It’s a well-known fact that social media can be a huge contributor to the level of traffic received by websites. It only takes just one post or piece of multimedia to go viral, and visitor numbers to spike for their related websites! The advantages of using social networks to drive traffic to sites are so high that businesses and organizations of all sizes have a social media presence.
When most business leaders think of social networking, they consider platforms like Facebook, Twitter, Instagram, and LinkedIn. But, there is one service that a lot of folks forget about when planning their online social media marketing campaigns: YouTube. Let’s face it; if you’re not going to create any videos, what’s the point of having an account on there, right? The truth is, video is a powerful way to increase brand awareness and drive traffic to a website.
In fact, one can say that YouTube is a hot source of website traffic! So, with that in mind, how can you make your profile on the video sharing site interesting and attractive to your target audience? Here are a few pointers to help you get started:
Create some compelling videos
Before you do anything, it’s important to ensure that your multimedia content is attractive to your target audience. You need to curate content that people want to share with others and embed on their websites and blogs.
Demonstration videos and those that show how to resolve problems are the types of video content that receive plenty of views. If you want people to click or tap through to your website after viewing your videos, your content needs to be good enough to draw them in first!
Improve your video metadata
Okay, so you’ve got some videos that receive plenty of views on YouTube. But, you’re still not happy with the amount of traffic that they generate for your website. One way to boost your site visitor numbers is by improving the metadata on each of your videos. In a nutshell, the metadata comprises of keywords (tags) and category classification.
Take the time to correctly populate each video’s metadata. Bear in mind that Google uses this information when presenting search results that include video content. It’s one of the first things anyone in social media marketing will tell you to optimize on YouTube!
It’s all in the headline
When you search for a video on YouTube, the search engine on the site (and on Google) focuses primarily on the title. In other words, when people search using particular keywords, videos that have those words in the title will get returned higher up the search results page list.
You need to make sure that your videos have relevant titles with keywords that people use the most. It makes sense to use something like Google’s Keyword Planner tool for help with this.
Don’t forget to create some playlists
One final point worth bearing in mind is that you should create playlists of relatable videos. Of course, you should only put your videos in the playlists for obvious reasons!
YouTube (and Google’s search engine) add more “weight” to search results where videos are included in at least one playlist. Such an approach helps to drive more traffic to your site, especially when you are linking back to your site from all of your videos.