common questions that come from their Facebook page and website. The videos also offer an overview of the shoe, best usage and other information visitors want to know. You can get one of the best running shoes at ShoeFinale .

This is a great example of using social media for customer service.  The videos have increased traffic to Optimal Run’s website by more than 150%.

Cloak

best social media marketing examples

Cloak is a location-based app for the iPhone operating system.  It’s a clever use of social media for the socially awkward.

Cloak allows you to see if any of your friends are nearby by using the information from your social networks.  The idea is to avoid those accidental run-ins with the people you like a little less than the others.

Currently, Cloak only works with friends you’ve connected with on Instagram and foursquare. (Cloak is one of many apps we’re seeing with the recent rise in anti-social networking apps.)

Morton’s Steakhouse

Morton’s steakhouse has a long history of great customer service.  But, just a few years ago they exceeded that reputation when they responded to a tweet from entrepreneur Peter Shankman:

After a long day of traveling, Shankman jokingly tweeted that he’d like Morton’s to bring him a porterhouse steak once he landed in Newark. Because Morton’s monitors their twitter account closely, they saw Shankman’s tweet and decided to make his wish come true.

They sent someone to the Newark airport which was 24 miles away with a 24 ounce porterhouse steak, colossal shrimp and a side of potatoes. This, of course, involved more than simply making a meal and delivering it.

They also had to..

  • Find the correct plane.
  • Cook the meal.
  • Get permission from the higher-ups.
  • Wait at the Newark airport.

It was a simple use of twitter but it gained Morton’s steakhouse tons of exposure and even more trust. Shankman immediately shared the story on his blog which has since gotten more than 6,700 tweets and 10,000 shares on Facebook.

social media case studiesCONCLUSION

Creativity is gold, videos are effective in social media marketing, and listening to your online followers is essential in developing your social media strategy.

Secrets To Making Your Facebook Post Go Viral

18 Feb

You see posts getting hundreds of likes and comments in your Facebook newsfeed. You think, how the heck are these posts going viral?

Want to know the secrets for making your own Facebook posts go viral?

I will reveal strategies below to increase your chance of Facebook Post success! Now, that is awesomesauce! Say, YES to success. Means you gotta work with me here, you must read everything below then do your research, start getting your creative juices flowing!! Get in the creative flow- however you do that, whether it’s smacking a certain part of your body, chanting etc… I learn a new technique everyday, some are interesting to say the least lol My creative flow technique is simple, I read and think. Say, awesomesauce!

 

The Secret Strategies Revealed:

 

1.) Discuss current events

Show your excitement about a current event this covertly associates your brand with the event. For example, look at how many brands are discussing the Olympics in their content or even commercials.

 

2.) Relate To Your Audience- Use Your Marketing Psychic Ability! lol  You can read minds, what, you didn’t know?………..

You have seen posts on Facebook and thought, “How did they know I was experiencing that, thinking or feeling that!! The universe must have wanted me to see this message!” lol 😉  That’s is how you relate to your audience and that is how excellent marketing is done. BAM!

Combine humor with an idea or experience that people can relate to, that is the secret formula. BAM!

 

3.) Trigger Emotions

Associating your brand or product with a strong emotion such as love and you will see results. Use a photo, video or text; the goal is to get people FEEL.

 

4.) Get Them To Act

Ask questions or get people to do a action are both ways to get your fans to like or comment on your post.

People love to share something that triggered a emotion within them, whether it was inspiration or insight; they will most likely share it with their friends.

 

5.) Make Them Laugh

whether it be inside jokes in your industry or experiences that everyone has experienced and is too embarrassed to admit or discuss or encourage fans to submit funny photos. For example, a customer submitted a photo of their baby wrapped in a Subway sandwich wrapper. Subway shared it and look at the results.

subway

 

6.) Inspire Them, Motivate Them!!

Using a great quote can trigger strong emotions. An inspiring quote and image will motivate your audience,  increasing your chances of getting them to share with their friends.

 

7.) Give Away Great Prizes!

Keep in mind there are a lot of companies doing this now so your prize has to be unique and something that everyone wants and desires. This will increase your chances of it going viral!

For example, Skittles had a contest giving away a Skittle vending machine, and the contest post accumulated over 12K likes.

Have fun incorporating these strategies and share with us your experiences, insight or ideas!

 

Have you ever had a post go viral? What was it that made the post go viral? Share your viral post below so we can take a look! and it will drive more traffic to your page!! BAM! Say, “AWESOMESAUCE”!

 

If you are looking for a company to create your Facebook Marketing Strategies for you that comply with Facebook’s regulations, you are in safe hands when you call Social Dominance Media. (click on Social Dominance Media to be taken to our website)

How To Grow Your Twitter Following With Free Tools!

7 Jun

Twitter is an exciting platform, it allows people with value to become influencers and current influencers are more reachable, just a tweet away. It has never been easier to pitch to someone who can make an impact (and thus become influential as well). Knowing who influences your potential customers and winning their trust is a direction towards more success. It takes the right strategies and work.

start-following-me-on-twitter-now.jpg

The first step is to research the influential people who are already interacting with you: Perfect place to start because you have already managed to get their attention. Below are 7 free tools.

Find Twitter Influencers Interacting with Your Tweets

1. Who Tweeted Me

Influence measure: Number of followers

Who Tweeted Me is a new tool from Hubspot, it finds people who tweeted your tweets and sorts them by number of followers. You can thank Hubspot with a tweet.

Find Twitter Influencers Interacting with You

2. Topsy

Influence measure: Topsy influence

Topsy is a good tool because its browser bookmarklet makes it easy to get the data: Topsy Trackbacks (to install, simply drag it to your browser bookmarks toolbar) – click it when you are reading the page you want to analyze and you’ll be taken to Topsy results. Now scroll through results until you see “Influential” or “Highly Influential” flags. Topsy Influence states, “It measures the likelihood that others will pay attention when you say something. For each author, we analyze all posts and attention they receive from other people: attention from people with influence matters more. Topsy Influence powers many of our other capabilities, such as relevance ranking, experts and trending topics.”

3. Commun.it

Influence measure: Ratio of followers / following

Commun.it is a great tool for keeping track of Twitter users who have recently interacted with you:

You will see the list of *recent* interactions with Twitter influencers.

You will be able to see if you interacted back (track “unreplied status”).

You will see if you follow that Twitter influencer.

You will be able to load more information on each Twitter influencer in the next column.

You can rate results by “highest rating” to see influential users who have ever interacted with you.

You will be able to see how much impact each of the influencer’s tweets made (number “interactions” of the tweet = replies + retweets).

4. Klout

Klout influence measure: Klout score

New Klout “Moments” feature is another interactions manager you need to look into. You can control which “Klout” score users who have recently interacted with you have. There is debate in the social media community over the accurate measure of one’s Klout’s score. However, it’s a good measure for Twitter influence, since it heavily uses twitter as a measure of influence.

You can interact with your influencer’s interaction by replying and retweeting from the Klout page.

5. Kred

Influence measure: Kred score

Kred is another free tool that will list your recent interactions and sort them by its own score called “Kred.” To thank users you can “Kred” them.

 

6. Friend or Follow

Influence measure: Number of followers

 

Friend or Follow is a tool that grabs all your “fans” (people who follow you but who you are not following back) and sorts by the number of followers. You can follow them back right from the tool.

7. Fruji

Influence measure: Number of followers

Fruji is a tool that puts your followers into groups by the number of followers. They have incorporated the YAS (You Are Special) Factor , indicating a higher chance of that person noticing your tweets. Afterall, this is the main reason we are tweeting to share our inspiring, educational messages to change lives whether it’s on a business basis or personal development basis.

Are you using any free tools for twitter? Let me know below. Remember, if you appreciate the value I provide in my blog posts, I will appreciate you sharing the blog post by pinning, tweeting, and/or posting it for your followers.

Exciting Time To Get An Inexpensive Competitve Advantage!!!!

28 Aug

Today is the time to get your business presence in social media! Our times are changing at a rapid rate than ever before in human evolution, so is the world of marketing! This evolutionary change is exciting, the days of interrupting potential customers with “in your face” marketing are coming to an end. People have tuned out the millions of marketing messages around them while getting through their busy day. People want control, the power to make an informed decision about who they do business with to avoid disappointment. The most powerful aspect of marketing, “word of mouth” or “social proof” has now turned to online social networking sites like: Facebook, Twitter, Yelp, YouTube etc…. People want to connect, want social proof to make a decision to go to a particular restaurant, dentist, contractor, law office, hotel, spa etc…. Facebook will soon become the next Google search engine. I am here to help you get started and build your online presence before all your competitors beat you to it. Facebook marketing is a game changer, we have all seen big corporations use TV commercials to advertise their Facebook pages. Timing is everything! Don’t get left behind.

One thing you should do right now is link your personal profile page to your Facebook fan page simply by hitting edit on your work info section and type in the name of your fan page as your employer name. This will create a link to your Facebook page which makes it easy for people to discover and engage with your Facebook page from your personal profile.

Another Hot Tip- > Do a search on Social Mention! It’s a FREE meta social search engine! Everyone get one! You can create and place a real time widget on your blog to show your site audience who is talking about you. Also, go to twitter.search.com to discover what is being said about your brand and industry on twitter.

Stay tuned for my upcoming blog posts discussing some strategies for your Facebook page!

Comment your experiences with Facebook Pages or any questions you have! I am always here to answer them 🙂

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