Are you a new brand? Trying to grow? In a world full of ads everywhere. How do you start growing? In this article, we will talk about how Happy Being Well, a new wellness e-commerce brand is growing online. When you don’t have an established brand that means no one knows your brand therefore you have to work at getting your target audience to get to know your brand, its values, its mission and what makes them unique. You have to develop relationships with your target audience to convert them into customers.
WEBSITE
It first starts with your website since this is the hub everyone goes to learn about your brand and what you offer. Ensure your website is branded with your brand colors, has specific messaging that stands out to the website viewer where they know exactly what you are selling in the first 3 seconds. State specifically what you are selling. For example, anyone can sell sneakers, are you selling men’s sneakers specifically made for golfing? Try to niche down as much as possible to speak the value your brand brings to your target audience.
Offer lead magnets on your site that entice the viewer to subscribe to your email newsletter for an immediate discount, a free e-guide or e-book, a video series etc. Happy Being Well has free wellness e-books that their target audience would love to read in their resources section. This both strengthens the relationship with your target audience with content that educates them and builds your email list.
Have a blog section on your website that educates your target audience on the subject of what you are selling. Publishing a blog article once or twice a week helps Google find your content to rank higher on Google. Also, it helps keep website visitors longer on the website thereby also increasing your SEO ranking since website viewer time is also a part of Google ranking factors. Plus, providing educational content to your target audience also helps them trust you as an authority on the topic thereby helping to further build brand trust.
Having customer testimonials on your website helps your target audience trust and get excited to experience your products and/or services. Happy Being Well does an excellent job of using their customer’s photo, and full name to show they are real customer reviews.
If the CEO or someone in another leadership role in the company is an expert in the field topic of what your brand is about, having a podcast is a great way to further educate and develop a relationship with your target audience. You can do solo podcasts simply talking alone on a specific topic or inviting a guest to speak with you on the podcast. If you don’t have the resources or time to manage a podcast that is completely fine, there are millions of podcasts out there to be a guest on. Also, you can simply purchase audio commercials on podcasts that your target audience is listening to. A lot of companies are sponsoring podcasts today for brand retention and brand exposure.
Building your brand’s social media presence is important for brand exposure, brand trust, and brand credibility. Create different themes for your posts. One theme is to include your customers wearing or talking about your products or services. Research relevant hashtags to include in your Instagram posts. Happy Being Well has different themes for their IG posts, such as product posts, customer testimonial posts, podcast posts, blog article posts. The majority of IG posts are product posts and offering special discounts to their IG followers along with IG contests. One IG hack is after you post, click edit post and add an alt name then type the subject title of the post. This helps people who are blind hear the description of your IG posts. If someone in your company or yourself is a subject matter expert you can do IG lives to speak on a subject matter or interview a subject matter expert. Like with everything else when it comes to digital marketing, it’s all about content, content, and content. You do want to make sure you are offering great content that people want to see, read and hear. Create content that inspires them, motivates them, and teaches them something new. You can also create inspiring videos that educates them or makes your target audience laugh.
Hope you enjoyed reading this article, let us know in a comment below. 🙂 Happy marketing! 🙂
Social Media With Rita 