There is no denying that Facebook is one of the world’s most successful social media networks. At the time of writing, the platform has over 1.2 billion daily active users that access it via a desktop, mobile, or IoT device. As you can imagine, many of those people click through to web page links shared on their timelines, either from their friends, a page or group they subscribe to, or a sponsored post.
Believe it or not, Facebook gives you a plethora of tools to use to drive traffic away from its social network and onto your website! If you run a blog, and you’ve got a “page” for it on Facebook, you might be wondering how to make your followers view content that you curate on your site.
Well, wonder no more because it’s easier than you think to start driving traffic to your blog from Facebook! Here is how to do it:
Post up images, include a link to a relevant page on your blog
Did you know that people are more likely to pay attention to pictures and videos posted on their timeline than text-only updates? With that in mind, you should start posting up images relevant to your Facebook page (and blog).
They could be photos depicting an object or scene, a meme, or even an image overlaid with a quote or saying of some description! It just needs to be something your audience will like seeing and is relevant to your content.
Start a link-building campaign to your Facebook page
Most people would assume link building only applies to individual websites. But, it often makes sense to direct people to your Facebook page as well! Why would you want to do that, you may be wondering? Well, the answer is simple: your audience can get a better feel of what your blog is about by reading your posts on Facebook!
Link building to a Facebook page is one of the best-known off site SEO techniques you can employ. It’ll also give you the opportunity to gain more followers (likes) and new visitors to your blog.
Make your Facebook updates short
Have you ever noticed that when someone posts up several paragraphs on their Facebook page or profile that the text becomes truncated? Each time you post up new content, it needs to be short and sweet AND attention-grabbing!
You can edit the description of any blog links you share on your Facebook page. But, make the actual post text no longer than 140 characters. In other words, assume you are writing a tweet on Twitter!
Engage with your audience
While the above tactics will work and drive more traffic to your blog, they shouldn’t be the only things you do on your Facebook page. You also need to engage with your followers and make them feel as though you’re all just a bunch of good friends hanging out together.
There are many ways that you can engage with them. For example, you could ask a question or put up a poll asking them to choose an emoji that best describes which option they like the most. Or you could run a competition and direct them to your blog, with the advantage that your contest post could go viral on Facebook!
Delete the link
Last, but not least, when the thumbnail preview of your blog post appears in your post, you can remove the long URL link that you pasted or typed in. The thumbnail link will still work, in case you wondered! If you must insist on having a text URL as well, use a link shortening tool like Bitly.