Write a Headline Topic That Your Customers are Searching For
Your blog title is the bait that entices Google users to your blog. Your content has to be the information they are seeking.
As Neil Pattel of QuickSprout says,
The goal of the headline is to stop readers cold and draw them into your post. You can’t do that if you use cute, clever or confusing headlines. You can stop readers cold, however, if you write headlines that are unique, ultra-specific, useful or urgent.
Test your blog titles to discover the titles that attract people. A tool that is amazing is the Advanced Marketing Institute’s “Emotional Marketing Value Headline Analyzer.”
Use the tool by typing in your title, select your industry, then hit submit. Your title be scored on an algorithm that tests the emotional, intellectual, and spiritual value of your headline. The higher your score, the better you are getting at creating killer titles! Woot! Woot!
Get Skilled in Search Engine Optimization To Get The Most Exposure
Search engine optimization has been getting a bad rap these days especially compared to social media optimization, however, it still matters because Google uses it to pick up your content to list on the first page of certain keyword search results.
Using the right SEO techniques for your blog post can get Google to display your content to your target audience.
Write about current topics that people need solutions for in уоur industry. When you write one article a week, Google will love you and your readers. Search engines pick up new content and people will remember your blog and talk about it with others if they are exposed to it, not once, not twice but every week!!! Now, that is the juice of blog building success!!!
Insert keywords that your target market will be using into your blog. Include your keyword in your title if possible and then add them throughout your post. WARNING-> The days of keyword stuffing for search engine placement are long gone. Do not overdue it!
Ensure your blog is legible, provides solutions and is fun! Do not rant about things that are obvious or do not matter to your readers.
Create а Video
Did you offer a tip in your latest blog post that is worth sharing in a different format? Take that tip and turn it into a quick video.
Just make sure your video is worth watching аnd sharing. The sound and visual should be high quality and you want to kеер іt short аnd get tо thе point. People will not stick around if your sound quality is poor or you ramble on with no particular point.
Using blog content in a short video is an excellent way to showcase your talent and expertise by arousing viewer interest. Give them enough to want to learn more!
Create a Google+ Hangout
Google+ Hangouts is a powerful strategy to position yourself as the authority in your niche. As Stephan Hovnanian of WebSIGHT said in a recent article,
“We all know YouTube has its share of amazing “shows” where individuals have taken their webcam and turned themselves into superstars. Now, there’s a new wave of “hosts” coming on board, and they’re using Google+ Hangouts On-Air (HOA’s) to create a ton of exposure, not just for themselves, but for their guests as well.”
A Google+ hangout has greater reach given the additional features it has for boosting your exposure than YouTube has. Google plus audience is growing and seeking hangouts so let them discover your hang-out! BAM!
Get Active on Blog Networks
Want your blog post to get seen by more people? Get posting in blog communities!
Blog networks allows you to develop relationships with other bloggers. Plus you will learn more cool things by reading their blog posts.
I love Triberr. I use Triberr to build relationships and share content from other amazing bloggers. If you got the right strategies then Triberr is powerful to spread your mission.
Use Social Bookmarking Sites
Social bookmarking allow you to collect and manage content and share your content with a group searching based on your keywords.
Sharing your latest blog post on social bookmarking can further increase your exposure rate.
Below are the ones I love:
Reddit is a unique social bookmarking and social news website with a very unique community. Search by “sub-Reddit’s” that act as categories.
Sccop.it is a bookmarking and curation website where you can create magazines based on topic or niche. Add content from across the web to your Scoop.it account and let others begin to find you based on similar interests.
StumblUpon is a bookmarking and discovery engine that allows users to “stumble” through related content. Add your latest blog post to your StumbleUpon account, categorize it based on topic and let others stumble to it based on interest.
Turn Your Post into a Podcast
Another way to leverage your blog post to increase your exposure rate is to turn it into a podcast.
Creating a podcast will get your brand out there.
Take your blog tips then record it so people can listen, when they are driving in the car or at the gym.
Your post and your podcast will now cross-promote one another to get new subscribers to your blog.
One of my favorite podcasts is Pat Flynn’s, “Smart Passive Income Podcast.” Pat says that launching his podcast is one of the best decisions he ever made.
“The show has surpassed 6,000,000 total downloads. (as of December, 2013) and has become the #1 way people who read my blog found out about me – that’s above search, social media and links from other websites.”