Tap Local Businesses
Holiday parties are reserved not only for large corporate offices; even small retail shops often try to reward their employees with a holiday party. To save on costs these locations order out, and that is where you come in. Send out a tweet, Facebook comment to local management with sample holiday catering specials!
Social Media Holiday Promotion
Send out a holiday promotion reserved for your fans online. Offer BOGOs and upgrades, anything that increases value perception without discounting. Want to stand out? Host a holiday party and send out invitations to your fans! Social events with special menus and drink prices can drive your online fan base to swarm your restaurant for some big profits.
What would the holidays be without food?
Craft a unique holiday menu with seasonal beer specials. Local breweries often brew delicious dark winter ales, porters, and stouts this time of year that can featured on your menu. Promote a holiday tasting event with your chef or bartender and charge flat rate admission for an opportunity to showcase your restaurant’s various flavors.
Don’t miss out on the holiday spirit
Decorating demonstrates that you’re embracing the season. Customers that love this time of year will likely pass on restaurants that skimp on the tinsel.
There are plenty of causes worth helping, and this time of year it’s even easier to lend a hand to local charities. Consider rounding up some members of your staff to volunteer at local shelters, soup kitchens, and fundraisers. Go big by organize a holiday benefit to attract customers to your bar or restaurants.
Cater to the out-of-towners
Local hotels will begin filling up soon with holiday travel on the rise. How will your restaurant attract these hungry vacationers? Reach out to local hotel concierges! Think about hosting a lunch event with food and beverage samples, that way when they offer restaurant advice to hotel guests they will know just where to send them!
Gift cards are quickly becoming the gift of choice and have increased year after year. Additionally, restaurants are seeing the added benefit of overspend by users, the most of any industry by a recent First Data study. Feature your gift certificates front and center to maximize sales. Displays should be easily visible as guests enter the restaurant. Also, schedule an extra staff member on Christmas Eve to promote gift card sales, a popular last minute addition!
How is your restaurant preparing to maximize sales this holiday season? Tell us about any unique holiday promotions or sales strategies you will be using in the comments!