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How To Build A Amazing Facebook Page

20 Jun

WHAAAAAAAT!! You have a Facebook business page with no strategy? No consistent engagement? But it has potential to be the next hot page. Sound like your business’s page? Like Us on Facebook-Facebook Page Marketing

Facebook has the largest user base of any social network, so if your business is not benefiting by having a solid Facebook presence, you are missing HUGE lead generation opportunities. What is stopping you???? I know, I know, you do not have the time to research, think about strategy, write a million posts to put into a calendar, find and create images, comment on your fans responses, learn how to become a graphic designer, learn how to create professional looking apps with exciting ways to create contests, offers, games etc…. So HIRE a professional. Yes, it’s really that simple. But Rita, who do I hire? A social media strategist that really knows and understands all the variables involved. Read their blog posts, does it sound like they know what they are talking about? Do they demonstrate their knowledge?

There are plenty of strategies to create your Facebook success. A number of ways to create Facebook content that captures your audience’s attention not your peers. Here are seven reasons your Facebook page may not be performing at optimal levels.

1) Not Using More Visuals.

Facebook’s new timeline, is designed to support big, bold visuals. According to a recent study by Fast Company, 44 percent of social media users are most likely to engage with companies that post visual content: graphics, photographs, videos, and infographics. If you’re not using visuals liberally, you’re ignoring your audience’s needs and inviting them to go elsewhere to find compelling visual content.

Go BIG. Go bold. Quote famous individuals. Share videos. Use your company colors, and play with font shapes and sizes to optimize for both desktop and mobile.

2) Not Using Your Facebook Space With Intelligence.

Facebook recently changed their policy to allow using calls-to-action on cover photos!!! Yay! (Here’s an explanation of the change.) The cover photo is front and center on your page, and it also shows up in the feed when someone “likes” your page, so you should absolutely be using relevant marketing graphics on your Cover Photo.

Customize your Facebook tabs to create graphically-appealing landing pages that boosts lead generation efforts. If you created an eBook or a guide, for example — and have created a cover image specifically to promote this content using words and colorful graphics. Your new content will get more eyeballs with a customized tab.

3) Not Combining Your Posts To Offers.

Oh, you are creating great content, but you’re not leveraging that content to drive users to a landing page or website, your efforts are wasted. So many opportunities on Facebook!! Love it!! 🙂 Rita smiles with Facebook Love 🙂

You can increase your customer affinity by gaining their trust with good content. The best way to do this is to use both organic and paid posts to direct your audience to customized landing pages within Facebook. (Facebook rewards your marketing efforts with better reach for your campaigns if you keep your landing pages within Facebook, instead of sending users to your website.) On landing pages, you can provide a timely, relevant webinar registration offer or an ebook in return for contact information, for example. By giving away content that users value, you get something even more valuable in return: recipient info that bolsters your marketing automation efforts.

4) Don’t Have An Editorial Calendar. (tisk, tisk)

Yes, it’s all about the CONTENT, CONTENT, and CONTENT! That is not going to change, just use it. You need a strategic plan that gets results. I LOVE my editorial calendar! Don’t judge, you will too, once you get your editorial calendar on! You will love it too. Cause it saves the stress of wondering and rushing to post something every day.

5) Not Paying To Upgrade Your Reach.

Promote your own good content. Get your Facebook content noticed — use strategic, targeted Facebook ad techniques, such as Sponsored Stories, Like Sponsored Stories, and targeted newsfeed ads designed for both desktop and mobile devices. Want to take it a step further? Try using custom audience targeting by uploading your email database into Facebook’s Power Editor. Read my past post about it here–>https://socialmediawithrita.com/2013/04/12/facebook-advertising-for-the-pros-take-it-to-the-next-level-now/

6) Not Testing.

 

All marketing is about trial and error. Experiment with your ad tactics and content. Determine the types of content your target audience engages with, and then produce more of it.

You might be surprised at the success of non-traditional content experiments, so it’s always worth entertaining new ideas. Facebook is the perfect place to be in marketing.

7) Not having fun.

NO ONE wants to be pitched to right away or all the time, no different than being a telemarketer or knocking on someone’s door to interrupt their time- the thing no one cares about you or business until you give them a REASON to. You have to entertain them, tell them a story, give them something to share, and HELP them. Then, when they are looking for your business services, your company will likely be top of mind, because you’ve put in the work to give free value to their lives.

Do the actions, I described above, effectively, and your Facebook page will perform much better. Make your Facebook page a go-to hub for your customers, fans, and the general public to find your content.

How To Grow Your Twitter Following With Free Tools!

7 Jun

Twitter is an exciting platform, it allows people with value to become influencers and current influencers are more reachable, just a tweet away. It has never been easier to pitch to someone who can make an impact (and thus become influential as well). Knowing who influences your potential customers and winning their trust is a direction towards more success. It takes the right strategies and work.

start-following-me-on-twitter-now.jpg

The first step is to research the influential people who are already interacting with you: Perfect place to start because you have already managed to get their attention. Below are 7 free tools.

Find Twitter Influencers Interacting with Your Tweets

1. Who Tweeted Me

Influence measure: Number of followers

Who Tweeted Me is a new tool from Hubspot, it finds people who tweeted your tweets and sorts them by number of followers. You can thank Hubspot with a tweet.

Find Twitter Influencers Interacting with You

2. Topsy

Influence measure: Topsy influence

Topsy is a good tool because its browser bookmarklet makes it easy to get the data: Topsy Trackbacks (to install, simply drag it to your browser bookmarks toolbar) – click it when you are reading the page you want to analyze and you’ll be taken to Topsy results. Now scroll through results until you see “Influential” or “Highly Influential” flags. Topsy Influence states, “It measures the likelihood that others will pay attention when you say something. For each author, we analyze all posts and attention they receive from other people: attention from people with influence matters more. Topsy Influence powers many of our other capabilities, such as relevance ranking, experts and trending topics.”

3. Commun.it

Influence measure: Ratio of followers / following

Commun.it is a great tool for keeping track of Twitter users who have recently interacted with you:

You will see the list of *recent* interactions with Twitter influencers.

You will be able to see if you interacted back (track “unreplied status”).

You will see if you follow that Twitter influencer.

You will be able to load more information on each Twitter influencer in the next column.

You can rate results by “highest rating” to see influential users who have ever interacted with you.

You will be able to see how much impact each of the influencer’s tweets made (number “interactions” of the tweet = replies + retweets).

4. Klout

Klout influence measure: Klout score

New Klout “Moments” feature is another interactions manager you need to look into. You can control which “Klout” score users who have recently interacted with you have. There is debate in the social media community over the accurate measure of one’s Klout’s score. However, it’s a good measure for Twitter influence, since it heavily uses twitter as a measure of influence.

You can interact with your influencer’s interaction by replying and retweeting from the Klout page.

5. Kred

Influence measure: Kred score

Kred is another free tool that will list your recent interactions and sort them by its own score called “Kred.” To thank users you can “Kred” them.

 

6. Friend or Follow

Influence measure: Number of followers

 

Friend or Follow is a tool that grabs all your “fans” (people who follow you but who you are not following back) and sorts by the number of followers. You can follow them back right from the tool.

7. Fruji

Influence measure: Number of followers

Fruji is a tool that puts your followers into groups by the number of followers. They have incorporated the YAS (You Are Special) Factor , indicating a higher chance of that person noticing your tweets. Afterall, this is the main reason we are tweeting to share our inspiring, educational messages to change lives whether it’s on a business basis or personal development basis.

Are you using any free tools for twitter? Let me know below. Remember, if you appreciate the value I provide in my blog posts, I will appreciate you sharing the blog post by pinning, tweeting, and/or posting it for your followers.

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