Tag Archives: social media marketing

Secrets To Making Your Facebook Post Go Viral

18 Feb

You see posts getting hundreds of likes and comments in your Facebook newsfeed. You think, how the heck are these posts going viral?

Want to know the secrets for making your own Facebook posts go viral?

I will reveal strategies below to increase your chance of Facebook Post success! Now, that is awesomesauce! Say, YES to success. Means you gotta work with me here, you must read everything below then do your research, start getting your creative juices flowing!! Get in the creative flow- however you do that, whether it’s smacking a certain part of your body, chanting etc… I learn a new technique everyday, some are interesting to say the least lol My creative flow technique is simple, I read and think. Say, awesomesauce!

 

The Secret Strategies Revealed:

 

1.) Discuss current events

Show your excitement about a current event this covertly associates your brand with the event. For example, look at how many brands are discussing the Olympics in their content or even commercials.

 

2.) Relate To Your Audience- Use Your Marketing Psychic Ability! lol  You can read minds, what, you didn’t know?………..

You have seen posts on Facebook and thought, “How did they know I was experiencing that, thinking or feeling that!! The universe must have wanted me to see this message!” lol ;)  That’s is how you relate to your audience and that is how excellent marketing is done. BAM!

Combine humor with an idea or experience that people can relate to, that is the secret formula. BAM!

 

3.) Trigger Emotions

Associating your brand or product with a strong emotion such as love and you will see results. Use a photo, video or text; the goal is to get people FEEL.

 

4.) Get Them To Act

Ask questions or get people to do a action are both ways to get your fans to like or comment on your post.

People love to share something that triggered a emotion within them, whether it was inspiration or insight; they will most likely share it with their friends.

 

5.) Make Them Laugh

whether it be inside jokes in your industry or experiences that everyone has experienced and is too embarrassed to admit or discuss or encourage fans to submit funny photos. For example, a customer submitted a photo of their baby wrapped in a Subway sandwich wrapper. Subway shared it and look at the results.

subway

 

6.) Inspire Them, Motivate Them!!

Using a great quote can trigger strong emotions. An inspiring quote and image will motivate your audience,  increasing your chances of getting them to share with their friends.

 

7.) Give Away Great Prizes!

Keep in mind there are a lot of companies doing this now so your prize has to be unique and something that everyone wants and desires. This will increase your chances of it going viral!

For example, Skittles had a contest giving away a Skittle vending machine, and the contest post accumulated over 12K likes.

Have fun incorporating these strategies and share with us your experiences, insight or ideas!

 

Have you ever had a post go viral? What was it that made the post go viral? Share your viral post below so we can take a look! and it will drive more traffic to your page!! BAM! Say, “AWESOMESAUCE”!

 

If you are looking for a company to create your Facebook Marketing Strategies for you that comply with Facebook’s regulations, you are in safe hands when you call Social Dominance Media. (click on Social Dominance Media to be taken to our website)

Video

One Powerful Strategy To Boost Your Facebook Post Exposure

13 Feb

Click to listen and see to feel the effects of having your Facebook posts seen on more Facebook news feeds to get more likes, comments and shares! :) xoxoxo

Video

Want Facebook To Post For You for weeks Without being in front of the computer for FREE?!?!?!

30 Jan

Watch to learn how you can have your posts on your Facebook Page, post without you having to be in front of the computer!!! Post while you sleep, eat, and socialize with your friends! :)

5 Ways to Maximize your Google+ and Why You Can’t Ignore it Much Longer

17 Jan

Here are 5 reasons, you can’t ignore Google+ for much longer.

 

  • Google Local – Search results on Google now show Google+ pages of the listed websites. For example, I Googled ‘spa in Toronto’ and got results from the local listings- some of them had Google+ links showing up next to the listing. This will definitely build traffic and hence social reviews on their Google+ pages. With greater traction, the social currency of these listings would improve, thereby leading to a much needed network effect for this social platform.
  • SEO – SEO experts are unanimous in their opinion that Google+ links are positively impacting SEO results. So if you are want to improve organic traffic, you’ve got to have a Google+ strategy. There were two developments in the recent past which are significant.

 

First, the new hashtags feature in search results- you search for #hashtag in the search box and it will display the Google+ posts on the right side of the screen.

Second, Content Authorship. Google SERPs are impacted by authority. Authority is dependent on the author. Google has provided the opportunity for the publisher to declare the author of the article via Google+. All you have to do is to link your domain email address to your Google+ profile at plus.google.com/authorship. Once you sign up, Google recognizes you as a named author. As you blog, guest blog and publish more and more articles, Google will account for your domain authority and this will have a positive impact on the SERPs for your articles.

  •  Youtube – With recent changes, if you want to comment on a Youtube video, you will have to do this via your Google+ account. The comments will show up publicly or privately within your circles depending on the commenter’s choice. Incidentally, this is making some people very unhappy. For most users, they are signed into their Gmail accounts and hence into Google+. This means that commenting is not as anonymous as it used to be. If you feel strongly about this, you can sign a petition against this over here
  •  Picasa – Picture editing has never been easier. Picasa offers features such as ‘Basic Fixes’ and ‘Auto Awesome‘ . These are tremendously useful for amateur photographers (read – almost all of us) and the popularity of the platform is steadily increasing. With a one click share to Google+, picture sharing on this platform is rapidly increasing.  This is sure to attract large traffic as demonstrated by Facebook and Instagram.
  •  Hangouts – This video chat feature from Google+ is setting new standards for the industry. It is more intuitive, allows more free participants and has better integration with apps such as Youtube and Google docs. Since participants have to sign in via a Google+ account, it is bound to increase the number of users of Google+. One of the most impressive features is the ‘Hangout on Air’ which basically provides a free Live video streaming platform via Youtube. It’s awesome!

 

Are you active on Google+?

The Dirt on Getting Ranked on Google

14 May

Get your site RANKED high in GOOGLE and it stays there! That is what I am talking about! Image

The truth is you got to be one step ahead of the changes Google makes to its algorithm. The search engines are earning their genius status these past five years. They can detect the SEO techniques they don’t like fast.

The search engine optimization techniques you use, need to be updated. If not, you will get smoked by Google leaving you in the dust on search results, as algorithms are constantly updated. That’s right, my friends, who is your smoking gun? HINT HINT…..answer is……?

One of the most important actions of SEO is link-building. There are naughty links and there are great links. The great ones will keep your site in Google’s high rankings. The naughty (bad) ones will  become worthless, or worse, become a penalty for your site.

What is good and what is bad? READ ON to find out. You have to create links for your site that will last in your strategy for Google success. Build links the right way and you won’t need to worry. GOT IT? Stay with me, I promise you will be singing my praises. Ok, Here we go!

Avoid Footprints When Building Links

Google likes natural. It wants its algorithm to work in a search where the good content is at the top and the bad content is left behind.

Unnatural links are links you control. Google doesn’t like them because it does not detect value.  It’s like a used car salesman trying to get you to buy or a Online Salesperson spamming your inbox to buy something. There’s a trust problem.

It’s simple, bad links leave footprints. Bad links are easy to track, identify, and dismiss. So people with thousands of links showing the same anchor text will find themselves not ranking for their “money” keywords. Google tracked the footprints, and smoked them. Another one bits the dust! lol

It’s simple my friends, build links that Google will like, you need to GIVE UP CONTROL. Got it?

How To Build Links You Don’t Entirely Control

You can vary the anchor text. You can also spread out the domains that link to you. Those techniques are a lot of work, even with the software that is now available to make it easier. The point is, the links are still controlled, and thus unnatural. Google will eventually identify them despite your efforts to appear natural.

Using press releases, link wheels, and lots of other methods to generate links with the anchor text you want.The problem is the footprint. It’s hard to fake.

Instead of building links using your preferred anchor text, try building them by allowing other people to take control. KEEP READING. YOU WILL SEE what I am talking about.

THE SCENARIO IS……….

You created a brilliant report and uploaded it to your site. You want it to rank high in Google. The dinosaur way is to start building links with your target keywords in the anchor text. You use article marketing, press release distribution, guest blogging, link wheels, directories, and so on. Today to be friends with Google, you should get the word out about your new report. Second, encourage others to link to you with whatever anchor text they choose.

You can still use the same methods you used before. The new way is you are letting other peeps decide how to link to you. That gets rid of the footprint. It’s more natural.

The links are the ranking power. Google is a smart cookie, they know what your site or page is about. When peeps search for content/topics discussed on your website, you will rank high as long as Google knows other people trust you. After-all, what is it that we say? What is the marketing and sales mantra? Come on, say it loud with me! -> PEOPLE BUY FROM PEOPLE THEY KNOW, LIKE AND TRUST!  That’s right. :)

Linking For The Future: Make Sure Your Links Last

SEO is powerful when done right. Good links are powerful. Techniques to build those links is all about getting rid of footprints.

WHAT DO YOU HAVE TO SAY! THOUGHTS?

What are you doing to make your links appear natural with Google? Have you had success in using those methods? Share your experiences with us in the comments section!

How Colours of Your Web Sites Affect Buying Decisions

7 May

Facebook is blue-> According to The New Yorker, it’s because Mark Zuckerberg is red-green colorblind. This means that blue is the color Mark can see the best. In his own words Zuck says:

“Blue is the richest color for me I can see all of blue.”

Not exactly scientific lol. There are fantastic examples of how colors actually affect our purchasing decisions.

Most of us are Visually stimulated, we get appealed to things based on how they look. It makes sense that 90% of our judgement for buying a product is made by color.

So how do colors really affect us and what is the science of colors in marketing really? Let’s explore some of the latest, most intriguing research on it.

First-> Can you identify the brands below based on color?

First, let’s test your recall that shows you how powerful color alone really is. Based on just the colors below, can you guess which company belongs to each of them:

ImageImage

With the first photo, we can easily recognize the brand is NIKE without the Nike name, right. Exactly, and if we were to eliminate the letters NBC, above their logo we would still recognize the brand from the colors alone.

The Feelings That Colors Trigger in US?

Lets begin the journey to being conscious about what color triggers us to think/feel in a certain way. The Logo Company has determined specific colors are best for specific types of businesses and why. Here are four examples:

The Color Black:

Qualities-> definite, credible, strength, powerful, precise, professional, direct, accuracy.

Best Used For -> corporate, construction, oil, finance, fashion, manufacturing, Cosmetics, mining, marketing, tradesman.

THE COLOR GREEN:

Qualities –> natural, Organic, Youth, Nurturing, Instructional, Education, adventurous, ecological, calming, nature.

Best Used For –> medicine, government, science, recruitment, ecological-business, tourism, human resources.

THE COLOR BLUE:

Qualities –> credibility, calming, clean, focused, medical, professional, judicial, power, business like.

Best Used For –> medical, scientific, utilities, government, healthcare, high-tech, recruitment, tradesmen, legal, information technology, dental, corporate.

NOW when we LOOK at major brand LOGOS, WE know their secret as to why they selected that color! Shhhhh (lol) Their color choices make more sense now, don’t they. Companies are seeking to trigger a very specific emotion:

Image

When we want to buy something, the colors can play a major role. Analytics company KISSmetrics created an fabulous infographic on the science of how colors affect our buying.

Especially the color, “Green” because it is the most relaxing color we can use to make buying easier. The color black is used frequently for luxury products.

How To Improve Your Marketing With Better Use of Colors:

Here are some cool tips we can apply today to our website or app! Based on the research from KISSmetrics.

If you are building or have an app or website that mainly targets Women, here is KISSmetrics suggestions for you:

  • Women love: Blue, Purple and Green
  • Women hate: Orange, Brown and Gray

In case your app or website is strictly targeting men, then suggested colors are different:

  • Men love: Blue, Green and Black
  • Men hate: Brown, Orange and Purple

A EXCITING experiment, conducted by Performable (now HubSpot) wanted to discover if changing the color of the buying button, would make a difference in conversion rates.

They started out with choosing between two colors (green and red).

For green, they thought:

“Green connotes ideas like “natural” and “environment,” and given its wide use in traffic lights, suggests the idea of “Go” or forward movement.”

For red, they thought:

“The color red, on the other hand, is often thought to communicate excitement, passion, blood, and warning. It is also used as the color for stopping at traffic lights. Red is also known to be eye-catching.”

TRY GUESSING WHICH COLORED BUTTON HAD THE HIGHEST CONVERSIONS (people who bought more)?!?!

A A/B test between green and red would result in green, they thought. Were they right???

The answer is (DRUMROLL)…………………………………………….

The RED button outperformed the green button by 21%

It is very important to keep in mind that nothing was changed but the color:

21% more people clicked on the red button than on the green button. Everything else on the pages was the same, so it was only the button color that made this difference.

I am not surprised at all. Red to me has always represented a powerful color, after all it is the a color we use to represent fire.

Will you be changing the colors of your web sites now, graphics etc….?? Let me know, love to hear your thoughts below :)

Traffic is Not The Secret To Making Money Online

10 Apr

The truth is you can get traffic everywhere, just buy banner ads to place on websites, Facebook Ads, Google Ad-words, and I am sure you know a lot of other sources of getting free traffic to your site. I am sure you have heard stories of people who have spent thousands of dollars on Online Ads without very much ROI, perhaps you have yourself. You have probably asked, well-known Guru’s what is the secret to their online success? You probably got answers, like->”work really hard”, “you know the answers within” etc… Of course there are secrets to success, every industry has them. Don’t you think there is success secrets to: operating shopping malls? casinos? restaurants? Of course!

You have to get inside the heads of your target market, who is your ideal customer? Male or Female? What Do They Look Like? What Cars Do They Drive? What events do they go to? Where do they spend their time online and offline? What are there interests? Get really detailed with this! You will be surprised what revelations you will discover! The ideas will pour through you! Aha! is what you will be saying to yourself, “I can do this, and this to entice my readers to want more and provide value/solutions to this topic.” “I can partner with so and so cause they are already communicating with my target market.” Get Free Online Traffic

Look, whatever business you are in, when it comes to online or even offline-> You are in the information business. Information is what made Google number 1. When you make people happy, enrich their quality of life by solving a problem they will want more from you. Bottom Line.

WHAT DOES ALL THIS MEAN???????

Ok, here is where the work comes in!! You know you gotta put in the work, right? Nothing comes magically. THERE IS NO MAGIC BUTTON!! Anyone who says there is, RUN away from them as fast as you can! I say that with love to save you, money and time. You have to develop effective online marketing funnels, give free valuable content or products in exchange for there email address and name (OPT-IN FORM) to build your email list. Do not ask for their phone number or home address fewer people will provide this information. Then you will be able to get that MAGIC we call CONVERSIONS. Once you get the conversions then you get PROFITS. Traffic alone will not get you CONVERSIONS that lead to online PROFITS. The formula is traffic + conversions = profits. The key is making a online marketing funnel that converts then any traffic can be profitable.  So remember, you can get all the traffic you want but if you cannot convert it, you got ZILCH/ZERO.

WHAT ARE CONVERSIONS?

Conversions means a measurable response. To be effective in marketing everything is a measurable response. A opt-in is a measurable response, website views is a measurable response, clicks etc…. Bottom line, a conversion is getting your target to take a desired action that leads to taking action to purchase. Your goal is always to get your prospects to take action, whether it is entering their email, opening your email, making a phone call, downloading your e-book, reading your e-book, etc… So HOW DO YOU GET THEM TO TAKE THESE ACTIONS is what you must always be asking yourself. That my friend is the secret sauce! Lots of little actions lead to the bigger action of making the purchase. In order to be successful in marketing, you must TRACK everything. Tracking gives you the secrets of knowing: what traffic is working for your website? How much to spend on ads and what kind of ads? What aspects of your funnel is working? Once you know this, then you will see the fruits of your labor. Then you can make a AD and see the results you want. This is what I teach and show businesses, solepreneurs to do in depth successfully to finally end the confusion once and for all to see the money coming in.

Once you know the secrets that comes with mastering this online marketing science then you can spend 800 dollars on ADS to get a ROI of 2,800 or more. If you have any questions or comments post them below. Enter you email above to subscribe to this blog to ensure you do not miss my next article about how to get free traffic, after all it is apart of the online marketing success formula just not the only part. Cheers to your progress through quality education. Education will set you free :)

Writing Content That Sells

9 Apr

ImageWhat made Google the #1 search engine on the planet?? It provided the most effective solutions to people’s problems- You have a problem, or question you Google it. It has become apart of our way of life to Google our problems and questions about anything in our lives from parenting to business solutions.

You need to be the number one solution to your target market’s problem or need/want. You can accomplish this by creating high quality content that offers solutions that is easy and fun to read. This can be in the form of:

*Blog Posts

*E-zine articles

*Facebook Posts

*Tweets

*Webinars

*Videos distributed on social media sites

*Email Newsletters

*Reports/E-Books

*Teleconference

*Podcasts

Ensure your content is GOOD and JUICY! Provide the benefits of implementing your solutions, include proof->statistics, testimonials, and case studies. If it is a new problem that has arisen in your industry make sure you are the first one to distribute your content to solve the problem. People will praise you, and see you as to the go to expert or business. You need to be on your A-GAME when it comes to content, stay on top of news in your industry. Make Google your best friend. Google away and write your own articles based on what you read out there.

CONTENT PROMOTION

To ensure you get a lot of eyeballs on your content, you need to PROMOTE, PROMOTE, PROMOTE your content. Email your list about your content, distribute it on your social media sites, events, Pay Per Click Ads such as Facebook Ads, and Banner Ads. Develop relationships with influential bloggers, analysts, press, and other influencers of your target market so they can share it to their followers on their email lists, blogs, and social media sites. You can also create a press release, especially if the content is in hot demand right now.

HOT QUALITY CONTENT TRANSLATES TO CUSTOMERS

When you are offering free high value content such as, a E-book or report install a opt-in form that captures people’s names and emails in exchange for the free report or e-book. This will put your prospects in your email database to follow up with them, with more content that you post on your blog or website. The result is they remember you and continue to follow you. The goal here is that your prospects will keep your business in mind when they need your services or product. You will be seen as to the go to business because they have been educated and entertained by your business. We all know people do business with people they know, like and trust. Delivering free high quality content accomplishes this. KUDOS for the internet and Social Media Sites!

One Last tip ensure your content is Search Engine Optimized so Google picks it up on the first page of search results of the topic you write about. It’s all about the Google! :) Enjoy writing your content! Let me know how your content writing and distributing goes! :)

Warning Using SEO to Hide Negative Comments about your BIZ is not the solution!

22 Jan

People have asked me, “how do I deal with negative comments about my business online?” More businesses are now concerned about Negative complaints on forum sites or somewhere else on the Internet. SEO or Reputation Management companies may claim to be able to hide them. I want to warn you that hiring an SEO company to “hide” or “bury” your online complaints may be one of the worst mistakes you can make. I was at a business event engaging in a conversation with a fellow business owner addressing her concerns with me, while I was providing her with solutions she and her team could do to address the negative exposure a SEO consultant aggressively claimed he could hide it and not bother running a social campaign to address it. It inspired me to write this post to warn business owners the reality of using this strategy.

This strategy usually involves creating positive profiles on social networking and other sites to rank high in search engines such as Google (NOTE – you can do this yourself for free).   These companies may even claim that for a $995 up-front fee and $100-500 or more per month they can “remove” negative information from the Google search results.

SEO or “reputation management” companies create positive web pages that will show up before the negative ones, this pushes the negative results lower on Google’s search results.   The negative pages are never removed, they are just a little harder to find. This is a temporary band aid effect—a negative complaint can be shown on perhaps the third or fourth page of Google results for a few days or weeks, but can pop back up to the top of the results putting you back at square one. 64881_153010728071360_115958188443281_258525_3085931_s

The best solution is to deal with the complaints online. Create a social media campaign in response to what has been said about your company. After all, this is what social media is all about a two way conversation between consumers and businesses. The days of one way marketing communication are over. So step up to the plate, write PR articles, make YouTube videos, FB/Blog posts, tweets etc… stating what you have done to address the negative complaint, and if it was not valid compliant then address it and try reaching out to the person who made the. You may be pleasantly surprised that person may turn out to be a raving fan of your business in the end. Clear communication and improvement processes are key. The public knows no one is perfect, if you admit that you are human and care enough to take actions to ensure the problem does not happen again, people will respect you more for it. I am a firm believer that all publicity is good. It’s all about your reactions that matter.

Integrity is Key! It’s all about Progress- Love how Social Media is a reflection of human progress! If you think this will help your fellow peers and friends, please share this on your Facebook, and Twitter! Also, let me know your thoughts on this and your experiences and observations! :)

Discovering Features of Exciting New Social Site->Pinterest!

23 Mar

Hey fellow Social Media junkies or soon to be social media junkies! ;) I have been checking out the buzz around Pinterest.com and I discovered some real cool content, a member posted- I loved the outfit! So I had to share it with you guys! :) The site is all about posting content, and other members interacting with your content in terms of likes, comments, reposting/repinning and even embedding it on your blog! Like I have done here. Check out http://www.pinterest.com and request a invite then let me know what you think of the site below in a comment to share each others opinion’s of this new site for the future of social media. Love having debates and hearing others thoughts.   Here is the link to that awesome outfit! ->http://pinterest.com/pin/142778250656529914/

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