Want to know how using social media can boost your SEO rankings? There are some links between the two great online marketing areas that you can use to your advantage. In today’s guide, I’m going to go through some of the key factors to look out for – so let’s dive in straight away.
It helps you build links
The more links you have from quality sources, the more emphasis search engines will give you for your rankings. So, not only will quality content get links shared and seen by many, but they could also end up as a reference on someone else’s blog. It’s a powerful indicator to the likes of Google that you have something interesting to say about your chosen subject. And, it’s a great way to prove your industry authority to your readership, too.
It gives you more followers
The more followers you have on social media, the more relevance Google will give your influence. And that means higher rankings, more visitors, and more sales. However, there is one thing to look out for – the quality of your followers. Google won’t take kindly to a Facebook page with thousands of bought followers, and those numbers will be discounted. Look here to find out more – http://www.salon.com. It’s important to build a following up in an organic, natural way if you want to see results.
Sharing has an impact
Social sharing is, for all intents and purposes, social proof. While Google doesn’t give a lot of credence to these social shares on an individual basis, you will find more joy if they happen regularly. You need to be looking at the biggest numbers for the highest impact, but all social shares help in a way; however small. Try appealing to your followers to share your posts across their social networks. It will help make you a lot more visible to others, too, and it should see you grab some new fans.
Location, location, location
Local optimization is becoming more important than ever these days. Head here for more details on why – http://losangelesseo.org. And, social media channels give you an awesome opportunity to send locality based signals to the search engines. How? Get involved with local events, talk to other brands and businesses in your area, and even attend trade shows business events. Make sure you post about your activities at the event and focus on the location. If you can get some conversations going, you will attract followers. And, you will also signal to the search engines that you are a business to know about in your community. To learn more about local SEO optimization, go here- http://www.losangelesseo.org
Branding
Branding is vital for any business, as you already know. But, when you create a buzz around your brand on social media, it can also affect your rankings. Why? Because every time someone searches for your brand name, Google takes note. And, you will start to rank higher for your non-branded keywords. It’s a win-win. Concentrate on improving your social media output and you should start seeing meaningful results.
Need any more social media help? Take a look at my blog articles for more brilliant tips!
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