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How to Get More Blog Subscribers

4 Aug 59040_144741985564901_115958188443281_218340_3370525_s

 

 

Write a Headline Topic That Your Customers are Searching For

Your blog title is the bait that entices Google users to your blog. Your content has to be the information they are seeking.

As Neil Pattel of QuickSprout says,

The goal of the headline is to stop readers cold and draw them into your post. You can’t do that if you use cute, clever or confusing headlines. You can stop readers cold, however, if you write headlines that are unique, ultra-specific, useful or urgent.

Test your blog titles to discover the titles that attract people. A tool that is amazing is the Advanced Marketing Institute’s “Emotional Marketing Value Headline Analyzer.”

Use the tool by typing in your title, select your industry, then hit submit. Your title be scored on an algorithm that tests the emotional, intellectual, and spiritual value of your headline. The higher your score, the better you are getting at creating killer titles! Woot! Woot! 

Get Skilled in Search Engine Optimization To Get The Most Exposure

Search engine optimization has been getting a bad rap these days especially compared to social media optimization, however, it still matters because Google uses it to pick up your content to list on the first page of certain keyword search results. 

Using the right SEO techniques for your blog post can get Google to display your content to your target audience.

Write about current topics that people need solutions for in уоur industry. When you write one article a week, Google will love you and your readers. Search engines pick up new content and people will remember your blog and talk about it with others if they are exposed to it, not once, not twice but every week!!! Now, that is the juice of blog building success!!!

Insert keywords that your target market will be using into your blog. Include your keyword in your title if possible and then add them throughout your post. WARNING->  The days of keyword stuffing for search engine placement are long gone. Do not overdue it! 

Ensure your blog is legible, provides solutions and is fun! Do not rant about things that are obvious or do not matter to your readers. 

Create а Video

Did you offer a tip in your latest blog post that is worth sharing in a different format? Take that tip and turn it into a quick video. 

Just make sure your video is worth watching аnd sharing. The sound and visual should be high quality and you want to kеер іt short аnd get tо thе point. People will not stick around if your sound quality is poor or you ramble on with no particular point.

Using blog content in a short video is an excellent way to showcase your talent and expertise by arousing viewer interest. Give them enough to want to learn more! 

 

Create a Google+ Hangout

Google+ Hangouts is a powerful strategy to position yourself as the authority in your niche. As Stephan Hovnanian of WebSIGHT said in a recent article,

“We all know YouTube has its share of amazing “shows” where individuals have taken their webcam and turned themselves into superstars. Now, there’s a new wave of “hosts” coming on board, and they’re using Google+ Hangouts On-Air (HOA’s) to create a ton of exposure, not just for themselves, but for their guests as well.”

A Google+ hangout has greater reach given the additional features it has for boosting your exposure than YouTube has. Google plus audience is growing and seeking hangouts so let them discover your hang-out! BAM! 

Here’s a video shot in Huntington Beach, California on discussing,  “How to Use Facebook for Maximum Success.”

Get Active on Blog Networks

Want your blog post to get seen by more people? Get posting in blog communities!

Blog networks allows you to develop relationships with other bloggers. Plus you will learn more cool things by reading their blog posts.

I love Triberr. I use Triberr to build relationships and share content from other amazing bloggers. If you got the right strategies then Triberr is powerful to spread your mission.

Use Social Bookmarking Sites

Social bookmarking allow you to collect and manage content and share your content with a group searching based on your keywords.

Sharing your latest blog post on social bookmarking can further increase your exposure rate.  

Below are the ones I love:

Reddit

Reddit is a unique social bookmarking and social news website with a very unique community. Search by “sub-Reddit’s” that act as categories.

Scoop.it

Sccop.it is a bookmarking and curation website where you can create magazines based on topic or niche. Add content from across the web to your Scoop.it account and let others begin to find you based on similar interests.

StumbleUpon

StumblUpon is a bookmarking and discovery engine that allows users to “stumble” through related content. Add your latest blog post to your StumbleUpon account, categorize it based on topic and let others stumble to it based on interest.

Turn Your Post into a Podcast

Another way to leverage your blog post to increase your exposure rate is to turn it into a podcast.

Creating a podcast will get your brand out there. 

Take your blog tips then record it so people can listen, when they are driving in the car or at the gym.

Your post and your podcast will now cross-promote one another to get new subscribers to your blog.

One of my favorite podcasts is Pat Flynn’s, “Smart Passive Income Podcast.” Pat says that launching his podcast is one of the best decisions he ever made.

“The show has surpassed 6,000,000 total downloads. (as of December, 2013) and has become the #1 way people who read my blog found out about me – that’s above search, social media and links from other websites.”

I’d love to hear from you! What are you doing to maximize blog post exposure?

Successful Social Media Campaigns

28 Jul 72562_158075884231511_115958188443281_282210_6920827_s

 

Stop being boring and copying everyone else on Social Media, if you want to be ignored then your wish is granted if you lack creative juice. You need to stand out in Social Media and simply posting quotes or articles from other blogs won’t cut it. Read below for examples of successful social media campaigns.

Read below to discover some very unique campaigns and ideas. Some campaigns reacted to the needs of a fan or customer that resulted in massive brand exposure.  Others were strategies to increase brand awareness. All are examples of social media campaigns that infuse creativity to shift people into action.

Maes Beer

best social media marketing examples

 

 

 

 

 

 

 

 

Maes Beer was motivated to increase their market share that lead them to think of a creative social media strategy.  They wanted to incorporate two powerful forces into their strategy – family and social media.

They offered a free barrel of their beer to everyone with the last name ‘Maes’ on one condition…they had to share with 20 of their closest friends.

Naturally this took off like…well, like free beer often does.

The result?

More than 7,000 people changed their last names to Maes on Facebook.  Maes Beer received over 75,000 Facebook likes in a single day…and 500,000 visits to their Facebook page in six weeks.

 

Sevenly

best social media marketing examples

 

Sevenly uses social influence to raise awareness for charities and nonprofits while also raising awareness for the Sevenly brand.

People naturally want to help when it’s for a good cause, but not everyone can donate money.

Sevenly understands this, so instead, they ask people to donate to the cause by sharing via social media.

The brand also has another way of leveraging its community for support. Every week Sevenly teams up with a new charity for 7 days.  They create a brand new design promoting the charity, slap it on a T-shirt and then sell it from the website.

For every shirt they sell, Sevenly gives $7 to the charity.

 

Ushuaia

best social media marketing examples

The Ushuaia Tower is setting the standard for technology in the hotel industry.

During the summer of 2013, the Ushuaia Hotel merged technology and social media to allow guests to have a one of a kind experience that they could share with friends and loved ones. Guests receive a free RFID wristband upon entrance to the hotel.

They use this bracelet by swiping it at a number of designated areas throughout the property called ‘FaceBook Pillars.’  Once logged in, guests can like an event, take a photo or check in.

From their rooms, guests can also use the bracelet  to play games, chat, create personal play lists and enter the hotel’s DJ contest.

Uniqlo

best social media marketing examples

 

Uniqlo wanted to raise awareness for their new ‘Dry mesh T-shirts’ they had to do something totally different to overcome the noise of online fashion in social media.

Pinterest was the obvious platform of choice. However, pinners seem to scroll aimlessly through boards until something grabs their attention.

Well, Uniqlo came up with an idea to do just that.

With about 100 users simultaneously pinning, Uniqlo essentially hijacked the streams of every pinner that was logged on at the time. Users that were scrolling aimlessly got an awakening experience by seeing Uniqlo’s T-shirts turning, flipping and changing colors as they scrolled.

Hijacking Pinterest gained them about 55 million impressions, used no paid media and generated more than 6,000 mentions on Twitter.

 

Plated

best social media marketing examples

 

Plated gives its customers chef quality recipes and delivers the ingredients that make them.  Plated uses its YouTube channel to show customers and other viewers how to make mouth watering recipes that inspire them to have Plated deliver the ingredients.

Follow their Twitter account and you’ll learn about everything from creating a five star meal, to how to photograph the meals from different angles.

Plated aspires to be utilitarian – and that almost always gets attention from social media.

 

Tippex

best social media marketing examples

 

With a clever use of annotations, Tippex created a 30 second YouTube video entitled “Hunter shoots a bear” in which viewers can choose the ending. (Don’t worry, no bears were harmed during the making of this video.)

Instead, the hunter reaches out of the frame to grab a tippex and whites out the word ‘shoot’ – leaving the field blank for viewers to decide what happens next by typing in whatever they want.

It’s kind of  addicting which is probably why the clip has received more than 21 million views.

 

Folly Theater

best social media marketing examples

Wanting to reach a younger audience, the Folly Theater in Kansas City Missouri decided to do something most theaters would never even consider.  They began allowing audience members to keep phones on during the show. In fact, they encouraged it.

Using an app, the audience members are encouraged to help direct the show.  The audience can vote on everything that happens during the show basically creating their own interactive experience.

Theater goers vote on everything from which props and costumes the cast uses to which songs they should sing. Audience members even vote on how much clothing the burlesque dancers should wear.

Everything during the show is shareable which creates an immediate buzz for the theater.

 

Burger Revolution

best social media marketing examples

There’s a revolution going on in Ontario…a Burger Revolution.  Burger Revolution have created quite the local uprising with their presence on social media.

Burger revolution’s tactics are simple but effective.  They keep fans informed on the number of remaining burgers for the day.  This highlights specific burgers and creates a sense of urgency.

They also like to post a “comment of the day” which is simply a picture they took of a user’s comment.  This has become a tradition the fans love.

The burger joint’s FaceBook page now has more than 2,000 likes.

 

Airbnb

best social media marketing examples

Since its inception, ‘Vine’ has received lots of attention from not only marketers but from millennials too.  Creative six second videos are becoming more and more popular.

And among them is Airbnb’s short film “Hollywood and Vines.”

Airbnb reached out on Twitter for six days by tweeting a ‘shot list’ and asking users to shoot one of the shots in the list.  Users would follow the director’s instructions for a given shot and then share it.

For shots that were chosen, Airbnb offered $100.  There were more than 750 submissions of which, about 100 were used in the short film.

It was the first short film directed via Twitter.  It got wide exposure – even gaining the attention (and more importantly the retweets) of actors like Adam Goldberg and Ashton Kutcher.

 

Tweet-a-Beer

best social media marketing examples

In 2012, Waggener Edstrom wanted to hit SXSW with something new. Instead of using typical marketing tactics and broadcasting how great they are, Waggener Edstrom decided to just be – well, useful.

And when you’re at SXSW there’s nothing more useful than a frosty brew.  So they teamed up with ‘chirpify’ to develop an app that would allow you to buy your buds’ a beer via Twitter.

The tweet-a-Beer app connected your Twitter account to your Paypal and allowed you to send $5 to any twitter handle you chose.  Since beer is the social lubricant, the app resulted in countless face to face meet-ups that might’ve otherwise never happened.

The app instantly gained massive national attention and was covered by numerous mainstream media outlets.

 

Baublebar

best social media marketing examples

Online Jewelry store BaubleBar has recently opened two locations in New York City where they’ve combined real world shopping with all the qualities of the Web.

Shoppers can interact with any piece of jewelry they choose from BaubleBar’s unique display cases.  When a customer chooses a piece of jewelry, the display case offers information from the website such as how to wear the jewelry and more.

But they’ve also integrated social media.

In addition to the information from BaubleBar.com, customers can see pictures of other women wearing the jewlery. Most images are pulled from Instagram using special hashtags so the images are from other customers, not models.

 

JustBought.it

best social media marketing examples

Looking to take social recommendations to the next level, JustBought.it uses Twitter to show purchase activity.

Justbought.it encourages its users to tweet every time they make a purchase so that other users will see the purchase and can then ask and receive general information about the product. Tweets include a picture of the purchased item and a location. The information is then served up to users and sorted by category, location and date.

JustBought.it is currently integrated with Shopify, Microsoft.net, Magento and more.

 

The Quechua Experiment

best social media marketing examples

Wanting to raise awareness for their outdoor hiking gear, Quechua took to their FaceBook timeline to create a memorable experience for fans.

Quechua posted more than 300 sequential images of a man hiking up a hillside to a special FaceBook page.

Fans could scroll through the timeline to experience the man getting prepared for his hike by sleeping, tying his boots and then hiking the hill. The timeline essentially works as a stop motion commercial.

 

Sidecar

best social media marketing examples

With ride sharing apps becoming more and more popular, Sidecar started looking for a way to stand out.  They teamed up with popular bloggers, designers and fashionistas to have them take over and decorate three sidecars.

Commuters who are lucky enough to end up in one of the three cars will be greeted with drinks, plush pillows, and signs that say things like, “Hey good lookin’ need a ride?”

In addition to these fun signs, there are instructions for the rider which explain how to win sidecar’s contest called “#TasteMakerTakeover.”

Riders must take a photo of themselves in the sidecar and share it to Twitter and Instagram with the hashtag #tastemakertakeover and they could win one month of free rides worth $1,000.

 

Burger Records

best social media marketing examples

An independent record label and self proclaimed fun loving Burger Records is inviting fans to throw shows all over the world. All you have to do is setup a show and Burger Records will promote it.

The only stipulation is…well there really isn’t any, except that it has to be fun and it has to involve music.

Fans without means to set up a show can instead throw a record listening party. In 2013, Burger records did 70+ shows.  This year they’re on schedule to do even more – from China to Denver. The shows have gained Burger some nice exposure with fans.

They currently have over 34,000 Facebook fans, more than 20,000 Twitter followers and almost 18,000 on Instagram.

Body Form

best social media marketing examples

You can plan.  You can strategize.  But sometimes situations present themselves.  And by rising to the occasion you can create a viral campaign without even trying.

Body Form received a comment on FaceBook from an apparently disappointed Richard Neil.  Neil explained that he was angry because Body Form had been lying to him for years about what he calls…

“that wonderful time of the month that the female gets to enjoy so many things like bike riding, rollercoasters, dancing, parachuting, blue water’ and wings.”

Of course Richard was joking (kinda), but the comment got lots of attention.  Body Form decided to rise to the occasion by releasing a video response to the comment.

The video has seen more than 5 million views.  Neil’s comment has more than 104,000 likes and almost 5,000 replies.

 

Sensu

best social media marketing examples

Small marketing and film agency Sensu was tasked with promoting recording artist Ben Howard’s next music video. But since Ben is no Bieber, Sensu had their work cut out for them.

Instead of using traditional marketing, Sensu created a FaceBook event page and told everyone there was going to be a free concert with free beer.  With a little help from the local media, they quickly drew a crowd of more than 500 people.

Sensu essentially created a flash mob.  Since the local media was already involved, the event was covered in newspapers, radio shows and blogs. The video has gotten more than 1 million views and almost 8,000 likes on YouTube.

 

Tweet Bra

best social media marketing examples

 

Wanting to raise awareness about breast cancer, Ogilvyone created the Tweet bra.  And it does exactly what it sounds like it does. The Tweet bra tweets every time its unclasped.

Tweets include various serious and funny reminders to women that they should get monthly breast exams.

 

PODZEMKA

best social media marketing examples

Marketing to younger audiences can be tricky, especially when you’re marketing a bar or pub.  Most people don’t trust standard advertising anymore and the younger generation is practically immune to it.

But PODZEMKA was determined to bring in younger customers with advertising that spoke to them.

Their answer was user generated content.  They set up a page on their website where customers could upload photos of themselves using templates and pre-written slogans. This allowed party goers to create their own unique ads to share with friends.

The ads were also automatically shared through social media and were quickly seen everywhere.  PODZEMKA noted a 50% increase in traffic to their website.

In total, there were 1,000 new advertisements created.

 

Razorfish

best social media marketing examples

Wanting to show off their creativity, digital agency RazorFish created the#UseMeLeaveMe campaign.  Bicycles, GPS, Twitter and a few free rides are about all there is to it.

In total, 20 bikes were available to ride for free at the annual SXSW festival in Austin.  Each bike had its own personality and it’s own Twitter account.  The bikes shared location information while riders made their way around the event creating considerable buzz in the process.

 

Thinkable Digital

best social media marketing examples

Social media contests are a great way to increase engagement quickly.  One contest created by marketing agency Thinkable Digital was somewhat unique.

The “Guess the Campaign” contest ran on Thinkable Digital’s FaceBook page and required fans to identify the brands behind various popular social media campaigns.

The winner of the contest was to receive a full social media evaluation.  Runner up would get a Twitter evaluation from the company, and third place would be featured on the Thinkable Digital FaceBook page.

Threshers

best social media marketing examples

Sometimes considerable social buzz can be created by a simple mistake. After sending a sales voucher for 40% off to its customers, Threshers started to notice a loss.

The company then came out publicly to say that it was sent out “accidentally” and that the sales voucher was for suppliers use only. Naturally, this made the frenzy bigger and created quite the local buzz for Threshers.

 

Blendtec

best social media marketing examples

Will it blend?  That’s how Blendtec’s CEO Tom Dickson started every video in this highly successful campaign. Everything from hockey pucks to rake handles were shoved into a blender and pureed.

For obvious reasons, the the “Will it blend” campaign gained millions of views on YouTube and quickly became one of the most memorable viral campaigns in social media. It spawned countless immitators too like “Will it drift” and “Will it burn.”

 

Recruit Military

best social media marketing examples

Recruit Military works with veterans from all branches when making the transition back into civilian life. The company’s FaceBook page is the hub of all their social media activity.

They create FaceBook events that function as job fairs and are used to find work for military veterans.  Every week they run the oh so clever ‘Find a job Friday.’

Each Friday, they ask fans to post the type of job they want and Recruit Military replies with thousands of matches from their job board.

The engagement they get on the FaceBook page is admirable with each post getting an average of 10 or more comments.  Recruit Military currently has more than 68,000 likes.

 

Canadian Tire

best social media marketing examples

Wanting to stay relevant, Canadian Tire set out to create something new.  They put together “The Canadian Way,” a digital catalog which highlights their products with user generated content.

By reaching out to Canadians and asking for their stories, Canadian Tire received overwhelming response.  They got countless stories from Facebook and other popular social media platforms. What they ended up with was something containing all the ingredients of the  most successful social media campaigns.

The company’s catalog is interactive and uses engagement with ‘everyday people’ who use the company’s products.

As of now, The Canadian Way has received more than 3 million page views with 15 pages viewed (on average) by each visitor.

 

Tourism Australia

 

best social media marketing examples

While promoting Australia as a holiday destination, Tourism Australia created the famous “Best Job in the World” campaign. Over the course of the campaign, the company offered dream jobs — a 6 month salary worth $100,000 each — to six lucky people.

Dream jobs included such titles as chief funster and lifestyle photographer.

To enter, applicants were asked to make a short video explaining why they were the best choice for the job. The contest quickly went viral and received more than 330,000 entries from 196 countries.

Tourism Australia’s FaceBook page grew from 400,000 to its current status of 5.5 million in the process.

 

SmartBear

 

best social media marketing examples

Wanting to show the people behind their testing and development tools, SmartBear decided to get a little playful. They created a game called “Where’s Dain” which is the developer’s equivalent of ‘Where’s Waldo.’

Visitors were asked to find and click on Dain (a SmartBear developer) who was hidden in various spots throughout SmartBear.com.

Once they found him, a Twitter box appeared asking users to enter to win a T-shirt by tweeting the message which included @SmartBear and a special hashtag.

The campaign is said to have doubled the @SmartBear mentions and increased traffic by more than 120%.

 

Optimal Run

best social media marketing examples

Great running shoes aren’t cheap, so buying a nice pair online is sometimes scary.  The team over at Optimal Run understands this and they’ve gone the extra mile to make buyers feel more comfortable about their purchases.

Using their YouTube Channel , Optimal Run creates a personalized video for each shoe.  They answer common questions that come from their Facebook page and website. The videos also offer an overview of the shoe, best usage and other information visitors want to know.

This is a great example of using social media for customer service.  The videos have increased traffic to Optimal Run’s website by more than 150%.

 

Cloak

best social media marketing examples

Cloak is a location-based app for the iPhone operating system.  It’s a clever use of social media for the socially awkward.

Cloak allows you to see if any of your friends are nearby by using the information from your social networks.  The idea is to avoid those accidental run-ins with the people you like a little less than the others.

Currently, Cloak only works with friends you’ve connected with on Instagram and foursquare. (Cloak is one of many apps we’re seeing with the recent rise in anti-social networking apps.)

 

Morton’s Steakhouse

Morton’s steakhouse has a long history of great customer service.  But, just a few years ago they exceeded that reputation when they responded to a tweet from entrepreneur Peter Shankman:

After a long day of traveling, Shankman jokingly tweeted that he’d like Morton’s to bring him a porterhouse steak once he landed in Newark. Because Morton’s monitors their twitter account closely, they saw Shankman’s tweet and decided to make his wish come true.

They sent someone to the Newark airport which was 24 miles away with a 24 ounce porterhouse steak, colossal shrimp and a side of potatoes. This, of course, involved more than simply making a meal and delivering it.

They also had to..

  • Find the correct plane.
  • Cook the meal.
  • Get permission from the higher-ups.
  • Wait at the Newark airport.

It was a simple use of twitter but it gained Morton’s steakhouse tons of exposure and even more trust. Shankman immediately shared the story on his blog which has since gotten more than 6,700 tweets and 10,000 shares on Facebook.

 

social media case studiesCONCLUSION

creativity is gold, videos are effective in social media marketing, and when in doubt…offer free beer.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

How Much Does a Marketing Consultant Cost?

24 Jun

how much does a marketing consultant costHow much does it cost to hire a marketing consultant and what we do for your business?

Consultant’s fees vary depending on the experience of the consultant and what type of marketing services you need.

Common Marketing Services:

1. Community Management & Social Media

You need help getting started and creating a strategy, or you already have a presence on social networks but your staff lack the time and expertise to stay on top of things. This happens all the time!

Hiring a marketing consultant to take charge of your online community and/or social media accounts should feel as if someone on your staff is doing it.

A consultant will make posts, start conversations, respond to your customers, share company news, information and photos of interest to your followers.

Before hiring a consultant, please make sure you know exactly what you’re getting, and what types of posts he or she will be making on your behalf.

 

2. Inbound Marketing

A consultant can optimize your website to increase traffic and drive leads, set up and manage your company blog, create a lead-capture plan, write and post fresh content and provide detailed reporting.

3. Strategic Marketing Advice

If your company has a challenge related to marketing, a consultant can be brought in to offer insight and ideas.

Expanding into new markets? Not sure the best way to reach your ideal customers? Need to increase sales per year from current customers? These are all challenges a marketing consultant can help you solve.

 

4. General Marketing Support

A consultant can work with your company just as a hired Marketing Manager and help your company by providing advice and direction.

He or she can also create your marketing strategy and execute some, or all of it, so you and your staff can get back to focusing on what you do best.

 

How Much Does a Marketing Consultant Cost?

As with any other service provider, each marketing consultant will have their own fee structure. The most common are:

1. Hourly Rate

Some consultants charge by the hour to complete a project.

Based on my research, in Canada (including the Saint John, New Brunswick area) you’ll probably pay $75 – $150 per hour to hire a marketing consultant.

You might also pay more, depending on the specialization of the company you work with, location, or their years of experience.

 

2. Flat Rate/Project-based Fee

For a one-time project the price may be quoted as a flat rate.

 

3. Monthly Fee/Retainer

If your company needs certain marketing services on an ongoing basis, a set monthly fee for those services is the way to go. Like a flat rate, you’ll know your investment up front and be able to budget for it.

This type of arrangement also guarantees you’ll receive the services you need each month and the consultant will ensure they have those hours available to serve you.

A monthly retainer can be anywhere from $1000 to tens of thousands of dollars per month depending on the level of services your company needs.

Here are some example retainer packages. We found these by looking at the websites of marketing agencies in Canada and the United States who have their rates posted online.

Social Media:

$1000 per month is the starting point we found for social media management of one network for a small business (such as managing your Facebook Page). The cost will increase depending on the size of your follower base and frequency of posting.

Inbound Marketing:

A basic inbound marketing package, including weekly blog posts, SEO, social sharing, lead capture and reporting will start in the range of $2500 to $3500 per month.

A more comprehensive inbound marketing package that also includes advanced content creation (ex. downloadable eBooks and white papers), more frequent blog posts, lead nurturing emails and detailed reporting starts at about $3500 to $5000 per month or more.

According to an SEOmoz survey of 34 agencies in 2011, the most common monthly retainers of inbound/online marketing firms in Canada are: $1000-$1500, $1500-$2500 and $251 – $500. We have no way of knowing what exact services these included.

Interested in hiring a marketing consultant?

Contact 1-855-886-3843 Click Here–>  www.socialdominancemedia.com  or FILL OUT THE FORM BELOW to have someone contact you.

How Companies Generate Revenue From Social Media Marketing

20 Apr

Social Media is how consumers are discovering new products, engage with brands, see how current customers are enjoying their products or services. So how does all these contests, posts and tweets turn into revenue, you ask?

According to research compiled by MobStac in 2013, 78 percent of consumers rely on social media to guide their purchases, proving that your social media is either attracting more customers to you or making you unattractive to potential customers, you lost the chance to engage with by not having a strong social media presence.

brands who do not implement a strong social media strategy will be ignored. Brands who are solely relying on newspaper, magazine, TV and Radio ads are ignored along with millions of other brands blasting their message on bus signs and TV ads. Successful brands know when using traditional advertising to drive viewers to their social media. 

The primary goal in using social media is driving traffic back to your website to track customer activities. You need to be unique and creative when designing a social media campaign that is efficient and user-friendly. 

You have to create a excitement strategy to motivate and excite viewers to engage with your Facebook page to then visit your website for a free offer or contest. 

Case Study #1: JustFab.com

E-commerce company, JustFab used a creative strategy to tie social media to their website in a campaign called #JustFabWish. JustFab informed its online viewers and subscribers to look at their online collections and Tweet their wishlist link with the hashtag #JustFabWish for a chance to win their products.

The company created exposure for the campaign with an email blast sent to millions of current members and leads. JustFab marketers also promoted the campaign through banner ads onsite, and on Twitter and Facebook.

 How to Reap Revenue from Social Marketing Campaigns: 4 Case Studies

Result: When compared to the prior month, JustFab registered a 140 percent increase in web traffic and a 240 percent increase in revenue from Twitter. The campaign out-performed their second most successful effort by more than 50 percent. Now that is awesome! 

The campaign required that participants go to the website to submit their entry. Once on the website, potential customers were already browsing products, and one click away from making an online purchase.

 

Case Study #2: Gilt.com

Gilt.com paired digital Ad buys with a giveaway to boost web traffic and partnered with Hanky Panky, a popular retailer of women’s underwear, for a giveaway campaign that highlighted Hanky Panky’s main product on the Gilt.com website.

As the entries increased, daily content increased and ads promoting the referral contest, more and more people saw the product therefore, more people wanted the product.

How to Reap Revenue from Social Marketing Campaigns: 4 Case Studies

Result: More than 45,000 people visited the sweepstakes page during the two-week contest and 21,000 people participated. Gilt.com added 3,000 new social fans that would continue to see their products and be driven back to the point to purchase them. There was more than just one winner in that contest; Hanky Panky earned exposure for a product directly from the retail site.

Case Study #3: Lilly Pulitzer

Fashion retailer Lilly Pulitzer decided to tempt online viewers with an Exclusive Offer. They used the power of exclusivity to launch a campaign that granted early access to online sales for those that opted into their newsletter. Their social sign-up program helped create a massive buzz around the launch of the sale.

By the time the early birds had their carts filled, there was another group of fans clamoring to get in on the regular launch. The campaign made their social audience excited to get on their website and actually buy product.

How to Reap revenue from social media campaigns

Result: Lily Pulitzer ended up collecting thousands of email addresses of potential customers, doubling the size of their email database and giving the brand a lasting connection with a new customer base. The social teasers and following email campaign translated into measurable revenue during the online sale.

Combining Social Media sites and tools are ingredients for a successful social media campaign, such as: email campaigns, Facebook landing pages, Hashtags and contests, is instrumental for brands to increase revenue during and after a social marketing campaign.

 

Want to start crafting more engaging Facebook Posts?

Go to my Facebook Page for powerful tips to ensure your posts get seen by more people in your target audience at http://www.facebook.com/socialmediawithrita   Don’t have the time to create posts? or time to constantly read about Facebook changes on it’s algathorithium, and just want to hire a company that already knows what content is successful then click here to call http://www.socialdominancemedia.com  to make your social media pages a success while you just relax and focus on your business.  

 

Video

One Powerful Strategy To Boost Your Facebook Post Exposure

13 Feb

Click to listen and see to feel the effects of having your Facebook posts seen on more Facebook news feeds to get more likes, comments and shares! :) xoxoxo

Video

Want Facebook To Post For You for weeks Without being in front of the computer for FREE?!?!?!

30 Jan

Watch to learn how you can have your posts on your Facebook Page, post without you having to be in front of the computer!!! Post while you sleep, eat, and socialize with your friends! :)

5 Ways to Maximize your Google+ and Why You Can’t Ignore it Much Longer

17 Jan

Here are 5 reasons, you can’t ignore Google+ for much longer.

 

  • Google Local – Search results on Google now show Google+ pages of the listed websites. For example, I Googled ‘spa in Toronto’ and got results from the local listings- some of them had Google+ links showing up next to the listing. This will definitely build traffic and hence social reviews on their Google+ pages. With greater traction, the social currency of these listings would improve, thereby leading to a much needed network effect for this social platform.
  • SEO – SEO experts are unanimous in their opinion that Google+ links are positively impacting SEO results. So if you are want to improve organic traffic, you’ve got to have a Google+ strategy. There were two developments in the recent past which are significant.

 

First, the new hashtags feature in search results- you search for #hashtag in the search box and it will display the Google+ posts on the right side of the screen.

Second, Content Authorship. Google SERPs are impacted by authority. Authority is dependent on the author. Google has provided the opportunity for the publisher to declare the author of the article via Google+. All you have to do is to link your domain email address to your Google+ profile at plus.google.com/authorship. Once you sign up, Google recognizes you as a named author. As you blog, guest blog and publish more and more articles, Google will account for your domain authority and this will have a positive impact on the SERPs for your articles.

  •  Youtube – With recent changes, if you want to comment on a Youtube video, you will have to do this via your Google+ account. The comments will show up publicly or privately within your circles depending on the commenter’s choice. Incidentally, this is making some people very unhappy. For most users, they are signed into their Gmail accounts and hence into Google+. This means that commenting is not as anonymous as it used to be. If you feel strongly about this, you can sign a petition against this over here
  •  Picasa – Picture editing has never been easier. Picasa offers features such as ‘Basic Fixes’ and ‘Auto Awesome‘ . These are tremendously useful for amateur photographers (read – almost all of us) and the popularity of the platform is steadily increasing. With a one click share to Google+, picture sharing on this platform is rapidly increasing.  This is sure to attract large traffic as demonstrated by Facebook and Instagram.
  •  Hangouts – This video chat feature from Google+ is setting new standards for the industry. It is more intuitive, allows more free participants and has better integration with apps such as Youtube and Google docs. Since participants have to sign in via a Google+ account, it is bound to increase the number of users of Google+. One of the most impressive features is the ‘Hangout on Air’ which basically provides a free Live video streaming platform via Youtube. It’s awesome!

 

Are you active on Google+?

Restaurant Ideas For Promotions and Marketing- Get More Orders.

22 Nov
  1. Tap Local Businesses

    Holiday parties are reserved not only for large corporate offices; even small retail shops often try to reward their employees with a holiday party. To save on costs these locations order out, and that is where you come in. Send out a tweet, Facebook comment to local management with sample holiday catering specials!

  2. Social Media Holiday Promotion

    Send out a holiday promotion reserved for your fans online. Offer BOGOs and upgrades, anything that increases value perception without discounting. Want to stand out? Host a holiday party and send out invitations to your fans! Social events with special menus and drink prices can drive your online fan base to swarm your restaurant for some big profits.

  3. What would the holidays be without food?

    Craft a unique holiday menu with seasonal beer specials. Local breweries often brew delicious dark winter ales, porters, and stouts this time of year that can featured on your menu. Promote a holiday tasting event with your chef or bartender and charge flat rate admission for an opportunity to showcase your restaurant’s various flavors.

  4. Don’t miss out on the holiday spirit

    Decorating demonstrates that you’re embracing the season. Customers that love this time of year will likely pass on restaurants that skimp on the tinsel.

  5. Get involved

    There are plenty of causes worth helping, and this time of year it’s even easier to lend a hand to local charities. Consider rounding up some members of your staff to volunteer at local shelters, soup kitchens, and fundraisers. Go big by organize a holiday benefit to attract customers to your bar or restaurants.

  6. Cater to the out-of-towners

    Local hotels will begin filling up soon with holiday travel on the rise. How will your restaurant attract these hungry vacationers? Reach out to local hotel concierges! Think about hosting a lunch event with food and beverage samples, that way when they offer restaurant advice to hotel guests they will know just where to send them!

  7. Gift cards

    Gift cards are quickly becoming the gift of choice and have increased year after year. Additionally, restaurants are seeing the added benefit of overspend by users, the most of any industry by a recent First Data study. Feature your gift certificates front and center to maximize sales. Displays should be easily visible as guests enter the restaurant. Also, schedule an extra staff member on Christmas Eve to promote gift card sales, a popular last minute addition!

How is your restaurant preparing to maximize sales this holiday season? Tell us about any unique holiday promotions or sales strategies you will be using in the comments!

FACEBOOK HASHTAGS MEANS MORE BRAND ENGAGEMENT ON FACEBOOK

13 Jun

Image

 Facebook hashtags are finally here!!! It will start making star appearances on Facebook News Feeds on a NewsFeed Near You! LOL Clicking the hashtag will pop out a feed that shows others’ posts that have the same hashtag. All hashtags on Facebook will be clickable and searchable hashtags. Facebook announced all users to have this feature in the next few weeks.

More Conversations Found To Continue Online Discussions

 

Facebook users can search for a #hashtag from the search bar and write posts directly from the #hashtag feed. Hashtag feeds are chat threads, they help continue the conversations in real-time, just like in Twitter. Did I mention how EXCITED I am?!?! LOL

ALRIGHT YOU KNOW THIS WAS COMING—MORE TOOLS to keep you sane :)

 

Gets a monitoring tool to be able to monitor conversations surrounding your brand in real-time, which adds another layer of metrics and numbers to better perform for increased success. Most likely Facebook will have this function for you.

 Hashtags are meant to participate in a conversation, NOT to #Hashtag words that are not a part of the Hashtaged conversation thereby not contributing to the thought stream.

 Listening

 Brands should be listening to conversations about their products, positive or negative. Now this is possible through following the #hashtag feed. This gives valuable knowledge to brands about the success or performance of their products, services or marketing efforts. These conversations are highly valuable to be able to talk to customers’ needs and wants based on what they are saying on Facebook. Customers will feel like you are reading their minds and be able to address the specific benefits they are looking for.

Social media management platforms will be developing monitoring tools for hashtag feeds. Just like they have to provide analytics for your Facebook Pages.

 

Facebook Hashtag Limitations

Feeds not on mobile

Mobile apps don not support the hashtag feeds. Mobile users can type a hashtag phrase in their posts from their mobile phones but cannot click-through to read the hashtag feed.

 

Facebook Revenue Opportunities

 More adverising dollars. Facebook says they are not offering #hashtag targeting for Facebook advertising. Advertisers can still use hashtags in their ads, but only the ad hashtags that appear on a desktop News Feed will be clickable.

Brands have an opportunity to contribute to popular conversations that are not about their brand, but use social etiquette do not start talking about your brand, remember your social graces offline still pertain to the online world. Nobody likes spam or a brand stuffing their business down their throats. People like to come to you by you earning their interest and awareness through your awesomness not spamness. J

 Facebook does state that “Creative best practices on Facebook still apply—compelling copy and photography that is in the brand voice tend to garner better response and engagement rates.”

 How will you start using Facebook #hashtags? Have any ideas on how to incorporate it into your posts?

6 Internet Marketing B.S Myths Exposed

3 Jun

ImageThis post will help you dispel some of the most popular perceptions or advertising you see and hear in Internet Marketing. Like you, I invested thousands of dollars to learn about starting and operating my Online Business. I was drowning in information by various programs, each program having countless sections on: SEO, Social Media, Email, Web Sites, CopyWriting, Blogging, the list goes on.

My inbox was filled with hundreds of emails from the guru’s/millionaire internet marketers. Also,. from internet training MLMs. I attend in person seminars as much as I can, I always learn something from the speaker in terms of delivery/knowledge even if its just one nugget of information. I meet people who claim to be, “internet marketers”, and are clueless about real online marketing. I asked, these so called, “internet marketers”, if they are apart of a Internet MLM, they say yes. I am writing this because I met an elderly gentleman who is retired and it breaks my heart because these people are putting their hopes and desires into these programs that are brilliant at marketing and advertising–> “easy, simple ways to achieve financial freedom online“. These ads are targeting people who are newbies to the game. They claim they have the system in place for them but then subtly refer to the training they need to implement to be successful so they join because for one hour they have fed their brain with “how easy it is” and showing off their mansions etc… only to learn at the end it does requires education, knowledge, skill, creativity and writing unless you outsource. it does take some money unless you know all these skills yourself.

There are various ways to make money online. What works for me, may not work for you or someone else. I love writing while you are probably an expert in graphic designing or
programming.

To become a internet marketer, you have to unlearn what you have
previously learn first before accepting anything new.
Personally seeing people invest their money into illusions has motivated this blog post. The aim of this post will be to clear the fog, doubt, and baseless illusions, once and for all, in this short post.
I do have some **power** recommendations I can make to you that can help
start or build your business, but they would not do you
any good if you still subscribe to any one of the Internet Marketing myths
and illusions, consciously or unconsciously, listed below:

Internet Marketing B.S. Statement #1: You can make easy money from the Internet.

We all hear stories of people making 4, 5 and maybe 6 figure incomes in the shortest period of
time. This is true in some cases, there are powerful, wealthy individuals, who made their fortune online. What people do not SEE or HEAR in the success stories is
the hard WORK and EXPERT KNOWLEDGE from EXPERIENCE and TRAINING these hugely successful people USE BEFORE they saw the BIG RESULTS.
It appears they were overnight successes, but I do not think that they
would agree to that. That is like calling a new-found star an overnight success, which I
doubt he or she would think so, after having put in all his or her effort, talent
and dedication for perhaps, the past several years or so.

Being attracted to ads that states “Earn $10,000.00 in 6
months” is what some or most people subscribe to. If you appreciate your
intelligence, you will do well to stay away from ads or programs with taglines like that.

Internet Marketing B.S. Statement #2: It is too difficult to make money online

True, it is not going to be easy money, does not mean that it is impossible. It is
not going to be easy, that is a fact. But not impossible, nothing is impossible. ALL is POSSIBLE. JUST TAKES THE RIGHT KNOWLEDGE AND THE RIGHTS ACTIONS. If you know what to do and actually do it, you will see progress that leads to big results. There are some people who are working hard online but do not know the right actions or are heading into the wrong direction. They end up feeling like they are  wasting their time, money and get de-motivated even faster to quit. They end up back into the workforce.
The people who have the right knowledge and know-how but do not put
apply it, all you get are theories, but no money. I have met people who
are probably working harder than me but earn less, and also those who know
a lot about online marketing, but are not doing nothing to implement.

You need to integrate your knowledge and action to start producing. Ordinary
people like you and me are making money online everyday. So, can
you!

Also, there are more untapped niches you can cater to if you have a strong passion and desire to solve people’s problems in certain niches, and have valuable/expert knowledge from your experiences.

Internet Marketing B.S. Statement #3: I must know HTML, programming, and graphic designing in order to start my web site.

I know nothing about programming. By professional standards, I am
not totally well-versed with HTML, either. There are
individuals who nothing about these domains, and  earn more a lot, because they either outsource for professional help or establish Joint
Ventures with other individuals who can compensate their lack of
knowledge in any one of these areas.

Most of these successful individuals were not from IT backgrounds. If you want to create your web pages without having to learn: wordpress, programming, HTML and designing skills , I strongly recommend outsourcing.

Internet Marketing B.S. Statement #4: On the Internet, there is no need to know how to sell.

This is probably why people who hate selling are attracted to ads that read
“no selling required”.

Internet Marketing B.S. Statement #5: You cannot make any real money as an affiliate.
If you have been spamming the public forums and sending unsolicited
mails to bulk mails with your affiliate links inside your emails, then it is true
that you cannot make money as an affiliate, or even if it was your
own service/product. At least, not that way!

Internet Marketing B.S. Statement #6: I do not want to build a mailing list. It is effort, energy, time and money consuming.
That is like saying, “I don’t want to be in business”. Your mailing list is as important to you as tbeing on the front page on Google.  Your mailing list is your asset, so why not develop it?

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