Get your site RANKED high in GOOGLE and it stays there! That is what I am talking about! 
The truth is you got to be one step ahead of the changes Google makes to its algorithm. The search engines are earning their genius status these past five years. They can detect the SEO techniques they don’t like fast.
The search engine optimization techniques you use, need to be updated. If not, you will get smoked by Google leaving you in the dust on search results, as algorithms are constantly updated. That’s right, my friends, who is your smoking gun? HINT HINT…..answer is……?
One of the most important actions of SEO is link-building. There are naughty links and there are great links. The great ones will keep your site in Google’s high rankings. The naughty (bad) ones will become worthless, or worse, become a penalty for your site.
What is good and what is bad? READ ON to find out. You have to create links for your site that will last in your strategy for Google success. Build links the right way and you won’t need to worry. GOT IT? Stay with me, I promise you will be singing my praises. Ok, Here we go!
Avoid Footprints When Building Links
Google likes natural. It wants its algorithm to work in a search where the good content is at the top and the bad content is left behind.
Unnatural links are links you control. Google doesn’t like them because it does not detect value. It’s like a used car salesman trying to get you to buy or a Online Salesperson spamming your inbox to buy something. There’s a trust problem.
It’s simple, bad links leave footprints. Bad links are easy to track, identify, and dismiss. So people with thousands of links showing the same anchor text will find themselves not ranking for their “money” keywords. Google tracked the footprints, and smoked them. Another one bits the dust! lol
It’s simple my friends, build links that Google will like, you need to GIVE UP CONTROL. Got it?
How To Build Links You Don’t Entirely Control
You can vary the anchor text. You can also spread out the domains that link to you. Those techniques are a lot of work, even with the software that is now available to make it easier. The point is, the links are still controlled, and thus unnatural. Google will eventually identify them despite your efforts to appear natural.
Using press releases, link wheels, and lots of other methods to generate links with the anchor text you want.The problem is the footprint. It’s hard to fake.
Instead of building links using your preferred anchor text, try building them by allowing other people to take control. KEEP READING. YOU WILL SEE what I am talking about.
THE SCENARIO IS……….
You created a brilliant report and uploaded it to your site. You want it to rank high in Google. The dinosaur way is to start building links with your target keywords in the anchor text. You use article marketing, press release distribution, guest blogging, link wheels, directories, and so on. Today to be friends with Google, you should get the word out about your new report. Second, encourage others to link to you with whatever anchor text they choose.
You can still use the same methods you used before. The new way is you are letting other peeps decide how to link to you. That gets rid of the footprint. It’s more natural.
The links are the ranking power. Google is a smart cookie, they know what your site or page is about. When peeps search for content/topics discussed on your website, you will rank high as long as Google knows other people trust you. After-all, what is it that we say? What is the marketing and sales mantra? Come on, say it loud with me! -> PEOPLE BUY FROM PEOPLE THEY KNOW, LIKE AND TRUST! That’s right. 🙂
Linking For The Future: Make Sure Your Links Last
SEO is powerful when done right. Good links are powerful. Techniques to build those links is all about getting rid of footprints.
WHAT DO YOU HAVE TO SAY! THOUGHTS?
What are you doing to make your links appear natural with Google? Have you had success in using those methods? Share your experiences with us in the comments section!
Social Media With Rita 
Great advice. Google+ is quite new to me and knowing how to build links to rank on google will be good for site. Thanks!
You are most welcome, Lynne! I am happy to help 🙂 Ensure you are subscribed to my blog to read more upcoming fresh strategic actions that will ensure your success!
Very insightful. Thank you. Do you happen to know any tools to check the quality of back links?
Hi David, thrid party tools are not the greatest at checking the quality of back links because they do not have the up to date info that Google has. Here is are some ways to check yourself.
1.)Identify as many linking root domains as possible using various backlinks data sources.
2.)Check the ToolBar PageRank (TBPR) for all linking root domains and pay attention on the TBPR distribution
3.)Work out the percentage of linking root domains that has been deindexed
4.)Check social metrics distribution (optional)
Repeat steps 2,3 and 4 periodically (e.g. weekly, monthly) and check for the following:
*A spike towards the low end of the TBPR distribution.
*Increasing number of deindexed linking root domains on a weekly/monthly basis.
*Unchanged numbers of social metrics, remaining in very low levels.
*The link check services are Buzzstream, and Raven Tools.
Required Tools aside from using the above service are:
*Excel
*NetPeak Checker OR SEO Tools for Excel
NetPeak checker is a standalone free application which provides very useful information for a given list of URLs such as domain PageRank, page PageRank, Majestic SEO data, OSE data (PA, DA, mozRank, mozTrust etc), server responses (e.g. 404, 200, 301) , number of indexed pages in Google and a lot more. All results can then be exported and processed further in Excel.
Google is always changing, it is important to stay on top of the changes. I could write another blog about this topic alone lol Let me know if this helps. 🙂
The tools you mentioned in the above comment really helps! Thanks Rita
Thanks for this post! This has helped me a lot to understand the new changes.