Tag Archives: search engine optimization

5 Ways to Maximize your Google+ and Why You Can’t Ignore it Much Longer

17 Jan

Here are 5 reasons, you can’t ignore Google+ for much longer.

 

  • Google Local – Search results on Google now show Google+ pages of the listed websites. For example, I Googled ‘spa in Toronto’ and got results from the local listings- some of them had Google+ links showing up next to the listing. This will definitely build traffic and hence social reviews on their Google+ pages. With greater traction, the social currency of these listings would improve, thereby leading to a much needed network effect for this social platform.
  • SEO – SEO experts are unanimous in their opinion that Google+ links are positively impacting SEO results. So if you are want to improve organic traffic, you’ve got to have a Google+ strategy. There were two developments in the recent past which are significant.

 

First, the new hashtags feature in search results- you search for #hashtag in the search box and it will display the Google+ posts on the right side of the screen.

Second, Content Authorship. Google SERPs are impacted by authority. Authority is dependent on the author. Google has provided the opportunity for the publisher to declare the author of the article via Google+. All you have to do is to link your domain email address to your Google+ profile at plus.google.com/authorship. Once you sign up, Google recognizes you as a named author. As you blog, guest blog and publish more and more articles, Google will account for your domain authority and this will have a positive impact on the SERPs for your articles.

  •  Youtube – With recent changes, if you want to comment on a Youtube video, you will have to do this via your Google+ account. The comments will show up publicly or privately within your circles depending on the commenter’s choice. Incidentally, this is making some people very unhappy. For most users, they are signed into their Gmail accounts and hence into Google+. This means that commenting is not as anonymous as it used to be. If you feel strongly about this, you can sign a petition against this over here
  •  Picasa – Picture editing has never been easier. Picasa offers features such as ‘Basic Fixes’ and ‘Auto Awesome‘ . These are tremendously useful for amateur photographers (read – almost all of us) and the popularity of the platform is steadily increasing. With a one click share to Google+, picture sharing on this platform is rapidly increasing.  This is sure to attract large traffic as demonstrated by Facebook and Instagram.
  •  Hangouts – This video chat feature from Google+ is setting new standards for the industry. It is more intuitive, allows more free participants and has better integration with apps such as Youtube and Google docs. Since participants have to sign in via a Google+ account, it is bound to increase the number of users of Google+. One of the most impressive features is the ‘Hangout on Air’ which basically provides a free Live video streaming platform via Youtube. It’s awesome!

 

Are you active on Google+?

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The Dirt on Getting Ranked on Google

14 May

Get your site RANKED high in GOOGLE and it stays there! That is what I am talking about! Image

The truth is you got to be one step ahead of the changes Google makes to its algorithm. The search engines are earning their genius status these past five years. They can detect the SEO techniques they don’t like fast.

The search engine optimization techniques you use, need to be updated. If not, you will get smoked by Google leaving you in the dust on search results, as algorithms are constantly updated. That’s right, my friends, who is your smoking gun? HINT HINT…..answer is……?

One of the most important actions of SEO is link-building. There are naughty links and there are great links. The great ones will keep your site in Google’s high rankings. The naughty (bad) ones will  become worthless, or worse, become a penalty for your site.

What is good and what is bad? READ ON to find out. You have to create links for your site that will last in your strategy for Google success. Build links the right way and you won’t need to worry. GOT IT? Stay with me, I promise you will be singing my praises. Ok, Here we go!

Avoid Footprints When Building Links

Google likes natural. It wants its algorithm to work in a search where the good content is at the top and the bad content is left behind.

Unnatural links are links you control. Google doesn’t like them because it does not detect value.  It’s like a used car salesman trying to get you to buy or a Online Salesperson spamming your inbox to buy something. There’s a trust problem.

It’s simple, bad links leave footprints. Bad links are easy to track, identify, and dismiss. So people with thousands of links showing the same anchor text will find themselves not ranking for their “money” keywords. Google tracked the footprints, and smoked them. Another one bits the dust! lol

It’s simple my friends, build links that Google will like, you need to GIVE UP CONTROL. Got it?

How To Build Links You Don’t Entirely Control

You can vary the anchor text. You can also spread out the domains that link to you. Those techniques are a lot of work, even with the software that is now available to make it easier. The point is, the links are still controlled, and thus unnatural. Google will eventually identify them despite your efforts to appear natural.

Using press releases, link wheels, and lots of other methods to generate links with the anchor text you want.The problem is the footprint. It’s hard to fake.

Instead of building links using your preferred anchor text, try building them by allowing other people to take control. KEEP READING. YOU WILL SEE what I am talking about.

THE SCENARIO IS……….

You created a brilliant report and uploaded it to your site. You want it to rank high in Google. The dinosaur way is to start building links with your target keywords in the anchor text. You use article marketing, press release distribution, guest blogging, link wheels, directories, and so on. Today to be friends with Google, you should get the word out about your new report. Second, encourage others to link to you with whatever anchor text they choose.

You can still use the same methods you used before. The new way is you are letting other peeps decide how to link to you. That gets rid of the footprint. It’s more natural.

The links are the ranking power. Google is a smart cookie, they know what your site or page is about. When peeps search for content/topics discussed on your website, you will rank high as long as Google knows other people trust you. After-all, what is it that we say? What is the marketing and sales mantra? Come on, say it loud with me! -> PEOPLE BUY FROM PEOPLE THEY KNOW, LIKE AND TRUST!  That’s right. 🙂

Linking For The Future: Make Sure Your Links Last

SEO is powerful when done right. Good links are powerful. Techniques to build those links is all about getting rid of footprints.

WHAT DO YOU HAVE TO SAY! THOUGHTS?

What are you doing to make your links appear natural with Google? Have you had success in using those methods? Share your experiences with us in the comments section!

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