Every business owner knows how important it is to have a solid online marketing strategy in place. That, however, doesn’t mean that every business owner is an expert at online marketing. It’s not possible to be good at all things, after all! If your marketing strategy has stagnated or failing to get the results you were hoping for, then don’t worry: we’re on hand to help you get back on track. You’ll be surprised how quickly you can go from being nowhere to having productive, measurable results that help grow your business when you change just a few ingredients. Here are four to get you going.
Look at the Numbers
Creating and getting a marketing campaign under way is only half the battle. The second half is monitoring the data to see how well different facets of your campaign are performing. It has never been easier to get detailed, easy to understand bits of information from your social media outlets and see what has worked and what hasn’t. If something is ultimately flawed and unsalvageable, then you’ll know what to change when it comes to your next campaign. In short: measure everything, and be ready to adapt when something isn’t working.
Bring in the Experts
As we said at the beginning of the article, you can’t be expected to be an expert in every area of business. Unfortunately, the complexity of online marketing – not to mention the fact that it’s changing all the time – means it’s one area where you can’t really afford to get it wrong. If you don’t understand this aspect of your business, look at bringing a full service digital marketing agency on board and let them get you back on track. While that’s being taken care of, you’ll be able to get back to your own areas of expertise.
Mix Up Your Content and Platforms
Sometimes you will know what you’re doing, but only when it comes to, say, posting your special promotions on Facebook. It’s all too easy to fall into the trap of thinking that Facebook, because it’s far and away the biggest of the lot, is the only social media site you should be focusing on. But Twitter and Instagram, among others, are just as important. Also, you should be mixing up your content as often as possible. Photos, videos, giveaways, promotions, etc will all keep people interested as opposed to posting the same thing each day.
Look at it with Fresh Eyes
When it comes to marketing, you’re probably operating within a pretty narrow spectrum and don’t even realise it. If you generally stick to one theme or idea, now’s the time to think outside the box and ask yourself what else you could be bringing to the table. You don’t have to reinvent the wheel, but looking at your business through a fresh lens might just give you the jumpstart you need to make your marketing strategy more exciting and prosperous. Get brainstorming with your employees and see what you can come up with!