How We Grew Happy Being Well Podcast

5 Mar

How We Used Social Media to Grow the Happy Being Well Podcast:

Building Buzz with Our Upcoming Episode Featuring Liz Tenuto

Growing a podcast today isn’t just about recording great conversations — it’s about creating momentum and excitement before the episode even goes live. At Happy Being Well, we’ve learned that the key to podcast growth is building anticipation across multiple platforms so that when an episode drops, listeners are already waiting for it.

A perfect example of this strategy is our upcoming episode featuring somatic healing expert, Liz Tenuto (known to millions online as “The Workout Witch”), who has 1.9 million followers on Instagram and a massive community interested in nervous system healing and trauma recovery.

Her new book, When the Body Speaks: How Somatic Healing Sets You Free, explores how trauma and stress live in the body and how somatic exercises can help release tension, regulate the nervous system, and support deep healing.

Because this topic resonates with so many people dealing with chronic stress, anxiety, and body pain, we knew this episode had the potential to reach a wide audience. So we designed a multi-platform social media strategy to build buzz before the episode releases.

The full episode premieres on March 31, 2026 on Apple Podcasts and Spotify, and our goal was simple: make sure our audience knows about it in advance and subscribes so they don’t miss it.

Step 1: Create Anticipation Before the Episode Drops

One of the biggest mistakes podcasters make is announcing an episode the same day it releases.

Instead, we started promoting this episode days in advance by posting teaser content across multiple platforms.

We encouraged our audience to subscribe now so they’ll be notified when the episode drops on March 31, 2026.

By doing this, we turn passive followers into active listeners.

Our teaser messaging looked like this:

“What if your anxiety, chronic pain, or insomnia isn’t random… but your body trying to speak to you?

We’re so excited to share our upcoming episode with somatic healing expert Liz Tenuto on the Happy Being Well podcast.

Subscribe now so you don’t miss this powerful conversation when it drops on March 31.”

This type of message sparks curiosity while clearly telling people what action to take.

Step 2: Release Short Teaser Video Clips

Short-form video is one of the most powerful ways to promote a podcast episode.

Before the full episode launches, we released short teaser clips featuring some of the most intriguing moments from the interview.

These clips give viewers a preview of the conversation and make them want to watch the full episode.

For example, teaser clips might highlight moments where Liz explains:

• How trauma is stored in the body
• Why many people are stuck in fight, flight, or freeze without realizing it
• How somatic exercises can help regulate the nervous system
• Why chronic pain is often connected to emotional stress

Each clip ends with a clear message:

“Full episode drops March 31 on the Happy Being Well podcast. Subscribe so you don’t miss it.”

Step 3: Promote Across Multiple Social Media Platforms

To maximize reach, we shared the teaser content across our entire digital ecosystem.

These platforms included:

We also promoted the episode through:

• Instagram Stories
• Facebook posts
• LinkedIn posts
• LinkedIn newsletters
• Email newsletters
• Twitter/X updates
• Blog announcements

Using multiple platforms helps ensure the message reaches different audiences.

Some people discover the podcast on Instagram, while others may see it on LinkedIn or through email.

Step 4: Use Instagram Stories for Real-Time Excitement

Instagram Stories are an excellent tool for building momentum before an episode release.

We used Stories to:

• Share teaser video clips
• Post countdown stickers to the release date
• Ask followers questions about trauma healing and somatic work
• Encourage followers to subscribe to the podcast

Stories are especially powerful because they feel more personal and conversational.

Followers get a behind-the-scenes look at the podcast and feel like they are part of the journey.

Step 5: Build Professional Credibility on LinkedIn

LinkedIn is often overlooked for podcast promotion, but it can be incredibly powerful for thought leadership.

We shared the episode announcement on:

  • Rita Farruggia’s personal LinkedIn profile
  • The Happy Being Well LinkedIn page
  • The Happy Being Well Podcast LinkedIn page
  • Rita’s LinkedIn newsletter

The LinkedIn posts focused on topics like:

• The growing interest in nervous system healing
• Why somatic work is becoming more mainstream
• How trauma impacts physical health

By framing the conversation in an educational and professional context, we attract a new audience that may not be active on Instagram.

Step 6: Promote Through Email Newsletters

Email is still one of the most effective ways to drive podcast listens.

We sent a newsletter to our community announcing:

• The upcoming episode with Liz Tenuto
• Why the conversation is important
• What listeners will learn
• When the episode will be released

This gives our most loyal audience members a chance to subscribe before the episode launches.

Step 7: Use YouTube Premieres to Drive Notifications

We also promoted teaser clips on the Happy Being Well YouTube channel.

Instead of simply uploading the episode when it was ready, we scheduled it as an upcoming Premiere video.

This allows viewers to:

• See the upcoming release date
• Click the notification bell
• Be alerted when the episode goes live

You can explore our channel here:
https://www.youtube.com/@happybeingwell6201

YouTube’s Premiere feature creates a sense of event-based viewing — almost like a live show — which helps drive engagement.https://youtu.be/ORiQnExHaLY?si=Gf40HUq1e6XqcvAK

Why Building Buzz Before an Episode Matters

Creating anticipation before a podcast episode launches is one of the most powerful growth strategies.

Instead of hoping people discover the episode after it’s released, you’re building excitement so listeners are already waiting for it.

This leads to:

• More downloads on launch day
• Higher engagement
• Stronger relationships with your audience
• Increased visibility across social media platforms

Final Thoughts

Podcast growth doesn’t happen by accident. It happens through intentional storytelling, thoughtful promotion, and consistent engagement with your audience.

Our upcoming conversation with Liz Tenuto is a perfect example of how meaningful content combined with strategic social media promotion can amplify your message.

If you want to follow along and stay updated on future episodes, connect with us here:

Happy Being Well Podcast on Apple iTunes: https://podcasts.apple.com/us/podcast/happy-being-well/id1569979706

Happy Being Well Podcast on Spotify: https://open.spotify.com/show/4vavh78ZQghZFSceRCThJG

Happy Being Well Instagram
https://instagram.com/happybeingwell

Happy Being Well Blog
https://happybeingwell.com/blog

Happy Being Well YouTube Channel
https://youtube.com/@happybeingwell

Rita Farruggia Instagram
https://instagram.com/ritafarruggia

Rita Farruggia Twitter
https://twitter.com/ritafarruggia

Happy Being Well Facebook
https://facebook.com/happybeingwell

Don’t forget to subscribe to the Happy Being Well podcast on Spotify or Apply iTunes so you don’t miss the full episode with Liz Tenuto on March 31, 2026.

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