Like Harrison Ford in Raiders of the Lost Ark, you are trying to unlock some secrets. But, your secrets don’t revolve around the Holy Grail; they revolve around something more important. SEO is without a doubt one of the biggest weapons at a company’s disposal. Not only is it effective but it is also cheap and helps a firm challenge the big boys. Before you can reap the rewards, however, you need to know the secrets that other businesses miss. It’s time to learn the secret passwords.
Originality
Every business will say they value originality but it is just a buzzword they like to use to show they mean business. In reality, lots of businesses just rehash the same stuff, and it is to their detriment. True originality is a key foundation of SEO thanks to search engine rankings. The rankings use factors such as fresh content to rank the sites. As a result, a flow of unique and refreshing content will see you surge up the rankings. Who knows, you might even make the top of the tree.
Relationships
On the outside, a relationship doesn’t seem like it can help your SEO strategy. On the inside, it is one of the features of the best SEO practices in the industry. Building good relationships relates to link building. Ah, that got your attention. Well, you know how important link building is, which is why you want friends in powerful places. A friend will link to your content or site as opposed to a stranger– it is a fact. They trust you and know that you provide a good service. Plus, they expect the same favour. It is a small price to pay for what you get in return.
Usability
The days of searching Google from a desktop are over. Today, searches come from mobile phones. In fact, research shows nearly half of Google’s US searches are conducted via smartphone. That statistic is astounding, and it isn’t hard to see more that more emphasis will go on mobile searches. What does that mean for you? It means your site needs to be mobile-friendly and load quickly among other things. The revolution is underway and you can get on it on the ground floor.
Placement
Are you still throwing keywords around like they are candy? If you are, you are miles behind the best SEO users in the industry. The best realise that it is about placement more than anything else. Placement invokes quality, which gets a better ranking from a search engine. So, instead of having them in the main body you should think about the titles and tags. Oh, and don’t forget the Meta tags, too. Just because they are small doesn’t mean they can’t have a big impact.
Overthink
SEO is new territory, so most people don’t know what they are doing and why. And, that is okay. Because it is ambiguous, you will never be sure it works until you see the rankings. So, you just have to put faith in your strategy and review it afterwards.
Keep these secrets close to your chest and your business will benefit greatly.
Social Media With Rita 
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