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How Companies Generate Revenue From Social Media Marketing

20 Apr

Social Media is how consumers are discovering new products, engage with brands, see how current customers are enjoying their products or services. So how does all these contests, posts and tweets turn into revenue, you ask?

According to research compiled by MobStac in 2013, 78 percent of consumers rely on social media to guide their purchases, proving that your social media is either attracting more customers to you or making you unattractive to potential customers, you lost the chance to engage with by not having a strong social media presence.

brands who do not implement a strong social media strategy will be ignored. Brands who are solely relying on newspaper, magazine, TV and Radio ads are ignored along with millions of other brands blasting their message on bus signs and TV ads. Successful brands know when using traditional advertising to drive viewers to their social media. 

The primary goal in using social media is driving traffic back to your website to track customer activities. You need to be unique and creative when designing a social media campaign that is efficient and user-friendly. 

You have to create a excitement strategy to motivate and excite viewers to engage with your Facebook page to then visit your website for a free offer or contest. 

Case Study #1: JustFab.com

E-commerce company, JustFab used a creative strategy to tie social media to their website in a campaign called #JustFabWish. JustFab informed its online viewers and subscribers to look at their online collections and Tweet their wishlist link with the hashtag #JustFabWish for a chance to win their products.

The company created exposure for the campaign with an email blast sent to millions of current members and leads. JustFab marketers also promoted the campaign through banner ads onsite, and on Twitter and Facebook.

 How to Reap Revenue from Social Marketing Campaigns: 4 Case Studies

Result: When compared to the prior month, JustFab registered a 140 percent increase in web traffic and a 240 percent increase in revenue from Twitter. The campaign out-performed their second most successful effort by more than 50 percent. Now that is awesome! 

The campaign required that participants go to the website to submit their entry. Once on the website, potential customers were already browsing products, and one click away from making an online purchase.

 

Case Study #2: Gilt.com

Gilt.com paired digital Ad buys with a giveaway to boost web traffic and partnered with Hanky Panky, a popular retailer of women’s underwear, for a giveaway campaign that highlighted Hanky Panky’s main product on the Gilt.com website.

As the entries increased, daily content increased and ads promoting the referral contest, more and more people saw the product therefore, more people wanted the product.

How to Reap Revenue from Social Marketing Campaigns: 4 Case Studies

Result: More than 45,000 people visited the sweepstakes page during the two-week contest and 21,000 people participated. Gilt.com added 3,000 new social fans that would continue to see their products and be driven back to the point to purchase them. There was more than just one winner in that contest; Hanky Panky earned exposure for a product directly from the retail site.

Case Study #3: Lilly Pulitzer

Fashion retailer Lilly Pulitzer decided to tempt online viewers with an Exclusive Offer. They used the power of exclusivity to launch a campaign that granted early access to online sales for those that opted into their newsletter. Their social sign-up program helped create a massive buzz around the launch of the sale.

By the time the early birds had their carts filled, there was another group of fans clamoring to get in on the regular launch. The campaign made their social audience excited to get on their website and actually buy product.

How to Reap revenue from social media campaigns

Result: Lily Pulitzer ended up collecting thousands of email addresses of potential customers, doubling the size of their email database and giving the brand a lasting connection with a new customer base. The social teasers and following email campaign translated into measurable revenue during the online sale.

Combining Social Media sites and tools are ingredients for a successful social media campaign, such as: email campaigns, Facebook landing pages, Hashtags and contests, is instrumental for brands to increase revenue during and after a social marketing campaign.

 

Want to start crafting more engaging Facebook Posts?

Go to my Facebook Page for powerful tips to ensure your posts get seen by more people in your target audience at http://www.facebook.com/socialmediawithrita   Don’t have the time to create posts? or time to constantly read about Facebook changes on it’s algathorithium, and just want to hire a company that already knows what content is successful then click here to call http://www.socialdominancemedia.com  to make your social media pages a success while you just relax and focus on your business.  

 

Video

One Powerful Strategy To Boost Your Facebook Post Exposure

13 Feb

Click to listen and see to feel the effects of having your Facebook posts seen on more Facebook news feeds to get more likes, comments and shares! :) xoxoxo

Video

Want Facebook To Post For You for weeks Without being in front of the computer for FREE?!?!?!

30 Jan

Watch to learn how you can have your posts on your Facebook Page, post without you having to be in front of the computer!!! Post while you sleep, eat, and socialize with your friends! :)

5 Ways to Maximize your Google+ and Why You Can’t Ignore it Much Longer

17 Jan

Here are 5 reasons, you can’t ignore Google+ for much longer.

 

  • Google Local – Search results on Google now show Google+ pages of the listed websites. For example, I Googled ‘spa in Toronto’ and got results from the local listings- some of them had Google+ links showing up next to the listing. This will definitely build traffic and hence social reviews on their Google+ pages. With greater traction, the social currency of these listings would improve, thereby leading to a much needed network effect for this social platform.
  • SEO – SEO experts are unanimous in their opinion that Google+ links are positively impacting SEO results. So if you are want to improve organic traffic, you’ve got to have a Google+ strategy. There were two developments in the recent past which are significant.

 

First, the new hashtags feature in search results- you search for #hashtag in the search box and it will display the Google+ posts on the right side of the screen.

Second, Content Authorship. Google SERPs are impacted by authority. Authority is dependent on the author. Google has provided the opportunity for the publisher to declare the author of the article via Google+. All you have to do is to link your domain email address to your Google+ profile at plus.google.com/authorship. Once you sign up, Google recognizes you as a named author. As you blog, guest blog and publish more and more articles, Google will account for your domain authority and this will have a positive impact on the SERPs for your articles.

  •  Youtube – With recent changes, if you want to comment on a Youtube video, you will have to do this via your Google+ account. The comments will show up publicly or privately within your circles depending on the commenter’s choice. Incidentally, this is making some people very unhappy. For most users, they are signed into their Gmail accounts and hence into Google+. This means that commenting is not as anonymous as it used to be. If you feel strongly about this, you can sign a petition against this over here
  •  Picasa – Picture editing has never been easier. Picasa offers features such as ‘Basic Fixes’ and ‘Auto Awesome‘ . These are tremendously useful for amateur photographers (read – almost all of us) and the popularity of the platform is steadily increasing. With a one click share to Google+, picture sharing on this platform is rapidly increasing.  This is sure to attract large traffic as demonstrated by Facebook and Instagram.
  •  Hangouts – This video chat feature from Google+ is setting new standards for the industry. It is more intuitive, allows more free participants and has better integration with apps such as Youtube and Google docs. Since participants have to sign in via a Google+ account, it is bound to increase the number of users of Google+. One of the most impressive features is the ‘Hangout on Air’ which basically provides a free Live video streaming platform via Youtube. It’s awesome!

 

Are you active on Google+?

Restaurant Ideas For Promotions and Marketing- Get More Orders.

22 Nov
  1. Tap Local Businesses

    Holiday parties are reserved not only for large corporate offices; even small retail shops often try to reward their employees with a holiday party. To save on costs these locations order out, and that is where you come in. Send out a tweet, Facebook comment to local management with sample holiday catering specials!

  2. Social Media Holiday Promotion

    Send out a holiday promotion reserved for your fans online. Offer BOGOs and upgrades, anything that increases value perception without discounting. Want to stand out? Host a holiday party and send out invitations to your fans! Social events with special menus and drink prices can drive your online fan base to swarm your restaurant for some big profits.

  3. What would the holidays be without food?

    Craft a unique holiday menu with seasonal beer specials. Local breweries often brew delicious dark winter ales, porters, and stouts this time of year that can featured on your menu. Promote a holiday tasting event with your chef or bartender and charge flat rate admission for an opportunity to showcase your restaurant’s various flavors.

  4. Don’t miss out on the holiday spirit

    Decorating demonstrates that you’re embracing the season. Customers that love this time of year will likely pass on restaurants that skimp on the tinsel.

  5. Get involved

    There are plenty of causes worth helping, and this time of year it’s even easier to lend a hand to local charities. Consider rounding up some members of your staff to volunteer at local shelters, soup kitchens, and fundraisers. Go big by organize a holiday benefit to attract customers to your bar or restaurants.

  6. Cater to the out-of-towners

    Local hotels will begin filling up soon with holiday travel on the rise. How will your restaurant attract these hungry vacationers? Reach out to local hotel concierges! Think about hosting a lunch event with food and beverage samples, that way when they offer restaurant advice to hotel guests they will know just where to send them!

  7. Gift cards

    Gift cards are quickly becoming the gift of choice and have increased year after year. Additionally, restaurants are seeing the added benefit of overspend by users, the most of any industry by a recent First Data study. Feature your gift certificates front and center to maximize sales. Displays should be easily visible as guests enter the restaurant. Also, schedule an extra staff member on Christmas Eve to promote gift card sales, a popular last minute addition!

How is your restaurant preparing to maximize sales this holiday season? Tell us about any unique holiday promotions or sales strategies you will be using in the comments!

FACEBOOK HASHTAGS MEANS MORE BRAND ENGAGEMENT ON FACEBOOK

13 Jun

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 Facebook hashtags are finally here!!! It will start making star appearances on Facebook News Feeds on a NewsFeed Near You! LOL Clicking the hashtag will pop out a feed that shows others’ posts that have the same hashtag. All hashtags on Facebook will be clickable and searchable hashtags. Facebook announced all users to have this feature in the next few weeks.

More Conversations Found To Continue Online Discussions

 

Facebook users can search for a #hashtag from the search bar and write posts directly from the #hashtag feed. Hashtag feeds are chat threads, they help continue the conversations in real-time, just like in Twitter. Did I mention how EXCITED I am?!?! LOL

ALRIGHT YOU KNOW THIS WAS COMING—MORE TOOLS to keep you sane :)

 

Gets a monitoring tool to be able to monitor conversations surrounding your brand in real-time, which adds another layer of metrics and numbers to better perform for increased success. Most likely Facebook will have this function for you.

 Hashtags are meant to participate in a conversation, NOT to #Hashtag words that are not a part of the Hashtaged conversation thereby not contributing to the thought stream.

 Listening

 Brands should be listening to conversations about their products, positive or negative. Now this is possible through following the #hashtag feed. This gives valuable knowledge to brands about the success or performance of their products, services or marketing efforts. These conversations are highly valuable to be able to talk to customers’ needs and wants based on what they are saying on Facebook. Customers will feel like you are reading their minds and be able to address the specific benefits they are looking for.

Social media management platforms will be developing monitoring tools for hashtag feeds. Just like they have to provide analytics for your Facebook Pages.

 

Facebook Hashtag Limitations

Feeds not on mobile

Mobile apps don not support the hashtag feeds. Mobile users can type a hashtag phrase in their posts from their mobile phones but cannot click-through to read the hashtag feed.

 

Facebook Revenue Opportunities

 More adverising dollars. Facebook says they are not offering #hashtag targeting for Facebook advertising. Advertisers can still use hashtags in their ads, but only the ad hashtags that appear on a desktop News Feed will be clickable.

Brands have an opportunity to contribute to popular conversations that are not about their brand, but use social etiquette do not start talking about your brand, remember your social graces offline still pertain to the online world. Nobody likes spam or a brand stuffing their business down their throats. People like to come to you by you earning their interest and awareness through your awesomness not spamness. J

 Facebook does state that “Creative best practices on Facebook still apply—compelling copy and photography that is in the brand voice tend to garner better response and engagement rates.”

 How will you start using Facebook #hashtags? Have any ideas on how to incorporate it into your posts?

6 Internet Marketing B.S Myths Exposed

3 Jun

ImageThis post will help you dispel some of the most popular perceptions or advertising you see and hear in Internet Marketing. Like you, I invested thousands of dollars to learn about starting and operating my Online Business. I was drowning in information by various programs, each program having countless sections on: SEO, Social Media, Email, Web Sites, CopyWriting, Blogging, the list goes on.

My inbox was filled with hundreds of emails from the guru’s/millionaire internet marketers. Also,. from internet training MLMs. I attend in person seminars as much as I can, I always learn something from the speaker in terms of delivery/knowledge even if its just one nugget of information. I meet people who claim to be, “internet marketers”, and are clueless about real online marketing. I asked, these so called, “internet marketers”, if they are apart of a Internet MLM, they say yes. I am writing this because I met an elderly gentleman who is retired and it breaks my heart because these people are putting their hopes and desires into these programs that are brilliant at marketing and advertising–> “easy, simple ways to achieve financial freedom online“. These ads are targeting people who are newbies to the game. They claim they have the system in place for them but then subtly refer to the training they need to implement to be successful so they join because for one hour they have fed their brain with “how easy it is” and showing off their mansions etc… only to learn at the end it does requires education, knowledge, skill, creativity and writing unless you outsource. it does take some money unless you know all these skills yourself.

There are various ways to make money online. What works for me, may not work for you or someone else. I love writing while you are probably an expert in graphic designing or
programming.

To become a internet marketer, you have to unlearn what you have
previously learn first before accepting anything new.
Personally seeing people invest their money into illusions has motivated this blog post. The aim of this post will be to clear the fog, doubt, and baseless illusions, once and for all, in this short post.
I do have some **power** recommendations I can make to you that can help
start or build your business, but they would not do you
any good if you still subscribe to any one of the Internet Marketing myths
and illusions, consciously or unconsciously, listed below:

Internet Marketing B.S. Statement #1: You can make easy money from the Internet.

We all hear stories of people making 4, 5 and maybe 6 figure incomes in the shortest period of
time. This is true in some cases, there are powerful, wealthy individuals, who made their fortune online. What people do not SEE or HEAR in the success stories is
the hard WORK and EXPERT KNOWLEDGE from EXPERIENCE and TRAINING these hugely successful people USE BEFORE they saw the BIG RESULTS.
It appears they were overnight successes, but I do not think that they
would agree to that. That is like calling a new-found star an overnight success, which I
doubt he or she would think so, after having put in all his or her effort, talent
and dedication for perhaps, the past several years or so.

Being attracted to ads that states “Earn $10,000.00 in 6
months” is what some or most people subscribe to. If you appreciate your
intelligence, you will do well to stay away from ads or programs with taglines like that.

Internet Marketing B.S. Statement #2: It is too difficult to make money online

True, it is not going to be easy money, does not mean that it is impossible. It is
not going to be easy, that is a fact. But not impossible, nothing is impossible. ALL is POSSIBLE. JUST TAKES THE RIGHT KNOWLEDGE AND THE RIGHTS ACTIONS. If you know what to do and actually do it, you will see progress that leads to big results. There are some people who are working hard online but do not know the right actions or are heading into the wrong direction. They end up feeling like they are  wasting their time, money and get de-motivated even faster to quit. They end up back into the workforce.
The people who have the right knowledge and know-how but do not put
apply it, all you get are theories, but no money. I have met people who
are probably working harder than me but earn less, and also those who know
a lot about online marketing, but are not doing nothing to implement.

You need to integrate your knowledge and action to start producing. Ordinary
people like you and me are making money online everyday. So, can
you!

Also, there are more untapped niches you can cater to if you have a strong passion and desire to solve people’s problems in certain niches, and have valuable/expert knowledge from your experiences.

Internet Marketing B.S. Statement #3: I must know HTML, programming, and graphic designing in order to start my web site.

I know nothing about programming. By professional standards, I am
not totally well-versed with HTML, either. There are
individuals who nothing about these domains, and  earn more a lot, because they either outsource for professional help or establish Joint
Ventures with other individuals who can compensate their lack of
knowledge in any one of these areas.

Most of these successful individuals were not from IT backgrounds. If you want to create your web pages without having to learn: wordpress, programming, HTML and designing skills , I strongly recommend outsourcing.

Internet Marketing B.S. Statement #4: On the Internet, there is no need to know how to sell.

This is probably why people who hate selling are attracted to ads that read
“no selling required”.

Internet Marketing B.S. Statement #5: You cannot make any real money as an affiliate.
If you have been spamming the public forums and sending unsolicited
mails to bulk mails with your affiliate links inside your emails, then it is true
that you cannot make money as an affiliate, or even if it was your
own service/product. At least, not that way!

Internet Marketing B.S. Statement #6: I do not want to build a mailing list. It is effort, energy, time and money consuming.
That is like saying, “I don’t want to be in business”. Your mailing list is as important to you as tbeing on the front page on Google.  Your mailing list is your asset, so why not develop it?

Ultimate Guide on How To Guest Post Right For Visibility.

21 May

Content marketing is all the rave. People have caught on that the hub of online success is CONTENT, CONTENT, CONTENT.  If you are a smart marketer you will be trying to build links with guest posts. The consequence of this new shift in online marketing will cause some sites to lower their guest posting standards, others to raise them, and some to stop accepting them altogether. Google will target low quality guest posts, and you will not get results without a strategy. I will share strategies for success guest posting below. Excited? You should be :) Apart of your success is to share your genius, exciting!

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1. Finding Guest Post Opportunities

First thing is where to find guest post opportunities. This determines the value and long term success of your link.

GUIDELINES TO GUEST BLOGGING SUCCESS:

  • Look for blogs that have a audience that wants to read your post. The business category of the blog can complement your business/topic, and aim to give value to readers.

  • Check the Domain Authority and PageRank to ensure the blog has the right ranking factors in place. Also, look at previous guest posts to see how strong the Page Authority is.  Discover if the blog has frequent comments and sharing activity. Make sure this is true for most pages, not just the homepage.

  • Spy on their activity on Facebook, Twitter, and Google+. If there is a good amount of  community activity happening on at least one of those networks, this is a good sign.

  • Look for a subscriber count.

  • Read through the blog comments to understand the blog community, and make sure spam is not in the comments frequently. Google factors in user generated content.

  • Read past guest posts. Do their guest posts or their sites appear “spammy?”

  • Who owns of the blog? What is their background? Are they reputable?

  • Guidelines for guest posts should have standards. Content should be accepted if it benefits the blog’s audience. If anyone can post on their blog without any standards, don’t waste your time.

  • Is the blog updated frequently?Does the blog write any posts, or just guest posts? Is it possible for you to become a regular contributor?

  • Blogs that want good content will, most likely, want regular contributors. Does your target audience read this blog? Do centers of influence read this blog?
  • Think about the go-to place for your target audience?
  • look at the site’s link profile. Does it look natural?
  • Find guest posts from blogs that do not advertise guest posts. This is ideal, because very few of your competitors will have links like this.
  • Write a post about the keyword that the site ranks best for. So, your guest post shows up in search results, getting more eye-balls to your post, and get referral traffic. Write something creative and fresh about the topic that the blog has not published before.
  • How easy is it to navigate through the site? and what is the experience, visitors have on the site. These can determine quality of the site.
  • Has the blog has received any kind of award from a reputable organization.
  • Type in your search: “Top 10 Blogs about [Niche]” These will point you toward reputable blogs in the industry.
  • Also, look for blogs that have been featured on those top ten sites.

Where to Find Places to Guest Post

Try using the following list to discover blogs that accept guest posts:

If you would like to know more about how to write effective high quality content that sells. I suggest you read—>http://socialmediawithrita.com/2013/04/09/writing-content-that-sells/

Get inspired and let me know your experiences, thoughts and questions below.

The Dirt on Getting Ranked on Google

14 May

Get your site RANKED high in GOOGLE and it stays there! That is what I am talking about! Image

The truth is you got to be one step ahead of the changes Google makes to its algorithm. The search engines are earning their genius status these past five years. They can detect the SEO techniques they don’t like fast.

The search engine optimization techniques you use, need to be updated. If not, you will get smoked by Google leaving you in the dust on search results, as algorithms are constantly updated. That’s right, my friends, who is your smoking gun? HINT HINT…..answer is……?

One of the most important actions of SEO is link-building. There are naughty links and there are great links. The great ones will keep your site in Google’s high rankings. The naughty (bad) ones will  become worthless, or worse, become a penalty for your site.

What is good and what is bad? READ ON to find out. You have to create links for your site that will last in your strategy for Google success. Build links the right way and you won’t need to worry. GOT IT? Stay with me, I promise you will be singing my praises. Ok, Here we go!

Avoid Footprints When Building Links

Google likes natural. It wants its algorithm to work in a search where the good content is at the top and the bad content is left behind.

Unnatural links are links you control. Google doesn’t like them because it does not detect value.  It’s like a used car salesman trying to get you to buy or a Online Salesperson spamming your inbox to buy something. There’s a trust problem.

It’s simple, bad links leave footprints. Bad links are easy to track, identify, and dismiss. So people with thousands of links showing the same anchor text will find themselves not ranking for their “money” keywords. Google tracked the footprints, and smoked them. Another one bits the dust! lol

It’s simple my friends, build links that Google will like, you need to GIVE UP CONTROL. Got it?

How To Build Links You Don’t Entirely Control

You can vary the anchor text. You can also spread out the domains that link to you. Those techniques are a lot of work, even with the software that is now available to make it easier. The point is, the links are still controlled, and thus unnatural. Google will eventually identify them despite your efforts to appear natural.

Using press releases, link wheels, and lots of other methods to generate links with the anchor text you want.The problem is the footprint. It’s hard to fake.

Instead of building links using your preferred anchor text, try building them by allowing other people to take control. KEEP READING. YOU WILL SEE what I am talking about.

THE SCENARIO IS……….

You created a brilliant report and uploaded it to your site. You want it to rank high in Google. The dinosaur way is to start building links with your target keywords in the anchor text. You use article marketing, press release distribution, guest blogging, link wheels, directories, and so on. Today to be friends with Google, you should get the word out about your new report. Second, encourage others to link to you with whatever anchor text they choose.

You can still use the same methods you used before. The new way is you are letting other peeps decide how to link to you. That gets rid of the footprint. It’s more natural.

The links are the ranking power. Google is a smart cookie, they know what your site or page is about. When peeps search for content/topics discussed on your website, you will rank high as long as Google knows other people trust you. After-all, what is it that we say? What is the marketing and sales mantra? Come on, say it loud with me! -> PEOPLE BUY FROM PEOPLE THEY KNOW, LIKE AND TRUST!  That’s right. :)

Linking For The Future: Make Sure Your Links Last

SEO is powerful when done right. Good links are powerful. Techniques to build those links is all about getting rid of footprints.

WHAT DO YOU HAVE TO SAY! THOUGHTS?

What are you doing to make your links appear natural with Google? Have you had success in using those methods? Share your experiences with us in the comments section!

How Colours of Your Web Sites Affect Buying Decisions

7 May

Facebook is blue-> According to The New Yorker, it’s because Mark Zuckerberg is red-green colorblind. This means that blue is the color Mark can see the best. In his own words Zuck says:

“Blue is the richest color for me I can see all of blue.”

Not exactly scientific lol. There are fantastic examples of how colors actually affect our purchasing decisions.

Most of us are Visually stimulated, we get appealed to things based on how they look. It makes sense that 90% of our judgement for buying a product is made by color.

So how do colors really affect us and what is the science of colors in marketing really? Let’s explore some of the latest, most intriguing research on it.

First-> Can you identify the brands below based on color?

First, let’s test your recall that shows you how powerful color alone really is. Based on just the colors below, can you guess which company belongs to each of them:

ImageImage

With the first photo, we can easily recognize the brand is NIKE without the Nike name, right. Exactly, and if we were to eliminate the letters NBC, above their logo we would still recognize the brand from the colors alone.

The Feelings That Colors Trigger in US?

Lets begin the journey to being conscious about what color triggers us to think/feel in a certain way. The Logo Company has determined specific colors are best for specific types of businesses and why. Here are four examples:

The Color Black:

Qualities-> definite, credible, strength, powerful, precise, professional, direct, accuracy.

Best Used For -> corporate, construction, oil, finance, fashion, manufacturing, Cosmetics, mining, marketing, tradesman.

THE COLOR GREEN:

Qualities –> natural, Organic, Youth, Nurturing, Instructional, Education, adventurous, ecological, calming, nature.

Best Used For –> medicine, government, science, recruitment, ecological-business, tourism, human resources.

THE COLOR BLUE:

Qualities –> credibility, calming, clean, focused, medical, professional, judicial, power, business like.

Best Used For –> medical, scientific, utilities, government, healthcare, high-tech, recruitment, tradesmen, legal, information technology, dental, corporate.

NOW when we LOOK at major brand LOGOS, WE know their secret as to why they selected that color! Shhhhh (lol) Their color choices make more sense now, don’t they. Companies are seeking to trigger a very specific emotion:

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When we want to buy something, the colors can play a major role. Analytics company KISSmetrics created an fabulous infographic on the science of how colors affect our buying.

Especially the color, “Green” because it is the most relaxing color we can use to make buying easier. The color black is used frequently for luxury products.

How To Improve Your Marketing With Better Use of Colors:

Here are some cool tips we can apply today to our website or app! Based on the research from KISSmetrics.

If you are building or have an app or website that mainly targets Women, here is KISSmetrics suggestions for you:

  • Women love: Blue, Purple and Green
  • Women hate: Orange, Brown and Gray

In case your app or website is strictly targeting men, then suggested colors are different:

  • Men love: Blue, Green and Black
  • Men hate: Brown, Orange and Purple

A EXCITING experiment, conducted by Performable (now HubSpot) wanted to discover if changing the color of the buying button, would make a difference in conversion rates.

They started out with choosing between two colors (green and red).

For green, they thought:

“Green connotes ideas like “natural” and “environment,” and given its wide use in traffic lights, suggests the idea of “Go” or forward movement.”

For red, they thought:

“The color red, on the other hand, is often thought to communicate excitement, passion, blood, and warning. It is also used as the color for stopping at traffic lights. Red is also known to be eye-catching.”

TRY GUESSING WHICH COLORED BUTTON HAD THE HIGHEST CONVERSIONS (people who bought more)?!?!

A A/B test between green and red would result in green, they thought. Were they right???

The answer is (DRUMROLL)…………………………………………….

The RED button outperformed the green button by 21%

It is very important to keep in mind that nothing was changed but the color:

21% more people clicked on the red button than on the green button. Everything else on the pages was the same, so it was only the button color that made this difference.

I am not surprised at all. Red to me has always represented a powerful color, after all it is the a color we use to represent fire.

Will you be changing the colors of your web sites now, graphics etc….?? Let me know, love to hear your thoughts below :)

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