Second, hotels are a mixed bag. It is difficult for hotels to get the message out about what makes them unique because there is so much variety. Therefore, hotel digital marketing is about communicating what makes their hotel unique. What interesting experiences can be had at their establishment? Here we’re going to look at how hoteliers can cash in on today’s social media marketing frenzy. Let’s take a look.
Hire A Young, Social Media-Savvy Person To Your Team
Next time you’re doing a hiring round, don’t just look for somebody who is honest and will show up on time. Find someone who knows a thing or two about social media. You could hire somebody for a dual role; one to wait tables and, two, to do the hotel’s social media. People with experience of social media know how to use the different platforms to their advantage. They also have a sixth sense about which marketing efforts will work and which won’t.
Link To Local Attractions
Using social media to link to attractions in the vicinity of your hotel is a great way to sell rooms. You can advertise the location of attractions near to you on social media using the “@” symbol. Guests are more likely to want to visit your hotel if they can see that it’s just a couple of blocks away from their favorite restaurant.
Encourage People To Ask Question
Because people don’t know much about your hotel before they arrive, they’ll want to ask questions. Most hotel managers don’t bother answering questions on Facebook because they don’t see social media as a forum. Instead, they use social media as a vehicle to push out their content to improve their search rankings. Responding to questions online, however, is vital. Visitors are desperate to ask questions before they commit to spending money. They don’t want to wind up getting something that they don’t want. Always respond to questions and build a resource that future customers can then use.
Manage Your Online Reputation Through Review Sites
Review sites are an important online mechanism to make sure that businesses remain honest. Companies can’t rely on anonymity online to protect them against their own poor service. They have to deliver, or customers will complain.
In the hotel industry, customers write reviews on sites like Yelp and TripAdvisor. If you get a negative review, make sure that you respond and offer reconciliation. Apologize if necessary. Make it clear to anybody reading the review that you still care deeply about customer experience.